VWO is a robust A/B testing and conversion rate optimization tool that offers a range of advanced features and integrations. While it may not be the most cost-effective option for businesses with limited budgets, it can be a valuable investment for larger companies looking to improve their website’s performance and user experience.
- VWO makes it easy to create A/B tests and implement changes on your website
- The tool integrates with a wide range of other platforms and tools
- Allowing you to segment your audience based on a range of criteria
- You get detailed reports to track your test results and make data-driven decisions
- VWO offers a variety of features beyond A/B testing, such as heatmaps and session recordings
- VWO can be relatively expensive
- The tool's visual editor can be limited in terms of customization options
Each company that wants to flourish in the modern digital era must have an online presence. Yet, success cannot be assured by merely owning a website. To truly stand out from the competition and attract and retain customers, businesses need to optimize their websites for maximum effectiveness. This is where Visual Website Optimizer (VWO) comes in.
VWO is a potent tool that enables companies to A/B test and optimize conversion rates in order to improve the performance of their websites. Businesses may use VWO to produce numerous iterations of their website pages and compare them to discover which one performs the best. This enables them to make data-driven decisions to raise conversion rates on their website and eventually increase income.
In case you are here today to learn all about this testing tool that offers great usability and personalization, then this VWO review is for you.
Click on “open” if you want to see exactly what we will talk about in the rest of this article.
What is VWO?
VWO is a robust A/B testing and conversion rate optimization tool that offers a range of advanced features and integrations. While it may not be the most cost-effective option for businesses with limited budgets, it can be a valuable investment for larger companies looking to improve their website’s performance and user experience. In A/B testing, a website page is created in two or more variants and tested against one another to discover which one performs the best.
For instance, a company may develop two variations of a product page, each with a different layout, and compare them to one another to determine which one brings in the most revenue. VWO makes it easy to create and run A/B tests, with a user-friendly interface that requires no technical expertise. Simply create your variations using the visual editor, set your targeting options, and launch your test.
|Campaign Editor / Campaign Editor Library / Campaign Reports / Campaign Settings / Campaign Targeting / Platform & Account Management / Security & Compliance / Support And Email
|Best suited for
|Freelancers, Small businesses, Mid size businesses, Large enterprises
|Visit official website
|New Delhi, Delhi
VWO pricing: How much does VWO cost?
VWO has a variety of pricing options to accommodate enterprises of all shapes and sizes. Businesses may test out the tool before committing to a plan thanks to the free trial option. A/B testing, heatmaps, and conversion monitoring are just a few of the fundamental features included in the Starter plan, which is free. The Growth plan starts at $286 per month and includes advanced features such as multi-page experiments, behavioral targeting, and advanced analytics.
The Pro plan starts at $657 per month and includes additional features such as personalization and product recommendations. Last but not least, the Enterprise plan has a monthly starting price of $1,151 and offers all the benefits of the Pro plan in addition to customized pricing, a personal account manager, and other sophisticated features.
|From $0 to $1151
|Yes, 30 days
|Money back guarantee
|Pricing page link
VWO pricing plans
- Split URL Testing
- Limited Goals/ Metrics
- Add/ Edit Elements
- Unlimited Concurrent Experiments
- Code Editor
- A/B Testing
- Mobile Website Testing
- Limited Variations
- Visual Editor
- User Type Targeting
- Download Summary Report
- OS Targeting
- Limited Version History
- Add-Ons Available
- Elements Library
- Create Sub-Accounts
- Everything in STARTER Plus
- Unlimited Variations
- Unlimited Goals/Metrics
- Traffic Source Targeting
- Share Report
- Chat Support
- Everything in GROWTH Plus
- Geo & Cookie Targeting
- Unlimited Campaign Version History
- Multi-Device Campaigns
- Device & OS Report Filter
- Apply & Save Conditional Filters
- Campaign Scheduling
- Query & UTM Parameter Targeting
- Traffic Source Report Filter
- Geo Report Filter
- Multivariate Testing
- Multi-Browser QA
- Cross-Domain Campaigns
- Browser & Screen Resolution Targeting
- Phone support
- Everything in PRO Plus
- Widget Library
- Self Hosting
- Campaign Activation Triggers
- Single Sign On (SSO)
- Dedicated Account Manager
- Download Detailed Report
- Mutually Exclusive Groups
- Login Restrictions
- Multi Arm Bandit
- Personalized Text
- Widget Triggers
- Behavioral Targeting
- IP Targeting
- API Access
- Onboarding and Training
VWO features: What can you do with it?
