The main difference between Omnisend and Mailchimp is that Omnisend caters to ecommerce marketing automation, offering all users, including those on the free plan, access to its professional features. The platform also incorporates unique content elements to enhance the engagement of newsletters. On the other hand, Mailchimp is a versatile platform with generous subscriber and email allowances, but to access all features, a higher investment may be required.it also offers a free plan with access to limited features.
In this versus, we compare Omnisend vs Mailchimp in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Omnisend review and Mailchimp review.
However, you can also directly find the Best Email Marketing Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.
Here is what we will talk about in the rest of this article:
Quick overview
Omnisend vs Mailchimp at a Glance
To make your choice quick and efficient, here is a short summary about our comparison of Omnisend vs Mailchimp. Find out their ratings, features, prices and then discover the winner of the versus.
Pros and Cons comparison
Omnisend Review, Pricing, Features with Pros and Cons
Mailchimp Review – The Most Popular Email Marketing Tool
Specifications comparison
| Details | Omnisend | Mailchimp |
|---|---|---|
| Features | A/B test / Email marketing / Marketing automation / SMS Marketing / Web Push Notifications | A/B test / Drag and drop builder / Email marketing / Landing Page Platform / Mobile app |
| Best suited for | Freelancers, Small businesses, Mid size businesses | Individuals, Freelancers, Small businesses, Mid size businesses, Large enterprises |
| Website languages | English | Deutsch / English / French / Italian / Portuguese / Spanish |
| Website URL | Visit official website | Visit official website |
| Support link | Support page | Support page |
| Support email | support@omnisend.com | support@mailchimp.com |
| Live chat | Yes | Yes |
| Company address | Verkių g. 25C-1, LT-08223 Vilnius, Republic of Lithuania | The Rocket Science Group, LLC 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA |
| Year founded | 2014 | 2001 |
Pricing comparison
Compare the price between Omnisend vs Mailchimp
Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.
| Pricing comparison | Omnisend | Mailchimp |
|---|---|---|
| Pricing range | From $16 per month | From $0 to $299 per month |
| Pricing types | Monthly subscription | Monthly subscription |
| Free plan | Yes | Yes |
| Free trial | No | No |
| Money back guarantee | No | No |
| Pricing page link | See plans | See plans |
Omnisend Pricing details
Omnisend is a subscription-based email and SMS marketing platform that costs from $16 per month. You will surely start with the Free plan until you reach 250 contacts or need to send more email and SMS.
The Free Plan
As said earlier, the Free plan gives you 250 contacts, 500 emails per month and 60 SMS per month, plus also 500 web push. And you will get all these features for free:
- Professional looking email templates
- Pre-built automations & workflows
- Popups & signup forms
- Segmentation & customer analytics
- Sales & performance reports
- A/B testing
- Customer support via email
The Standard Plan ($16/month)
The Standard plan for Omnisend costs from $16/month and gives you the following benefits: 6,000 emails per month, 500 contacts maximum and unlimited web push. When you reach the 500 contacts, you will have to pay more but will keep using the standard plan. Additionally, the plan includes 24/7 live chat support.
The Professional Plan ($59/month)
Omnisend offers a range of pricing plans, with the Professional Plan offering unlimited emails sending and much more SMS (3,900). This plan allows you to have up to 500 contacts and if you have more you will have to pay more. Additionally, the plan includes advanced reporting.
SMS Pricing Plan
Mailchimp Pricing details
Mailchimp essential plan costs you $11 per month. But if you are an individual or running a small business then you are enough with the free plan.
There are four formulae that may be used. The cost of your membership is also determined by the quantity of contacts in your database. Be cautious, since the price might soon rise. The purpose of this section “prices” is not to transcribe prices, but to interpret, explain, and disseminate the variations between the offerings. The pricing in euros is calculated automatically on the Mailchimp webpage.
$0/month Free package
The free version enables you to send 10,000 emails to 2,000 subscribers every month. For personal reasons, a strategy like this is beneficial to small prospective enterprises and entrepreneurs. This free option provides you with a plethora of tools and templates. The application also includes a built-in marketing CRM, a MailChimp domain, forms, landing pages, a creative assistant and a website builder. 2000 contacts; maximum of 10000 emails; 1 audience; 1 phase automation
The Essentials package costs $11 a month
This package is excellent for those who simply wish to send emails and want ongoing assistance. This subscription includes all of the features of the free plan, as well as all email templates, custom branding, 24/7 email and chat support, multi-step journeys and A/B testing.
- 2000 contacts
- Maximum of 500,000 emails
- 3 audiences
- A/B testing
- Ability to remove the Mailchimp label
- 1-step automation
1 month commitment, with a charge based on the amount of contacts.
Standard plan: $17/month
The basic edition provides data-driven processes and tools to help businesses expand faster. Everything in the Essentials plan is included, as well as behavioral targeting, dynamic content, bespoke templates, send-time optimization, and a client path builder with branching points.
- 100,000 contacts
- 1.2 million emails maximum
- 5 audiences
- A/B testing
- Ability to remove the Mailchimp footer
- Multi-step automation
- Dynamic content
- Sending time optimization
- Advanced CRM functionalities
3 months commitment, with a charge based on the amount of contacts.
