Aweber vs iContact

Aweber and iContact both target small businesses seeking simple email marketing solutions. iContact is incredibly affordable, starting at just $9/month, for users on a budget. Aweber offers rock-solid 24/7 human support and free migrations, prioritizing operational reliability. Your choice depends entirely on your tolerance for service risk versus upfront cost.

Aweber
Aweber

Feature-rich, hampered by operational flaws.

Ciroapp review
2.7
#15 in Email marketing

We find AWeber provides a functional email marketing platform targeting small businesses with strong automation and AI tools. However, external feedback detailing unexpected billing practices and unannounced account suspensions raises significant concerns about user trust and service reliability. Overall, the reported operational and customer service drawbacks severely counteract the platform's solid feature set.

Pros

  • Access to 24/7 support via phone, chat, and email (as advertised).
  • Robust AI assistants available for drafting emails and refining subject lines.
  • Flexible pricing tiers starting low for 500 contacts, available with a free trial.
  • Unlimited features provided on the Plus plan, including automations and landing pages.

Cons

  • Numerous reports of 'sneaky billing,' including charging for unsubscribed or inactive lists.
  • Customer accounts or essential features often suspended without prior email notification.
  • Users report significant difficulty securing refunds, even when canceling during the trial period.
  • Arbitrary rejection of imported customer lists, leading to account suspension risks.
Pricing
$12.49/mo
Free trial14 days
Money-back
Best for
Solo entrepreneurs needing 24/7 support and operational stability., Small businesses requiring free, professional list migration assistance., Creators who sell digital or physical products directly via email (Ecommerce).
iContact
iContact

Affordable Plans, Risky Service.

Ciroapp review
1.8
#17 in Email marketing

We note that iContact provides essential email marketing tools, including strong AI assistance and affordable starting plans at just $9 per month. However, we found the external reviews concerning, highlighting significant issues related to platform reliability, security vulnerabilities, and extremely poor customer service regarding billing and cancellations. Overall, we cannot recommend iContact until these fundamental support and security issues are resolutely corrected.

Pros

  • Affordable pricing starting at $9 per month.
  • Includes an AI-Powered Content Assistant to overcome writer's block.
  • Simple drag-and-drop email builder with hundreds of templates.
  • Offers a generous 30-day full-access free trial period.

Cons

  • Customers report predatory billing and refusal to issue refunds.
  • Significant support issues; representatives are often evasive and unprofessional.
  • Platform downtime, including outages during holiday weekends.
  • Reported security breach risks, despite claims of being user-friendly.
Pricing
$9/mo
Free trial30 days
Money-back
Best for
Very small startups or hustlers with lists under 500 and strict budgets ($9/month)., Marketers whose highest priority is having an integrated AI content assistant., Users who only need the most basic email broadcast capabilities.
Quick verdict
Choose Aweber if you need bulletproof 24/7 customer support, free list migration assistance, and reliable delivery for your small business.
Choose iContact if affordability is your top concern, and you need an AI content assistant for under $10 monthly for a list of up to 500 contacts.

AboutAweber

AWeber is a dedicated email and automation solution created to support small businesses. Their goal is to provide powerful tools that help you grow at a fraction of the cost of other systems. The platform focuses on making it easy to grow your customer base and increase your total revenue. ✅

It offers ready-made, eye-catching landing pages and sign-up forms that you can effortlessly add to your website. If you're ready to sell directly, you can also set up your own online store in just minutes. This complete system is designed to take your business to the next level.

AboutiContact

iContact is an easy and affordable email marketing platform specifically designed for small businesses and growing enterprises. This powerful tool helps you revolutionize your marketing strategy without breaking the bank. With plans starting as low as $9 per month, it provides flexible pricing to fit any budget, ensuring there are no hidden fees. Since 2003, iContact has empowered thousands of businesses by helping them send billions of emails efficiently. ✅ You can start creating stunning marketing emails immediately with a free 30-day trial that gives you full access to the platform.

Highlights

Quick winners by category at a glance.
Ease of Use
Both Aweber and iContact feature seamless drag-and-drop builders for simple workflows. Both are designed for use by small businesses and creators.
Tie
Feature Set
Aweber includes explicit Ecommerce processing, dedicated landing pages, and a higher count of integrations (750+). iContact focuses too heavily on just email/AI marketing tools.
Value for Money
While iContact is initially cheaper, Aweber provides reliable service, 24/7 support, and free migration services. The service risk with iContact outweighs its lower price.
Customer Support
Aweber offers guaranteed 24/7 in-house support and free dedicated migrations. iContact users report support refusing refunds and being consistently evasive.
Integration Options
Aweber explicitly states 750+ direct integrations are available. iContact states thousands via third parties, but Aweber's catalog is more verifiable.
Scalability
Both Aweber and iContact utilize usage-based, tiered list size pricing models. Both systems are designed to scale their functionality as the contact list grows.
Tie

