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Square Online

Square Online

Build an online store that sells itself.

#3 dans Ecommerce
2 min read · Updated 10/5/2025
Square Online homepage screenshot

At a glance

Quick overview for Square Online: rating, pricing summary, key features, and highlights.

Ciroapp review

4.6
Seamless integration for retail and e-commerce.

We found Square Online excels at connecting physical retail operations with a user-friendly e-commerce platform, minimizing inventory sync issues. The pricing model, which features a robust free tier and subsequent plans offering lower processing fees, presents clear value for scaling businesses. Overall, Square Online is an excellent, reliable choice, particularly for businesses already leveraging the Square ecosystem.

Pros

  • Pro:Exceptional ease of setup, navigation, and intuitive user interface.
  • Pro:Seamless integration between the online store and Square POS (Point of Sale).
  • Pro:System is highly reliable, stable, and allows sellers to take payments anywhere.
  • Pro:Strong free plan available ($0/month) perfect for new businesses.

Cons

  • Con:Customer service responsiveness and quality are reported as mixed.
  • Con:Initial setup can sometimes be challenging for new users requiring detailed guidance.
  • Con:Paid plans are charged per location, increasing costs for multi-site operations.
  • Con:A 2.5% load fee applies to gift cards on the Free and Plus tiers.
Free trial
Yes — 30 days
Range: $0–$149/month (per location)Free plan, Free trial, Monthly subscription
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Square Online review, pricing, features, pros & cons

It's frustrating when you must manage in-person and online sales separately. Juggling inventory and customer data across different systems slows you down. Square Online solves this problem by connecting your retail store and e-commerce site seamlessly.

This integration gives you a full, clear picture of your business. ✅

What is Square Online?

Square Online is a robust yet easy-to-use platform for building an e-commerce website. You don’t need any coding or web design experience to create a professional site. It caters perfectly to businesses that need their physical store and online sales to sync without hassle.

You can start designing a professional site immediately with a free Square account. Square handles the free web hosting, providing exceptional speed, performance, and security for your store. 💡

Square Online Key Features

✨ Unified Commerce and Inventory Sync

It can be frustrating to manage online and in-person sales separately. Square Online solves this by integrating completely with your Square Point of Sale (POS). This deep connection automatically imports your existing inventory items.

Every order, customer update, and inventory change syncs perfectly across all channels. This integration gives you a single, clear picture of your entire business. You will never oversell because your stock levels update automatically whether sales happen online or in your physical store.

✨ Professional, Code-Free Site Design

You don't need any coding or web design experience to get started. The intuitive builder helps you create a professional e-commerce site quickly. You can choose from customizable themes crafted specifically for selling online.

Make your brand shine by adjusting elements like colors, fonts, and image shapes. You can list unlimited products, adding multiple photos, detailed descriptions, and size variations without hassle. This powerful builder supports both single ordering pages and multi-page websites.

✨ Flexible Order Fulfillment Options

Give your customers excellent convenience and choice at checkout and increase conversions. You can set up various methods managed directly within your store settings. Built-in shipping tools help you set accurate rates and easily print necessary labels.

Key fulfillment choices include:

  • Standard shipping with discounted rates
  • Free in-store pickup for easy collection
  • Local delivery via your staff or couriers

For high-volume sellers, advanced features include real-time shipping rate calculations.

✨ Integrated Marketing and Digital Reach

Widen your reach and connect with new customers online. Square Online comes with smart, integrated SEO tools to help you show up everywhere that matters. You also get direct integrations with major platforms like Google and Meta.

Run highly personalized promotions and campaigns using Square Marketing tools for both text and email. For streamlined seasonal selling, you can schedule sales and product drops and announce them using site banners and pop-ups. You can even import your Instagram feed and start selling just by tagging products.

✨ Boost Customer Loyalty and Retention

Encourage repeat business using integrated features designed to keep customers coming back. Shoppers can easily create accounts to see tailored product recommendations and track their past orders. An integrated rewards program helps boost customer loyalty.

You can also easily sell eGift cards directly on your online store. They support customizable designs for special promotions or branding. Features like abandoned cart emails are also available to help recover lost sales.

