Constant Contact Review, Pricing, Features with Pros and Cons

Dive into the world of email marketing with our comprehensive guide to Constant Contact, where we unveil the secrets to maximizing your digital outreach. Whether you’re a seasoned marketer or just starting out, our insights will empower you to leverage this powerful platform to its full potential.

From crafting captivating campaigns to decoding the analytics that will sharpen your strategy, we’ve got you covered. Get ready to transform your communication efforts and connect with your audience like never before.

Read further to learn more about Software, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Constant Contact is an online marketing company that provides tools to create effective email marketing and other online marketing campaigns aimed at achieving business goals. Founded in 1995, it offers a platform designed to help small businesses and nonprofits simplify and amplify their digital marketing efforts.

With services that include driving sales and growing customer bases, Constant Contact supports users with a suite of tools for marketing communication, including a CRM system, and offers a free trial to start with.

The platform is recognized for its ease of use and comprehensive features that cater to the marketing needs of its users.

Software specifications

Software pricing plans

Lite

• Starting at $12/month
• Award-winning email and social tools
• 1 user
• 1 GB storage
• Monthly email sends: 10x number of contacts
• Onboarding: Video tutorials
• Support: Self-service, live chat & phone
• Features include drag & drop email templates, polls & surveys, and basic marketing CRM capabilities like contact management and web sign-up forms.

Standard

• Starting at $35/month
• Advanced tools for customer acquisition and engagement
• 3 users
• 10 GB storage
• Monthly email sends: 12x number of contacts
• Onboarding: One onboarding call
• Support: Self-service, live chat & phone
• Enhanced features such as subject line A/B testing, resend email to non-openers, basic and custom segmentation, and event management tools.

Premium

• Starting at $80/month
• Powerful tools for automation, segmentation, and more
• Unlimited users
• 25 GB storage
• Monthly email sends: 24x number of contacts
• Onboarding: Two onboarding calls
• Support: Self-service, live chat & phone
• Comprehensive features including custom path templates for automation, drilldown reporting, email engagement heat map, advanced segmentation, and SMS marketing with the first 500 messages per month included.

Additional Features Across Plans

• SMS campaigns start at an additional $10 USD/month.
• Social marketing features like post scheduling and analytics.
• Advanced features in higher-tier plans include marketing campaign calendar, landing pages, 300+ integrations, and for the Premium plan, revenue reporting and SEO recommendations.

All plans offer tiered pricing based on the number of contacts, with discounts available for prepaid and nonprofit organizations.

Each plan is designed to cater to different levels of marketing needs, from basic email campaigns to comprehensive marketing strategies with advanced automation and segmentation.

Step into the realm of Constant Contact’s features, where every tool is a stepping stone to marketing mastery. From intuitive list management to cutting-edge automation, these features are meticulously crafted to streamline your marketing efforts.

Prepare to engage your audience with personalized content, drive your social media presence to new heights, and harness the power of analytics to forge data-driven decisions.

Reporting

The reporting capabilities of Constant Contact extend beyond basic metrics, offering detailed analysis of long-term trends, subscriber growth, and campaign comparisons.

Users can delve into the geographic distribution of their audience, device usage statistics, and even the best performing content, which can inform not only email campaigns but broader content strategy as well.

The platform’s reporting also integrates with Google Analytics, providing a more comprehensive view of how email marketing influences web traffic and behavior.

Furthermore, users can download reports, share insights with team members, and receive customized suggestions from Constant Contact on how to improve their metrics, making the reporting feature a robust tool for continuous improvement in marketing strategies.

Templates

Constant Contact’s template gallery is extensive, catering to a wide range of industries and occasions, from retail promotions to nonprofit fundraising. The templates are not only varied in design but also in purpose, with options for newsletters, announcements, invitations, and more.

Each template is built with best practices in mind, incorporating elements that are known to increase engagement, such as clear calls-to-action and social sharing buttons.

For those with specific design needs, Constant Contact also offers a template builder tool that allows for the creation of custom templates from scratch, ensuring that every email campaign is uniquely branded.

Marketing Automation

The marketing automation tools in Constant Contact are designed to create a seamless user experience, with the ability to set up complex trigger-based campaigns that respond to subscriber actions like email opens, link clicks, or anniversaries.

The platform’s automation also includes a resend feature for non-openers, maximizing the reach of your communications.

For businesses with e-commerce integration, automation can be used to send abandoned cart emails, product recommendations, and customer re-engagement sequences. This level of automation creates a sophisticated ecosystem where each subscriber’s behavior shapes their individual journey with your brand.

Customer List Management

Constant Contact’s customer list management is enhanced with features like behavioral segmentation, which allows for dynamic content that changes based on a subscriber’s past interactions.

