Ahrefs Review, Pricing, Features with Pros and Cons

In this Ahrefs review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.2/10 (Expert Score)
Product is rated as #4 in category SEO
9.2Expert Score
All-in-one SEO toolset

Unlock the full potential of your SEO efforts with Ahrefs, the ultimate tool that brings you the best of link databases, continuous updates, and a versatile range of features all under one roof. Say goodbye to juggling multiple platforms; Ahrefs is your one-stop solution for outsmarting the competition and skyrocketing your rankings.

Customer support
Value for money
Ease of use
  • Extensive link databases
  • Continuous updates
  • Versatility
  • Complex UI
  • Expensive

Dive into the world of Ahrefs, the all-in-one SEO powerhouse that’s changing the game for digital marketers and SEO experts alike. From its unparalleled link database to its versatile toolset, discover why Ahrefs is the investment you didn’t know you needed.

But it’s not all sunshine and rainbows; we’ll also delve into the drawbacks that might make you think twice. Don’t just follow the SEO trends, set them with Ahrefs! Ready to make an informed decision?

Read further to learn more about Ahrefs, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.


What is Ahrefs?

Ahrefs is an all-in-one SEO toolset designed to help marketers rank higher and attract more traffic. The platform offers a range of features including competitor analysis, website audit, keyword research, content discovery, and rank tracking.

Ahrefs cover 1

It boasts a robust data infrastructure, having crawled the web for over 10 years and processed petabytes of data daily.

Ahrefs is trusted by SEO professionals for its link data and Domain Rating metric. The tool also provides educational materials and a community for SEO enthusiasts. It is used by various types of businesses, from small enterprises to large corporations.

Ahrefs specifications

FeaturesAmazon Keyword Tool / Backlink checker / Bing Keyword Tool / Broken Links sсаnner tооl / Dashboard for SEO / Keyword Rank Checker / Keyword analysis / Keyword generator / Keyword research / Keywords and SEO / Rank tracking / SEO Keyword Analysis / SEO Optimization / SEO Tools / SERP Analysis / Website Authority Checker / Website Monitoring / Wordpress Plugin / YouTube Keyword Tool
Best suited forFreelancers, Small businesses, Mid size businesses
Website languagesChinese / Deutsch / English / French / Italian / Japanese / Nederlands / Polsky / Portuguese / Russian / Spanish / Svenska / Turkish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressSingapore, Singapore
Year founded2010


Ahrefs pricing: How much does Ahrefs cost?

Navigate the maze of Ahrefs’ pricing with ease! Whether you’re a small business owner, a freelance SEO expert, or running an enterprise, Ahrefs has a plan tailored for you.

With pricing plans ranging from $99 to $999 per month, discover the perfect fit that aligns with your SEO goals and budget!

Pricing rangeFrom $99 to $999 per month
Pricing typesAnnual subscription / Monthly subscription
Free planYes
Free trialNo
Money back guaranteeNo
Pricing page linkSee plans

Ahrefs pricing plans


Lite Plan

    • Starts at $99 per month
    • Targeted for small businesses and hobby projects
    • 1 Power user
    • 500 credits per month
    • 750 tracked keywords
    • 100,000 crawl credits per month

Standard Plan

    • Starts at $199 per month
    • Ideal for freelance SEOs and marketing consultants
    • 1 Power user
    • 600 credits per month
    • 2,000 tracked keywords
    • 500,000 crawl credits per month

Advanced Plan

    • Starts at $399 per month
    • Suitable for lean in-house marketing teams
    • 1 Power user
    • 750 credits per month
    • 5,000 tracked keywords
    • 1.5M crawl credits per month

Enterprise Plan

    • Starts at $999 per month
    • Customized for agencies and enterprises
    • Customized user needs
    • 100 credits per month
    • 10,000 tracked keywords
    • 5M crawl credits per month

Additional Information

  • All plans offer the option to pay annually and get 2 months free.
  • Additional users and data can be added on a pay-as-you-go basis.
  • No contracts or setup fees are involved.

Note: Prices are subject to change and additional taxes may apply depending on your country.


Ahrefs features: What can you do with it?

The features offered by Ahrefs encompass a wide range of SEO tasks, from keyword research and link building to site auditing and rank tracking. Each feature is designed with a specific purpose in mind, offering actionable insights that can significantly improve your SEO performance.

Whether you’re an SEO beginner or a seasoned professional, Ahrefs provides a comprehensive toolset to help you achieve your search engine optimization goals. Below, we delve into the details of each feature to give you a better understanding of what Ahrefs can do for you.

Keyword Research

Ahrefs keyword research

Free Keyword Generator

The Free Keyword Generator is a powerful tool that helps you discover thousands of relevant keyword ideas in a matter of seconds.

