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Serpstat

Serpstat

Marketing Tool for SEO and Content Tasks

#10 dans SEO
2 min read · Updated 10/3/2025
Serpstat homepage screenshot

At a glance

Quick overview for Serpstat: rating, pricing summary, key features, and highlights.

Ciroapp review

2.8
Strong Functionality, Risky Billing Practices.

We found Serpstat delivers a robust suite of features—like competitor analysis and the Site Audit tool—positioning it as a capable and cost-effective research resource for SEO teams. However, external feedback documents severe, recurring problems regarding account management and cancellation clarity that fundamentally undermine user trust and experience. Overall, we recommend caution due to unreliable billing practices, despite the platform's functional strengths.

Pros

  • Pro:Provides strong Keyword Research, Clustering, and Rank Tracking tools.
  • Pro:Often cited as a good value and viable alternative to more expensive competitors.
  • Pro:The interface is easy to use for both junior and experienced SEOs.
  • Pro:Includes extensive features like Site Audit, Backlink Analysis, and new AI content tools.

Cons

  • Con:Frequent, severe complaints regarding difficult subscription cancellation and unauthorized charges.
  • Con:Reported lack of human customer support for critical billing issues.
  • Con:The API has restrictive non-commercial use policies and low rate limits.
  • Con:Users report dealing with frequent and annoying popups on the dashboard.
Free trial
Yes — 7 days
Range: $50–$410/monthFree trial, Monthly subscription, Yearly subscription
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Serpstat review, pricing, features, pros & cons

Feeling frustrated because SEO and content tasks move too slowly? It’s hard to know who your real search competitors are or where to find those hidden keyword opportunities.

Serpstat is a powerful marketing solution designed to handle this friction. It helps you speed up search marketing goals achievement by giving you clear, actionable data. ✨

What is Serpstat?

Serpstat is a comprehensive marketing tool that simplifies SEO and content workflows. We aim to help you reach your goals faster by providing the right data when you need it. It's a reliable resource, trusted by over 1.1 million users, and built upon hundreds of positive reviews.

To ensure you have ample resources, Serpstat holds massive data sets. This includes 1.50 billion domains and more than 8.62 billion keywords available for analysis. This scope guarantees you have a truly global view of the search landscape. 💡

Serpstat Key Features

✨ Analyze Competitors and Discover Opportunities

It’s vital to know who your real search competitors are in the market. Serpstat helps you find them quickly so you can start analyzing their strategies right away. You gain access to critical SEO metrics like traffic, visibility scores, and the number of backlinks they possess. This gives you a comprehensive view of their market status.

Use this data to unveil hidden keyword opportunities that your competitors are already leveraging. If you are launching paid campaigns, you can check their advertisements directly. This strategy allows you to speed up your PPC campaign creation process significantly.

🛠️ Comprehensive Site Audit and Optimization

You don't need a heavy SEO agency when the platform provides detailed recommendations immediately. The site audit tool helps you clean up your website using an intuitive process. It sorts technical issues found on your site by their priority, so you know exactly where to focus your effort first.

To ensure your site health improves steadily, you can track the optimization growth dynamics over time. Schedule automatic checks to monitor if the total number of issues found is decreasing. This automated approach ensures you are continuously focusing on performance improvements.

✨ Fast and Global Keyword Research

Run fast keyword research on any topic to quickly identify winning terms. Serpstat provides keywords from 230 countries supported by Google searches. You can see keyword difficulty, search volume, and the cost per click (CPC) all within one simple tool.

This insight is essential for effective budget planning. Analyze the keywords' specific PPC metrics to select the most effective terms for running your ads. This helps you maximize your reach while minimizing wasted ad spend.

✨ Accurate and Flexible Rank Tracking

Monitor the precise growth dynamics of your website optimization by tracking its positions over time. Serpstat allows you to track website rankings across both mobile and desktop devices. This ensures you have an accurate view regardless of how users are searching.

You can easily create a flexible schedule for tracking rankings in all 230 Google-supported countries. The platform makes it simple to add competitors to track their performance alongside yours. If you are switching tools, you can even migrate existing tracking projects from other services at no cost.