This option includes extensive capabilities for professionals who are concerned about personalization and brand growth. Everything in the basic package is included, plus phone assistance, multivariate testing, unlimited seats, role-based access, sophisticated segmentation, and comparative reporting.
- Unlimited contacts
- 3 million emails maximum
- Unlimited audiences
- A/B testing
- Ability to remove the Mailchimp footer
- Multi-step automation; Dynamic content
- Sending time optimization
- Advanced CRM capabilities
- Phone support
The fee is depending on the number of contacts and is committed for 18 months. It is obvious that different strategies provide varying levels of assistance. The free version is excellent but gaining access to features that will really differentiate your company or profile may be fairly costly. It is necessary to analyze if the cost element will outweigh the advantages.
Omnisend pricing starts from $16, which allows you to access to all core feaures. It also offers a free plan with access to its professional feature. In comparison, Mailchimp pricing starts from $6.50 per month, which is best for users who prefer low pricing. It also provides a free plan with access to all basic features required to learn the platform. So in terms of pricing, Mailchimp is a bit cheaper than Omnisend.
🏆 Winner: Mailchimp
Learn more in the section below with our comparison of the different features of Omnisend vs Mailchimp .
Features comparison
We highlight the main differences between Omnisend vs Mailchimp
Here is a quick summary of the differences between the features and services offered by Omnisend vs Mailchimp:
Features overview
In this section, we will compare only the big differences between Omnisend and Mailchimp, and we will assign a winner for each feature or service.
So we will compare first:
- Ease of use
- Designs & Flexibility
- Email Automation
- Reporting
Ease of use
When it comes to ease of use, both Omnisend and Mailchimp have a lot to offer. Omnisend’s interface is specifically designed for ecommerce marketing automation. It offers a user-friendly and intuitive dashboard that focuses on simplifying the process of creating and managing email campaigns for online stores. On the other hand, Mailchimp, is known for being an all-rounder in the email marketing industry. Its interface is versatile and caters to a wide range of users, from small businesses to larger enterprises.
🏆 Winner: Both
Designs & Flexibility
Omnisend stands out for offering a limited number of templates; however, each template boasts a modern and visually appealing design. The best part is that these templates are accessible to all users across all plans, including the free version. In comparison,
The Mailchimp free plan provides basic and outdated design templates. Users on the Essentials plan and above get access to the hundred plus modern templates. To include or code custom HTML templates, upgrading to the pricier Standard plan is necessary.
🏆 Winner: Omnisend
Email Automation
Omnisend offers advanced features for sophisticated ecommerce email marketing. It allows conditionals, SMS, Facebook Messenger, and push notifications in a unified visual flow. With various triggers like order placement and product views, A/B testing, and SMS marketing, it’s an excellent deal to access these advanced automation features for free. On the other hand, Mailchimp’s Forever Free and Essentials plans offer single-step automations with basic builders. To access visually appealing builders and create complex multistep automation workflows with conditional branching logic, upgrading to the Standard plan or higher is required.
🏆 Winner: Omnisend
Reporting
Omnisend’s reports have a clean and user-friendly layout, making them easy to comprehend. They provide comprehensive information, including click maps, open/click rates, revenue, unsubscribed users, and any issues encountered. Additionally, Omnisend can track sales across various channels, such as email, SMS, and push notifications. In comparison, Omnisend lacks geolocation tracking, a feature present in Mailchimp. Overall, Mailchimp excels in reporting, offering comprehensive tracking, even for social media campaigns, with a dedicated section for ecommerce conversions.
🏆 Winner: Mailchimp
User Reviews
Find out what current users think about Omnisend and Mailchimp
If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of Omnisend or Mailchimp, to help our community to choose.
Omnisend Reviews
Omnisend Review, Pricing, Features with Pros and Cons
Mailchimp Reviews
Mailchimp Review – The Most Popular Email Marketing Tool
Now that you have read everything and know all the differences between Omnisend and Mailchimp, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.
Winner
Omnisend vs Mailchimp: Who is the winner?
The winner of this versus is Omnisend. It is true that both Omnisend and Mailchimp have their strengths and weaknesses. However, when comparing the two, Omnisend comes out on top. Omnisend offers, an intuitive interface, great design and flexibility in templates, more advanced email automation features, and comprehensive reporting
Although Mailchimp provides an impressive and intuitive interface and detailed comprehensive reporting features even better than its competitor, it’s not enough to outweigh Omnisend overall advantages. Therefore, for businesses and individuals looking for a comprehensive email marketing platform, Omnisend is the clear winner.
Poll
Mailchimp vs Omnisend: Which one will you use?
At Ciroapp, we are always striving to provide the best possible experience for our readers. We understand that making a decision between two software can be a difficult task. That’s why we want to hear from you! Your valuable opinion can help us improve our future versus articles and guide our readers in making informed decisions. By casting your vote, you not only help us, but also the community of readers who rely on our content. So, share your thoughts with us and let us know which software you prefer!
