Mailpoet vs Omnisend
Mailpoet and Omnisend target slightly different audiences in the marketing automation space. Mailpoet offers unrivaled integration, operating entirely inside your WordPress dashboard. Omnisend excels with robust e-commerce automation, combining email and SMS campaigns for higher conversions. Your existing platform and need for omnichannel marketing will quickly decide the clear winner here.
Best for: Solo entrepreneurs operating only on WordPress, Content creators needing automated blog post notifications
Best for: Ecommerce businesses (Shopify, BigCommerce, WooCommerce), Companies requiring robust, integrated SMS and email campaigns
Reliability Issues Undercut Strong WordPress Integration
We assessed Mailpoet’s native WordPress integration, which genuinely simplifies content use and email creation right in your existing dashboard. However, the external feedback pointed to critical failures in account reliability and customer support responsiveness, particularly regarding arbitrary account suspensions and long resolution times. Overall, the reported operational inconsistency and poor support experience make it difficult for us to recommend Mailpoet for mission-critical campaigns.
Pros
- Native integration simplifies WordPress workflow and content access.
- Offers a powerful free plan for up to 500 subscribers.
- Intuitive design builder supports drag-and-drop customization.
- Automated campaigns (welcome emails, post notifications) are included.
Cons
- Frequent, arbitrary suspension of paid accounts and sending abilities.
- Customer support is often unresponsive and unavailable on weekends.
- Abandoned cart feature is limited, only working for existing subscribers.
- Onboarding process requires tedious verification and validation steps, leading to significant delays.
Exceptional support meets powerful, intuitive automation.
We found Omnisend to be a high-value marketing platform, excelling due to its comprehensive permanent free tier and customer support praised across all user plans. The intuitive interface makes complex automation workflows accessible for growing e-commerce teams, driving significant sales. Overall, we recommend Omnisend strongly, particularly for businesses seeking robust email and SMS features combined with unmatched reliability.
Pros
- Exceptional 24/7 customer support is provided across all pricing tiers.
- The platform is highly intuitive, featuring easy drag-and-drop email design and workflow setup.
- The permanent free plan includes full feature access, including automation tools, essential for startups.
- Automation features are powerful, flexible, and include functionality like dynamic discount codes.
Cons
- Advanced integrations (like Shopify vs. WooCommerce) may offer different levels of feature depth.
- Some users seek expanded multilingual support options within the platform.
AboutMailpoet
Mailpoet is the essential email marketing plugin built specifically for WordPress 💡. It currently helps over 500,000 websites connect with their audience. Since it works right alongside your existing CMS, you use your existing media library and content instantly. This seamless integration means you can get started sending important messages in minutes, not hours. It’s designed for busy site owners who need efficiency and reliable performance.
AboutOmnisend
Omnisend is an integrated platform for email and SMS marketing designed to engage your shoppers wherever they are. It’s an excellent option for small or medium-sized businesses looking to consolidate their marketing efforts.
The platform provides intuitive tools, making advanced marketing less intimidating. Every template is 100% customizable, ensuring your customer experience is always on-brand and personalized. You can connect Omnisend to your ecommerce platform with a single click. Switching is easy, and you can even be up and running in 30 minutes. 💡
Highlights
Feature Comparison
Features Overview
We highlight the main differences and pick a winner for each feature.
Platform Integration
Mailpoet is built directly into WordPress; Omnisend integrates with many e-commerce platforms. Both offer seamless experience within their target environment.
Mailpoet prioritizes the WordPress workflow above all else. It integrates natively into the dashboard, accessing your media library instantly. Omnisend connects with major platforms like Shopify, BigCommerce, and WooCommerce. This single-click setup lets you get Omnisend running in under 30 minutes. Choose Mailpoet if you never want to leave your WordPress admin screen. Omnisend is better if you need tight integration across multiple e-commerce storefronts.
Omnichannel Marketing
Omnisend offers combined email and SMS campaigns; Mailpoet is strictly email marketing focused. Combining channels increases conversions significantly.
Omnisend seamlessly integrates powerful SMS and web push notifications alongside email. This unified approach can lead to a 47.7% higher conversion rate based on Omnisend data. Mailpoet focuses solely on email marketing within the WordPress ecosystem. It offers no native SMS or web push notification features for audience outreach. Omnisend provides monthly bonus SMS credits on its Pro plan, boosting value considerably. The lack of SMS in Mailpoet is a significant limitation for modern e-commerce brands. Use Omnisend to ensure critical messages reach customers across multiple reliable channels.
Customer Support
Omnisend provides award-winning 24/7 support; Mailpoet users consistently report issues. Reliability and constant availability go to Omnisend.
