Capsule CRM vs Close CRM
Capsule CRM is the trusted, lightweight CRM focused on organization and simplicity for growing SMBs. Close CRM is ruthlessly sales-focused, designed to centralize communication and accelerate deal closing. Selecting between them depends entirely on your priority: organization or direct selling acceleration.
Simple, Powerful CRM for Growing Teams
We found Capsule CRM excels as an affordable, lightweight solution designed specifically for smaller teams who need simplicity without sacrificing powerful features. Its primary strength lies in its user-friendly design and commitment to fast setup, minimizing complexity and learning curves compared to larger platforms. Overall, Capsule provides excellent organizational tools and complete contact visibility at a high value for money.
Pros
- Simple, intuitive interface that is lightweight and clean.
- Affordable pricing structure providing consistently high value for money.
- Extremely fast implementation; customization takes only a few hours.
- Highly responsive and helpful customer support team.
Cons
- Removal of key social features, such as the Twitter API integration.
- Lacks requested advanced functionality, like stand-alone web form links.
- Some isolated reports of poor usability or unhelpful customer service.
Pros
Cons
AboutCapsule CRM
Capsule is a trusted, simple Customer Relationship Management (CRM) system built specifically for small businesses, startups, and freelancers. It has served over 40,000 customers since 2009. This online system centralizes customer data, which helps improve team collaboration and business operations overall. It organizes contact information and facilitates communication, resulting in strong relationship management. Users praise Capsule for its simple setup and user-friendly interface 💡.
AboutClose CRM
Close is a refreshingly direct CRM, specifically built for selling. Unlike systems that overload you with complex steps, this tool focuses on delivering results. It is designed to be your single hub, functioning as one comprehensive tool for all communication needs. Close works hard to help you better manage customers and effectively work your deals. 💡
Highlights
Feature Comparison
Features Overview
We highlight the main differences and pick a winner for each feature.
Sales Focus & AI
Close CRM offers deep AI features; Capsule CRM provides basic AI email assistance.
Capsule CRM provides an AI-Powered Email Assistant starting in its Starter plan. This helps accelerate drafting daily sales communications. However, this is its primary AI tool for customer interaction. Close CRM is a sales-first tool aiming to cut chaos and move deals faster. Its built-in AI includes Notetaker, Summaries, and Email Rewriting. Close CRM also connects directly with powerful models like Claude and ChatGPT. Close CRM’s approach is about automating complex, administrative sales tasks immediately.
Integrations & Ecosystem
Capsule CRM offers 60+ integrations; Close CRM focuses on tool consolidation.
Capsule CRM connects seamlessly with over 60 native applications like QuickBooks and Xero. It also supports Zapier and Make for creating unique, niche custom connections. Close CRM heavily promotes cutting integration costs, specifically aiming to reduce high Zapier bills. It centralizes all communication into one hub to ensure better reliability and workflow consistency. If your business relies on a wide, complex external stack, choose Capsule CRM's broad connectivity. Close CRM works best if you want to consolidate sales outreach into a single, reliable application.
Ease of Adoption
Capsule CRM delivers rapid implementation with zero setup costs for SMBs.
Capsule CRM users consistently report rapid implementation, often taking only a few hours to customize. The platform has zero upfront setup fees, promoting immediate time-to-value. Close CRM features a sales-first design intended to minimize busywork and tedious data entry for representatives. This focus helps new sales reps onboard quickly and start engaging prospects confidently immediately. Capsule CRM wins on proven ease of customization and long-term simplicity for the general user.
Project Management
Capsule CRM includes post-sale project boards; Close CRM focuses on deal tracking.
Capsule CRM supports Multiple Project Boards and robust Project Management features starting from the Growth tier. This is ideal for managing deliverables post-sale or client onboarding. Close CRM is designed almost entirely around pipeline control and multi-channel communication during the selling process. Explicit features for long-term project and task tracking outside of a deal are not detailed. Pick Capsule CRM if your sales team needs to hand off directly to a delivery team using unified internal project views.