✨ Powerful API and Data Solutions

Serpstat provides robust data access and is commonly known as the most cost-effective API SEO data provider available. Accessing the data is straightforward thanks to easy-to-handle and transparent documentation. This infrastructure supports scaling your data usage without complexity.

We provide dedicated solutions and an integration team to help you link the data streams seamlessly into your existing workflows. For enterprise users or agencies, data re-selling using the API solutions is fully welcomed.

Use Cases

🔎 Uncovering Hidden Keyword Opportunities

You need to know exactly which keywords are driving success for your rivals. Serpstat helps you analyze your competitors' keywords to unveil those hidden opportunities. You gain immediate access to traffic, visibility, and backlink metrics for competitor sites. This data helps you quickly close content gaps and optimize your organic strategy effectively.

Expected outcome: Significantly expanded keyword targeting based on proven competitor strategies.

🛠️ Improving Website Health and Performance

It’s hard to fix technical issues when you don't know where to start. The Site Audit tool makes this process straightforward. It sorts technical problems strictly by urgency, giving you a clear list of what to fix first. You can receive detailed recommendations to improve your site without hiring an expensive SEO agency.

Schedule these checks automatically and monitor your site's optimization growth. Watch the total number of technical issues decrease, ensuring your site continually performs at its best.

💰 Optimizing PPC Budget and Campaign Creation

Problem: Planning a digital ad budget is challenging when you need specific Cost Per Click (CPC) data quickly.

Approach: Use the Keyword Research tool to look up topics across 230 countries. The tool provides search volume, keyword difficulty, and crucial CPC metrics instantly. Access competitor ads to speed up your own campaign outlines and strategy.

Outcome: You can plan your budget efficiently by selecting only the most effective and affordable keywords for running successful ads.

📈 Tracking Search Rankings Against Competitors

You need accurate, real-time data on how your website ranks globally. Serpstat lets you easily track website rankings on both mobile and desktop devices. You choose a flexible schedule for tracking performance across 230 Google-supported countries.

Add your main competitors into the tracking project to monitor their positions alongside yours. This allows you to measure optimization growth dynamically and respond quickly to shifts in the SERP landscape. You can seamlessly migrate existing projects from other services at no cost.

🤝 Supporting Agency Collaboration and Client Reporting

Agencies need strong collaboration features and professional reporting tools. Team and Agency plans enable shared access for multiple team members right away. When working with high-value clients, Agency plan subscribers can utilize exclusive White Label Reports.

This makes presenting complex SEO data to clients simple and professional. For large-scale operations, the platform helps you demonstrate how client's keyword growth tracks over time, proving tangible results.

💻 Integrating Large-Scale Data Via API

If your business requires high-volume SEO data feeds, Serpstat offers the most cost-effective API solution available. The platform supports massive datasets, including 1.50 billion domains and 8.62 billion keywords, guaranteeing depth. Dedicated solutions and integration teams ensure easy setup.

Documentation is transparent and easy to handle, simplifying implementation. This system is perfect for those needing custom integrations or businesses focused on data re-selling.

Pricing Overview for Serpstat

Pricing range
$50–$410/month
Pricing types
Free trial, Monthly subscription, Yearly subscription

Serpstat offers four flexible monthly subscription tiers, ranging from $50 per month to $410 per month. Users save up to 27% by opting for an annual payment plan across all subscription levels.

Plans & Pricing

Individual

Monthly$50
30,000 pages to audit; 50,000 export rows per month
  • 5 projects
  • 100 searches for sites, keywords, and links per day
  • 10,000 position checks per month
  • Access to core features: Keyword Research, Site Analysis, Rank Tracker, Site Audit, Backlink Analysis
Start free trial now or buy now

Team

Monthly$100
50,000 position checks per month; 250,000 export rows per month; 3 team members
  • Unlimited projects
  • 500 searches for sites, keywords, and links per day
  • Access to extended features: API, Share Access, AI Tools, Batch Analysis, Scheduled Reports
  • Billing by Invoice
Start free trial now or buy now

Team x2

Monthly$169
100,000 position checks per month; 500,000 export rows per month; 6 team members
  • Unlimited projects
  • 1,000 searches for sites, keywords, and links per day
  • Extended features (same as Team) plus increased limits
  • Share access for 100 people
Start free trial now or buy now

Agency

Monthly$410
500,000 position checks per month; 2,500,000 export rows per month; 1,500,000 pages to audit per month
  • Unlimited projects
  • 5,000 searches for sites, keywords, and links per day
  • Access to all features: including White Label Reports, Data Engineer Consultation, and Phone Support
  • 30 members in a team
Subscribe

Serpstat costs between $50 and $410 per month with four plans: Individual at $50/mo, Team at $100/mo, Team x2 at $169/mo, and Agency at $410/mo.

