Moz vs Semrush
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Best for: In-house marketers who need one consolidated toolkit for keyword research, audits, rank tracking, and link analysis on a single site, SEO agencies that need scalable client reporting plus high-volume rank tracking through STAT
Read the full Moz reviewBest for: Marketing teams researching an all-in-one SEO and visibility platform, Agencies managing multiple client websites and campaigns
Read the full Semrush reviewCommission may apply at no extra cost
Moz vs Semrush: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Semrush if
- You want keyword, content, and competitor research in one login.
- You run client work and need shared tracking and reporting.
- You want a widely reviewed platform you can cross-check.
Moz vs Semrush: pros and cons
Moz
Moz bundles keyword research, site audits, rank tracking, and link analysis into one subscription, and its Domain Authority metric is still an industry touchstone. STAT adds rare high-volume rank tracking, but costs climb fast and backlink data trails some rivals. Overall, it's a solid pick for teams that value consolidated reporting.
Pros
- Covers the full SEO workflow — keyword research, technical auditing, rank tracking, on-page optimization, and link analysis — in one Moz Pro subscription rather than requiring multiple point tools
- Domain Authority and Brand Authority are widely recognized industry benchmarks, making client reporting and competitive comparisons easier to communicate
- STAT handles rank tracking at a scale (hundreds of thousands to millions of keywords) that most all-in-one platforms cannot match
Cons
- Higher-tier plans become expensive quickly, which can strain small businesses and solo consultants who only need a subset of features
- Some competitors offer fresher or larger backlink indexes, so link data may lag behind dedicated tools like Ahrefs or Semrush
- The product lineup is split across Moz Pro, STAT, and Moz Local, so buyers needing all three capabilities face multiple subscriptions and costs
Semrush
Semrush bundles SEO, content, and competitive research into one platform with tiered plans that scale by usage limits. Its reputation and breadth are clear strengths, but the reviewed materials didn't confirm exact prices or trial terms. Overall, it's a promising pick for teams, provided you verify pricing and limits on semrush.com first.
Pros
- Consolidates SEO, content, and competitive research under a single login, so teams work from one shared data source instead of juggling multiple single-purpose apps
- Provides specialized toolkits for nearly every marketing task — from Local optimization to AI PR — letting the same subscription cover jobs that would otherwise require separate tools
- Trusted by roughly 10 million marketing professionals and backed by years of public track record, making vendor claims easy to cross-check against abundant independent reviews and comparisons
Cons
- Per-tier usage limits on projects, tracked keywords, reports, and user seats mean growing teams or agencies can be forced into higher tiers, paying for headroom they may not fully use
- As a broad all-in-one platform, it can cost more than a simple point tool if you only need one narrow job done, such as basic keyword research
- Trial and refund terms were not confirmed in the reviewed materials, so buyers must verify exactly what any free trial or money-back guarantee includes on semrush.com before committing
Moz and Semrush in detail
Moz
Moz is a suite of SEO and digital marketing tools. Moz Pro bundles keyword research, rank tracking, site crawling and auditing, on-page optimization, and link analysis into a single subscription.
STAT is a high-volume rank tracker built for agencies and enterprises that monitor thousands or millions of keywords. Moz Local manages business listings, citations, and reputation across directories for multi-location brands.
Standout features
- Moz Pro: the all-in-one SEO toolkit
- STAT: enterprise-scale rank tracking
- Moz Local: listings and reputation management
- Proprietary metrics: Domain Authority and Brand Authority
Use cases
- Running ongoing SEO for a single business
- Managing SEO for an agency client portfolio
- Multi-location local SEO
- Link building and competitive research
Semrush
Semrush is a digital marketing platform aimed at marketers, agencies, and business owners who need to understand and grow their online visibility. It's widely used for SEO, content, and competitive research. It suits teams that want one tool for several marketing jobs instead of multiple single-purpose apps. Note: details here could only be partly verified from the vendor's public page, so confirm specifics on semrush.com.
Standout features
- Everything under one login
- Research you can act on
- Tracking that shows progress
- Plans that match your workload
- Try it before you commit
Use cases
- Vetting the platform before you buy
- Running multiple client websites
- Consolidating your marketing tools
- Growing a small business with data
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Moz | Semrush |
|---|---|---|
| From (cheapest paid plan) | $99/mo Standard | $139/mo SEO |
| Free plan | No | No |
| Free trial | Not stated | Not stated |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | — | Up to 17% |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $99/moCheaper Standard plan, billed monthly | $139/mo SEO plan, billed monthly |
| Cost for 5 users | $99/mo Standard plan, billed monthly · price per account (user limit not stated) | — |
| Cost for 10 users | $99/mo Standard plan, billed monthly · price per account (user limit not stated) | — |
| Cost for 25 users | $99/mo Standard plan, billed monthly · price per account (user limit not stated) | — |
| Plans | 3 | 4 |
| Prices checked | Checked Oct 15, 2026 | Vendor page checked Oct 16, 2026 |
| Price history | Tracking prices since Sep 30, 2026. No price change detected yet. | Tracking prices since Sep 30, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed monthly), Moz costs $99/mo vs Semrush at $139/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
More comparisons
Frequently Asked Questions
Which tool works better for agencies?
Semrush. It's built for marketing teams and agencies, bundling research, tracking, and reporting under one login. Moz's best-fit profile wasn't available.
Do either offer refunds or a money-back guarantee?
Neither listing confirmed refund terms in our review. Check moz.com and semrush.com directly before paying, including cancellation and renewal terms.