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Moz

Moz review

The all-in-one SEO toolkit trusted since 2004 for rank tracking, site audits, and industry-standard authority metrics.

Moz costs from $99/mo · 3 plans · prices checked Oct 12, 2026

By Ciroapp Editorial Team · Updated Sep 17, 2026
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At a glance

Quick overview for Moz: rating, pricing summary, key features, and highlights.
Pricing verified Oct 12, 2026

Ciroapp score

4.0/ 5

Moz bundles keyword research, site audits, rank tracking, and link analysis into one subscription, and its Domain Authority metric is still an industry touchstone. STAT adds rare high-volume rank tracking, but costs climb fast and backlink data trails some rivals. Overall, it's a solid pick for teams that value consolidated reporting.

Pros

  • Pros:Covers the full SEO workflow — keyword research, technical auditing, rank tracking, on-page optimization, and link analysis — in one Moz Pro subscription rather than requiring multiple point tools
  • Pros:Domain Authority and Brand Authority are widely recognized industry benchmarks, making client reporting and competitive comparisons easier to communicate
  • Pros:STAT handles rank tracking at a scale (hundreds of thousands to millions of keywords) that most all-in-one platforms cannot match

Cons

  • Cons:Higher-tier plans become expensive quickly, which can strain small businesses and solo consultants who only need a subset of features
  • Cons:Some competitors offer fresher or larger backlink indexes, so link data may lag behind dedicated tools like Ahrefs or Semrush
  • Cons:The product lineup is split across Moz Pro, STAT, and Moz Local, so buyers needing all three capabilities face multiple subscriptions and costs
Best for
  • In-house marketers who need one consolidated toolkit for keyword research, audits, rank tracking, and link analysis on a single site
  • SEO agencies that need scalable client reporting plus high-volume rank tracking through STAT
  • Multi-location brands and franchises that need consistent business listings and review management via Moz Local
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.

What is Moz?

Moz is one of the longest-standing names in search engine optimization, having shaped how the industry measures and talks about website authority since 2004. The company now splits its offering into focused products: Moz Pro for everyday SEO work, STAT for enterprise-scale rank tracking, and Moz Local for managing business listings across locations. This review looks at what each product does well, where it falls short, and who should consider it.

Moz is a suite of SEO and digital marketing tools. Moz Pro bundles keyword research, rank tracking, site crawling and auditing, on-page optimization, and link analysis into a single subscription. STAT is a high-volume rank tracker built for agencies and enterprises that monitor thousands or millions of keywords.

Moz Local manages business listings, citations, and reputation across directories for multi-location brands. Moz also publishes proprietary metrics, most notably Domain Authority and Brand Authority, which are widely referenced benchmarks in the SEO industry.

Should you choose Moz?

Quick buyer guidance before you compare plans or click through.

Choose it if

  • In-house marketers who need one consolidated toolkit for keyword research, audits, rank tracking, and link analysis on a single site
  • SEO agencies that need scalable client reporting plus high-volume rank tracking through STAT
  • Multi-location brands and franchises that need consistent business listings and review management via Moz Local
  • Teams and clients who want to benchmark site quality using the industry-recognized Domain Authority metric

Skip it if

  • Solo consultants or very small businesses on tight budgets who only need occasional keyword lookups — a lower-cost or free tool may suffice
  • Teams whose primary need is the deepest possible backlink index, where dedicated link databases from competitors may be stronger
  • Users who need only one narrow function (for example, only rank tracking) and would end up paying for bundled features they won't use

Next steps before buying

  1. 1Start with the free plan or free trial on moz.com to test Keyword Explorer and basic site metrics against your own domain
  2. 2Identify which product matches your need — Moz Pro for general SEO, STAT for high-volume rank tracking, Moz Local for multi-location listings — rather than assuming you need all three
  3. 3Run a Site Crawl on your website during the trial to surface technical issues and gauge the audit quality against your current process
  4. 4Compare the paid tier limits (campaign counts, tracked keywords, seats) against your actual workload before committing to a monthly subscription

Moz Key Features

✨ Moz Pro: the all-in-one SEO toolkit

Moz Pro covers the core workflow of an SEO campaign in one subscription. Keyword Explorer provides search volume, difficulty, and priority scoring to help you pick targets. Site Crawl audits your website for technical issues like broken links, redirect chains, and duplicate content.

Rank tracking monitors your positions over time, and on-page grading tells you how well individual pages are optimized for their target keywords. Link research rounds out the toolkit with backlink discovery and spam scoring.

✨ STAT: enterprise-scale rank tracking

STAT is built for high-volume rank tracking, handling hundreds of thousands to millions of keywords with daily or more frequent refresh rates. It tracks across locations, devices, and search features, and segments results so agencies and enterprises can report on large client portfolios or large sites without the data becoming unmanageable. This is the product to look at if standard all-in-one trackers hit their keyword limits too quickly.