Feature Comparison

Compare key features side by side
Focus Audience
Aweber:Small businesses/Creators
iContact:Small businesses/Enterprises
Tie
Starting Price (Monthly)
Aweber:$0 (Free plan)
iContact:$9 (500 contacts)
iContact
Free Trial Available
Aweber:True (Usage limits apply)
iContact:True (30 days, full access)
Tie
24/7 Human Support
Aweber:
iContact:
Aweber
Free List Migration Service
Aweber:
iContact:
Aweber
AI Content Assistance
Aweber:AI content & subject line assistant
iContact:AI-Powered Content Assistant
Tie
Landing Pages Included
Aweber:
iContact:
Aweber
Predesigned Templates
Aweber:Hundreds
iContact:Hundreds
Tie
Native Ecommerce Capability
Aweber:True (Stripe processing, fees apply)
iContact:False (Not explicitly stated)
Aweber
Pricing Model
Aweber:Tiered/Subscriber Count
iContact:Usage-based (Contact List Size)
Tie
Integrations Offered
Aweber:750+
iContact:Thousands (via third-party)
Tie
Security/SLA Details Public
Aweber:Minimal details public
iContact:Minimal details public
Tie
Easy Cancellation Process
Aweber:Simple, written request
iContact:User reports complex/difficult
Tie
User Reviews Sentiment
Aweber:Mixed/Positive (3.3/5)
iContact:Highly Negative (1.8/5)
Aweber
Refund Policy Stated
Aweber:Not detailed
iContact:Not explicitly stated
Aweber
Advanced Segmentation
Aweber:
iContact:
Tie
Feature Comparison Summary
6
Aweber
9
Ties
1
iContact

Features Overview

We highlight the main differences and pick a winner for each feature.

Customer Support

Aweber offers guaranteed 24/7 in-house support across all channels. iContact users report critical issues and evasive support responses.

Aweber

Aweber offers 24/7 support via phone, live chat, or email with US-based specialists. They ensure continuous coverage and provide timely responses for quick issue resolution. Aweber excels in hands-on help, offering free white-glove migration services. iContact offers standard Chat, Phone, and Email support, but does not guarantee 24/7 availability. User reviews frequently cite support representatives being unhelpful regarding serious billing disputes. They do not advertise dedicated migration support, leaving setup to the user. If your entire business relies on email campaigns, Aweber provides unmatched peace of mind stability. A higher investment in Aweber buys you guaranteed access to human help 24/7. Choosing iContact means taking high operational risks when problems inevitably arise. Aweber's dedicated team will move your old lists, while iContact expects you to handle your own list migration imports.

Initial Affordability

iContact is much cheaper for tiny lists, starting at $9 monthly for 500 contacts. Aweber’s pricing is high quality but increases faster with list size.

iContact

Aweber offers a comprehensive permanent free plan suitable for entry-level use cases. Paid tiers begin when subscriber counts increase, and pricing can feel costly as lists grow. Aweber's value is placed in guaranteed reliability and top features. iContact launches its paid service at an aggressive $9/month for up to 500 contacts. This makes iContact highly attractive for brand new businesses with very small, budget-conscious lists. You get AI tools and templates even at this low price point. While iContact is nominally cheaper, user reports of predatory billing and refusal to issue refunds significantly erode its actual value. Aweber offers transparent pricing without the same financial risk. If your list is under 500 contacts and budget is paramount, iContact is the cheapest entry. If you plan to scale past 1,000, Aweber offers better long-term reliability.

Platform Reliability

Aweber provides consistent service, prioritizing uptime. iContact users report frequent platform outages and alleged security issues.

Aweber

Aweber maintains strong uptime records and focuses on operational stability for core business functions. Minor user complaints cite only occasional deliverability quirks where emails land in spam. Free account migrations further suggest strong operational stability. iContact users widely report security breaches, significant platform downtime, sometimes over holiday weekends. These outages make iContact unreliable for time-sensitive marketing campaigns. This suggests core service instability. Reliability is the greatest differentiator between these tools for mission-critical email marketing. Aweber provides a stable environment for essential business operations. iContact introduces service-critical risks that could easily undermine entire campaigns and lead to significant lost revenue.

Ecommerce & Selling

Aweber features native payment processing and Ecommerce tools. iContact offers no explicit support for selling products directly.

