Sellfy vs WooCommerce
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Quick verdict: Creators selling digital downloads should pick Sellfy, while anyone wanting a free way to start selling should choose WooCommerce.
Best for: Creators selling digital downloads like ebooks, music, presets, courses, and design packs, Sellers who want subscription revenue with automatic weekly, monthly, or yearly payments
Read the full Sellfy reviewBest for: Existing WordPress site owners who want to add a full store without leaving their current CMS or learning a separate admin., Businesses that need complete ownership of their data, code, and hosting choices rather than a rented SaaS storefront.
Read the full WooCommerce reviewCommission may apply at no extra cost
Sellfy vs WooCommerce: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Sellfy if
- You hate transaction fees — Sellfy charges 0% on every plan.
- You sell big files; uploads up to 20GB are supported.
- You want built-in email and affiliate marketing without extra tools.
Choose WooCommerce if
- You want to start selling online for free.
Sellfy vs WooCommerce: pros and cons
Sellfy
Sellfy offers flat monthly pricing with 0% platform transaction fees, 20GB file uploads, subscriptions, and built-in email plus affiliate marketing — no code needed. Plans run $22–$119 a month, but yearly sales caps and Business-tier gating on key growth tools are real limits. Overall, it's a solid pick for creators selling digital products without per-sale fees.
Pros
- Charges 0% transaction fees on all plans, so a $10 ebook sale keeps its full price minus only the standard PayPal/Stripe processing fee — the site contrasts this with Gumroad's 10% per-sale cut.
- Supports digital uploads up to 20GB per file on Premium (15GB on Business, 10GB on Starter), enough for full video courses, music packs, and design bundles without external file hosting.
- Bundles email marketing, affiliate programs, SEO, product upselling, and cart abandonment recovery into the dashboard, replacing separate subscriptions to tools like Kit ($0–$1000/mo) or Refersion ($99/mo).
Cons
- Plans are capped by annual sales volume ($10k Starter, $50k Business, $200k Premium); exceeding your cap without upgrading can trigger a 2% overage fee on the excess revenue.
- The 0% transaction fee claim excludes payment processing — PayPal or Stripe still takes roughly 2.9% + 30¢ per sale, and payouts depend on those gateways being available in your country.
- Cart abandonment, affiliate marketing, upselling, custom fields, and removing Sellfy branding are all gated behind the Business plan ($59/mo yearly) or higher, so the entry tier omits key growth tools.
WooCommerce
WooCommerce gives you a free, open-source store that runs inside WordPress, with full control over data, code, and hosting. It's deeply extensible, but you'll handle security, backups, and performance yourself, and hosting plus extension costs add up. Overall, it's a strong pick for WordPress users who value ownership over turnkey convenience.
Pros
- The core plugin is free and open source, so the software itself costs nothing and the code can be audited or modified freely.
- Runs on WordPress, giving stores the CMS's editor, theme system, SEO plugins, and huge third-party ecosystem in one admin.
- You own the store outright — catalog, customer data, and order history live in your own database on hosting you choose and control.
Cons
- Self-hosted means you are responsible for hosting, security, updates, backups, and performance tuning — there is no turnkey managed environment.
- Costs beyond the free core accumulate quickly — hosting, premium themes, and paid extensions each add fees, and combined plan spending can range up to roughly $99,693 for large-scale setups.
- Troubleshooting often involves plugin or theme conflicts, and support is thinner than the bundled, vendor-backed help that dedicated SaaS platforms include in their plans.
Sellfy and WooCommerce in detail
Sellfy
Sellfy is an online store builder aimed at creators. It handles digital products like ebooks, music, videos, and design files (up to 20GB per file), plus subscriptions and physical goods. Its site cites 75K+ creators who've earned $165M+ through it. If you want one place to sell, take payments, and run simple marketing, it's built for that job.
Standout features
- Keep more of every sale with 0% transaction fees
- Launch a no-code store in minutes
- Sell big files and build recurring income
- Run marketing without stacking extra tools
Use cases
- Sell digital downloads with big files
- Build recurring income with subscriptions
- Mix digital and physical products
- Automate marketing while you create
WooCommerce
WooCommerce is a free, open-source ecommerce platform distributed as a WordPress plugin. Once activated, it adds product management, cart and checkout, payment and shipping options, and order administration to an existing WordPress installation. Functionality is extended through an official marketplace of free and paid extensions, and the codebase can be audited or modified by anyone. Stores can be as simple as a few physical products or as complex as subscription, membership, and wholesale operations.
Standout features
- Open-Source Core Built on WordPress
- Flexible Product and Catalog Management
- Payments, Shipping, and Taxes
- Extension Marketplace and Developer Extensibility
Use cases
- Launching a First Online Store
- Adding Commerce to an Existing WordPress Site
- Content-Led Commerce
- Custom and Headless Commerce Projects
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Sellfy | WooCommerce |
|---|---|---|
| From (cheapest paid plan) | $29/mo Starter | $2.42/mo Extensions: Add à la carte |
| Free plan | No | No |
| Free trial | 14 days | Not stated |
| Money-back guarantee | 30 days | Not stated |
| Annual billing savings | Up to 25% | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $22/mo Starter plan, billed annually | $2.42/moCheaper Extensions: Add à la carte plan, billed annually |
| Cost for 5 users | $22/mo Starter plan, billed annually · price per account (user limit not stated) | $2.42/mo Extensions: Add à la carte plan, billed annually · price per account (user limit not stated) |
| Cost for 10 users | $22/mo Starter plan, billed annually · price per account (user limit not stated) | $2.42/mo Extensions: Add à la carte plan, billed annually · price per account (user limit not stated) |
| Cost for 25 users | $22/mo Starter plan, billed annually · price per account (user limit not stated) | $2.42/mo Extensions: Add à la carte plan, billed annually · price per account (user limit not stated) |
| Plans | 3 | 3 |
| Prices checked | Checked Oct 24, 2026 | Checked Oct 24, 2026 |
| Price history | Tracking prices since Oct 1, 2026. No price change detected yet. | Tracking prices since Oct 16, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed annually), WooCommerce costs $2.42/mo vs Sellfy at $22/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
More comparisons
Frequently Asked Questions
Does Sellfy charge transaction fees?
No. Sellfy charges 0% platform transaction fees on every plan. Standard PayPal or Stripe processing fees, typically 2.9% + 30¢, still apply to each sale.