Brevo vs Mailpoet

Brevo unifies customer relationship management across four core channels. It handles Email, SMS, WhatsApp, and chat effectively in one platform. Brevo uses cross-channel orchestration to deliver cohesive and timely campaigns. Mailpoet is dedicated solely to emails and newsletters directly through WordPress. Its strength is simplicity, but it requires external tools for SMS or chat functions. For true multi-channel consistency, Brevo is the undisputed winner here. If you only need newsletters, Mailpoet is sufficient. Brevo provides the necessary tools for modern customer journey mapping across every touchpoint.

Brevo utilizes 'Aura AI' to optimize campaigns in real-time. Aura AI helps write content, analyzes results, and refines segmentation and sending times. Brevo aims to reduce manual effort with this powerful intelligence. Mailpoet excels at essential WordPress automation triggers. Users can set up automated welcome series and automatic blog post notifications easily. While Mailpoet handles the basics perfectly, it lacks Brevo’s sophisticated real-time AI tools. Brevo provides an 'always-on marketing team' to drive advanced conversion goals.

Mailpoet’s primary advantage is its seamless native WordPress workflow. Users access their media library and content instantly, preventing double-uploading files. Mailpoet means you manage email right inside your familiar CMS dashboard. Brevo connects conventionally, offering API integration necessary for large-scale data flow. Although Brevo integrates, it requires leaving the WordPress environment for campaign creation. Mailpoet’s native approach saves busy site owners significant time and streamline content creation. When WordPress familiarity is key, Mailpoet wins the workflow discussion.

Mailpoet offers a powerful Free Plan for up to 500 subscribers and paid tiers start at just $10/month for that list size. This predictability makes Mailpoet budget-friendly for small lists. Brevo also offers a generous Free Plan (300 emails/day) but paid plans vary widely by usage. Brevo's full pricing range is much larger, scaling up to $2900/month for maximum features and volume. Brevo provides better value as businesses grow and need advanced features like SMS or Aura AI. Mailpoet provides predictable, low-cost entry specifically for WordPress users.

Brevo users generally praise its intuitive interface and all-in-one features set. Reviewers mostly mention reasonable pricing and responsive support, despite some mixed experiences. Mailpoet faces critical user feedback regarding arbitrary account suspensions and verification delays. Users report inability to send emails for days, even on paid plans. Brevo appears to operate with far greater stability and consistency than Mailpoet. Unreliability issues reported for Mailpoet compromise its core functionality, email sending.

Mailpoet offers a dedicated Multi-Site Agency Plan designed for freelancers and agencies. This plan supports full functionality across up to 50 separate client websites easily. Mailpoet simplifies billing by tracking subscriber counts per WordPress instance. Brevo, while scalable for large volumes, does not feature a specific agency-focused plan structure. Brevo’s strength lies in unifying data for one large organization's multichannel efforts. Mailpoet is the clear choice for WordPress agencies managing many client email campaigns.

Brevo features a full loyalty program with points, spending tiers, targeted rewards, and custom dashboards. This integration boosts customer lifetime value greatly. Mailpoet allows full customization of WooCommerce transactional emails easily. It also facilitates automated emails based on specific customer actions directly within WordPress. Brevo offers broader loyalty features crucial for large e-commerce operations. Mailpoet makes necessary customization of basic commerce emails simple for WordPress store owners.

Mailpoet feels like a natural extension of the WordPress dashboard, minimizing the learning required. Site owners leverage their existing CMS knowledge immediately. Mailpoet’s drag-and-drop editor is praised for making design simple without coding. Brevo is complex because it handles SMS, WhatsApp, AI, and CRM, necessitating a steeper learning curve. Brevo provides comprehensive onboarding and knowledge base resources to mitigate this complexity. If speed-to-market is crucial and you only use WordPress, Mailpoet is quicker to adopt.