Moz vs Serpstat
Moz centers on proprietary metrics and superior educational materials for beginners. Serpstat focuses on raw data volume and extensive global keyword coverage. This comparison pits Moz's trustworthiness against Serpstat's cost efficiency and data scale.
Comprehensive SEO Research, High Learning Value
Moz maintains a position as a foundational SEO platform due to its trusted proprietary metrics and excellent educational resources like Moz Academy. We observe that core functionality is strong, but the recurring complaints about billing practices and inconsistent customer support are concerning. Overall, this is a strong platform for learning SEO fundamentals and site auditing, provided you check the free trial terms carefully.
Pros
- Trusted proprietary metrics like Domain Authority (DA) and Page Authority (PA).
- Excellent foundational SEO materials provided through Moz Academy courses.
- MozBar is a valuable tool, especially the free browser extension, for quick insights.
- Moz Local is highly rated as a robust tool for managing business listings efficiently.
Cons
- Significant user complaints about automatic recurring billing after free trials.
- Customer support responsiveness can be inconsistent regarding complex billing issues.
- Some users feel the service has gone downhill and that the strategies are outdated.
Strong Functionality, Risky Billing Practices.
We found Serpstat delivers a robust suite of features—like competitor analysis and the Site Audit tool—positioning it as a capable and cost-effective research resource for SEO teams. However, external feedback documents severe, recurring problems regarding account management and cancellation clarity that fundamentally undermine user trust and experience. Overall, we recommend caution due to unreliable billing practices, despite the platform's functional strengths.
Pros
- Provides strong Keyword Research, Clustering, and Rank Tracking tools.
- Often cited as a good value and viable alternative to more expensive competitors.
- The interface is easy to use for both junior and experienced SEOs.
- Includes extensive features like Site Audit, Backlink Analysis, and new AI content tools.
Cons
- Frequent, severe complaints regarding difficult subscription cancellation and unauthorized charges.
- Reported lack of human customer support for critical billing issues.
- The API has restrictive non-commercial use policies and low rate limits.
- Users report dealing with frequent and annoying popups on the dashboard.
AboutMoz
Moz offers a comprehensive suite of digital marketing and SEO solutions. Over 500,000 brands and agencies trust their data and tools every day.
They offer distinct platforms for specific needs. Moz Pro provides the essential all-in-one SEO toolkit. STAT handles large-scale rank tracking for high-volume users. Moz Local takes care of managing your business listings and reputation across many locations.
Moz also offers proprietary metrics, like Domain Authority and Brand Authority, which have shaped the SEO industry since 2004. You get clear data and insights that help you achieve measurable results. ✅
AboutSerpstat
Serpstat is a comprehensive marketing tool that simplifies SEO and content workflows. We aim to help you reach your goals faster by providing the right data when you need it. It's a reliable resource, trusted by over 1.1 million users, and built upon hundreds of positive reviews.
To ensure you have ample resources, Serpstat holds massive data sets. This includes 1.50 billion domains and more than 8.62 billion keywords available for analysis. This scope guarantees you have a truly global view of the search landscape. 💡
Highlights
Feature Comparison
Features Overview
We highlight the main differences and pick a winner for each feature.
Proprietary Metrics
Moz leverages trusted DA/PA metrics to predict site strength. Serpstat relies on standard industry metrics.
Moz uses Domain Authority (DA) and Page Authority (PA) to guide optimization efforts. Moz also features Brand Authority and Spam Score, which are useful. Serpstat relies on generic SEO metrics like traffic and visibility scores for reporting. Deciding between Moz and Serpstat often depends on how much you value those trusted scores. Moz's predictive metrics help agencies justify complicated SEO strategy to clients effectively.
Global Data Scope
Serpstat provides excellent coverage across 230 global countries. Moz tracks over 170 search engines for ranking data.
Serpstat specifically researches keywords across 230 Google-supported countries. Serpstat boasts a massive database containing 8.62 billion keywords overall. Moz’s global tracking (via STAT) covers 170+ search engines daily. Serpstat is ideal for market research requiring precision across many smaller niches. Moz still offers powerful rank tracking, analyzing 8 million SERPs every day via STAT.
Local SEO Tools
Moz offers a robust, dedicated tool for local listing management. Serpstat focuses on core SEO analysis features.
Moz Local helps you manage accurate business listings on Google and Facebook. Moz Local simplifies review management for one location or 10,000 locations. Serpstat does not prominently feature specialized local listing management tools. Choosing Moz is essential if local business listing management is a critical need. Moz allows you to centralize update distribution and review responses easily.
Customer Trust & Billing
Moz is relatively more stable but has inconsistency in support. Serpstat has severe, recurring complaints about billing practices.
Moz users complain about automatic recurring billing after trial periods often. Moz does claim a 'no questions asked' cancellation policy for its Pro plans. Serpstat users report forced renewals because no clear cancel button exists online. Serpstat's functional strengths are severely undermined by its reported backend support failure. Moz provides a safer, more predictable financial experience overall.
Site Auditing
Both tools audit sites, but Serpstat excels by prioritizing issues for quick fixes. Moz provides comprehensive diagnosis.
