Visit Website See Pricing
Moz

Moz

Your SEO & digital marketing solutions

#7 dans SEO
2 min read · Updated 10/5/2025
Moz homepage screenshot

At a glance

Quick overview for Moz: rating, pricing summary, key features, and highlights.

Ciroapp review

3.7
Comprehensive SEO Research, High Learning Value

Moz maintains a position as a foundational SEO platform due to its trusted proprietary metrics and excellent educational resources like Moz Academy. We observe that core functionality is strong, but the recurring complaints about billing practices and inconsistent customer support are concerning. Overall, this is a strong platform for learning SEO fundamentals and site auditing, provided you check the free trial terms carefully.

Pros

  • Pro:Trusted proprietary metrics like Domain Authority (DA) and Page Authority (PA).
  • Pro:Excellent foundational SEO materials provided through Moz Academy courses.
  • Pro:MozBar is a valuable tool, especially the free browser extension, for quick insights.
  • Pro:Moz Local is highly rated as a robust tool for managing business listings efficiently.

Cons

  • Con:Significant user complaints about automatic recurring billing after free trials.
  • Con:Customer support responsiveness can be inconsistent regarding complex billing issues.
  • Con:Some users feel the service has gone downhill and that the strategies are outdated.
Free trial
Yes
Range: $39–$299/monthFree trial, Monthly subscription, Yearly subscription
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
Visit WebsiteSee Pricing
Read full review

Moz review, pricing, features, pros & cons

It's hard to cut through the clutter of SEO data, especially when you're researching keywords or checking competitor gaps. You need confidence that your actions are backed by sound metrics.

Moz provides the instant clarity you need ✨ to rank higher and drive quality traffic to your sites.

What is Moz?

Moz offers a comprehensive suite of digital marketing and SEO solutions. Over 500,000 brands and agencies trust their data and tools every day.

They offer distinct platforms for specific needs. Moz Pro provides the essential all-in-one SEO toolkit. STAT handles large-scale rank tracking for high-volume users. Moz Local takes care of managing your business listings and reputation across many locations.

Moz also offers proprietary metrics, like Domain Authority and Brand Authority, which have shaped the SEO industry since 2004. You get clear data and insights that help you achieve measurable results. ✅

Moz Key Features

✨ Comprehensive Keyword Strategy and Discovery

Instantly discover high-value keywords and understand their ranking potential. Moz Pro’s Keyword Research tool lets you find thousands of targets quickly. You receive essential data points like Keyword Difficulty scores, accurate search volumes, and full SERP analysis.

This data helps you select keywords that truly drive quality traffic to your site. You can also utilize the new Bulk Keyword Analysis feature. This powerful tool cuts through data clutter to deliver instant clarity, whether you are brainstorming or analyzing competitor research.

✨ Large-Scale Rank Tracking with STAT

For agencies and large enterprises, STAT analyzes your campaigns with daily, highly granular SERP data. This platform delivers rank analytics at a serious scale, analyzing up to 8 million SERPs every day. It’s built to handle tracking thousands of keywords across more than 170 search engines.

STAT collects everything featured in the top 100 results, including the full HTML. This ensures you get precision insights regardless of location, device, or keyword count. You can also track robust competitor performance to gain market visibility and measure share of voice.

✨ Deep Competitive and Link Analysis

Uncover competitor weaknesses and strengthen your website's link profile effectively. Competitive Research helps you identify key rivals and spot crucial keyword gaps you can target immediately. This process helps you improve your organic share of voice efficiently.

Link Research provides measurable insight into any website's authority and link profile in seconds. This includes identifying linking domains, discovering the most valuable pages, and noting the critical anchor text used in their campaigns. Moz analyzes over 44.8 trillion indexed links to power this feature.

✅ Technical Site Health and Auditing

Keep your website technically sound with systematic diagnosis and actionable recommendations. The Site Crawl feature audits your website automatically, scanning for technical SEO issues. These issues can often hurt your organic rankings without you knowing.

Moz provides clear, actionable recommendations to ensure your site is perfectly optimized. This systematic auditing helps you quickly resolve problems and maintain site health to stay competitive in search results.

✨ Local SEO and Reputation Management

Moz Local simplifies managing your online reputation and local presence, whether you manage one location or 10,000. It helps you seamlessly create and maintain accurate business listings on essential directories like Google, Facebook, and many others.

You can manage customer reviews directly from a single dashboard. Easily monitor, read, and respond to feedback across multiple sites to maintain a strong brand image. This tool allows you to easily share news and promotional updates with your audience via directories and social platforms.