Omnisend offers award-winning 24/7 support via live chat and email to all customers, regardless of tier. They are praised for responsiveness, helpfulness, and expert migration assistance. Mailpoet offers priority email support only for paid plans, with reported long wait times. External reviews frequently cite unresponsiveness and critical issues like account suspension. If fast resolution is key, Omnisend’s dedicated support team is superior to Mailpoet's offering. Mailpoet’s support shortcomings severely undercut the convenience of its WordPress integration.
E-commerce Automation
Omnisend features powerful, dedicated sales workflows; Mailpoet's automation is basic. Omnisend drives higher order rates through precise targeting.
Omnisend has pre-built revenue-focused automations, including robust abandoned cart workflows. Omnisend's real-time segmentation delivers a 62.2% higher order rate for targeted groups. Mailpoet provides basic automations like welcome emails and automated post notifications. Mailpoet's abandoned cart tool is reportedly limited to existing, already-subscribed customers. Omnisend is engineered specifically to recover revenue and drive repeat purchases seamlessly. Mailpoet suits content creators but lacks the sophisticated sales features of Omnisend. E-commerce driven businesses will find the profitability focus of Omnisend invaluable.
Agency/Multi-Site Use
Mailpoet has a specific Agency plan for multiple sites; Omnisend is focused on a single growing brand. Mailpoet simplifies management for freelancers.
Mailpoet offers a Multi-Site Agency plan specifically for professional service providers. This plan allows one account to manage email functionality across up to 50 websites easily. Omnisend's Custom plan handles large contact volume but does not focus on multi-site management. Omnisend requires users to bill per site based on the total contact list for that site. Agencies and freelancers will find the consolidated management of Mailpoet more efficient. The Mailpoet Agency plan simplifies subscriber tracking and billing for many clients.
Free Plan Value
Omnisend's Free plan includes all features for 250 contacts; Mailpoet offers 500 contacts but limits features. Omnisend delivers greater functional value.
Omnisend’s permanent Free plan includes full access to all features, including automation and segmentation. Users can test powerful automation tools before committing to any paid subscription tier. Mailpoet's Free Plan supports 500 subscribers, double Omnisend’s contact count. However, Mailpoet's free tier excludes key features like brand removal and priority support. If testing advanced features is important, Omnisend offers better functional access up front. If sheer subscriber volume for basic newsletters is your goal, Mailpoet offers more capacity.
Mailpoet costs between Free and $30 per month for 500 subscribers, with three accessible plans: the Free Plan at $0, the Advanced Marketing Plan at $10/month, and the Multi-Site Agency Plan at $30/month.
Here’s a closer look at what you get with each option, based on the starting tier of 500 subscribers.
Free Plan
Price: Free Best For: Bloggers, small businesses, or those just starting out. Other Features:
- Send up to 5,000 emails per month
- Includes subscription forms
- Provides email and ecommerce marketing tools
- Send up to 5,000 emails per month
- Subscription forms
- Email and ecommerce marketing
- Send unlimited emails per month
- Remove MailPoet branding
- Priority support
- Use MailPoet on 50 websites
- Subscriber count is adjusted per MailPoet instance
Omnisend costs between $0 and Custom Pricing per month, with three featured monthly plans: Free at $0, Standard starting at $11.20 (discounted rate), and Pro starting at $41.30 (discounted rate).
Omnisend plans are primarily determined by your contact list size, ensuring the plan scales naturally as your business grows. Let’s review the four available options, including the permanent Free tier and the paid growth plans.
Free
Price: $0 per month Best For: Small stores just starting out or merchants wanting to explore Omnisend features. Other Features:
- Reach up to 250 contacts
- Send 500 emails per month
- Includes $1 in free SMS credits to try the channel
- Access to all Omnisend features (including automation, segmentation, and forms)
- 500 emails/month
- 500 web push notifications/month
- $1 in free SMS to try
- Includes all Omnisend features
- 6,000 emails / month
- Unlimited web push notifications
- 24/7 Priority support
- Advanced reporting
- Unlimited emails
- Unlimited web push notifications
- Monthly bonus SMS credits equal to plan price
- Advanced reporting
- Personalized content ADD-ON
- Custom contact amount
- Unlimited emails and web push notifications
- Free migration and dedicated onboarding specialist
- Account Expert support (for spending >$400/month)
Pricing Notes
- Mailpoet pricing is determined by subscriber count, offering a base cost for 500 subscribers.
- Omnisend uses contacts or subscribers for pricing and offers a 30% discount for the first three months.
- Mailpoet offers up to 15% savings when users opt for annual prepayment on all paid tiers.
- The Omnisend Pro plan includes monthly SMS credits exactly equal to the price of the plan, boosting overall value significantly.
- Omnisend's Free plan includes all automation features, while Mailpoet's Free plan is functionally limited.
