Bokun, a Tripadvisor company vs Drip
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Quick verdict: Pick Bokun, a Tripadvisor company if you're a tour operator needing synced channels, and pick Drip if you run an ecommerce store that needs email automation.
Best for: Tour operators already selling on Viator who want a quick, fee-free connection, Small teams replacing spreadsheets with one central booking system
Read the full Bokun, a Tripadvisor company reviewBest for: Shopify, WooCommerce, or BigCommerce store owners who want email revenue without hiring a specialist, Small ecommerce teams tired of bloated or restrictive platforms like Klaviyo or Mailchimp
Read the full Drip reviewCommission may apply at no extra cost
Bokun, a Tripadvisor company vs Drip: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Bokun, a Tripadvisor company if
- You run tours, rentals, or attractions and need synced availability.
- You sell on Viator and want 0% fees with one-click imports.
Choose Drip if
- You sell on Shopify, WooCommerce, or BigCommerce and need email revenue.
- You want prebuilt cart, welcome, and win-back workflows ready to launch.
- Your list tops 17,500 and you qualify for free migration.
Bokun, a Tripadvisor company vs Drip: pros and cons
Bokun, a Tripadvisor company
Bokun pulls Viator, Google Things to Do, and 2,600-plus resellers into one dashboard for tour and activity operators. Availability syncs automatically, and the free plan plus 14-day trial keep the risk low. Overall, it's a recommendable pick for operators who'll budget for the per-booking fees.
Pros
- One-click Viator product import — since Bokun and Viator are both Tripadvisor companies, existing Viator products import without rebuilding, carry 0% Bokun fees, and the site says first bookings can arrive within five days.
- Marketplace reach from a single dashboard — 2,600+ resellers including 70+ global OTAs like GetYourGuide, Airbnb, and Klook, plus discovery through Google Things to Do.
- Availability syncs automatically across every sales channel to prevent double bookings, with mass closeouts in a few clicks for maintenance or cleaning days and channel-specific seasonal pricing.
Cons
- Bokun is not fully fee-free — paid plans add a 1%–1.5% booking fee on top of $49–$499 monthly subscriptions, and the Channel Manager carries custom pricing plus a 0.5%–1.5% fee on Viator bookings.
- Automation and seats are capped on lower tiers — FREE has only 1 user, START limits automated reservation emails to 500 per month, and unlimited users only arrive at the $499/month PREMIUM plan.
- Headline results like the 400% revenue increase reported by Venice Tours are vendor-reported case studies, not independently verified data.
Drip packs prebuilt ecommerce automations, self-updating segments, and one plan that unlocks every feature, backed by 50+ store integrations and a 14-day free trial. Usage-based pricing is hard to predict upfront, live chat starts at $99/month, and vendor performance claims lack third-party reviews. Overall, it's a solid pick for B2C stores that want revenue-driving email running fast.
Pros
- Prebuilt ecommerce workflows — welcome series, abandoned cart, post-purchase, and win-back — let stores launch revenue-driving automations from day one instead of building from a blank canvas.
- Dynamic segments update automatically from purchase, browsing, and spending behavior, and Drip reports customers using segments earn 5x more revenue than those who don't.
- Strong published performance metrics — a 99.8% email delivery rate, 61% open rate on workflow emails, and a 5% click-through rate.
Cons
- Pricing scales with active contacts and monthly email volume, so costs are hard to predict upfront — the pricing page calculator only shows the $39 entry rate for 1–2,500 people, not your actual projected bill.
- Live chat support is reserved for plans of $99/month and higher; lower-tier customers get email support only, Monday through Friday.
- Free migration and 90-day personalized onboarding are limited to lists over 17,500 people, so smaller stores switching platforms must handle the move themselves.
Bokun, a Tripadvisor company and Drip in detail
Bokun, a Tripadvisor company
Bokun is booking management software for tour and activity providers. It's owned by Tripadvisor, the same company behind Viator. The platform lets operators take direct bookings on their own website, sync availability across sales channels, and connect to a marketplace of resellers and OTAs. It serves tour operators, attractions, activity companies, rental providers, destinations and DMOs, ground transport businesses, and resellers.
Standout features
- Sell on Viator without the setup headache
- Reach more travellers from one dashboard
- One central system, zero double bookings
- Turn your website into a booking machine
- Keep your current system, gain Bokun's reach
Use cases
- Sell on Viator with zero hassle
- Take direct bookings on your own site
- Stop double bookings for good
- Reach more travellers from one place
Drip
Drip is an email marketing and automation platform built for B2C businesses selling digital or physical goods online. That includes ecommerce stores, creators, course and coaching sellers, and event or booking companies. Its core toolkit covers email design, automated workflows, dynamic segmentation, onsite pop-ups, embedded forms, and customer insights. It connects to platforms like Shopify, WooCommerce, and BigCommerce through 50+ integrations.
Standout features
- Emails that feel tailor-made
- Proven workflows, live from day one
- Segments that build themselves
- Grow your list on your own site
- Real help, and an easy switch
Use cases
- Recover abandoned carts on autopilot
- Send smarter with self-updating segments
- Switch platforms without the headache
- Sell more than products
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Bokun, a Tripadvisor company | Drip |
|---|---|---|
| From (cheapest paid plan) | $49/mo START | $39/mo Usage-Based Pricing |
| Free plan | Yes 1 user | No |
| Free trial | 14 days | 14 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | — | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | FreeCheaper FREE plan, billed monthly | $39/mo Usage-Based Pricing plan, billed monthly |
| Cost for 5 users | $49/mo START plan, billed monthly | $39/mo Usage-Based Pricing plan, billed monthly · price per account (user limit not stated) |
| Cost for 10 users | $149/mo PLUS plan, billed monthly | $39/mo Usage-Based Pricing plan, billed monthly · price per account (user limit not stated) |
| Cost for 25 users | $499/mo PREMIUM plan, billed monthly | $39/mo Usage-Based Pricing plan, billed monthly · price per account (user limit not stated) |
| Plans | 4 | 1 |
| Prices checked | Checked Oct 13, 2026 | Prices not verified yet — see the vendor page. |
| Price history | Tracking prices since Sep 9, 2026. No price change detected yet. | No tracked prices yet |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed monthly), Bokun, a Tripadvisor company costs $0/mo vs Drip at $39/mo.
- Only Bokun, a Tripadvisor company has a free plan.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
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Frequently Asked Questions
Can Bokun replace my email marketing tool?
No. Bokun handles bookings, availability sync, and automated reservation emails. It doesn't offer the ecommerce segmentation, onsite pop-ups, or marketing workflows Drip provides.
Is Drip good for selling tour tickets?
Yes. Drip lists event, activity, and tour companies among its users. You'd still need separate booking software; Drip automates the email marketing around ticket sales.