✨ Leveraging Proprietary Authority Metrics

Measure and predict site strength using Moz’s trusted, original industry metrics. Moz has provided proprietary metrics that have shaped SEO since 2004. You can use Domain Authority (DA) to predict a website’s ranking power based on its link signals.

Page Authority (PA) predicts how well an individual page performs in search results. Furthermore, Brand Authority offers a score from 1 to 100 that measures overall brand strength at scale for thousands of sites. You also get a Spam Score, which helps assess the risk level of links from specific subdomains.

✨ Advanced SERP Customization and Reporting

STAT gives you granular control over your rank data to support highly informed strategic decisions. You can see exactly which SERP features appear in your niche and measure how much visibility they actually drive. This allows you to tailor content effectively for the right keywords.

Furthermore, you can use customizable segments to group keywords as granularly as you need, enabling precision insights and supporting data-driven experimentation. You can easily share results with your team using flexible reporting options like one-click CSV reports, API access, or pre-built Looker Studio connectors.

Use Cases

✨ Finding Untapped Keywords for Your Next Campaign

You're planning new content, but you need to ensure you're targeting topics with the highest return. Using the Bulk Keyword Analysis feature in Moz Pro, you can quickly cut through data clutter. This allows you to check thousands of potential terms generated from brainstorming or competitor analysis.

Moz provides instant clarity, showing you the Keyword Difficulty scores and accurate search volumes. This information helps you prioritize words you can realistically rank for right now. You successfully map out the next quarter's content calendar with high-impact keywords, focusing your team's energy where it matters most.

📈 Scaling Daily Rank Tracking for Enterprise Clients (STAT)

As a large agency, you manage dozens of high-value sites and frequently need to prove ROI to demanding clients. Trying to manually track millions of pages and keywords daily is impossible and imprecise. You need a platform that can handle massive data volume.

STAT provides daily deep analytics, tracking your performance against 170+ search engines. You gain precise insights into market presence through share of voice metrics and can analyze which SERP features are appearing for your highest-value terms. This accuracy lets you confidently justify your strategy.

Expected outcome: Gaining precision insights that unlock new opportunities and clearly prove the value of your large-scale SEO initiatives.

🔧 Auditing a Website for Hidden Technical Issues

You suspect your website traffic is lagging because of underlying technical problems, but you don't know how to diagnose them quickly. Moz Pro’s Site Crawl tool steps in to audit your entire site. It methodically checks links, loading speeds, and other factors that hurt organic rankings.

When the crawl is complete, you get actionable recommendations to fix the problems. These concrete steps help you efficiently resolve technical debt. Fixing these issues ensures you get the maximum value from your content efforts and improve your ranking visibility.

Tip: Use the 'Domain Overview' dashboard immediately after the crawl for a quick SEO snapshot, letting you monitor Domain Authority as you implement fixes.

📍 Centralizing Local Listings and Managing Reviews

Managing a chain of 50 retail locations means handling reviews and business hours across multiple sites like Google and Facebook. Moz Local simplifies this massive task, whether you have one location or 10,000. You easily create and manage all business listings from a single platform.

This immediate consistency helps consumers find and choose your business more often. The review management dashboard lets you monitor, read, and respond to customer feedback directly. You can then quickly share the Visibility Index and sentiment reports with stakeholders to demonstrate increased local performance.

🔗 Analyzing a Competitor’s Link Strategy

You know you need powerful backlinks to improve your Page Authority, but you aren't sure where to start your link-building efforts. The first step involves looking at your competition. Use Link Research to analyze any external website's authority and detailed link profile.

Here’s how you get measurable insights:

  1. Analyze Link Profile: Input the competitor’s URL to see their linking domains.
  2. Identify Opportunities: Note which valuable pages they link to and their frequently used anchor text strings.
  3. Target Strategy: Build your link prospecting list based on the competitor's successful sources.

This data helps you close key link gaps and improve your organic share of voice quickly.

⚙️ Enhancing Internal Tools with Proprietary Data (API)

Your development team needs real-time SEO metrics integrated directly into your custom internal dashboard. They don't want to rely on manual lookups or exports. Since the Moz API powers custom data solutions, it's the perfect fit. You can plug into proprietary metrics that have shaped the industry since 2004.

Your engineers easily pull Brand Authority and Spam Score data using the API. This lets your internal teams instantly assess brand strength and link risk for new partnerships. It accelerates decision-making without disrupting established data workflows.