Moz uses Site Crawl to audit for technical SEO issues and offers recommendations. Serpstat's Site Audit prioritizes technical problems by urgency. This prioritization in Serpstat immediately tells you where to focus your time. Rely on Moz for detailed, systematic diagnosis of site health problems. Serpstat helps you resolve high-impact technical debt faster without guesswork.
API & Data Integration
Serpstat is deemed the most cost-effective high-volume API source. Moz API integrates proprietary metrics into custom tools.
Serpstat supports massive data needs and API data re-selling starting at $100/mo. Serpstat offers 200,000 API credits monthly on its Team subscription plan. Moz API allows developers to pull metrics like Brand Authority into internal dashboards. Teams needing large-scale, raw data should choose Serpstat for affordability. Teams prioritizing integrated authority metrics should look toward Moz.
Training Resources
Moz is legendary for its foundational SEO education and courses. Serpstat focuses on tool simplicity and quick adoption.
Moz Academy provides exceptional foundational SEO materials and self-paced courses. Moz includes Pro onboarding tips for users of all experience levels. Serpstat is consistently praised for its intuitive and easy-to-use interface. Users looking to upskill their team rapidly should leverage Moz Academy content. Serpstat is quicker to adopt if you already know SEO basics well.
Agency Reporting
Serpstat offers exclusive white-label reports for professional clients. Moz does not publicly list this essential agency feature.
Serpstat’s top-tier Agency plan includes exclusive White Label Reports for clients. Serpstat also includes Data Engineer Consultation and dedicated Phone Support for agencies. Moz offers branded reports and templates in its Medium plan and higher. White-label reports in Serpstat ensure professional, unbranded client deliveries. Agencies needing maximum control over branding should choose Serpstat.
Our Verdict
Choosing between Moz and Serpstat usually means deciding between reliability and raw volume for your SEO strategy. Moz provides necessary stability, trusted authority metrics, and solid education tools. Serpstat offers a massive keyword database and a highly cost-effective structure for heavy users. The final selection depends entirely on your specific risk tolerance and global data collection needs. Moz’s superpower lies in its proprietary metrics—Domain Authority (DA) and Page Authority (PA). Agencies rely on Moz to justify complex SEO strategies to demanding clients using these trusted scores. Moz Local offers the gold standard solution if centralized business listing management is a critical service need. Furthermore, Moz maintains a far more trustworthy and clear billing process than Serpstat offers. Serpstat's great strength is its feature density and sheer global data scale for the price point. Serpstat conducts keyword research across 230 Google-supported countries, exceeding Moz’s documented global coverage. Serpstat is known as the most affordable provider if you need high-volume API access for internal tools. Plus, Serpstat's Site Audit feature intelligently prioritizes technical fixes for the fastest possible site improvement. The key differentiator between Moz and Serpstat is the post-purchase user experience. While Serpstat is demonstrably cheaper, numerous users report shocking issues attempting to cancel their subscriptions. Moz is the safer, more ethical enterprise choice, especially if you handle client billing sensitivities. Pick Serpstat only if you can manage the reported billing risk and require that maximum global data scope. Ultimately, choose Moz for foundational SEO learning, trusted strategic metrics, and local management needs. If you are an experienced SEO who requires cost-effective API solutions and massive global data infrastructure, consider Serpstat. However, for guaranteed stability and superior customer support experiences, Moz remains the safer and smarter long-term investment.
Frequently Asked Questions
Which is better for small teams: Moz or Serpstat?
Moz offers clearer, fixed pricing for adding users at only $49 per seat. Moz includes excellent learning resources via Moz Academy for training new team members. Serpstat bases its pricing primarily on usage, which can be less predictable for growing teams. Small agencies needing trusted reporting should lean towards Moz.
Does Serpstat have a specialized Local SEO tool like Moz Local?
No, Serpstat does not prominently advertise a specialized Local SEO tool like Moz Local. Moz Local is a robust, dedicated product for managing listings and reviews. Choose Moz if managing local presence and reputation across many locations is essential. Serpstat focuses on broad SEO analysis.
Which platform offers the largest keyword database, Moz or Serpstat?
Serpstat offers a significantly larger database with 8.62 billion keywords readily available. Moz reports providing access to 1.25 billion keyword suggestions for research. Serpstat also covers more geographic territory, tracking 230 Google-supported countries. Use Serpstat for maximum data volume and global reach.
Is Serpstat worth the cost compared to Moz's stability?
Serpstat is far cheaper if you need high-volume data features like API access and massive keyword research. However, this cost savings comes with severe, reported risks regarding billing practices and cancellation difficulty. Moz is more expensive but provides essential stability and better customer confidence.
Which tool is better for SEO beginners, Moz or Serpstat?
Moz is better suited for beginners due to the highly regarded Moz Academy and educational materials. Serpstat is praised for its intuitive interface but lacks the extensive structured learning paths. Moz provides the essential foundational knowledge and tools needed to start.
Can I create white-label reports in Moz, similar to Serpstat?
Serpstat’s top-tier Agency plan exclusively includes professional White Label Reports for clients. Moz offers standard branded report templates in its Medium plan and higher. White-label reports are critical for agencies presenting data as their own work. Choose Serpstat if white-label functionality is non-negotiable.
Ready to Choose?
Both tools have their strengths. Choose based on your specific needs.