GetResponse vs Omnisend
This is the ultimate e-commerce marketing showdown. GetResponse provides unmatched all-in-one tools and AI features. Omnisend delivers superior integrated Email + SMS marketing for selling. We break down which platform truly boosts your revenue.
Exceptional support meets scalable marketing automations.
We found GetResponse to be an exceptionally powerful and affordable platform offering limitless features like autoresponders, automation workflows, and newsletters, designed specifically for scaling businesses. Customer support is consistently praised as immediate and highly knowledgeable, mitigating the platform’s initial navigation complexity. Overall, GetResponse provides superior value, high deliverability, and proactive guidance through its industry-leading onboarding calls.
Pros
- Industry-leading 24/7 customer support (fast, professional, and real people).
- Personalized onboarding calls offer detailed, tailored guidance.
- Reliable email deliverability rate (reported 99%).
- Supports unlimited newsletters, landing pages, and automations.
Cons
- Strict no-refund policy for annual subscriptions.
- Navigation can be confusing for new users starting out.
- Landing page editor interface is perceived as needing a modernization update.
- Pricing scales significantly based on contact list size.
Exceptional support meets powerful, intuitive automation.
We found Omnisend to be a high-value marketing platform, excelling due to its comprehensive permanent free tier and customer support praised across all user plans. The intuitive interface makes complex automation workflows accessible for growing e-commerce teams, driving significant sales. Overall, we recommend Omnisend strongly, particularly for businesses seeking robust email and SMS features combined with unmatched reliability.
Pros
- Exceptional 24/7 customer support is provided across all pricing tiers.
- The platform is highly intuitive, featuring easy drag-and-drop email design and workflow setup.
- The permanent free plan includes full feature access, including automation tools, essential for startups.
- Automation features are powerful, flexible, and include functionality like dynamic discount codes.
Cons
- Advanced integrations (like Shopify vs. WooCommerce) may offer different levels of feature depth.
- Some users seek expanded multilingual support options within the platform.
AboutGetResponse
GetResponse is a scalable email marketing and automation platform designed for entrepreneurs, ecommerce stores, and Global Brands. It helps you manage and automate channels you own, like email, your website, landing pages, and SMS. You can use powerful, smart AI tools to personalize campaigns and launch products faster. It's trusted by over 350,000 customers worldwide. 💡
AboutOmnisend
Omnisend is an integrated platform for email and SMS marketing designed to engage your shoppers wherever they are. It’s an excellent option for small or medium-sized businesses looking to consolidate their marketing efforts.
The platform provides intuitive tools, making advanced marketing less intimidating. Every template is 100% customizable, ensuring your customer experience is always on-brand and personalized. You can connect Omnisend to your ecommerce platform with a single click. Switching is easy, and you can even be up and running in 30 minutes. 💡
Highlights
Feature Comparison
Features Overview
We highlight the main differences and pick a winner for each feature.
Omnichannel Marketing
Omnisend offers integrated Email and SMS natively; GetResponse reserves SMS for Enterprise users.
GetResponse offers SMS marketing, but only within the expensive Enterprise tier. Standard users are limited to email, web push, and autoresponders. Omnisend provides natively integrated Email and SMS starting at the affordable Standard plan. Pro users gain monthly SMS credits equal to their subscription cost. This combined approach makes Omnisend ideal for driving quick conversions. Omnisend users report significantly higher conversion rates using both channels.
AI & Creator Tools
GetResponse uses AI for creation and offers course building; Omnisend emphasizes sales utility.
GetResponse uses powerful AI generators for emails and unlimited landing pages. The Creator plan adds an AI course creator and webinars. Omnisend’s strength lies in its intuitive design and pre-built sales workflows. It focuses less on sophisticated content generation technology. GetResponse uses AI to speed up content creation, making it strong for broad content marketing. Omnisend focuses on maximizing the sales performance of existing content.
User Collaboration
Omnisend supports unlimited users across all plans; GetResponse limits teams severely in lower tiers.
GetResponse limits customer collaboration severely in standard plans. Starter allows only 3 users; Marketer/Creator allow 5 users total. Omnisend pricing is based only on your contact list size. This critical difference means Omnisend supports unlimited user seats in every paid plan. Small but growing marketing teams will find Omnisend far cheaper and more flexible. GetResponse requires custom Enterprise pricing for unlimited access.
Pricing Accessibility
Omnisend offers a generous permanent Free plan; GetResponse requires a 30-day trial for premium features.
Omnisend provides a permanent Free plan with access to all automation features. This allows startups to grow their list up to 250 contacts immediately. GetResponse offers a robust 30-day trial of its premium features. After the trial, the account reverts to a very basic free version. Startups can immediately use Omnisend’s full automation suite at no cost. GetResponse requires payment sooner for extensive tools.