Pricing Overview for Moz

Pricing range
$39–$299/month
Pricing types
Free trial, Monthly subscription, Yearly subscription

Moz Pro offers four scaling plans, billed monthly or yearly, starting at a yearly equivalent of $39 per month. All plans include MozBar Premium, 24/7 support, and new AI-powered features for efficient SEO.

Plans & Pricing

Starter

Monthly$49
Yearly$39
50 tracked keywords/mo, 20K pages crawled/mo
  • 1 user included
  • 1 tracked site
  • Keyword Suggestions by Topic
  • Moz AI-powered tools
Sign up now!

Standard

Monthly$99
Yearly$79
300 tracked keywords/mo, 400K pages crawled/mo
  • 1 user included
  • 3 tracked sites
  • Backlink analysis
  • Unlimited scheduled reports
Try it free!

Medium

Monthly$179
Yearly$144
1,500 tracked keywords/mo, 2M pages crawled/mo
  • 2 users included
  • 10 tracked sites
  • Branded reports
  • Report templates
Try it free!

Large

Monthly$299
Yearly$239
3,000 tracked keywords/mo, 5M pages crawled/mo
  • 3 users included
  • 25 tracked sites
  • All Medium features plus increased quotas
Sign up now!

Moz costs between $39 and $299 per month with 4 plans: Starter at $39/month, Standard at $79/month, Medium at $144/month, and Large at $239/month (based on annual billing rates).

You can select annual billing to save 20% compared to monthly payments across all plans. Let's look closely at what each subscription level offers you and your team.

Starter

Price: $49/month or $39/month (billed yearly at $470) Websites Supported: 1 tracked site Best For: Small businesses or startups with only one website Refund Policy: Not explicitly stated (Cancel any time) Other Features:

  • 1 user included
  • 50 tracked keywords per month
  • 20K pages crawled per month
  • Keyword Suggestions by Topic
  • Starter SEO tools including MozBar Premium

This plan is the perfect entry point for new SEOs or solo entrepreneurs. If you’re just starting your online presence, this includes the essential tools you need to monitor your single website.

Standard

Price: $99/month or $79/month (billed yearly at $950) Websites Supported: 3 tracked sites Best For: Small businesses that just need the basics Refund Policy: Not explicitly stated (Cancel any time) Other Features:

  • 1 user included
  • 300 tracked keywords per month
  • 400K pages crawled per month
  • Standard SEO tools including competitive research
  • Backlink analysis and unlimited scheduled reports

Choose the Standard plan if you manage a few client sites or multiple domains for your business. It significantly boosts your usage limits and adds valuable backlink analysis tools. You can also try it free before committing.

Medium (Most Popular)

Price: $179/month or $144/month (billed yearly at $1,719) Websites Supported: 10 tracked sites Best For: Ample limits plus full access to keyword research tools. Most folks start here. Refund Policy: Not explicitly stated (Cancel any time) Other Features:

  • 2 users included
  • 1,500 tracked keywords per month
  • 2M pages crawled per month
  • Increased quotas on SEO tools
  • Branded reports and report templates

The Medium plan is ideal for growing businesses or internal marketing teams. It includes two user seats and much higher capacity to handle serious keyword research and reporting needs. Start here to get the best balance of features and limits. ✨

Large

Price: $299/month or $239/month (billed yearly at $2,868) Websites Supported: 25 tracked sites Best For: Larger businesses and agencies that need all the data Refund Policy: Not explicitly stated (Cancel any time) Other Features:

  • 3 users included
  • 3,000 tracked keywords per month
  • 5M pages crawled per month
  • All Medium features plus increased SEO tool quotas

This tier supports agencies and large businesses managing many complex SEO projects. If your team needs maximum capacity and high user count, the Large plan provides all the data required for comprehensive strategy.

Moz Pro offers a free trial for the Standard and Medium plans, letting you test the platform before subscribing. If you decide to sign up, note that Moz allows you to cancel your Pro subscription or change plans at any time with "no questions asked."

User Reviews

Moz receives deeply mixed public sentiment, resulting in a moderate 3.3-star average overall. Users frequently commend the quality of Moz Academy and the foundational metrics like Domain Authority (DA).

The MozBar extension is particularly popular, often cited as an excellent starting point for new SEO analysts. However, several themes related to pricing and customer management draw sharp criticism.

