GetResponse vs Square Marketing
GetResponse and Square Marketing approach marketing automation very differently. GetResponse focuses on deep, all-in-one marketing features and maximum scalability. Square Marketing is simple, tightly integrated, and perfect for businesses already using Square POS. This choice is usually based on your existing tech stack.
Exceptional support meets scalable marketing automations.
We found GetResponse to be an exceptionally powerful and affordable platform offering limitless features like autoresponders, automation workflows, and newsletters, designed specifically for scaling businesses. Customer support is consistently praised as immediate and highly knowledgeable, mitigating the platform’s initial navigation complexity. Overall, GetResponse provides superior value, high deliverability, and proactive guidance through its industry-leading onboarding calls.
Pros
- Industry-leading 24/7 customer support (fast, professional, and real people).
- Personalized onboarding calls offer detailed, tailored guidance.
- Reliable email deliverability rate (reported 99%).
- Supports unlimited newsletters, landing pages, and automations.
Cons
- Strict no-refund policy for annual subscriptions.
- Navigation can be confusing for new users starting out.
- Landing page editor interface is perceived as needing a modernization update.
- Pricing scales significantly based on contact list size.
Integrated Marketing Built for Square Users.
We find that Square Marketing provides exceptional value through its deep integration with the Square ecosystem. Its user-friendly design simplifies automated email and text campaigns effectively. Overall, we believe this is the best marketing solution available for current Square users who prioritize seamless connectivity and actionable sales data.
Pros
- Excellent integration with Square POS and Customer Directory.
- Highly user-friendly and supports easy campaign setup and tracking.
- Automated campaigns available for emails, texts, and Google review collection.
- Reliable platform performance and consistent payment processing.
Cons
- General Square processing fees are frequently viewed as high by some users.
- Interface navigation can sometimes be challenging for complex features.
- Support responsiveness varies, especially for deep technical or billing inquiries.
- Initial merchant account verification process may take several days.
AboutGetResponse
GetResponse is a scalable email marketing and automation platform designed for entrepreneurs, ecommerce stores, and Global Brands. It helps you manage and automate channels you own, like email, your website, landing pages, and SMS. You can use powerful, smart AI tools to personalize campaigns and launch products faster. It's trusted by over 350,000 customers worldwide. 💡
AboutSquare Marketing
Square Marketing is an integrated solution designed to help you connect directly with your customers. You can easily expand your business using personalized email and text campaigns. These campaigns can be sent once or set up as recurring automations. Square Marketing helps you promote new products, announce events, or share last-minute deals. It drives traffic directly to your online or physical stores. ✅
This system also works well with the free Square Customer Directory. This built-in CRM tool is integrated with your Square Point of Sale. It gives you a complete view of your customers, including their purchasing habits. This integration allows you to sync sales data and track sales attribution across all your channels and store locations.
Highlights
Feature Comparison
Features Overview
We highlight the main differences and pick a winner for each feature.
Integration & Ecosystem
Square Marketing is built into Square POS; GetResponse is highly flexible with 150+ third-party syncs.
GetResponse offers strong data sync capabilities with over 150 third-party platforms. This includes more than 30 specialized e-commerce connections like Shopify and PayPal. This flexibility makes GetResponse suitable for almost any tech stack. Square Marketing works seamlessly with all Square tools, including POS and the Customer Directory. You avoid app switching entirely. The integration simplicity of Square Marketing is superior if you already use Square POS. Square Marketing automatically collects emails at checkout, linking sales data directly to campaigns for precise ROI tracking.
Automation Depth
GetResponse offers unlimited, complex workflows; Square Marketing provides simple, recurring automations.
GetResponse allows users to build unlimited, detailed marketing automation workflows using advanced conditional logic. You can design sophisticated automated customer journeys easily. Square Marketing focuses on simple, reliable, 'set-it-and-forget-it' recurring automations. These handle welcome emails, birthday offers, and lapsed customer reminders efficiently. If your strategy requires multi-step segmentation and complex behavioral triggers, GetResponse offers superior control and power. Square Marketing keeps automation transactional and highly streamlined to match the simplicity of the Square platform.
Lead Capture Tools
GetResponse offers unlimited landing pages and funnels; Square Marketing relies mainly on POS contact capture.
GetResponse users can deploy unlimited landing pages, forms, and popups across their active websites easily. It even includes an AI landing page generator to speed up rapid campaign deployment. Square Marketing automatically acquires contacts during payment processing via the Square POS or Square Online store checkout. Square Marketing tools focus on automating engagement with existing customers rather than extensive lead generation. If you need powerful, dedicated lead capture funnels outside of transactions, GetResponse is the platform you need.
AI Assistance
GetResponse embeds AI in creation tools; Square Marketing uses no notable AI features for content.
