SocialPilot offers four self-serve plans in USD: Essentials at $30/mo, Standard at $50/mo, Premium at $100/mo, and Ultimate at $200/mo, each with a free 14-day trial. Annual billing saves 15%, bringing prices to $25.50/mo, $42.50/mo, $85/mo, and $170/mo respectively, while Enterprise is custom-priced via sales contact.
SocialPilot costs between $30 and $200 per month with 4 plans: Essentials at $30, Standard at $50, Premium at $100, and Ultimate at $200 — or $25.50 to $170 per month with annual billing.
Here's a quick walkthrough of each tier so you can find the right fit.
Essentials
Price: $30/month, or $25.50/month billed annually
Websites Supported: 7 social media accounts
Best For: Solo marketers and small businesses with a few profiles
Other Features:
- 1 team member and 500 AI credits
- Scheduling, calendar view, and content library
- Canva, Unsplash, Slack, and Zapier integrations
- 24×5 customer support
Essentials keeps things simple. You get dependable publishing tools, but no analytics or social inbox. If you mostly schedule posts for one brand, this tier covers the basics at a friendly price.
Standard
Price: $50/month, or $42.50/month billed annually
Websites Supported: 15 social media accounts
Best For: Growing teams that need reporting and engagement tools
Other Features:
- 3 team members and 1,000 AI credits
- Detailed analytics and PDF reports
- Social inbox for comments, messages, and stories
- Content approval workflows
Standard is where most small teams land. Analytics unlock here, and the social inbox brings replies into one place. It's a smart upgrade if you report on performance or handle engagement daily.
Premium (Most Popular)
Price: $100/month, or $85/month billed annually
Websites Supported: 25 social media accounts
Best For: Agencies and multi-brand teams managing clients
Other Features:
- 6 team members and unlimited client seats
- Bulk scheduling and CSV uploads
- White label, custom, and competitor reports
- Client management and approval workflows
- Watermarks on images and custom fields
Premium is the crowd favorite, and it's easy to see why. Unlimited client seats plus approval workflows make it a natural fit for agencies. You also unlock bulk scheduling, so you can queue large batches of content at once. 🎯
Ultimate
Price: $200/month, or $170/month billed annually
Websites Supported: 50 social media accounts
Best For: Large agencies and white label resellers
Other Features:
- Unlimited team members and unlimited AI credits
- Advanced white label with enforced 2FA
- Migration and onboarding support
- Dedicated account manager
Ultimate is built for scale. If you resell social media services under your own brand, the advanced white label tools and dedicated account manager justify the jump. Teams that skip white labeling can usually stay on Premium and save.
Every plan comes with a free trial, and no credit card is required to start. You can also cancel anytime. One quick tip: check the billing toggle at checkout, since monthly and annual rates differ. Prices are also shown in EUR, GBP, and AUD, so you can pay in your local currency.