Aweber

Aweber integrates fully with Stripe, allowing users to collect payments and offer subscriptions directly from emails. Aweber facilitates payments in over 100 different currencies globally. Note that Aweber charges a small per-transaction fee on these sales. iContact’s feature set focuses heavily on contact management, segmentation, and email creation itself. Direct Ecommerce tools or payment processing integrations are not listed anywhere in the feature details. Selling requires linking external platforms. If selling products or managing subscriptions directly through your email provider is a requirement, Aweber is the required choice. iContact forces you to use external shopping carts. This native capability saves creators time and simplifies the funnel down to one single, integrated platform with Aweber.

AI Content Tools

Both Aweber and iContact include dedicated AI tools to help mitigate writer's block and speed up campaign creation.

Tie

Aweber includes an AI writing assistant specifically for crafting engaging email body text and subject lines. This helps users boost engagement and save valuable time in content drafting. The assistant is available on their Plus paid plans. iContact also features an advanced AI-Powered Content Assistant designed to suggest personalized message ideas. This powerful tool is a core element of their marketing, promising to defeat writer's block instantly. Functionally, both providers integrate similar AI assistance focused solely on content generation and optimization. Both tools help accelerate the content pipeline. Both Aweber and iContact score highly on this modern feature integration. If AI is the most important feature, either tool will satisfy your needs for content assistance, but Aweber is the safer pick overall.

Cancellation Process

Aweber's cancellation is simple and penalty-free. Users report iContact's cancellation process is complex and predatory.

Aweber

Aweber guarantees that cancellation can be done simply in writing with immediate effect and no penalty. This transparent policy provides users peace of mind and flexibility. Refunds are not explicitly detailed but the exit is easy. Trustpilot reviews explicitly show iContact users struggling for weeks to cancel their accounts. Some users were charged $900 for accounts that had been inactive, labeling the practice as highly unethical. This difference directly impacts the value proposition, as iContact makes it difficult to leave if you are unhappy with the service. Aweber maintains a professional and fair separation process. Do not underestimate the importance of an easy exit; it protects your budget and limits future headaches if the service doesn't meet your needs.

Our Verdict

Objective guidance based on features, pricing, and user fit.

The choice between Aweber and iContact boils down to reliability versus initial bargain pricing. For the vast majority of professionals, Aweber is the safer and more professional option. iContact's low starting price of $9/month is tempting, but potential user risk is exceptionally high. Aweber’s superpower is its commitment to providing complete peace of mind to its customers. It offers 24/7, in-house technical support and free, dedicated list migration assistance. Aweber is also equipped to handle payment processing and Ecommerce if you sell products directly. iContact's main draw is its attractive entry price point for small lists and its integrated AI content assistant. It provides 500 contacts for only $9 monthly, making it ultra-affordable initially. iContact might work for basic users only sending simple, non-critical campaigns. The key difference is trust and operational integrity. Aweber users cite minor technical issues, but iContact faces widespread reports of fraudulent billing and platform security risks. If avoiding predatory charges and maintaining uptime matters, choose Aweber. Aweber wins this comparison clearly due to superior support and stability. Pick Aweber if your business depends on smooth email delivery and responsive help. Skip iContact entirely until its critical service and billing catastrophes are fully resolved.

Frequently Asked Questions

Which is better for small businesses: Aweber or iContact?

Aweber is better for serious small businesses prioritizing support and reliability. Aweber offers 24/7 human support and provides free dedicated list migration. iContact is cheaper, but severe user complaints cite critical service instability and predatory billing.

Does iContact provide free migration assistance like Aweber?

No, iContact does not advertise free or dedicated migration assistance on its official site. Aweber offers free migration performed by a dedicated team. Aweber will schedule a 1:1 setup call to ensure your transition is smooth.

Is iContact's $9 starting price a better value than Aweber's free plan?

Aweber's free plan gives you more long-term security and service stability. While iContact is cheap, severe user reports of wrongful billing make its value highly suspect. Aweber's transparency and support minimize surprise costs.

Which tool offers a more robust or reliable customer support system?

Aweber offers guaranteed 24/7 in-house support via phone, chat, and email to all customers. iContact has faced serious user complaints about evasive support staff and refusal to process timely refunds. Aweber is demonstrably more reliable.

Which is better for direct Ecommerce and selling physical products?

Aweber is the definitive winner if you plan to sell directly through your platform. Aweber integrates with Stripe, allowing you to collect payments in 100+ currencies. iContact lists no native Ecommerce processing features.

Can I cancel my subscription easily with Aweber or iContact?

Cancelling Aweber is simple and requires only a written request with no penalties. iContact users report cancellation being complex, often requiring multiple manager transfers. This sometimes results in wrongful charges.

Ready to Choose?

Both tools have their strengths. Choose based on your specific needs.