MarketMuse Review – AI-powered content research, intelligence, and writing

In this MarketMuse review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
8.3/10 (Expert Score)
Product is rated as #26 in category SEO
8.3Expert Score
Write the best content on any topic

MarketMuse is a cloud-based enterprise content planning tool that enables content marketers to get the most out of their online content. The service scans a company’s online material using algorithms, then compares it to content on comparable and competitive websites. MarketMuse analyzes web content for topical gaps or discrepancies.

Customer support
Value for money
Ease of use
  • Competition analysis
  • Content optimization
  • Generous Free plan
  • Really expensive
  • No Sharing features

Are you looking for software that can help you improve your content ranking and quality? Look no more you are in the right place!

When you are into business, you always want to get your hands on things that don’t require much of your time and cost and still do the job effectively. One of those things includes having unlimited leads from Google maps in any industry within minutes.

Read further to learn more about MarketMuse, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Quick Overview

What is MarketMuse?

MarketMuse is a tool for content planning that employs artificial intelligence to gather information from all of the top-ranking websites for a given search keyword. It then generates applicable keywords about how lengthy your constructed article on the same topic should be and what keywords and subtopics to add based on that data.

For the most part, this makes your life easier. They have a solution that can assist marketers in creating content briefs to distribute to their teams. MarketMuse looks at the length of your article, the depth and quality of your coverage of the topic, and the keywords you used to arrive at an overall score and set of recommendations.

Based on your performance, you’ll be given an overall grade. With MarketMuse’s goal score, you’ll see how extra content or keyword mentions will boost your results, and MarketMuse will present you with a “goal” score.

This goal score is crucial. It’s the software’s technique of comparing your work against everyone else’s on the subject. You’ll have a better chance of getting your content to rank successfully higher and quickly if you work to obtain as near to or above the target score as possible. During the editing process, we used this tool to provide the writer feedback on their work.

This software may replace the void left by a normal article, which distinguishes it from its competition. As a result of MarketMuse’s research, we provided them with length and keyword suggestions prior to writing even a word. Using this method was a great way to ensure that all participants had a thorough understanding of how to style and write their content.

It indicates what adjustments should be made to increase the content’s quality and make it more thorough and interesting to improve search engine rankings. This tool examines several web pages to uncover relevant subtopics that can be used to improve a user’s content. It assists users in minimizing the time spent researching and editing material.

MarketMuse specifications

FeaturesSEO writing assistant
Best suited forFreelancers, Small businesses, Mid size businesses
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatYes
Company address77 Sleeper St. One Seaport Square, Boston, MA 02210, United States.
Year founded2015


MarketMuse pricing: How much does MarketMuse cost?

Now comes the hardest part of the review. MarketMuse isn’t your ordinary cheap software. MarketMuse provides its product for $1000+ on a long-term basis, which is outrageous. Fortunately, they’ve updated their price list, and the good news is that MarketMuse costs nothing and only has a few features. Even with the tiers of pricing, it can be costly. For Legit and qualified clients, they do provide demos and free trials.

Pricing rangeFrom $7,200 to $12,000 per year
Pricing typesAnnual subscription
Free planYes
Free trialNo
Money back guaranteeNo
Pricing page linkSee plans

MarketMuse pricing plans


While you can start using MarketMuse on a free trial, however, that only would give you limited features. Once you are convinced to register yourself on the software, you will have added two excellent plans to choose from, namely the Standard and Premium plan. But before we discuss these two plans, let’s include the free plan. The Free Plan Starts from $0 and doesn’t have an expiration, and no CC is required upon registration. This plan is good at generating improved content revenue less the cost. The plan perks and features are the following:

  • 1 user
  • 10 projects
  • No time limit
  • 15 queries each month
  • Applications: Optimize, Questions, Connect, Research, Compete

The Standard plan starts from $7200 per year, which is good for accelerating and scaling your content creation, research, and optimization. The plan perks and features are the following:

  • Unlimited projects
  • Data export
  • 1 user (add new users each month for $99)
  • 100 queries each month
  • Applications: Optimize, Questions, Connect, Research, Compete

The Premium plan starts from $12000 per year that gives you advanced features, unique planning, and an intelligent content strategy. The plan perks and features are the following:

  • One/more domains On-demand content audit
  • Domain analysis for pages within the domains
  • 25 team members
  • Track managed topics
  • Unlimited self-serve Content Briefs, queries, and projects
  • Applications: Optimize, Questions, Connect, Research, Compete
  • Dedicated Account Management team
  • Platform onboarding
  • Customer Success platform & workflow training for teams
  • Add-on options: Final Drafts, Managed Content Briefs, strategy services

They also offer a custom plan that starts at $1000. Get a quotation here, and you can request a demo by clicking here.


MarketMuse features: What can you do with it?

MarketMuse is not cheap; however, they offer a free and premium plan with incredible features. MarketMuse offers free, standard premium, and a custom plan, and all of these plans have some fantastic features that you as a user can enjoy. MarketMuse includes two features: Inventory, which keeps track of all the information on your website and generates reports on it, and Applications, which are research and planning tools.

Some of the best features that this software has to offer include:

Inventory Features


Pages, a repository for your current site’s content and a source of information about how to improve your content quality and ranking


Topics keep track of the most popular sections of your website and areas where you may make enhancements.