Pricing Head-to-Head
User Reviews
The external reviews for Mailpoet reveal a stark and polarized user experience, heavily weighted toward frustration. While a few long-term users praise the affordability and ease of use for basic email creation and claim reliable deliverability, the overwhelming majority report severe technical and customer support issues. Reviewers frequently mention paid accounts being arbitrarily suspended or blocked, sometimes related to high bounce rates or fraud handling, leading to lost campaigns and high friction regardless of the subscription tier.
Crucially, complaints about support are recurrent. Users report waits of several days, receiving vague, ‘AI generated’ answers, or finding that dedicated support is unavailable on weekends ⚠️. Others note painful onboarding (delayed subscription validation) and limitations in core features, such as abandoned cart emails only targeting existing subscribers, rendering the tool useless for lead capture. Reliability and customer service responsiveness are the chief concerns consistently raised across these platforms. Ultimately, many users feel the systemic blockages entirely negate the convenience of WordPress integration.
I love using MailPoet for myself and my local business clients. It makes creating and managing emails across several client websites very easy. It is affordable and the emails always land where they are supposed to.
Omnisend receives overwhelmingly positive feedback, primarily centered around its powerful features, exceptional ease of use, and award-winning support. Users frequently highlight the intuitive interface, praising the drag-and-drop functionality and the simplicity of setting up complex automation workflows.
Many reviewers praise Omnisend for offering better options and pricing compared to competitors like Klaviyo and Mailchimp. The customer service team is consistently commended, described often as “superb” and “exceptional,” providing personalized, responsive, and highly knowledgeable assistance, especially during complicated tasks like DNS setup and complex migrations.
By far the best email/marketing automation software I've used, having tried many alternatives. The platform is super easy and the free tier is essential for small businesses just starting out. I cannot stress enough how much I prefer Omnisend.
Our Verdict
Choosing between Mailpoet and Omnisend truly comes down to what you sell and how you sell it. If your main concern is maximizing sales through consistent outreach, Omnisend is definitely the platform to choose. Omnisend provides award-winning 24/7 customer support across every single pricing tier. Omnisend excels at dedicated e-commerce automation, skillfully combining email and SMS campaigns for massive conversion boosts. It is the stable, high-performance platform necessary for serious scaling. Mailpoet’s undeniable superpower is its deep, native integration within the WordPress dashboard. Everything about Mailpoet is designed to keep the user happy inside their familiar CMS environment. If you constantly publish blog posts, Mailpoet effortlessly automates new post updates to your list. The specialized Agency plan also makes Mailpoet ideal for managing email across up to 50 separate client websites. The ultimate trade-off here is reliability versus convenience. Mailpoet offers great WordPress convenience, but user reviews cite severe reliability problems and poor support responses. Omnisend might require a separate login, but it consistently delivers conversions and stellar, personalized help. Omnisend also offers a much better feature set, including integrated SMS marketing. Pick Mailpoet if you are a content creator fully committed to the WordPress ecosystem. Choose Omnisend if you run *any* type of e-commerce store and demand powerful, reliable automation services. Given the crucial nature of email, Omnisend is the safer, more feature-rich, and ultimately more scalable long-term platform.
Frequently Asked Questions
Which tool is better for integrating with Shopify and BigCommerce?
Omnisend is the definitive choice for dedicated e-commerce users like Shopify and BigCommerce stores. Omnisend is built for sales and conversion tracking across these platforms. Mailpoet is primarily built for the WordPress environment.
Does Mailpoet offer SMS marketing capabilities like Omnisend?
No, Mailpoet is focused purely on email marketing within the WordPress dashboard. Omnisend natively integrates robust SMS and email campaigns within the same workflow. Omnisend even provides dedicated bonus SMS credits on its Pro pricing tier.
Is Omnisend more reliable than Mailpoet based on user reviews and ratings?
Yes, Omnisend has significantly better user ratings (4.7 vs. 2.8 for Mailpoet). Mailpoet users frequently complain about arbitrary account suspensions and unresponsive support teams. Omnisend is praised for reliability and excellent 24/7 support.
Can I manage multiple client websites easily with Mailpoet or Omnisend?
Mailpoet has a specific Multi-Site Agency plan designed to manage up to 50 client websites efficiently. Omnisend focuses on the scale of a single brand with large contact lists. Mailpoet is better suited for agency needs.
Which tool has the most generous permanent Free Plan?
Omnisend offers superior value in its Free plan, including access to all automation tools (capped at 250 contacts). Mailpoet offers a higher subscriber limit (500) but restricts access to advanced automation features.
Do I get dedicated customer support on Mailpoet’s and Omnisend’s free plans?
Omnisend offers award-winning 24/7 support via live chat and email to every customer on every plan. Mailpoet reserves priority support only for its paid Advanced Marketing and Agency subscribers.
Ready to Choose?
Both tools have their strengths. Choose based on your specific needs.