The main difference between MarketMuse and Semrush lies in their approach to content optimization. MarketMuse is primarily an AI-driven content research and optimization platform that focuses on creating data-backed, high-performing content. It excels in content-focused capabilities. On the other hand, Semrush is a comprehensive digital marketing tool which offers a wide range of features, including SEO, advertising, and analytics, in addition to content optimization. It provides a broader set of tools for marketing professionals. You can choose between them depending on whether your primary focus is content creation and optimization or if you require a more extensive suite of digital marketing functionalities.
In this versus, we compare MarketMuse vs Semrush in-depth to help you choose one of them. If you want to know more details, we recommend you to read our MarketMuse review and Semrush review.
However, you can also directly find the Best SEO Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.
Here is what we will talk about in the rest of this article:
Quick overview
MarketMuse vs Semrush at a Glance
To make your choice quick and efficient, here is a short summary about our comparison of MarketMuse vs Semrush. Find out their ratings, features, prices and then discover the winner of the versus.
Pros and Cons comparison
MarketMuse Review – AI-powered content research, intelligence, and writing
Semrush Review – SEO and SEA software
Specifications comparison
| Details | MarketMuse | Semrush |
|---|---|---|
| Features | SEO writing assistant | Audit website / Backlink checker / Chrome extension / Competitive research / Keyword research / Lead generation / Rank tracking / SEO writing assistant |
| Best suited for | Freelancers, Small businesses, Mid size businesses | Individuals, Freelancers, Small businesses, Mid size businesses |
| Website languages | English | Chinese / Deutsch / English / French / Italian / Japanese / Korean / Portuguese / Russian / Spanish / Turkish / Vietnamese |
| Website URL | Visit official website | Visit official website |
| Support link | Support page | Support page |
| Support email | sales@marketmuse.com | mail@semrush.com |
| Live chat | Yes | Yes |
| Company address | 77 Sleeper St. One Seaport Square, Boston, MA 02210, United States. | Semrush Inc. 800 Boylston Street Suite 2475 Boston, MA 02199 |
| Year founded | 2015 | 2008 |
Pricing comparison
Compare the price between MarketMuse vs Semrush
Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.
| Pricing comparison | MarketMuse | Semrush |
|---|---|---|
| Pricing range | From $7,200 to $12,000 per year | From $120 to $450 per month |
| Pricing types | Annual subscription | Annual subscription / Monthly subscription |
| Free plan | Yes | Yes |
| Free trial | No | Yes, 7 days |
| Money back guarantee | No | Yes, 7 days |
| Pricing page link | See plans | See plans |
MarketMuse Pricing details
Now comes the hardest part of the review. MarketMuse isn’t your ordinary cheap software. MarketMuse provides its product for $1000+ on a long-term basis, which is outrageous. Fortunately, they’ve updated their price list, and the good news is that MarketMuse costs nothing and only has a few features. Even with the tiers of pricing, it can be costly. For Legit and qualified clients, they do provide demos and free trials.
While you can start using MarketMuse on a free trial, however, that only would give you limited features. Once you are convinced to register yourself on the software, you will have added two excellent plans to choose from, namely the Standard and Premium plan. But before we discuss these two plans, let’s include the free plan. The Free Plan Starts from $0 and doesn’t have an expiration, and no CC is required upon registration. This plan is good at generating improved content revenue less the cost. The plan perks and features are the following:
- 1 user
- 10 projects
- No time limit
- 15 queries each month
- Applications: Optimize, Questions, Connect, Research, Compete
The Standard plan starts from $7200 per year, which is good for accelerating and scaling your content creation, research, and optimization. The plan perks and features are the following:
- Unlimited projects
- Data export
- 1 user (add new users each month for $99)
- 100 queries each month
- Applications: Optimize, Questions, Connect, Research, Compete
The Premium plan starts from $12000 per year that gives you advanced features, unique planning, and an intelligent content strategy. The plan perks and features are the following:
- One/more domains On-demand content audit
- Domain analysis for pages within the domains
- 25 team members
- Track managed topics
- Unlimited self-serve Content Briefs, queries, and projects
- Applications: Optimize, Questions, Connect, Research, Compete
- Dedicated Account Management team
- Platform onboarding
- Customer Success platform & workflow training for teams
- Add-on options: Final Drafts, Managed Content Briefs, strategy services
They also offer a custom plan that starts at $1000. Get a quotation here, and you can request a demo by clicking here.
Semrush Pricing details
Semrush by default offers three subscription models on their platform: the Pro version of $120 per month, the Guru version of $230 per month and the Business version of $450 per month. An even more complete business version is also available, but must be made on the estimate. For this purpose, a dedicated form on the Semrush website is available. As you can imagine, the Pro version offers fewer functions than the Guru version and business version. However, according to the applications, it is not necessarily justified to go for the most expensive model. If independent users are largely satisfied with the Pro version, agencies and SMEs should go to the Guru version. The business version concerns only large groups with a strong presence on the web. Below we will quickly detail what the big differences are in terms of limits for each plan.
Different pricing limits for the Domain & Keyword Analytics feature
Let’s quickly talk about the differences between the 3 plans. What you can quickly see is that there are differences in the “Domain & Keyword Analytics” section:
- The pro plan offers 10 000 results per report, 3 000 reports per day and 250 keyword metrics updates per month.
- The guru plan offers 30 000 results per report with 5 000 reports per day and 1 000 keyword metrics updates per month. Plus, you will get access to historical data that will allow you to travel back in time and understand how you or your competitors’ websites were performing since 2012.
