Crazyegg vs VWO
This comparison pits Crazyegg’s beloved visual insights against VWO's full-stack optimization power. Crazyegg is your go-to for straightforward heatmaps and session recordings. VWO delivers comprehensive experimentation across web, mobile, and features at enterprise scale. Choosing between Crazyegg and VWO depends entirely on your budget and testing complexity.
Powerful Insights, Complex Commitment.
Crazyegg offers essential user behavior visualization tools including heatmaps and recordings, backed by competitive A/B testing features starting at the Plus tier. We noted multiple, severe user complaints regarding automatic annual billing and recent failures in customer support quality. Overall, this is a strong feature set hampered significantly by poor business practices and reliability issues.
Pros
- Powerful features like Heatmaps, Scrollmaps, and Session Recordings.
- Easy implementation and integration via Google Tag Manager (GTM).
- Unlimited domains and team members included in all plans.
- Competitive functionality compared to similar tools like HotJar.
Cons
- Frequent user claims of deceptive default annual billing.
- Highly inconsistent and often dismissive customer support.
- App is reported as glitchy, with intermittent tracking failures.
- Cannot get a refund on the mandatory annual subscription.
Robust Experimentation Platform with Excellent Support
We find VWO delivers a powerful, connected platform that supports large-scale conversion rate optimization, backed by highly engaged customer success teams. Overall, while the feature set is strong and scalable, we noted significant customer concerns regarding data reliability, poor UI/UX, and intrusive sales methods that require careful consideration.
Pros
- Comprehensive suite includes A/B testing, heatmaps, and session recordings.
- Dedicated Customer Success Managers are highly responsive and offer proactive testing suggestions.
- Allows UX teams to run A/B tests quickly with minimal technical or developer dependency.
- Offers advanced personalization and AI-driven optimization features (VWO Copilot).
Cons
- Tracking errors reported, leading to unreliable A/B test data results that require manual verification.
- Intrusive sales tactics target users immediately after only visiting the pricing page (via cookies).
- Account cancellation process is reported to be difficult, frustrating, and manipulative.
- Critical data results can be paywalled, requiring upgrades to higher-tiered plans (bait and switch).
AboutCrazyegg
Crazy Egg is a powerful platform trusted by over 436,000 websites globally to truly understand their visitors. It moves beyond raw metrics by showing you how people interact with your site. Instead of complex, confusing navigation, you get simple clarity on visitor actions. This platform offers multiple easy-to-use tools to visualize behavior, experiment, and get fast feedback directly from your audience. 💡
AboutVWO
VWO is a comprehensive experimentation platform built for maximizing digital conversions. It helps thousands of businesses globally understand evolving user behavior through qualitative analytics. You can easily transform these insights into testable hypotheses and run robust A/B tests. This allows you to deliver tailored experiences across your websites, mobile apps, and product features. The platform is designed to unite your optimization program, supporting diverse teams like Engineers, Growth Marketers, and Product Managers. ✅
Highlights
Feature Comparison
Features Overview
We highlight the main differences and pick a winner for each feature.
Testing Scope
Crazyegg focuses only on web-based insights and basic A/B tests. VWO dominates complex testing across platforms.
Crazyegg offers web A/B Testing to compare variants and find conversion wins. It's straightforward for marketers on landing pages. You can easily use Crazyegg to validate layout tweaks and copy changes. VWO provides end-to-end experimentation across websites, mobile apps, and product features. VWO supports server-side testing, which Crazyegg lacks entirely. VWO lets product teams test features before a full rollout using SDKs. VWO clearly wins for teams that must test beyond simple static web pages.
Visual Insights & Heatmaps
Crazyegg is famous for its visual tools. VWO includes heatmaps but is not its primary focus.
Crazyegg is built around visual tools like Heatmaps, Scrollmaps, and Confetti Maps. It makes interpreting visitor behavior simple and quick. Crazyegg provides usage limits based on the number of heatmap reports available. VWO includes heatmaps and session recordings as part of its 'Insights' suite. VWO uses these tools primarily to inform its deeper experimentation platform. If instant, visual diagnosis is your priority, Crazyegg is tightly focused here.
AI Capabilities
VWO uses dedicated AI (Copilot) for complex idea generation. Crazyegg offers general AI analysis.
Crazyegg includes AI-automated analysis within its real-time dashboard. This helps surface basic patterns and trends quickly. VWO boasts VWO Copilot, which handles complex optimization heavy lifting. Copilot analyzes behavior, suggests new test ideas, and helps generate variations instantly. VWO's AI integration is more functional and focused on scaling the optimization workflow. Crazyegg's AI assists analysis; VWO's AI assists creation and segmentation.