✨ Moz Local: listings and reputation management

Moz Local distributes and syncs your business information across major directories and data aggregators, which helps local search visibility and prevents inconsistent listings from undermining rankings. It also surfaces and helps manage customer reviews across platforms, making it practical for franchises, multi-location retailers, and agencies serving local clients.

✨ Proprietary metrics: Domain Authority and Brand Authority

Domain Authority (DA) is Moz's 0–100 score predicting how likely a site is to rank in search results, and it has been an industry reference point since Moz introduced the concept. Brand Authority extends the idea to measure brand strength across the web. These metrics are useful for competitive benchmarking and link prospecting, though they are comparative scores rather than direct ranking factors — a distinction worth communicating to clients.

Use Cases

💡 Running ongoing SEO for a single business

An in-house marketer responsible for one website can use Moz Pro as their primary toolkit: research keywords in Keyword Explorer, audit the site with Site Crawl, fix issues it surfaces, track target rankings over time, and grade pages against their target keywords. The consolidated dashboard reduces the need to stitch together separate tools for each task.

💡 Managing SEO for an agency client portfolio

Agencies benefit from Moz Pro's reporting for standard clients and can layer STAT on top for accounts that require deep rank tracking across thousands of keywords and many locations. Domain Authority provides a common vocabulary for client conversations about link building progress and competitive positioning.

💡 Multi-location local SEO

Brands with many physical locations use Moz Local to keep name, address, and phone data consistent across directories, monitor and respond to reviews, and improve visibility in local search results. Franchise businesses and service companies with regional offices are typical users.

💡 Link building and competitive research

Teams running outreach campaigns use Moz's link data to find prospect sites, evaluate them via Domain Authority and spam scores, and track how their own backlink profile compares to competitors over time.

Moz pricing

From$99/mo

  • From the vendor's pricing page, checked Oct 12, 2026
  • 3 plans

Prices checked on Oct 12, 2026 from Moz's pricing page

Moz pricing page screenshotView pricing page screenshot
PlanBilled monthlyBilled annuallyIncludes
Standard
$99/mo
—
Medium
$179/mo
—
Large
$299/mo
—

Price history

Tracking prices since Sep 30, 2026. No price change detected yet.

Pricing types: Free plan, Free trial, Monthly subscription, Per seat pricing

Pricing notes

Moz pricing: Plans from $0/month Billing options: Free plan, Free trial, Monthly subscription, Per seat pricing

Cost calculator

Estimate what Moz costs for your team.

Billing
Per month
$99
Per year
$1,188

Standard states no user limit: shown as one price for the whole account. Check the price for 5 users with the vendor. Estimate based on published list prices, before taxes, add-ons and discounts.

How to pay less for Moz

  • Cheaper tools in this category start at $30/mo.
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Why use Moz?

SEO work requires reliable data across several disciplines: keywords, rankings, technical site health, and backlinks. Buying separate tools for each is expensive and fragmented.

Moz consolidates those capabilities into one platform, and its Domain Authority metric has become a de facto industry standard, which matters when you need to communicate site quality to clients or stakeholders in terms they already recognize. The STAT product also addresses a niche many all-in-one tools handle poorly: tracking rankings at massive scale with fresh, granular data.

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Moz FAQ

How much does Moz cost?

Moz's cheapest paid plan, Standard, costs $99 per month. Paid plans range from $99 to $299 per month. Prices checked on Oct 12, 2026 from the vendor's pricing page.

Has Moz's price changed recently?

No. We have not detected a price change since we started tracking on Sep 30, 2026.

What is the difference between Moz Pro, STAT, and Moz Local?

Moz Pro is the all-in-one SEO toolkit covering keyword research, site audits, rank tracking, and link analysis. STAT is a separate product for large-scale rank tracking, designed for agencies and enterprises monitoring very high keyword volumes across many locations and devices. Moz Local focuses on local search: it syncs your business listings across directories and helps manage customer reviews. They are priced and subscribed to separately, so you only pay for the pieces your situation requires.

Is Domain Authority an official Google ranking metric?

No. Domain Authority is Moz's proprietary 0–100 score that predicts how likely a domain is to rank relative to other sites. Google does not use it and has confirmed it is not a ranking factor. It remains valuable as a comparative benchmark for evaluating link prospects and tracking your site's authority trend over time, but it should be used as a relative indicator rather than a target in itself.

Does Moz offer a free plan or free trial?

Yes. Moz offers a free plan tier and a free trial, so you can test core features such as limited keyword research and site metrics before committing to a paid monthly subscription. Paid plans then scale upward, with per-seat billing options available for teams.

Is Moz suitable for agencies managing many clients?

Yes, and this is one of its strongest use cases. Moz Pro supports reporting across client campaigns, and STAT is specifically built for agencies and enterprises that need to track rankings for hundreds of thousands of keywords across locations and devices. Per-seat pricing options make it workable for team-based agency environments, though costs at scale should be evaluated against alternatives.

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