✨ Speed, Security, and Robust Hosting

Your online store operates reliably thanks to free, high-performance web hosting provided by Square. This hosting platform offers exceptional speed and security while enforcing no restriction on bandwidth.

Security is paramount, so Square Online includes a free SSL certificate. This ensures that every customer connection is secured and encrypted. The SSL certification also enables shoppers to check out directly on your domain safely.

Use Cases

🔄 Unifying Your Physical Store and Online Sales

Existing Square Point of Sale (POS) users can quickly expand their operations online. Instead of manual data entry, the system automatically imports your existing product catalog. This means your items, descriptions, and prices move directly into your new e-commerce site instantly.

The real benefit is that your inventory and orders sync seamlessly across both channels. When a product sells in your physical store, the website stock updates immediately. This integration gives you a complete, clear picture of your business, ensuring you never accidentally oversell an item.

🚀 Launching a Professional E-commerce Site for Free

You don't need any coding or web design experience to start selling. Square Online provides a simple, intuitive builder and professional, customizable e-commerce themes.

Use the builder to customize colors, fonts, and images so the site matches your brand perfectly. You can start with the free tier today, allowing you to build your site and use essential tools like local delivery and shipping options. You only pay processing fees when you actually make a sale.

📦 Managing Flexible Order Fulfillment

Today’s customers expect options at checkout. Square Online lets you offer shipping, local delivery, and free in-store pickup, giving customers ultimate convenience. You also get discounts on shipping labels and can calculate accurate rates automatically.

For local customers, you can offer staff or third-party courier delivery. If a customer needs their purchase fast, they can select free pickup at your storefront, helping you drive foot traffic while providing excellent service.

⭐ Boosting Repeat Business with Integrated Loyalty

Keeping loyal customers happy is crucial for growth. Square Online helps you encourage repeat purchasing by allowing customers to easily create accounts to track their past orders.

You can implement an integrated rewards program using Square Loyalty directly on your site. The platform can also generate personalized product recommendations for shoppers based on their history. This makes the shopping experience feel tailored and increases the chance of future sales.

📢 Executing Targeted Marketing Campaigns

You can widen your reach and market smarter using the integrated tools. Use the built-in SEO tools to help people find your store through search engines easily. You can also connect your site directly with Meta and Google for wider exposure.

For current customers, you can run personalized campaigns using Square Marketing. This allows you to plan product drops or flash sales, promoting them to specific customer groups through bulk texts and emails, maximizing the impact of your promotions.

✅ Streamlining Retail Operations

Problem: A small business owner spends too much time manually updating sales data and combining reports from the physical store and the website.

Approach: They integrate their Square POS setup with Square Online. All customer data, sales history, and loyalty points flow into a central directory.

Outcome: The owner sees a full, consolidated view of every transaction and customer interaction, saving hours formerly spent on backend administrative tasks. They focus on growing the brand instead of data management.

Pricing Overview for Square Online

Pricing range
$0–$149/month (per location)
Pricing types
Free plan, Free trial, Monthly subscription

Square Online offers four main tiers, including a powerful free plan. Paid plans start at $49 per month per location and scale up, providing lower processing fees and more advanced features like subscriptions and real-time shipping.

Plans & Pricing

Square Free

Monthly$0
Standard processing fees apply; 2.5% gift card load fee.
  • Website builder with SEO tools
  • Pickup, local delivery, and shipping
  • Sell on search and social
  • In-person processing: 2.6% + 15¢
  • Online processing: 3.3% + 30¢
Create your free site

Square Plus

Monthly$49
Price is per location; 500 texts included (then 3¢ per text); 2.5% gift card load fee.
  • Expanded site customization
  • Advanced item settings
  • QR code ordering and subscriptions
  • Abandoned cart emails
  • Free shipping progress bar
  • In-person processing: 2.5% + 15¢
  • Online processing: 2.9% + 30¢
Try free for 30 days

Square Premium

Monthly$149
Price is per location; 2,500 texts included (then 1.5¢ per text).
  • Real-time shipping rates
  • Advanced reporting
  • 24/7 phone support
  • 0% gift card load fee
  • In-person processing: 2.4% + 15¢
  • Online processing: 2.9% + 30¢
Try free for 30 days

Square Pro

MonthlyCustom pricing
Requires contact with sales team.
  • Custom pricing and processing fees
  • Hardware discounts
  • Onboarding and implementation support
  • Access if processing over $250,000 per year
Talk to our team

Square Online costs between $0 and $149 per month with three fixed plans: Square Free at $0, Square Plus at $49/month per location, and Square Premium at $149/month per location, plus a custom Square Pro tier.

