Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Quick verdict: Pick Animaker for polished animated videos backed by responsive support, and pick Kapwing for quick, browser-based social media editing with team collaboration.
Best for: Small businesses and startups that need explainer and social videos without hiring an animation studio, Marketing teams producing regular short-form content for social platforms and ads
Read the full Animaker reviewBest for: Social media managers publishing frequent short-form video across TikTok, Reels, and YouTube Shorts, Small marketing teams that need shared workspaces, comments, and consistent branding across video content
Read the full Kapwing reviewCommission may apply at no extra cost
Compare key features side by side
Feature Comparison Summary
Animaker makes it easy for non-designers to build animated explainers, social clips, and training videos using drag-and-drop tools, lip-synced characters, and ready-made templates, and it can even mix live-action footage with animation. Advanced animators will hit limits, and the free plan carries branding and resolution caps. Overall, it's a practical, budget-friendly pick for everyday marketing and training content.
Kapwing trades desktop-editor depth for speed. It runs in any browser, auto-generates editable captions, and lets teams comment and edit together in real time, with templates and Smart Cut making social clips fast. Heavy 4K work, advanced grading, and offline editing are out of reach, and free exports carry a watermark. Overall, it's a smart pick for fast, collaborative social video.
Animaker is an online animation and video-making tool that lets users create 2D animations, whiteboard videos, infographics, and live-action-style content through a visual editor. Its core components include a drag-and-drop canvas, a library of characters and props, text-to-speech and lip-sync features, and export options for multiple formats. Because it runs in the browser, teams can collaborate on projects without installing dedicated animation software.
Kapwing is a web-based video editing platform aimed at creators, social media managers, and marketing teams. It combines a timeline editor with AI-assisted tools such as automatic subtitle generation, silence removal, and content repurposing, alongside real-time collaboration features that let teams comment on and edit projects together. Because it works in the browser, the same project can be opened on Windows, macOS, or a Chromebook without compatibility issues.
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Animaker | Kapwing |
|---|---|---|
| From (cheapest paid plan) | $19/mo Yearly plan | $16/mo Pro |
| Free plan | Yes | Yes 10 credits; unlimited exports with a watermark; exports up to 4 minutes; 720p quality; 5 GB cloud storage; auto-subtitling up to 10 mins, text to speech up to 1 min; 30-minute monthly export limit; storage duration 3 days |
| Free trial | Not stated | Not stated |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | Up to 46% | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | Free Proceed with Generative Image plan, billed annually | Free Free plan, billed annually |
| Cost for 5 users | $19/mo Yearly plan plan, billed monthly · price per account (user limit not stated) | $16/mo Pro plan, billed monthly · price per account (user limit not stated) |
| Cost for 10 users | $19/mo Yearly plan plan, billed monthly · price per account (user limit not stated) | $16/mo Pro plan, billed monthly · price per account (user limit not stated) |
| Cost for 25 users | $19/mo Yearly plan plan, billed monthly · price per account (user limit not stated) | $16/mo Pro plan, billed monthly · price per account (user limit not stated) |
| Plans | 6 | 4 |
| Prices checked | Checked Oct 12, 2026 | Checked Oct 13, 2026 |
| Price history | Tracking prices since Oct 1, 2026. No price change detected yet. | Tracking prices since Oct 1, 2026. No price change detected yet. |
For 1 user (billed annually), Animaker and Kapwing both cost $0/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.