Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Quick verdict: Pick Aweber if you want done-for-you migration and 24/7 support; pick Benchmark Email if you want a free-forever plan and the easiest possible start.
Best for: Small businesses building an email list from genuine opt-ins, Creators and sellers taking payments through landing pages via Stripe
Read the full Aweber reviewBest for: Small businesses that need newsletters out the door without a marketing hire, First-time emailers who want a no-code editor and a short setup
Read the full Benchmark Email reviewCommission may apply at no extra cost
Compare key features side by side
Feature Comparison Summary
AWeber stands out for transparency: published trial limits, strict permission rules, and a migration team that moves your list for you. Selling through Stripe on landing pages is handy, but costs climb steeply with list size and Lite is tightly capped. Overall, it's a solid pick for small businesses that value clear rules over deep ecommerce control.
Benchmark Email keeps things simple: a free-forever plan for 500 contacts, drag-and-drop editing, real-time activity tracking, and Pro plans from $19 a month. Watch the $15 per-seat fee, unpublished Enterprise pricing, and refund terms you'll need to confirm. Overall, it's a dependable, budget-friendly pick for small teams that want email done without a learning curve.
AWeber is an email marketing platform aimed at small businesses. It covers email campaigns, sign-up forms, and landing pages, and it supports ecommerce payments through Stripe. The service runs on strict permission-based rules: you email only people who asked to hear from you. AWeber's team handles migrations from another email provider, and a free trial lets you test sending before you commit to a paid plan.
Benchmark Email is an email marketing platform for small businesses and teams that want to send newsletters and campaigns without a learning curve. You upload contacts, design emails in a drag-and-drop editor (or paste your own HTML), and watch opens and clicks roll into a real-time activity feed. Logos like Samsung and Delta appear on site, but the pitch targets everyday users — retailers, nonprofits, and service businesses without a marketing department.
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Aweber | Benchmark Email |
|---|---|---|
| From (cheapest paid plan) | $15/mo Lite | $19/mo Pro |
| Free plan | No | Yes 500 contacts, 2,500 email sends per month, 1 user, 1 verified sending domain |
| Free trial | 14 days | Yes |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | Up to 33% | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $12.50/mo Lite plan, billed annually | FreeCheaper Free plan, billed annually |
| Cost for 5 users | $15/mo Lite plan, billed monthly · price per account (user limit not stated) | $19/mo Pro plan, billed monthly · price per account (user limit not stated) |
| Cost for 10 users | $15/mo Lite plan, billed monthly · price per account (user limit not stated) | $19/mo Pro plan, billed monthly · price per account (user limit not stated) |
| Cost for 25 users | $15/mo Lite plan, billed monthly · price per account (user limit not stated) | $19/mo Pro plan, billed monthly · price per account (user limit not stated) |
| Plans | 3 | 3 |
| Prices checked | Vendor page checked Oct 12, 2026 | Vendor page checked Oct 13, 2026 |
| Price history | Tracking prices since Oct 1, 2026. No price change detected yet. | Tracking prices since Oct 1, 2026. No price change detected yet. |
For 1 user (billed annually), Benchmark Email costs $0/mo vs Aweber at $12.50/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
Aweber's team handles full migrations from your old provider, including emails. Benchmark Email offers quick contact imports from spreadsheets or other platforms, plus exports anytime, but no done-for-you service is mentioned.