Let's explore the usage limits and features included across these four subscription options.

Individual

Price: $50 per month (or save $228 annually) Websites Supported: 5 projects Best For: Freelancers and beginners Refund Policy: Not explicitly stated Other Features:

  • 100 daily searches for sites, keywords, and links
  • 10,000 position checks per month
  • 30,000 pages allowed for site audits
  • Access to core features like Keyword Research and Backlink Analysis

This plan is built for solo users who are just starting their SEO journey. It provides a solid foundation with essential tools but includes strict usage limits. If you're a freelancer only managing a few sites, this is the perfect starting point for your research.

Team

Price: $100 per month (or save $348 annually) Websites Supported: Unlimited projects Best For: Agencies and growing teams Refund Policy: Not explicitly stated Other Features:

  • Enables Share Access for team members
  • 500 daily searches for analysis
  • Includes API access, AI Tools, and batch analysis capabilities
  • Billing can be managed by invoice

The Team plan significantly increases your usage capacity and unlocks features critical for collaboration. With unlimited projects and five times the daily search allowance of the Individual plan, it is ideal for small agencies handling several clients. This plan supports up to three members in a team.

Team x2

Price: $169 per month (or save $484 annually) Websites Supported: Unlimited projects Best For: Agencies needing more power Refund Policy: Not explicitly stated Other Features:

  • 1,000 daily searches for sites, keywords, and links
  • Up to 100,000 position checks each month
  • Allows 500,000 export rows monthly
  • Priority technical chat support for quick issues resolution

This intermediate tier offers a major boost to your search and export capacities beyond the standard Team plan. It maintains critical collaboration tools, supporting up to six team members for shared projects. Teams with heavy research needs or a higher client volume should certainly consider this robust option.

Agency

Price: $410 per month (or save $1,068 annually) Websites Supported: Unlimited projects Best For: Large agencies and businesses Refund Policy: Not explicitly stated Other Features:

  • Exclusive White Label Reports for clients
  • Includes Data Engineer Consultation
  • Provides dedicated Phone Support
  • Highest usage limits across all tools, including 5,000 daily searches

The Agency plan is designed for large-scale operations requiring maximum data, support, and customization. Access to all platform features, priority assistance, and white-label reports makes it exceptionally suitable for enterprises serving numerous clients. You also gain increased API allowances and significantly extended data retention periods.

Serpstat offers a 7-day free trial so you can easily evaluate the platform’s core features before committing to a paid plan. This trial automatically switches to plan renewal, so remember to cancel before the seven days are up if you decide it's not the right fit. While a money-back guarantee is not explicitly listed, the cancellation policy is quite straightforward. ✨

User Reviews

Serpstat’s external feedback is intensely polarized, showing a stark division between product utility and reliability in customer service. Users generally praise core SEO functionalities, finding the Keyword Research, Rank Tracking, and Site Audit tools highly effective and a good value alternative to competitors like SEMRush.

Many reviewers, including experienced SEOs, note the easy-to-use interface and appreciate the rapid updates, such as the new AI content tools. However, the overwhelmingly negative sentiment revolves around commercial practices and backend support.

Numerous users describe difficulty canceling subscriptions, reporting no visible cancel button and a subsequent failure to secure refunds after trial periods, leading to unexpected charges. Recurring complaints label the company a “scam” due to unauthorized billing and unresponsive support staff (often described as only a bot).

Furthermore, users needing advanced integration warn that the API policy imposes strict non-commercial use restrictions and low rate limits. Reliability is severely hampered by these systemic billing and support issues.