The core of VWO’s A/B testing capabilities is the Campaign Editor. Businesses may construct numerous iterations of their website pages using the Campaign Editor and test them against one another to determine which one performs better. Users may simply alter the pages of their websites using the visual editor without having any prior coding experience. This implies that companies may rapidly and simply produce versions of their internet pages to test various messages, layouts, and other elements.
Campaign Editor Library
The Campaign Editor and Library are powerful tools that allow businesses to create multiple variations of their website pages without any HTML knowledge. The WYSIWYG editor lets businesses create and edit landing pages and other site pages in real-time, and save variants in the Campaign Library for future use.
Campaign Settings allow businesses to customize their campaigns with specific targeting options, goals, and other parameters, such as the percentage of traffic to send to each variant, based on different user segments. This means businesses can make data-driven decisions on what content and pages work best for their target audience. With Campaign Settings, businesses can set up targeting options, goals, and other campaign parameters.
For example, they can specify which pages on their website to include in their campaign, what percentage of traffic to send to each variation, and what goal to track (such as clicks, form submissions, or purchases).
Another important component of VWO is campaign targeting, which enables companies to focus their advertising on particular user groups. Businesses may segment their audience with Campaign Targeting based on a variety of factors, such as demographics, behavior, geography, and more. As a result, they are able to focus their marketing efforts on people who are most likely to be interested in their goods or services.
For instance, businesses may target visitors to their website who haven’t made a purchase yet or visitors who abandoned their shopping carts in the middle of the checkout process.
Campaign Reports allow businesses to track the performance of their campaigns and measure their success. With Campaign Reports, businesses can see detailed analytics on how each variation of their website page is performing, including metrics such as conversion rate, click-through rate, and engagement rate. This allows businesses to make data-driven decisions and optimize their campaigns for better results.
Platform & Account Management
VWO’s Platform and Account Management feature make it easy for businesses to manage their VWO account and campaigns, including team collaboration, account permissions, and campaign versioning.
Security & Compliance
VWO offers security and compliance features that are important for businesses that handle sensitive customer data. Features like two-factor authentication, GDPR compliance, and SOC 2 compliance, help businesses protect their customer data and ensure that they are meeting industry standards for security and compliance.
Support And Email
VWO offers a range of customer support options, including email support, a knowledge base, a blog, and a support team that can help with any questions or concerns. VWO also offers a demo and calculator on its website to help businesses get started with the platform.
VWO review: Why you should use it?
A strong tool that provides a variety of cutting-edge capabilities to assist businesses to optimize their websites for optimal success is called Visual Website Optimizer. While it might not be the most economical choice for organizations with small budgets, it can be a worthwhile investment for bigger enterprises wishing to enhance the functionality and user experience of their website.
VWO is a versatile tool that provides businesses with a range of features for A/B testing, CRO, and web development. It is easy to use, with a WYSIWYG editor and pre-built variants. VWO is also secure, with a range of security and compliance features. Businesses in the United States and market countries can benefit from VWO’s features, as well as those looking to invest in the Vanguard ETF, which tracks the FTSE Emerging Markets All Cap China A Inclusion Index and provides a dividend.
Frequently Asked Questions
How does VWO work?
VWO works by allowing businesses to create multiple variations of their website pages using a WYSIWYG editor or HTML/CSS and then testing these variations against each other to see which performs best. VWO provides detailed analytics and reports to help businesses make data-driven decisions about their website’s design and content.
What kinds of companies stand to gain from implementing VWO?
VWO may be useful for any company that has a website, including e-commerce, SaaS, B2B, and B2C companies. VWO is particularly useful for businesses that are looking to increase their website’s conversions and revenue or improve their website’s user experience.
How does VWO ensure the security and privacy of customer data?
VWO offers a variety of services to aid companies in maintaining security and compliance because it takes security and compliance seriously. This covers attributes like GDPR compliance, SOC 2 compliance, and two-factor authentication. These features assist companies in safeguarding client data and ensuring that they adhere to compliance and security requirements set by the industry.
How does VWO help businesses with website optimization?
Businesses may take use of a variety of services from VWO to enhance the functionality and user experience of their website. This includes the capability to design many iterations of their website pages, compare these iterations to one another, and monitor the effectiveness of each iteration using in-depth analytics and reporting. To provide website users with a more individualized experience, VWO also offers targeting and customization possibilities.