Users reported significant frustration regarding the automatic enrollment and charging after free trials, sometimes characterizing the lack of clear cancellation options as a "scam." Responsiveness from support is inconsistent; some users praise the quick, helpful service and successful refunds 🙏, while others report being unable to log in or contact anyone for over a week. On the positive side, specialized tools like Moz Local are considered robust and offer exceptional customer support.

While critical users suggest the platform is outdated compared to competitors, Moz remains a dependable tool for foundational SEO research and upskilling.

What users say elsewhere

Alex D.
· Trustpilot
5.0 / 5

MozBar is a wonderful browser extension, simplifying competition checks on Google. It's a great tool for beginners, letting you check Domain and Page Authority quickly. It offers amazing value.

Sarah M.
· Trustpilot
5.0 / 5

I was granted a quick refund after forgetting to cancel during the deadline due to personal reasons. The MOZ team proved they truly have customer interests at heart by accommodating my request.

No reviews yet.

Write a Review

Write a Review for Moz
0/100 characters
0/2000 characters

Why use Moz?

Choosing the right SEO tool simplifies your work and helps prove your value. Moz gives you the depth, clarity, and scale needed for high-impact campaigns.

  • Justify your Strategy: You can back up projects with solid, transparent data, ensuring your efforts drive real ROI.
  • Master Large-Scale Tracking: For enterprises or agencies, STAT analyzes millions of pages and keywords daily across 170+ search engines, offering precision insights.
  • Build Authority with Proprietary Metrics: Utilize Moz's original and trusted metrics, like Domain Authority (DA) and Page Authority (PA), to measure and predict site strength.
  • Dominate Local Search: Moz Local streamlines business listing management, review responses, and performance reporting whether you have one location or 10,000.
  • Unlock Deep Link Analysis: Gain measurable insight into any website’s link profile, including valuable pages and anchor text, to power your campaigns.
  • Stay Sharp with Expert Education: Access self-paced courses through Moz Academy and read the industry-leading Beginners Guide to SEO to continuously upskill your team. 💡

Ready to transform your workflow with Moz?

Try it nowView pricing

Frequently Asked Questions

Which Moz Pro plans include a free trial?

The Standard and Medium Moz Pro plans are available for a free trial. You can test the platform before committing to a subscription. It is not explicitly stated how many days the trial lasts, so check the sign-up page for the exact duration.

How do I purchase more user seats for my team?

After signing up, you can easily add more user seats within your account's Account & Billing section. Additional seats cost $49 per user, per month, regardless of your chosen base plan level.

Can I increase my usage limits for things like tracked keywords or pages crawled?

Yes, you can upgrade specific limits after you purchase a base plan for incremental monthly fees. For example, an additional 200 keywords costs $20 per month, and 50,000 more pages crawled costs $15 per month.

What is the cancellation policy for Moz Pro subscriptions?

You can cancel your Moz Pro subscription or change plans at any time. Moz states that cancellations are handled quickly with “no questions asked.”

Does Moz offer a money-back guarantee or issue refunds?

Not explicitly stated on the official site. While users can cancel easily, there is no official refund or money-back period advertised. You should confirm this policy before making a payment commitment.

What level of customer support is included with the plans?

All Moz Pro plans include 24-hour online support. They promise same-day support from a person to help you if you encounter issues or have questions about how to use the tools effectively.

Are there specialized plans for agencies or enterprises?

The Large plan is designed for larger businesses and agencies requiring maximum capacity, supporting up to 25 tracked sites and 3,000 keywords. Moz also mentions specialized enterprise options you can inquire about.

What is the primary difference between Moz Pro and Moz Local?

Moz Pro is the all-in-one SEO toolkit for ranking, traffic, and audits. Moz Local is a separate product dedicated to managing business listings, reviews, and reputation across many locations.

Does Moz offer specific integrations with other external marketing systems?

Not explicitly stated which third-party marketing tools are directly supported for integration. However, you can use the Moz API to power your custom data tools and dashboards.

How are new users guided through the platform?

All Pro plans include Pro onboarding tips, available both in-app and via email. These personalized tips ensure that both beginners and seasoned SEOs can maximize the tool immediately.

Can I use Moz tools to track rankings outside of the US?

Yes. The STAT platform tracks performance across 170+ search engines globally. This provides the ability to track rankings and analyze SERPs in specific international locations.

Is the pricing consumption-based or fixed per user?

The pricing is fixed per plan but tied heavily to usage quotas, such as tracked keywords and pages crawled. The user seat count is a separate, minor factor, with additional users available for a fixed fee.

Ready to try Moz? Check out the official site or pricing.
Visit Website See Pricing