Moz vs Serpstat
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Quick verdict: Pick Moz if you want a free way to start with per-seat billing; pick Serpstat if you need an all-in-one SEO suite with API and MCP access.
Best for: In-house marketers who need one consolidated toolkit for keyword research, audits, rank tracking, and link analysis on a single site, SEO agencies that need scalable client reporting plus high-volume rank tracking through STAT
Read the full Moz reviewBest for: Agencies managing multiple client sites with multi-user accounts, In-house SEO and content marketers tracking rankings and fixing site issues
Read the full Serpstat reviewCommission may apply at no extra cost
Moz vs Serpstat: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Moz if
- You prefer testing tools through a free trial first.
- You need per-seat billing for your team.
Choose Serpstat if
- You want keyword research, audits, and rank tracking in one subscription.
- You need API access plus ChatGPT and Claude (MCP) integration.
- You want a 7-day free trial covering all paid features.
Moz vs Serpstat: pros and cons
Moz
Moz bundles keyword research, site audits, rank tracking, and link analysis into one subscription, and its Domain Authority metric is still an industry touchstone. STAT adds rare high-volume rank tracking, but costs climb fast and backlink data trails some rivals. Overall, it's a solid pick for teams that value consolidated reporting.
Pros
- Covers the full SEO workflow — keyword research, technical auditing, rank tracking, on-page optimization, and link analysis — in one Moz Pro subscription rather than requiring multiple point tools
- Domain Authority and Brand Authority are widely recognized industry benchmarks, making client reporting and competitive comparisons easier to communicate
- STAT handles rank tracking at a scale (hundreds of thousands to millions of keywords) that most all-in-one platforms cannot match
Cons
- Higher-tier plans become expensive quickly, which can strain small businesses and solo consultants who only need a subset of features
- Some competitors offer fresher or larger backlink indexes, so link data may lag behind dedicated tools like Ahrefs or Semrush
- The product lineup is split across Moz Pro, STAT, and Moz Local, so buyers needing all three capabilities face multiple subscriptions and costs
Serpstat
Serpstat bundles keyword research, rank tracking, site audits, and competitor analysis into one subscription, with big keyword and backlink databases covering 230 countries. Daily search limits get tight on cheaper plans, and phone support is Agency-only. Overall, it's a solid, fairly priced pick for teams that want most SEO work under one login.
Pros
- Consolidates keyword research, competitor analysis, site audits, rank tracking, keyword clustering, and backlink analysis into one subscription, replacing multiple single-purpose SEO tools.
- Backed by large data sets — 1.5 billion domains, 8.6 billion keywords, and 529 billion backlinks — with coverage of 230 Google-supported countries and Bing as a second engine.
- Keyword research shows search difficulty, volume, and cost per click side by side, so the same query serves both SEO planning and PPC budget decisions.
Cons
- Daily search limits are tight on entry tiers — 100 searches per day on Individual ($50/month) and 500 on Team — and keyword position checks are capped monthly, so heavy users will hit limits quickly.
- Data coverage centers on Google with Bing as the second engine; teams that need other search engines should verify availability with support before committing.
- Multi-user collaboration starts at the $100/month Team plan with 3 seats; the $50 Individual plan is limited to a single user.
Moz and Serpstat in detail
Moz
Moz is a suite of SEO and digital marketing tools. Moz Pro bundles keyword research, rank tracking, site crawling and auditing, on-page optimization, and link analysis into a single subscription.
STAT is a high-volume rank tracker built for agencies and enterprises that monitor thousands or millions of keywords. Moz Local manages business listings, citations, and reputation across directories for multi-location brands.
Standout features
- Moz Pro: the all-in-one SEO toolkit
- STAT: enterprise-scale rank tracking
- Moz Local: listings and reputation management
- Proprietary metrics: Domain Authority and Brand Authority
Use cases
- Running ongoing SEO for a single business
- Managing SEO for an agency client portfolio
- Multi-location local SEO
- Link building and competitive research
Serpstat
Serpstat is a cloud-based SEO and search marketing platform. It covers keyword research, competitor analysis, rank tracking, site audits, keyword clustering, and traffic checks, plus an API for pulling SEO data into your own products. The site reports a database of 1.5 billion domains, 8.6 billion keywords, and 529 billion backlinks. It's aimed at agencies, e-commerce, SMBs, SaaS, and media teams that need search data without stitching together several tools.
Standout features
- See exactly who you're competing with
- Fix site issues in the right order
- Research keywords with every metric in one view
- Track rankings on mobile and desktop
- Pull SEO data into your own tools
Use cases
- Agencies running client work
- Fixing your site without an agency
- Building PPC campaigns faster
- Researching keywords in new markets
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Moz | Serpstat |
|---|---|---|
| From (cheapest paid plan) | $99/mo Standard | $50/mo Individual |
| Free plan | No | No |
| Free trial | Not stated | 7 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | — | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $99/mo Standard plan, billed monthly | $50/moCheaper Individual plan, billed monthly |
| Cost for 5 users | $99/mo Standard plan, billed monthly · price per account (user limit not stated) | $50/mo Individual plan, billed monthly · price per account (user limit not stated) |
| Cost for 10 users | $99/mo Standard plan, billed monthly · price per account (user limit not stated) | $50/mo Individual plan, billed monthly · price per account (user limit not stated) |
| Cost for 25 users | $99/mo Standard plan, billed monthly · price per account (user limit not stated) | $50/mo Individual plan, billed monthly · price per account (user limit not stated) |
| Plans | 3 | 4 |
| Prices checked | Checked Oct 12, 2026 | Checked Oct 12, 2026 |
| Price history | Tracking prices since Sep 30, 2026. No price change detected yet. | Tracking prices since Sep 7, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed monthly), Serpstat costs $50/mo vs Moz at $99/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
More comparisons
Frequently Asked Questions
Which tool suits agencies better?
Serpstat shows clear agency fit with multi-user seats, white label reports, and phone support on its Agency plan. Moz's agency fit is unclear from available data.