Boulevard offers three per-location subscription plans: Essentials at $140/month, Premier at $234/month, and Prestige at $328/month, plus custom-priced Enterprise. Current rates reflect a limited-time 10% summer discount for new customers.
Boulevard costs between $140 and $328 per location per month, with three plans: Essentials at $140, Premier at $234, and Prestige at $328, plus a custom-priced Enterprise tier.
Here's what each plan includes, so you can find the right fit for your business. ✨
Essentials
Price: $140/mo per location (limited-time rate; normally $176)
Best For: Small teams with simple operations
Other Features:
- Up to 5 professionals
- 100 free texts per month
- 500 free email blasts per month
- 25 GB storage
Essentials is the entry point, but it's far from bare-bones. You get the full scheduling toolkit — online booking, reminders, a waitlist, and deposits — plus client profiles, memberships, and standard reports. If you run a single location with a small crew, this plan covers the fundamentals well.
Premier
Price: $234/mo per location (limited-time rate; normally $293)
Best For: Growing self-care businesses
Other Features:
- Everything in Essentials
- Unlimited professionals
- 250 free texts and 1,000 free email blasts per month
- 50 GB storage
- Group booking, multi-location support, and loyalty program
Premier removes the professional cap, so it fits teams that are hiring. You also unlock marketing tools like offer codes, referrals, ratings, and Google Analytics, along with multi-location reporting. Growing salons and medspas with busier calendars will get the most out of this tier.
Prestige
Price: $328/mo per location (limited-time rate; normally $410)
Best For: High-volume businesses that want more bundled value
Other Features:
- Everything in Premier
- Forms and charts included (an add-on on lower plans)
- 2,500 free texts and 10,000 free email blasts per month
- 100 GB storage
Prestige bundles the Forms add-on at no extra cost and multiplies your free texting to 2,500 a month. If you send lots of confirmations and campaigns, those allowances add up quickly. Established businesses that rely on forms, charts, and email marketing will find the upgrade easy to justify.
Enterprise
Best For: Large, complex operations
Other Features:
- Access to the industry's most powerful APIs
- Enterprise-grade integrations
- Designed to reduce operational complexity and deliver deeper business insights
Enterprise pricing is bespoke, so you'll book a consultation to get a quote. It's aimed at franchises and larger groups that need transformational insights and deep, custom integrations.
A few things to know before you buy. These are per-location prices, and the current rates reflect a limited-time 10% summer discount for new customers — normal rates run $176, $293, and $410. Card processing% (or as low as 1% with Boulevard Offset), and automated campaigns cost $2 per completed appointment. There's no free plan or free trial listed, so the demo is your best way to test the platform. It's also worth confirming professional and text limits match your team size before you commit.