The platform also offers tools for cleaning up lists to remove inactive subscribers, which can improve overall deliverability and engagement rates.

For businesses with a physical presence, Constant Contact can segment lists by location, making it possible to send geo-targeted campaigns. The platform also integrates with CRM systems, ensuring that every piece of customer data is leveraged to create a more personalized email experience.

Social Posting

Constant Contact’s social posting feature is not just about scheduling content; it’s also about creating it. The platform provides a library of customizable content, including images and post templates, to help maintain a consistent brand voice across all channels.

Users can respond to comments and messages directly within the dashboard, facilitating better engagement with their audience.

The feature supports the creation of hashtag campaigns, tracking their performance, and adjusting strategies accordingly.

Additionally, Constant Contact’s social posting tool can recommend the best times to post based on when an audience is most active, taking the guesswork out of scheduling.

Facebook, Instagram, and Google Ads

With Constant Contact’s ad integration, users can not only create and manage ads but also use detailed reporting to understand the return on investment for each platform. The ads feature includes lookalike audience targeting, which helps businesses reach new prospects who are similar to their best customers.

Users can track conversions from ads to see how many leads or sales are being generated as a result of their advertising efforts.

Additionally, Constant Contact provides guidance on ad spend and performance optimization, making it accessible for users who are new to social media and search advertising. This integration ensures a cohesive marketing strategy where email and ads work together to amplify a business’s message.

Website Signup Forms

Constant Contact’s website signup forms are designed to be highly flexible and user-friendly, allowing for a range of customizations to fit the aesthetic and functional needs of any website. These forms can be integrated with ease, whether as part of a content management system, a standalone website, or even within a blog post.

The forms support various field types, including text inputs, dropdowns, checkboxes, and radio buttons, enabling the collection of a variety of information from subscribers. Real-time analytics provide insights into form performance, such as conversion rates and the most effective placements on a website.

Additionally, Constant Contact’s forms can include anti-spam features, ensuring that the contact lists are of high quality and consist of genuinely interested subscribers.

Lead Generation Landing Pages

The lead generation landing pages provided by Constant Contact are a powerful tool for campaigns focused on specific products, services, or events. These pages are optimized for high conversion rates with fast load times and mobile-responsive designs.

Users can employ A/B testing to refine their landing pages for maximum effectiveness, and integrated SEO tools help these pages rank well in search engines, increasing visibility.

The platform also offers real-time tracking of page performance, giving immediate feedback on visitor behavior and conversion success. These landing pages can be promoted through integrated email and social media tools for a cohesive marketing effort.

Surveys, Polls, and Event RSVP

Surveys and polls within Constant Contact are versatile, with options for various question types, branding elements, and even logic branching, which allows for different follow-up questions based on previous answers.

The data collected is automatically analyzed, providing clear and actionable insights. The event RSVP feature streamlines event management by handling invitations, confirmations, and follow-ups within a single system.

It can also integrate with calendar apps, providing attendees with reminders and the ability to save event details easily. For businesses that host events as part of their marketing or community engagement strategies, these tools reduce the administrative burden and enhance attendee experience.

Integrations

The integrations feature in Constant Contact is a significant time-saver, allowing users to connect their email marketing efforts with over 400 apps and services. This includes not only CRM and e-commerce platforms but also specialized services like event management software and donation platforms for nonprofits.

The integrations are designed to be plug-and-play, with minimal setup required, and they support the automatic transfer of data both into and out of Constant Contact.

For businesses that rely on a suite of tools to manage their operations, these integrations mean that Constant Contact can serve as a central hub for all their marketing activities.

Constant Contact is a robust email marketing platform that stands out for its ease of use, extensive template library, and strong deliverability rates, ensuring that emails reach their intended recipients.

The software is particularly noted for its effectiveness in managing large volumes of emails and contacts, which is beneficial for businesses looking to scale their email marketing efforts. It also offers a variety of tools for social media advertising, event management, and automation, making it a comprehensive solution for businesses seeking to enhance their digital marketing strategies.

Pros:

• User-friendly interface suitable for beginners and professionals.
• High email deliverability rate.
• Unlimited email sends with subscription plans.
• Extensive library of responsive email templates.
• Effective list management and segmentation capabilities.
• Integration with a wide range of third-party applications.

Cons:

• Pricing can become relatively high as the contact list grows.
• Limited automation features compared to some competitors.
• No free plan available, which may deter small businesses or startups.
• Some users report difficulties with account cancellation.
• The platform may merge contacts with the same email address, potentially complicating list management.

Constant Contact Review, Pricing, Features with Pros and Cons

• 1Overview
• 2Pricing
• 3Features
• 4Conclusion
• 5FAQ

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