Lusha vs Zoominfo

The main difference between Lusha and Zoominfo is that Lusha provides accurate and easily accessible data to B2B sales professionals across companies of all sizes through its user-friendly, self-service products. Lusha offers sales professionals the ability to identify, engage, and close prospects through its prospecting platform, web extension, and API. On the other hand, ZoomInfo utilizes accurate and extensive B2B data characterized by its exceptional quality, quantity, and depth. It is combined with business intelligence and market insights, and it empowers sales and marketing teams to identify their ideal audience with precision and confidence.

In this versus, we compare Lusha vs Zoominfo in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Lusha review and Zoominfo review.

However, you can also directly find the Best Lead Generation Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

Quick overview

Lusha vs Zoominfo at a Glance

To make your choice quick and efficient, here is a short summary about our comparison of Zoominfo vs Lusha. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

Lusha Review, Pricing, Features with Pros and Cons

Lusha Review, Pricing, Features with Pros and Cons

In this Lusha review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 9.2
Customer support
Value for money
Ease of use
  • Accurate B2B Data
  • Enhanced Lead Generation
  • Easy Integration
  • Personalized Outreach
  • Data Enrichment and Cleansing
  • Limited Data Coverage
Zoominfo Review, Pricing, Features with Pros and Cons

Zoominfo Review, Pricing, Features with Pros and Cons

In this Zoominfo review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 9
Customer support
Value for money
Ease of use
  • Advanced Search Capabilities
  • Unified Engagement Platform
  • Comprehensive Database
  • Real-time Data
  • Contact Enrichment
  • High pricing

Specifications comparison

FeaturesData Privacy / Enrich Your Entire CRM / Seamless Integration / Search Smarter Every Time / Unrivaled Data QualityConvert Buyers at the Speed of Demand / Customize and Optimize Outbound Campaigns / Engage Customers / Gain In-Depth Reviews and Insights / Integrate Seamlessly with Salesforce / Receive Exceptional Customer Support / Scale Your Business / Unlock Insights / Unlock Invaluable Insights from LinkedIn
Best suited forSmall businesses, Mid size businesses, Large enterprisesSmall businesses, Mid size businesses, Large enterprises
Website languagesEnglishEnglish
Website URLVisit official websiteVisit official website
Support linkSupport pageSupport page
Live chatNoNo
Company addressBoston, MassachusettsVancouver, Washington
Year founded20162019

Pricing comparison

Compare the price between Lusha vs Zoominfo

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Pricing comparisonLushaZoominfo
Pricing rangeFrom $0 to $51 per monthCustom Pricing
Pricing typesMonthly subscriptionQuote based
Free planYesYes
Free trialYesNo
Money back guaranteeNoNo
Pricing page linkSee plansSee plans

Lusha Pricing details

Lusha offers a range of pricing plans to accommodate different business needs and budgets.

The Free plan provides basic access to the platform’s features at no cost, making it a suitable option for individuals or small teams who have minimal requirements for B2B data.

For businesses looking for more advanced functionality, the Pro plan is available at $29 per user per month. With this plan, users gain access to additional features and benefits, including enhanced data accuracy, premium support, and increased data export limits.

The Pro plan is ideal for sales and marketing teams seeking to maximize their lead generation efforts and improve conversion rates.

The Premium plan, priced at $51 per user per month, offers even more advanced features and benefits. This plan includes priority customer support, advanced data enrichment capabilities, custom integrations, and increased API access.

It is designed for larger organizations or teams requiring extensive B2B data and customization options to meet their business needs.

For enterprise-level businesses with unique requirements and high-volume data needs, Lusha offers the Scale plan, which features a custom pricing structure.

This plan is tailored to accommodate the specific demands of large-scale operations and can be customized to align with the organization’s goals and budget.

lusha pricing
Free ($0/mo)
  • Basic Chrome extension
  • Email addresses
  • Basic prospecting platform
  • Direct phone numbers
  • Landline phone numbers
Pro ($29 /user/month)
  • Basic team management
  • List management
  • Shared credit pool
  • List export
  • Everything in basic +
Premium ($51 /user/month)
  • Prospecting bulk show (25 contacts)
  • Perfect for small teams with simple workflows
  • Everything in Pro
  • Extension bulk show (25 contacts)
  • Basic usage analytics
Scale (Custom)
  • Manual shows of up to 25 contacts

  • CRM integrations
  • SSO
  • Advanced team management
  • Prospecting bulk show (1,000 contacts)
  • Everything in Premium
  • Customer Success Manager
  • Intent signals

Zoominfo Pricing details

Zoominfo offers customized pricing plans tailored to meet the specific needs of businesses across different domains. The SalesOS, MarketingOS, and TalentOS plan cater to the unique requirements of sales, marketing, and talent acquisition teams. To obtain detailed pricing information for these plans, customers are encouraged to email the ZoomInfo team. By opting for custom pricing, businesses can ensure they receive a solution that aligns precisely with their goals and objectives.