Pricing Structure & Limits
Crazyegg uses a simpler, lower-cost Pageview model. VWO uses complex, usage-based MTU pricing.
Crazyegg's pricing model is generally simpler, based on tracked pageviews and included recordings. Its top tier is only $599/month, making it accessible to many teams. VWO uses Monthly Tracked Users (MTU), which can lead to complex billing management. If you exhaust your MTU, testing and data capture stop, adding risk to active campaigns. Crazyegg users report frustration with required annual billing prepayment and surprise charges. VWO's highly scalable MTU structure allows growth but comes with a much higher potential cost ($60K+ annual tiers).
Support and Onboarding
VWO provides tiered response SLAs and dedicated support. Crazyegg support quality is reported as variable.
Reviews indicate Crazyegg's customer support can be inconsistent, sometimes leading to friction over billing issues. Priority support is reserved for Plus plans and above in Crazyegg. VWO offers strict support Service Level Agreements (SLAs) ranging from 4-hour to 12-hour first responses based on your plan. VWO Enterprise plans include a dedicated Customer Success Manager (CSM) and 1:1 training. VWO's structured approach to support provides more reliability, especially for high-value tests.
Enterprise Readiness
Crazyegg suits mid-market or small teams. VWO is clearly designed for enterprise complexity and scale.
Crazyegg limits usage via pageview caps, but offers unlimited seats and domains on all plans (Enterprise confirmed). This makes Crazyegg good for small teams operating many domains. VWO handles massive optimization programs and offers advanced features like SAML SSO (implied for Enterprise security). VWO's developer SDKs and product feature testing show its commitment to complex, large-scale deployment. If you are a massive company needing feature flagging and deep integration, VWO is the clear enterprise choice.
Our Verdict
Deciding between Crazyegg and VWO means choosing between focus and breadth. For most users looking for visual insights and simple A/B tests, Crazyegg is the smarter starting choice. Crazyegg offers robust heatmaps and session recordings without the massive complexity curve. You get unlimited users and domains, simplifying team management quickly. VWO, however, operates on a completely different level of scale and complexity. VWO’s superpower is its comprehensive, end-to-end experimentation platform. VWO lets you run complex tests on websites, mobile apps, and product features easily. Features like VWO Copilot and server-side testing appeal heavily to product managers and dedicated CRO teams. VWO is designed to manage optimization for massive, multi-faceted digital journeys. The deciding factor is your testing scope and budget. If you only need to optimize simple web experiences, stick with Crazyegg; it’s effective and affordable. If you need SDKs, feature testing, and deep personalization for millions of users, VWO is built for that challenge. Choose Crazyegg if you need immediate, visual CRO feedback on a limited budget. Go with VWO if your organization needs a scalable, enterprise-grade solution that handles web, mobile, and product feature experimentation all in one place.
Frequently Asked Questions
Which tool offers better value for money: Crazyegg or VWO?
Crazyegg generally offers better value for small and mid-sized teams due to its lower cost base. VWO provides substantial enterprise value with its comprehensive features. If you need mobile testing, VWO is the better investment despite its higher price.
Does Crazyegg support mobile app testing like VWO?
No, Crazyegg primarily focuses on web page optimization, heatmaps, and recordings. VWO excels here, offering SDKs and dedicated support for mobile app and product feature testing. VWO is necessary if your optimization involves native apps.
Is VWO's MTU pricing complexity worth the risk over Crazyegg's simpler structure?
VWO's complexity is only worth it if you require its advanced feature set like server-side testing or Copilot. Crazyegg’s pageview model is far more straightforward and predictable for budget planning. MTU complexity is an unfortunate trade-off for VWO power.
Which software is better for visual data insights, Crazyegg or VWO?
Crazyegg is marginally better for pure visual insights and diagnosis. Crazyegg specializes in heatmaps, scrollmaps, and confetti maps. While VWO has these tools, Crazyegg makes them simpler and central to its marketing focus.
Which tool provides better stability and customer support?
VWO generally offers more structured and higher-tier support, including guaranteed response SLAs. Crazyegg users frequently report variable and inconsistent support experiences. VWO provides dedicated account management for Enterprise clients.
Can I run A/B tests on server-side functions with Crazyegg?
No, Crazyegg is focused on client-side web optimization using a single code snippet. VWO supports server-side testing via its developer SDKs. You must choose VWO if validation of server-side capability is a requirement.
Ready to Choose?
Both tools have their strengths. Choose based on your specific needs.