- The Business plan offers 50 000 results per report with 10 000 reports per day and 5 000 keyword metrics updates per month. You will obviously get access to historical data too and will get access to the Semrush PLA data for optimizing your Google shopping campaigns.
Different pricing limits for the Projects feature
If you go around the middle of the pricing feature comparison image, you will see that there are differences in the “Projects” section:
- The Pro plan offers 5 projects maximum (5 websites to track), 500 keywords IN TOTAL to track, 1 target per project, 100 000 pages to crawl per month, 20 000 pages to crawl per projects, 500 SEO idea units, 50 social profiles for monitoring, 10 social profiles for posting.
- The Guru plan offers 15 projects maximum (15 websites to track), 1 500 keywords IN TOTAL to track, 10 targets per project, 300 000 pages to crawl per month, 20 000 pages to crawl per projects, 800 SEO idea units, 100 social profiles for monitoring, 30 social profiles for posting.
- The Business plan offers 40 projects maximum (40 websites to track), 5 000 keywords IN TOTAL to track, unlimited targets per project, 1 000 000 pages to crawl per month, 100 000 pages to crawl per projects, 2 000 SEO idea units, 300 social profiles for monitoring, 50 social profiles for posting.
Different pricing limits for the Content Marketing Platform feature
If you are interested in improving your content for the search engines, then we would recommend you to get the content marketing platform feature. Unfortunately, it’s not available for the cheapest plan and for the other plans, there are some limitations:
- The Guru plan offers 800 SEO content templates, 20 000 pages to audit, 5 countries to track, 50 posts to track, 1 calendar and 5 plagiarism checks per month (don’t worry you can buy additional checks).
- The Business plan offers 2 000 SEO content templates, 20 000 pages to audit, 10 countries to track, 50 posts to track, unlimited calendars and 10 plagiarism checks per month (don’t worry you can buy additional checks).
Semrush offers several pricing tiers. The most affordable plan starts at $129.95 per month. The pricing increases for higher-tier plans which offer more advanced features and increased limits and can go up to $499.95 per month. Apart from all these plans, it also offers a Custom plan for larger organizations where you can negotiate prices according to your requirements and needs. On the other hand, MarketMuse offers a free plan with limited features and for 7 days only. The paid plans start from $149 per month and go up to $399 per month. It also offers an Enterprise plan, which costs according to your requirement and needs. So, in terms of low pricing, Semrush is the winner, as it offers the standard plan at lower rates.
🏆 Winner: Semrush
Learn more in the section below with our comparison of the different features of MarketMuse vs Semrush .
Features comparison
We highlight the main differences between MarketMuse vs Semrush
Here is a quick summary of the differences between the features and services offered by MarketMuse vs Semrush:
Features overview
In this section, we will compare only the big differences between MarketMuse and Semrush, and we will assign a winner for each feature or service.
So we will compare first:
- Pricing and Affordability
- Keyword Research
- Content Optimization
- Competitive Analysis
- Content Performance Tracking
Pricing and Affordability
Semrush offers tiered pricing structure that is cost effective as it is designed for larger organization. On the other hand, MarketMuse is also designed to meet the needs of all kinds of organizations, but its pricing is comparatively high. So, Semrush is winner.
🏆 Winner: Semrush
Keyword Research
MarketMuse offers advanced keyword research capabilities and provides content recommendations based on semantic analysis and competitive insights. On the other hand, Semrush is also well-known for its comprehensive keyword research tools, including keyword analytics, competitive analysis, and keyword difficulty scoring.
🏆 Winner: Tie
Content Optimization
MarketMuse specializes in content optimization, using AI-driven recommendations to improve content quality and relevance. On the other hand, Semrush also provides content optimization tools, with features like SEO content templates and suggestions to enhance content performance but it is not as much specialized as MarketMuse is. So, MarketMuse is the winner in this category.
🏆 Winner: MarketMuse
Competitive Analysis
MarketMuse offers some competitive analysis features, primarily focused on content and topic competitiveness. Whereas Semrush excels in competitive analysis and provides insights into competitors’ strategies, keyword rankings, and backlinks. So, this makes Semrush winner.
🏆 Winner: Semrush
Content Performance Tracking
MarketMuse provides insights into content performance and offers recommendations for content improvements. On the other hand, Semrush also offers content performance tracking with features like position tracking and content audit to monitor and improve content rankings. So, it’s a tie.
🏆 Winner: Tie
User Reviews
Find out what current users think about MarketMuse and Semrush
If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of MarketMuse or Semrush, to help our community to choose.
MarketMuse Reviews
MarketMuse Review – AI-powered content research, intelligence, and writing
Semrush Reviews
Semrush Review – SEO and SEA software
Now that you have read everything and know all the differences between MarketMuse and Semrush, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.
Winner
MarketMuse vs Semrush: Who is the winner?
Semrush is the winner as it provides a comprehensive suite of features that not only includes robust content optimization but also includes keyword research, competitive analysis, and content performance tracking. Its budget-friendly pricing options also make it a top choice for a wide range of digital marketing professionals.
On the other hand, MarketMuse is the runner-up as it excels in its unique features like content optimization based on AI-driven recommendations. It is a valuable tool for content-focused professionals. So, if you are looking forward to enhance the quality and relevance of your articles and blog posts, MarketMuse is the right tool for you to try.
Poll
Semrush vs MarketMuse: Which one will you use?
At Ciroapp, we are always striving to provide the best possible experience for our readers. We understand that making a decision between two software can be a difficult task. That’s why we want to hear from you! Your valuable opinion can help us improve our future versus articles and guide our readers in making informed decisions. By casting your vote, you not only help us, but also the community of readers who rely on our content. So, share your thoughts with us and let us know which software you prefer!