This approach allows for flexibility and scalability, accommodating businesses of various sizes and complexities. The customized pricing model enables businesses to access the full suite of Zoominfo’s data intelligence platform, empowering them to drive growth, improve customer acquisition strategies, and optimize their operations effectively.

zoominfo pricing
SalesOS (Custom through Email)
  • Engagement apps and integrations
  • Accurate email addresses, direct dial phone, and mobile phone numbers
  • Accelerate your entire sales process
  • Company insights and buying intent signals
MarketingOS (Custom through Email)
  • Digital marketing solutions for display advertising
  • Plug-and-play and flexible integrations
  • Achieve more ROI
  • Essential contact data and advanced company insights
TalentOS (Custom through Email)
  • Sourcing intelligence with candidate alerts and company scoops
  • Find the best talent faster
  • Engagement apps and integrations
  • Advanced candidate search with accurate contact data

Lusha provides complimentary test drives, allowing you to search for up to 5 leads. Its professional pricing starts at $39 per month, offering 40 credits for 1 user. In contrast, ZoomInfo pricing starts from $59 per month. Aside from its pricing, it also offers a complimentary trial that empowers customers to delve into and assess its services prior to making a commitment. So, in this section, the winner is Lusha because of its competitive pricing and free trial option.

🏆 Winner: Lusha

Learn more in the section below with our comparison of the different features of Lusha vs Zoominfo .

Features comparison

We highlight the main differences between Lusha vs Zoominfo

Here is a quick summary of the differences between the features and services offered by Lusha vs Zoominfo:

Features overview

Lusha vs Zoominfo
Lusha Review
ZoomInfo Review
Marketing SolutionsWhich one is better for Marketing solutions
IntegrationsWhich one has better integrations with CRM
Contact searchAccess to company contact profiles search
Conversation and buyer intelligenceWhich is better with conversation and buyer intelligence tools

In this section, we will compare only the big differences between Lusha and Zoominfo, and we will assign a winner for each feature or service.
So we will compare first:

  • Marketing Solutions
  • Integrations
  • Contact search
  • Conversation and buyer intelligence

Marketing Solutions

Both Lusha and ZoomInfo provide powerful marketing solutions for businesses. Lusha offers a powerful advantage by providing valuable intent data, allowing you to identify when companies are actively seeking the solution you offer. With this knowledge, you can strategically position your product or service to meet their needs and drive meaningful engagement. On the other hand, ZoomInfo takes your pipeline to new heights with advanced B2B intelligence and real-time intent. This combination empowers you to make informed decisions, target the right prospects, and maximize your business growth potential. The winner of this competition is ultimately dependent on your specific business needs and goals.

🏆 Winner: Both


Lusha offers effortless one-click integrations with top data management and CRM tools, allowing you to prioritize revenue growth. With Lusha, seamlessly integrating your contacts and data into your preferred CRM or data management platform, you can eliminate the need for manual information entry and save valuable time and effort. On the other hand, ZoomInfo enables users to effortlessly integrate their data with various marketing platforms, ensuring a seamless and consistent customer experience. By leveraging customer intent, it efficiently executes display and social ad campaigns, driving impactful results. So, the winner of this round is Lusha because of its more extensive range of integrations with top data management and CRM tools.

🏆 Winner: Lusha

Contact search

Lusha specializes in efficiently identifying ideal prospects on a large scale. With just one search, you can obtain up to 1,000 contacts and enriched data. Further, Lusha provides access to millions of direct dials and mobile numbers for key decision-makers. On the other hand, Zoominfo provides highly accurate B2B contact data, offering comprehensive and up-to-date information, including direct phone numbers and email addresses. This empowers businesses to connect with buyers at the most crucial moments. So, in terms of contact search, the winner is Lusha for its ability to provide bulk contact data efficiently.

🏆 Winner: Lusha

Conversation and buyer intelligence

Lusha provides advanced capabilities to assess a company’s buying intent through behavioral signals, tailor messaging to meet specific company needs, and deliver timely and relevant offers to drive more successful deals. On the other hand, ZoomInfo captures and analyzes customer feedback to gain valuable insights into deal trends. By leveraging customer language in messaging and content, businesses can make more informed strategic decisions and stay ahead of the competition. The victor of this round is undoubtedly Lusha, surpassing all others in the realm of conversation and buyer intelligence.

🏆 Winner: Lusha

User Reviews

Find out what current users think about Lusha and Zoominfo

If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of Lusha or Zoominfo, to help our community to choose.

Lusha Reviews

Lusha Review, Pricing, Features with Pros and Cons

Lusha Review, Pricing, Features with Pros and Cons

In this Lusha review, you’ll find more information about its features, pricing, pros and cons and why you should …

Zoominfo Reviews

Zoominfo Review, Pricing, Features with Pros and Cons

Zoominfo Review, Pricing, Features with Pros and Cons

In this Zoominfo review, you’ll find more information about its features, pricing, pros and cons and why you should …

Now that you have read everything and know all the differences between Lusha and Zoominfo, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.


Lusha vs Zoominfo: Who is the winner?

The winner of this comparison is Lusha because it offers a wide range of integrations, the ability to handle bulk contact data, and advanced conversation and buyer intelligence capabilities; Lusha shines as the superior choice for businesses seeking to enhance their B2B prospecting endeavors.

However, ZoomInfo is renowned for providing highly reputable and reliable solutions and delivering accurate and up-to-date B2B contact data. Ultimately, the choice between Lusha and ZoomInfo depends on the specific needs and priorities of a business. Consider carefully to ensure the best fit for your requirements.