iContact vs Moosend

iContact starts at $9 per month for 500 contacts on the Launch plan. Annual commitment only saves subscribers 15%. This pricing scales strictly based on your total contact count. Moosend's Pro plan starts effectively at $7 per month paid annually for 500 contacts. They give a significant 20% discount for commitment to yearly billing. Moosend undercuts iContact slightly when paying annually for the entry-tier plan. Both use a standard contact-based, usage model. Moosend also offers a 'pay-per-credit' option for very small or seasonal businesses.

iContact provides phone, chat, and email support they label as 'Exceptional Support.' However, users report severe issues, including evasiveness and dismissiveness from agents. Moosend offers prompt access to agents via 24/5 Live Chat and Email support. Users consistently praise agents for being helpful and resolving issues quickly. Moosend delivers proven, reliable customer service during guaranteed hours. iContact's support process, particularly regarding billing, is a reported liability. Excellent support is crucial for complex marketing issues, making Moosend the safer choice.

The iContact feature list does not specify any limits on monthly email sending quotas. High volume senders might quickly run into unlisted constraints. Moosend clearly grants "Unlimited Email Campaigns / Sents" across all contact-based paid plans. This eliminates worry about throttling. Moosend removes friction for aggressive or high-volume marketers trying to maximize reach. iContact users should confirm quotas before heavy usage. Unlimited sending power is ideal for businesses that email their full list daily or need frequent, predictable communication.

iContact includes the AI-Powered Content Assistant starting on the affordable Launch tier. This tool instantly helps users defeat writer's block. Moosend offers its Content AI-Engine for optimization and drafting, but only on the Moosend+ plan. Baseline Pro users must manually draft content. The key difference is accessibility for budget users who need AI help immediately. iContact makes this feature universally available. If AI content generation is your top priority, iContact provides immediate access without forcing a costly plan upgrade.

iContact is primarily suited for small businesses and doesn't detail high-end scaling features. There is no listed option for Dedicated IP or guaranteed performance via SLA. Moosend provides clear steps: Moosend+ for custom data and Enterprise for security. The Enterprise plan includes SSO/SAML add-ons and an SLA. Moosend scales robustly for large corporations worried about security and uptime guarantees. iContact seems to max out at the growing enterprise stage. If you plan to grow rapidly or manage 10+ team members, Moosend provides the necessary structural support.

iContact focuses on core segmentation for precision targeting based on behavior or demographics. It does not explicitly mention advanced multi-step workflow builders. Moosend Pro includes one published automation workflow to start building basic funnels. Moosend+ unlocks sophisticated, multi-step marketing automation. Moosend is built to handle complex customer journeys as you scale your marketing strategy. iContact serves entry-level automation requirements well. Businesses requiring deep post-purchase follow-ups or complex lead nurturing should look toward Moosend+.

iContact reviews cite major platform downtime, even occurring over holiday weekends. Allegations of security breaches and predatory billing are also frequently noted. Moosend users generally report high deliverability and system stability. Reported technical bugs are limited but include unexpected data deletion. User sentiment shows Moosend inspires far more trust regarding system reliability and ethical business practices. iContact presents significant operational risk. Choosing Moosend protects you from potentially severe, business-critical service disruptions often linked to iContact.

iContact emphasizes seamless integration with 'thousands of apps' through third-party connections. This extends its utility across many specialized tools. Moosend supports over 80 native integrations, ensuring built-in, reliable performance with core services. Full API access is also available. iContact wins on the sheer potential breadth of connections using third-party services. Moosend focuses on secure, highly supported native links. If you use niche software, iContact may offer a pre-built connection or a simpler path to synchronization.