E-commerce Optimization
Omnisend is purpose-built for retail sales; GetResponse is a broader, all-in-one platform.
Omnisend is intensely focused on driving retail conversions and higher order rates. It features real-time behavioral segmentation and dynamic sales codes. GetResponse is a balanced platform targeting entrepreneurs, focusing on funnels and lead collection. While GetResponse integrates with e-commerce, Omnisend is specifically designed to leverage shopping behavior. Choose Omnisend if increasing retail sales is your primary metric. GetResponse suits content creators better.
Customer Support
Both offer 24/7 world-class support; Omnisend provides priority help across every subscription level.
GetResponse provides fast, professional 24/7 support via live chat on paid plans. Users highlight personalized onboarding calls as extremely valuable. Omnisend won an award for its customer support team. They offer 24/7 priority support to every single customer, even those on the Free plan. Omnisend’s commitment to priority support across all tiers makes it highly appealing. GetResponse’s proactive onboarding minimizes initial friction.
Deliverability Reliability
GetResponse guarantees a high 99% deliverability rate; Omnisend's rate is not explicitly listed.
GetResponse guarantees a strong 99% deliverability rate across more than 160 countries. This metric ensures maximum message visibility for high volume senders. Omnisend does not explicitly state a specific deliverability statistic in its materials. Higher-tier GetResponse Enterprise plans also include a dedicated IP address. GetResponse provides verifiable metrics for senders prioritizing inbox security.
Automation Breadth
Both offer unlimited workflows; GetResponse includes full funnels, Omnisend focuses on sales simplicity.
GetResponse Marketer+ plans grant unlimited custom marketing automaton workflows. It also features a robust, automated sales funnel creator. Omnisend offers reliable, pre-built automations for cart recovery and welcome series. Customers find Omnisend's automation intuitive and quick to set up. Both platforms offer the core features, but GetResponse offers more breadth in funnel creation tools.
Our Verdict
Deciding between GetResponse and Omnisend is easy once you know your goal. Omnisend is the superior choice for high-volume retail conversions. GetResponse is far better for broader all-in-one marketing needs and content creators. Both platforms offer exceptional 24/7 support. GetResponse excels as a true comprehensive marketing machine. You get unlimited landing pages and powerful automated marketing funnels. The Creator plan adds an AI course builder and critical webinar hosting tools. GetResponse uses powerful AI specifically to generate content and scale your output fast. Omnisend’s superpower is making e-commerce effortless and highly profitable. It flawlessly combines email and SMS marketing natively in one workflow. This integrated approach is proven to increase conversion rates significantly for online stores. Omnisend is also generous, giving every user award-winning 24/7 support, even on the free plan. The choice comes down strictly to your focus and team structure. If you need webinars, sales funnels, and creator tools, stick with GetResponse. If you run an online store and need integrated SMS and unlimited team logins, Omnisend is your clear best option. Choose Omnisend if your main goal is selling physical products efficiently using omnichannel marketing. Go with GetResponse if your business model requires built-in course hosting or advanced website tools. Omnisend simply provides better e-commerce value.
Frequently Asked Questions
Which is better for e-commerce: GetResponse or Omnisend?
Omnisend is highly tailored for e-commerce, offering integrated SMS/email campaigns. Omnisend users often report 47.7% higher conversion rates using this approach. GetResponse offers broad tools but Omnisend specializes in sales velocity.
Which platform offers better AI tools for content?
GetResponse features dedicated AI generators for quick landing page and email content creation. It also includes the AI course creator in the Creator plan. Omnisend focuses on automation functionality over content creation AI.
Is the GetResponse free plan better than the Omnisend free plan?
Omnisend offers a permanent Free plan with all features enabled, capped at 250 contacts. GetResponse's trial reverts to a more basic free version after 30 days. Omnisend’s free tier is significantly more useful for long-term growth.
Why should I choose GetResponse instead of Omnisend?
Choose GetResponse if you need all-in-one features like webinar hosting and selling online courses natively. GetResponse offers unlimited landing page creation and sales funnels. It addresses broader marketing needs beyond just retail.
Which tool is better for team collaboration?
Omnisend is superior for teams, as all paid plans include unlimited users and seats. GetResponse severely limits team access, allowing only 3-5 users on its lower paid tiers.
Can I do integrated SMS marketing on GetResponse?
You can use SMS marketing natively with GetResponse, but only if you subscribe to the expensive Enterprise plan. Omnisend includes integrated SMS starting at the affordable Standard tier.
Ready to Choose?
Both tools have their strengths. Choose based on your specific needs.