Bokun, a Tripadvisor company vs Hive
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Best for: Tour operators already selling on Viator who want a quick, fee-free connection, Small teams replacing spreadsheets with one central booking system
Read the full Bokun, a Tripadvisor company reviewBest for: Marketing teams that plan campaigns, coordinate content, and need approval workflows in one place., Agencies and studios that manage multiple client projects and bill by the hour.
Read the full Hive reviewCommission may apply at no extra cost
Bokun, a Tripadvisor company vs Hive: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Bokun, a Tripadvisor company if
- You're a tour or activity operator wanting one-click Viator imports with 0% Bokun fees.
- You need automatic availability sync to stop double bookings across sales channels.
- You want Marketplace reach to 2,600+ resellers and 70+ global OTAs from one dashboard.
Choose Hive if
- Your use case isn't tours and activities, so Bokun's vertical focus doesn't fit.
Bokun, a Tripadvisor company vs Hive: pros and cons
Bokun, a Tripadvisor company
Bokun pulls Viator, Google Things to Do, and 2,600-plus resellers into one dashboard for tour and activity operators. Availability syncs automatically, and the free plan plus 14-day trial keep the risk low. Overall, it's a recommendable pick for operators who'll budget for the per-booking fees.
Pros
- One-click Viator product import — since Bokun and Viator are both Tripadvisor companies, existing Viator products import without rebuilding, carry 0% Bokun fees, and the site says first bookings can arrive within five days.
- Marketplace reach from a single dashboard — 2,600+ resellers including 70+ global OTAs like GetYourGuide, Airbnb, and Klook, plus discovery through Google Things to Do.
- Availability syncs automatically across every sales channel to prevent double bookings, with mass closeouts in a few clicks for maintenance or cleaning days and channel-specific seasonal pricing.
Cons
- Bokun is not fully fee-free — paid plans add a 1%–1.5% booking fee on top of $49–$499 monthly subscriptions, and the Channel Manager carries custom pricing plus a 0.5%–1.5% fee on Viator bookings.
- Automation and seats are capped on lower tiers — FREE has only 1 user, START limits automated reservation emails to 500 per month, and unlimited users only arrive at the $499/month PREMIUM plan.
- Headline results like the 400% revenue increase reported by Venice Tours are vendor-reported case studies, not independently verified data.
Hive bundles project views, native time tracking, proofing, and chat into one workspace, which can replace several separate subscriptions for agencies and creative teams. Setup takes real effort, though, and the most valuable features sit behind paid tiers with pricing that isn't fully published. Overall, it's a solid pick for teams that bill time or manage client approvals.
Pros
- Kanban, Gantt, calendar, and table views are available for the same project, so team members can work in the layout that suits them.
- Time tracking, proofing, chat, and email come built in, potentially replacing several standalone subscriptions.
- A free plan and free trial let teams evaluate the platform with a small group before paying.
Cons
- The most useful capabilities — advanced automations, deeper analytics, and full proofing — sit behind paid tiers, so the free plan works best as an evaluation tier.
- The breadth of features creates a real learning curve; teams must invest in setup and conventions to avoid a cluttered workspace.
- Notification volume can become noisy on busy projects without deliberate configuration.
Bokun, a Tripadvisor company and Hive in detail
Bokun, a Tripadvisor company
Bokun is booking management software for tour and activity providers. It's owned by Tripadvisor, the same company behind Viator. The platform lets operators take direct bookings on their own website, sync availability across sales channels, and connect to a marketplace of resellers and OTAs. It serves tour operators, attractions, activity companies, rental providers, destinations and DMOs, ground transport businesses, and resellers.
Standout features
- Sell on Viator without the setup headache
- Reach more travellers from one dashboard
- One central system, zero double bookings
- Turn your website into a booking machine
- Keep your current system, gain Bokun's reach
Use cases
- Sell on Viator with zero hassle
- Take direct bookings on your own site
- Stop double bookings for good
- Reach more travellers from one place
Hive
Hive is a cloud-based project management and productivity platform. Teams plan work in flexible layouts — Kanban boards, Gantt charts, calendars, and table views — and manage tasks, files, conversations, and approvals from a single workspace. It runs in the browser and offers desktop and mobile apps for working across devices.
Standout features
- Flexible Project Views
- Built-In Time Tracking
- Proofing and Approvals
- Automations
- Dashboards and Reporting
Use cases
- Marketing Campaign Management
- Agency and Client Project Delivery
- Creative Production and Design Reviews
- Cross-Functional Project Coordination
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Bokun, a Tripadvisor company | Hive |
|---|---|---|
| From (cheapest paid plan) | $49/mo START | $5/mo Starter · per user |
| Free plan | Yes 1 user | No |
| Free trial | 14 days | Not stated |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | — | — |
| Pricing model | Flat price | Per user |
| Cost for 1 user | FreeCheaper FREE plan, billed monthly | $5/mo Starter plan, billed monthly |
| Cost for 5 users | $49/mo START plan, billed monthly | $25/moCheaper Starter plan, billed monthly |
| Cost for 10 users | $149/mo PLUS plan, billed monthly | $50/moCheaper Starter plan, billed monthly |
| Cost for 25 users | $499/mo PREMIUM plan, billed monthly | $125/moCheaper Starter plan, billed monthly |
| Plans | 4 | 2 |
| Prices checked | Checked Oct 13, 2026 | Checked Oct 13, 2026 |
| Price history | Tracking prices since Sep 9, 2026. No price change detected yet. | Tracking prices since Oct 1, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 5 users (billed monthly), Hive costs $25/mo vs Bokun, a Tripadvisor company at $49/mo.
- For 1 user (billed monthly), Bokun, a Tripadvisor company costs $0/mo vs Hive at $5/mo.
- For 10 users (billed monthly), Hive costs $50/mo vs Bokun, a Tripadvisor company at $149/mo.
- For 25 users (billed monthly), Hive costs $125/mo vs Bokun, a Tripadvisor company at $499/mo.
- Only Bokun, a Tripadvisor company has a free plan.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
More comparisons
Frequently Asked Questions
Which tool is better for tour operators?
Bokun, a Tripadvisor company. It syncs availability across channels, imports Viator products in one click, and connects you to 2,600+ resellers. Hive's data doesn't cover tour-specific features.