This feature is particularly useful for content marketers, SEO professionals, and PPC advertisers who are looking to expand their keyword list for various campaigns. It not only provides keyword suggestions but also gives you an idea of search volume, making it easier to prioritize your efforts.

Keyword Difficulty Checker

The Keyword Difficulty Checker is designed to evaluate the level of competition for any given keyword. It provides a numerical score that indicates how challenging it would be to rank in the top 10 search results for that keyword.

This feature is invaluable for strategizing your SEO efforts, as it helps you understand which keywords are worth targeting based on their difficulty and potential ROI.

YouTube Keyword Tool

This tool is specifically designed for YouTube content creators. It helps you find what people are searching for on YouTube, allowing you to optimize your video titles, descriptions, and tags accordingly.

By understanding the search behavior of YouTube users, you can create content that is more likely to get views and engagement.

Amazon Keyword Tool

If you’re an Amazon seller, this tool is for you. The Amazon Keyword Tool helps you align your product listings with what people are actively searching for on Amazon.

It provides keyword suggestions along with search volume data, enabling you to optimize your product titles, descriptions, and backend keywords for better visibility and sales.

Bing Keyword Tool

While Google dominates the search engine market, Bing still accounts for a significant portion of web searches.

The Bing Keyword Tool provides you with keyword ideas that can help you drive more search traffic from Bing. It’s an essential tool for those looking to diversify their search engine marketing efforts.

Link Building

Ahrefs link building

Backlink Checker

The Backlink Checker tool offers a comprehensive view of the backlink profile for any website or webpage. It lists the top 100 backlinks and provides metrics like anchor text, Domain Rating (DR), and more.

This feature is crucial for analyzing your own backlink profile or spying on your competitors to understand their link-building strategies.

Broken Link Checker

Broken links can harm your SEO efforts and user experience. The Broken Link Checker identifies these links quickly, whether they are inbound or outbound. This allows you to take immediate action to remove or replace these links, thereby improving your website’s SEO health.

Website Authority Checker

The Website Authority Checker measures the Domain Rating (DR) of any website, which is an indicator of the strength and quality of its backlink profile.

A higher DR generally means better search engine rankings. This tool is essential for assessing the authority of your own website or evaluating potential link-building opportunities.

SERP & Ranking

Ahrefs SERP and ranking

Website Traffic Checker

This feature provides estimated search traffic data for any website or webpage. While it’s a free feature, it offers valuable insights into a site’s popularity and performance in organic search.

You can use this data to gauge the effectiveness of your SEO strategies or to assess the reach of potential competitors.

SERP Checker

The SERP Checker tool allows you to analyze the top 10 rankings for any keyword in any country.

It provides a detailed view of the competitive landscape, including metrics like Domain Rating, number of backlinks, and estimated search traffic. This is invaluable for understanding what it takes to rank for specific keywords.

Keyword Rank Checker

The Keyword Rank Checker lets you monitor your website’s ranking position for specific keywords across different countries.

This is particularly useful for businesses targeting multiple geographic locations. The tool also provides historical data, allowing you to track ranking fluctuations over time.

Other Tools

Ahrefs other

Ahrefs SEO WordPress Plugin

This WordPress plugin integrates Ahrefs’ powerful SEO tools directly into your WordPress dashboard.

It allows you to perform content audits, monitor your backlinks, and even provides suggestions for improving organic traffic. It’s a must-have for anyone running a WordPress site and looking to enhance its SEO performance.

Ahrefs SEO Toolbar

The Ahrefs SEO Toolbar is a browser extension that combines several useful features into one. It offers on-page SEO reports, broken link checking, redirect tracing, and even a country changer for SERP analysis.

This toolbar is a handy tool for quick SEO checks and analyses, making it easier to optimize your online presence on the go.


Ahrefs review: Why you should use it?

Ahrefs is a comprehensive SEO tool that offers a wide range of features for content marketing, backlink analysis, and keyword research. It’s a one-stop solution for SEO professionals, providing valuable data that can help you outperform your competitors.

The software’s robust link database is among the best in the market, and it continually adds new features and updates existing tools. However, it’s not without its downsides; the user interface can be overwhelming for beginners, and the pricing is on the higher end.

Ahrefs conclusion

Pros and Cons


  • Best link database: Ahrefs boasts one of the most extensive link databases, making it a go-to tool for backlink analysis.
  • Continuous updates: The platform is regularly updated with new features and improvements.
  • Versatility: It can replace multiple other SEO tools, offering a range of functionalities in one package.


  • Price: The tool is relatively expensive, starting at $99 per month for the Lite plan.
  • Complex UI: The user interface can be overwhelming for those new to SEO or the platform itself.

Given its features and capabilities, Ahrefs is an investment worth considering for anyone serious about SEO and content marketing.


Frequently Asked Questions

Ahrefs Review, Pricing, Features with Pros and Cons
Ahrefs Review, Pricing, Features with Pros and Cons

Ahrefs review
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