Here is a breakdown of what each Square Online tier includes.

Square Free

Price: $0 per month Websites Supported: Not explicitly stated Best For: New businesses or businesses just starting to sell online Refund Policy: Not explicitly stated Other Features:

  • Processing fees (3.3% + 30¢ online; 2.6% + 15¢ in-person)
  • Website builder with SEO tools
  • Pickup, local delivery, and shipping fulfillment
  • Sell on search and social media

This is the perfect choice if you want to start selling immediately without monthly subscription fees. You can build your site and use essential tools like local delivery and SEO. You will only pay processing fees when you take a payment.

Square Plus

Price: $49 per month per location Websites Supported: Not explicitly stated Best For: Growing operations that need advanced item management and customer communication Refund Policy: Not explicitly stated Other Features:

  • Lower processing fees (2.9% + 30¢ online; 2.5% + 15¢ in-person)
  • Expanded site customization and advanced item settings
  • QR code ordering and subscriptions available
  • Abandoned cart emails and free shipping progress bar
  • 500 included text messages for marketing (then 3¢ per text)

Consider the Plus plan if your business needs better marketing tools and wants to reduce online processing fees. It's a great option for businesses ready to unlock features like subscriptions and offer enhanced site customization. You can try Square Plus totally free for 30 days. 🎉

Square Premium

Price: $149 per month per location Websites Supported: Not explicitly stated Best For: High-volume sellers seeking the lowest processing fees and top-tier support Refund Policy: Not explicitly stated Other Features:

  • Lowest processing fees (2.9% + 30¢ online; 2.4% + 15¢ in-person)
  • Real-time shipping rates and advanced reporting
  • 24/7 phone support provided
  • 0% load fee for gift cards (vs. 2.5% on other tiers)
  • 2,500 included text messages for marketing (then 1.5¢ per text)

The Premium plan is designed for established businesses. It provides the most competitive processing rates and necessary tools like real-time shipping calculations. This level gives you maximum features and priority support, ensuring you can keep up with high demand. You also get a 30-day free trial on Square Premium.

Square Pro

Price: Custom pricing Websites Supported: Not explicitly stated Best For: Businesses processing over $250,000 annually who need custom rates and dedicated account management Refund Policy: Not explicitly stated Other Features:

  • Custom processing fees and pricing
  • Hardware discounts available
  • Dedicated onboarding support

If your annual processing volume exceeds $250,000, reach out to the Square team. They can offer custom contracts, optimized processing fees, and specialized support tailored to large operations.

Square offers a generous Square Free tier with no monthly fees, meaning you only pay a transaction fee when you make a sale. For the upgraded plans, Square Plus and Square Premium both come with a free 30-day trial, and you are free to cancel or switch plans at any time.

User Reviews

Square users consistently report a highly positive experience due to the platform's user-friendliness and simple, intuitive interface. A major recurring theme is the excellent ease of setup and use, making it ideal for small businesses and mobile operations.

Reliability is frequently praised; users find the system stable and note that payments are processed quickly and securely. The seamless integration between the online store and in-person sales allows inventory and tracking to sync perfectly, which simplifies business management significantly.

Customers appreciate the competitive and clear processing fees, often noting the quick transfer times for funds into their accounts. While the general sentiment is overwhelmingly positive, feedback regarding customer support is sometimes mixed.

However, many users report support is quick to respond, helpful, and provides hands-on guidance when setting up complex POS functions. Overall, users recommend Square for its dependability and convenience in accepting payments anywhere.