Contact Scalability
Capsule CRM documents higher contract capacity for long-term growth needs.
The Advanced tier of Capsule CRM supports a massive capacity of 120,000 contacts. This range is clearly defined, offering reassurance for businesses undergoing exponential growth stages. The Solo plan of Close CRM specifies a strict limit of 10,000 leads for that single user account. While other Close CRM tiers are available, Capsule CRM provides better documented, high-limit scalability. Choosing Capsule CRM offers significantly more headroom for large, long-term database growth.
Data Enrichment
Both CRMs use automatic features to ensure client contact data remains accurate.
Capsule CRM offers Contact Enrichment in its Advanced plan, automatically populating missing information. Your team avoids manual fixes and keeps client records complete reliably. Close CRM includes an "AI Enrich" function focused on boosting contact details and maintaining data quality. This ensures that records are always current and reliable for targeted communication outreach efforts. Since both platforms offer powerful automatic data updating features, the user benefit is highly comparable.
Our Verdict
Choosing between Capsule CRM and Close CRM means picking simplicity versus specializing in sales acceleration. If you need a tried-and-true organizer for your whole business, Capsule CRM is the clear winner for reliability and value. Capsule CRM’s superpower is making CRM effortless for the small business owner. It boasts zero setup fees and users report customizing the system in hours, not months. Capsule CRM handles not only sales but crucial post-sale client work using its dedicated Project Boards and integrates with 60+ external tools. Close CRM shines if your only goal is to close more sales, faster, using powerful AI assistance. It’s built entirely for selling, aiming to cut chaos by centralizing all communication into one hub. Close CRM offers advanced AI features like Note-taking and direct integration with Claude and ChatGPT. Your deciding factor should be complexity tolerance and existing tech stack reliability needs. If you rely on many external tools, Capsule CRM connects broadly. If you need to curb rising Zapier costs and want deep AI built-in, Close CRM will be a better fit. Ultimately, Capsule CRM is best for well-rounded SMBs seeking simplicity and organization across departments. Close CRM is the choice for aggressive, sales-heavy teams trying to move deals forward with cutting-edge communication automation.
Frequently Asked Questions
Which is better for small teams: Capsule CRM or Close CRM?
Capsule CRM is ideal for small teams prioritizing general business organization and ease of use. Close CRM is better suited if that small team is exclusively focused only on high-volume outbound sales communication. Capsule CRM offers huge contact scalability for expanding datasets.
Does Capsule CRM have built-in AI features like Close CRM?
Capsule CRM includes an AI-Powered Email Assistant for drafting communications, which is helpful. However, Close CRM provides a far more dedicated AI suite, featuring AI Notetaker, Summaries, Enrichment, and direct connection to Claude/ChatGPT. Close CRM wins on AI functionality.
Which CRM has better scalability for managing contacts?
Capsule CRM provides better known scalability, documenting capacity for up to 120,000 contacts in its Advanced tier. Close CRM's Solo plan limits users to 10,000 leads. Capsule CRM offers more transparent and higher documented limits for long-term database growth.
Can I manage client projects or post-sale delivery using Close CRM?
Capsule CRM is superior here because it includes multiple dedicated Project Boards for managing client deliverables and onboarding. Close CRM focuses primarily on the pre-sale deal funnel. If your CRM must also handle post-sale delivery tracking, choose Capsule CRM.
Which tool is easier to set up and customize initially?
Capsule CRM is widely praised for being extremely intuitive and simple to set up, often taking only a few hours. Capsule CRM also promotes immediate value by charging zero upfront implementation or setup fees. Both tools are designed for low friction, but Capsule CRM has proven speedier.
Is Close CRM designed to replace my external automation tools like Zapier?
Yes, Close CRM's core value proposition is consolidation. It is designed as a single tool for all communication, aiming to lower costs and improve workflow reliability by reducing your Zapier dependency. Capsule CRM, conversely, focuses on integrating seamlessly with 60+ external tools.
Ready to Choose?
Both tools have their strengths. Choose based on your specific needs.