😟

What users say elsewhere

Jordan P.
· Trustpilot
5.0 / 5

All SEO tools you might need are in one place with Serpstat. The interface is easy to use, making it perfect for both experienced and junior SEOs. I use Rank Tracker and Site Audit the most, and their new AI content tools have blown my mind.

Maria C.
· Trustpilot
4.0 / 5

I’ve used this product for almost two years now. It’s a much more viable alternative than competitive products like SEMRush. It is a good product that I successfully use to guide clients through the ranking process and reporting stage.

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Why use Serpstat?

If you’re looking to simplify search marketing and get results quickly, Serpstat provides clear pathways to success. You don't need a heavy SEO agency when the platform offers detailed recommendations right at your fingertips. Users often highlight the platform's user-friendly and intuitive design, making it easy to use daily.

Here are some concrete benefits you'll gain right away:

  • ✅ Unveil hidden opportunities by effectively analyzing the keywords your real search competitors are using.
  • ✅ Clean up your website using the site audit tool. It sorts technical issues by priority, helping you quickly improve performance without outside help.
  • ✅ Plan your entire budget by running fast keyword research. You'll find keyword difficulty, search volume, and CPC in one simple tool across global markets (230 countries).
  • ✅ Monitor optimization growth by tracking your website rankings on both mobile and desktop devices, alongside competitor performance.
  • ✅ For extensive needs, Serpstat is known as the most cost-effective API SEO data provider, complete with dedicated support and transparent documentation.

Ready to transform your workflow with Serpstat?

Try it nowView pricing

Frequently Asked Questions

How does the 7-day free trial work, and how do I avoid automatic billing?

You must enter credit card details for trial verification, which includes a temporary $1 charge. The trial automatically activates auto-renewal for the subscription plan. To prevent being charged the full price, you need to manually cancel the full plan renewal before the seven days are complete.

Is there a money-back guarantee or clearly stated refund policy?

A specific money-back guarantee or detailed refund policy is not explicitly listed on the official website. You should thoroughly test the service during the free trial period. External reports recommend caution, citing difficulties in subscription cancellation.

Is Serpstat priced per user seat or based on usage quotas?

Serpstat pricing is a hybrid model based primarily on usage limits like daily searches, exports, and position checks. However, Team plans also include a fixed number of member seats, ranging from 3 to 30 depending on the tier.

What kind of API access and limitations apply?

API access starts with the Team plan, granting 200,000 credits monthly. While API access is available for Search analytics, Backlinks, and Rank tracking, external reports suggest the policy imposes restrictive non-commercial use limits and low rate constraints.

How does technical customer support respond across different plans?

All paid plans include Technical Chat Support, with standard support provided within 16 business hours. If you choose Team x2 or Agency, you get Priority Technical Chat Support. The Agency plan is the only one that includes dedicated Phone Support.

Which plan is best suited for a freelancer managing a few clients?

The Individual plan is ideal for freelancers and beginners. It restricts you to 5 projects but provides core features, 100 daily searches, and 10,000 position checks per month, making it a solid starting point.

What is the global data coverage and region count Serpstat provides?

Serpstat provides detailed global data coverage from 230 countries. The platform bases its analysis on extensive databases, including over 8.62 billion keywords and 1.50 billion domains.

What are the accepted payment methods for subscriptions?

Serpstat accepts various payment options including major credit cards, such as Visa, MasterCard, and American Express, and PayPal. The Team plan and higher tiers also allow billing to be managed directly via invoice.

Can I transfer my existing SEO projects from other services into Serpstat?

Yes, you can easily migrate projects from other platforms at no additional charge. This project migration service is available for seamlessly transferring your Rank Tracker data.

How long does Serpstat retain my Site Audit and project data?

Data retention depends on your plan tier. The entry-level Individual plan retains data for 2 months. Team and Team x2 plans boost this to 10 months, and the Agency plan offers long-term retention up to 100 months.

Which plans allow me to create White Label reports for clients?

White Label Reports, which remove Serpstat branding for client delivery, are an exclusive feature of the top-tier Agency plan. Other plans may generate branded reports but not true white-label versions.

Do all plans include access to the new AI tools?

No, access to the new AI content tools is considered an extended feature. These tools are available starting from the Team subscription plan and are not included in the primary Individual plan.

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