This feature doesn’t need any explanation, and it’s used for your content planning. That’s it.


Filtering and sorting data about your content are easy with the help of this feature.

Application Features


When you enter a topic, MarketMuse will provide you with a complete list of terms to include in your material and the number of times each word or phrase should appear.


It helps give you an advantage of what content you are against. For each of your primary keywords, MarketMuse displays the top-ranking content and reveals content gaps that you can exploit. 

MarketMuse, for example, recommends addressing social media and content marketing, which many of its competitors do not or do not include sufficiently.


the feature allows you to see a list of the most frequently asked questions linked to your term. While the list is comparable to Google’s “People also ask” feature, this one is significantly more comprehensive. You’ll have to do some sorting because not all of the questions are applicable.


MarketMuse will recommend internal links to assist in connecting your current material to comparable content you’ve already published if you’re using it for sites you own.


Enter your content into MarketMuse, and MarketMuse will rate it compared to your competition. Calculating the quality of your content generates a score that helps you know how you stack up against the competition and suggests new areas to explore. 

Remember, this is only a third of the full post, so don’t be too harsh on my material.

MarketMuse Full Features

The software’s full features can help you improve your content quality and ranking against your competitor. You may find it useful on your content writing journey. So if you are serious about your business, you might consider using this tool; however, this tool is inexpensive.

AI Content Generation

Having an AI create material for you is known as AI content Generation. You may use it to write blogs, ad copy, social media posts, marketing copy, and even audio and video material. AI has been around for a long time, but only recently has it become commercially viable. New technologies like GPT3 have made it possible to employ AI to create content.

MarketMuse has AI Content Generation. You can use a content generator tool to type in a keyword or phrase into the search bar, and it will generate new articles based on the content it was able to find online.

Outline Builder

Are you struggling to find the Outline Builder for your next article? We got you covered! MarketMuse Outline Builder is powered by strong AI that can make effective outlines instantly. The software A.I. generator will give you amazing examples to add to your content. Run the tool as often as you need, create a good outline with just a few clicks of a button, and in a matter of seconds, your outline will be delivered.

Automated Content Brief

Content production can better follow its intended strategic plan with the support of technology that makes it easier to centralize data and plan information.

MarketMuse content marketing briefs are generated automatically for each page by our keyword mapping engine and serve as a platform for strategizing, collaborating, optimizing, and tracking your content results.

Automated content briefs help you get the most out of your content investment by ensuring that SEOs and authors are on the same page, reducing mistakes and content re-works.

Keyword Research

Find and export new keywords and performance data to help you succeed in search ranking. MarketMuse can help you find the relevant clients for your ad by using the right keywords. Using our keyword research tool, you can discover the most relevant keywords for your content.

Using the keyword research tool, you may find how frequently specific words are searched and how those searches have changed over time. Using this method can help you focus your keyword list.

Rank Tracking

For those who believe that a keyword rank checker tool that provides unlimited data does not exist, MarketMuse is for you! An all-in-one application tracks unlimited keywords, verifies their positions in search results, examines ranks for specific locations, and assesses their ranking success.

Competitor Analysis

Using MarketMuse, you can see which of your competitors’ brands and your own has the most popular content on the web. Using this tool, you can see how well your material is being shared on social media and how many people have seen it.

Content Editor

MarketMuse allows you to write and edit your content directly without third-party websites, apps, or software. This feature is very convenient, allowing you to save time writing and editing your content.

Content Audit

MarketMuse Content Audit allows you to review all of the content you own that you use on your websites.

Content Scoring

Tracking the performance of individual content in generating and converting leads is the main purpose of Content Scoring. Customers benefit from a variety of content categories. So, they should be dispersed throughout the funnel in various stages. First-time visitors will find a blog article more relevant than a case study; qualified prospects will find it more relevant.

As a result, it becomes much easier to figure out why your content is performing once you realize that different sorts of material should have distinct features. Luckily, MarketMuse can help your content score and ensures it’s relevant to the target intent.

Content Research

Content research is a critical stage in making a content strategy more effective. However, how do you accomplish this effectively so that the resources put in research benefit writers? It is our goal at MarketMuse to make the creation of content easier.

With this tool, you may analyze billions of data points to improve your marketing plans and an advantage to your website’s content’s online rating. This will allow you to get a head start on your competitors.


MarketMuse review: Why you should use it?

Instead of sifting through keyword planners or doing competition research, MarketMuse allows marketers and writers to focus on business growth and the creative aspects of writing.

MarketMuse is well worth the investment when conducting keyword research and making the most of content marketing. On the other hand, small companies may not be able to afford it.

There is no doubt that MarketMuse can replace several other search engine optimization and keyword tools when comparing pricing. You should utilize MarketMuse if you have a rapidly expanding website or if you manage an agency.

The only downside of this software is that it is very expensive. This is the best option if you’re looking for a powerful keyword research and optimization tool.


MarketMuse Alternatives

Before subscribing to MarketMuse, it’s always a good idea to check out the competition and find the best SEO software for your needs. You can find the MarketMuse alternatives here.

Here are some versus to compare MarketMuse with its competitors:

MarketMuse Review – AI-powered content research, intelligence, and writing
MarketMuse Review – AI-powered content research, intelligence, and writing

MarketMuse Review
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8.3 / 10