🛍️

What users say elsewhere

Maya S.
· Trustpilot
5.0 / 5

Switching to Square was the best decision for my small café. The setup was quick and the reporting tools make managing sales so much easier. Everything syncs perfectly between my physical register and the online shop.

Gary L.
· Trustpilot
5.0 / 5

Square has allowed me to sell my products anywhere at any time with card payments. We would not have as many sales if we only accepted cash. This convenience is huge for operating my market stall.

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Why use Square Online?

Choosing Square Online makes sense if you value simplicity alongside powerful integration. This system keeps your sales, inventory, and customer data perfectly aligned, often automatically. You can focus on growing your brand instead of wrestling with complex backend systems. Square sellers often see their revenue potential greatly increase after adding Square Online to their business.

Here’s why you should consider building your next store with Square:

  • Seamless Integration: Connect your store directly with Square Point of Sale (POS). This quickly imports your existing items and syncs all orders and inventory updates across channels.
  • Easy, Professional Design: Get a head start using customizable e-commerce themes crafted for selling online. The intuitive builder lets you customize colors, fonts, and images, all without needing to write a single line of code.
  • Boost Customer Loyalty: Encourage repeat business with integrated features like a rewards program and personalized product recommendations. Customers can create accounts easily to track their past orders.
  • Flexible Fulfillment: Offer customers excellent convenience and choice at checkout. You can enable standard shipping, free in-store pickup, and flexible local delivery through couriers or your own staff.
  • Widen Your Reach: Show up everywhere that matters using integrated SEO tools. Market smarter by integrating with Google and Meta, and run personalized campaigns with Square Marketing for texts and emails. ✨

Ready to transform your workflow with Square Online?

Try it nowView pricing

Frequently Asked Questions

If I have multiple retail shops, do I need a separate paid plan for each location?

Yes, if you use the Square Plus or Square Premium plans. The monthly subscription fee for these tiers is applied per business location. The Free plan does not have a monthly fee per location.

What happens if I need to cancel my paid Square Online plan?

There are no locked-in contracts, so you are free to cancel or switch plans at any time. You can easily upgrade or downgrade your tier based on your business needs.

What security features protect my online store and customer data?

Square provides free, secure web hosting with a free SSL certificate included. Every plan also benefits from end-to-end payment encryption and active fraud prevention tools.

What is the quota for text message marketing included with paid plans?

The Plus plan includes 500 free text messages per account each month, and subsequent texts cost 3¢ each. The Premium plan offers 2,500 free texts monthly, then 1.5¢ per text.

Does Square Online support selling to customers internationally, or with multi-currency options?

Not explicitly stated on the official site. The features focus primarily on US-based offerings like shipping discounts and local delivery, so you should check with Square directly.

Can I list unlimited products on my Square Online store?

Yes. Even on the Free plan, you can list unlimited products, include multiple photos, and manage various descriptions and size variations without restriction.

What customer support options are available for the different tiers?

The Premium plan includes access to 24/7 phone support. Customers on the Free and Plus plans receive phone support Monday through Friday, 6:00 AM to 6:00 PM PT, for the first 90 days.

Can I use third-party reservation or scheduling services on my Square Online site?

Yes, Square Online supports custom code embeds. This allows you to integrate third-party services like OpenTable for reservations or Eventbrite for event tracking.

If I don't process a high volume, is there a money-back guarantee for Plus or Premium plans?

Not explicitly stated on the official site. However, both the Plus and Premium plans are generously offered with a free 30-day trial so you can test the features before committing.

Can customers pay for items in installments through the online store?

Yes. You can accept Cash App Afterpay at checkout, which lets customers pay in four interest-free installments over six weeks. You receive the full purchase amount immediately.

Can I hire a professional through Square to help me build my website?

Yes. You have the option to hire a Square Specialist. These consultants can help you with store setup, custom web development, design, and SEO optimization.

What types of websites can I build using the free tier?

The free tier allows you to build a professional-looking site. You can choose between setting up a single ordering page or a multi-page e-commerce website.

Ready to try Square Online? Check out the official site or pricing.
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