GetResponse incorporates smart AI tools to rapidly generate compelling emails and landing pages, accelerating your launch time. The Creator plan even includes an AI course creator for digital entrepreneurs. Square Marketing does not feature prominent AI content or design tools for campaign building in its description. Marketers wanting to leverage generation technology to save time should choose GetResponse for immediate assistance. GetResponse's Starter plan lets you test AI features with three uses per tool before upgrading.
Multi-Channel Reach
GetResponse supports webinars, push, and SMS; Square Marketing focuses on highly effective Email and Text messaging.
GetResponse offers a broad communication suite that includes email, web push notifications, and integrated SMS marketing for Enterprise users. It also enables webinar hosting and course delivery for specialized content creators. Square Marketing offers dedicated, usage-based Email Marketing and Text Message Marketing plans. Text messages have a very high 98% open rate, making Square Marketing excellent for urgent communication. If you need to host educational content or scale content monetization, GetResponse provides required specialized tools.
Sales Attribution & Tracking
Square Marketing tracks sales directly through POS; GetResponse relies on funnel and e-commerce tracking.
Square Marketing instantly syncs campaign results with real-time sales data from Square POS and store locations. This provides precise attribution on which messages generate revenue. GetResponse uses automated funnels and third-party e-commerce integrations to track digital conversions and revenue attribution. Businesses prioritizing physical or multi-location retail sales tracking benefit most from Square Marketing's integrated dashboard. Square Marketing also automates collecting high-value Google Reviews after a transaction, which GetResponse doesn't offer.
Customer Support
GetResponse offers 24/7 high-touch support; Square Marketing support responsiveness varies.
GetResponse provides immediate, 24/7 unlimited assistance via live chat from a 5-star rated Customer Success Team. They also offer personalized onboarding calls, which users describe as game-changing for setup success. Square Marketing receives praise for quick responses to simple inquiries but users report variability in handling complex technical needs. For reliable, expert human assistance around the clock, GetResponse consistently receives the highest marks from users due to its commitment to support and guidance. GetResponse's support helps mitigate the platform's initial learning curve.
Our Verdict
Deciding between GetResponse and Square Marketing is choosing between deep features versus deep integration. GetResponse is the winner for a feature-rich, scalable marketing platform. Square Marketing, however, is the clear choice for any business currently leveraging Square Point of Sale (POS). GetResponse’s superpower is limitless creation and automation depth right out of the box. You get unlimited newsletters, landing pages, and complex, branching workflows without hitting feature caps. Integrated tools like the AI course creator and webinar hosting make GetResponse ideal for digital growth and global scaling. Square Marketing’s strength is its seamless connectivity within the Square ecosystem. It automatically collects emails during Square POS transactions, instantly simplifying your customer data management. Real-time sales attribution shows precisely how your marketing efforts lead to attributed sales via the POS system. Square Marketing makes marketing simple, effective, and deeply tied to real revenue tracking. The key deciding factor is your existing commerce setup and feature needs. If you need webinars, AI design tools, and complex automation, choose GetResponse. If you run a retail business and prioritize integrated POS sales tracking, Square Marketing immediately saves tremendous time. Pick GetResponse if you need a powerful, true all-in-one digital marketing suite to scale your business internationally. Choose Square Marketing if you value simplicity, automatic POS data synchronization, and integrated email/text messaging with zero contracts.
Frequently Asked Questions
Which is better for small businesses: GetResponse or Square Marketing?
Square Marketing may be better if your small business already uses Square POS for payment processing. Its simple, integrated tools require minimal setup time. GetResponse is better for small businesses focused purely on digital sales or needing advanced lead capture features.
Can I use GetResponse if I also use Square POS?
Yes, you can integrate GetResponse with Square POS using one of GetResponse's 150+ third-party integrations. However, you will lose the seamless, automatic sales attribution that Square Marketing provides natively. Square Marketing is superior for integrated reporting.
Does GetResponse handle sales tracking as well as Square Marketing?
Square Marketing offers highly centralized, real-time sales attribution linked directly to in-store POS transactions. GetResponse tracks digital sales effectively via e-commerce integrations and funnels. For physical retail sales tracking, Square Marketing is simpler and more integrated.
Is Square Marketing cheaper than GetResponse?
The base subscription for Email Marketing is comparable, starting around $15/month for both platforms. Square Marketing can become significantly more expensive if you use the usage-based Text Message Marketing heavily. GetResponse offers better promotional value with unlimited features in its plans.
Which tool is better for creating landing pages and funnels?
GetResponse is significantly better for lead generation funnels and landing pages. It includes unlimited landing pages, an AI generator, and dedicated sales funnel builders. Square Marketing features focus on managing contacts acquired via the POS.
Does Square Marketing offer customer support 24/7?
Square Marketing support responsiveness can vary, especially for complex issues. GetResponse is known for offering reliable 24/7 unlimited assistance via live chat and highly rated customer success teams. For critical, immediate support, GetResponse is highly rated.
Ready to Choose?
Both tools have their strengths. Choose based on your specific needs.