Loomly vs SocialPilot

Loomly and SocialPilot both streamline social workflows but approach pricing differently. Loomly focuses heavily on deep collaboration and complex approvals. SocialPilot offers tremendous scale and stability, especially for large post volumes. Choosing between them depends entirely on your need for budget certainty versus specific workflow features.

Loomly
Loomly

Unstable pricing and inaccessible support.

Ciroapp review
1.5
#7 in Social Media Management

We observed that Loomly offers a feature-rich social management environment, historically praised for ease of use and client onboarding. However, recent, extreme price hikes and inaccessible customer support channels pose severe, well-documented risks. Overall, we rate this tool low due to the collapse of foundational business trust.

Pros

  • Historically considered a fantastic and easy-to-use platform.
  • Strong historical support for client collaboration and approval workflows.
  • Access to post inspiration feeds and a royalty-free content library.
  • Effective scheduling features (when technical integrations operate).

Cons

  • Recent, extreme price increases (reported up to 900%) are pushing loyal users away.
  • Customer support is currently inaccessible, relying primarily on non-helpful chatbots.
  • Reliability issues with core platform integrations (e.g., persistent Instagram API limitations).
  • Predatory billing practices, including automatic enrollment in expensive new tiers.
Pricing
Not explicitly stated
Free trial15 days
Money-back
Best for
Agencies requiring stringent client approval management, Teams needing detailed content accountability and approval logs, Marketers prioritizing access to a huge royalty-free asset library
SocialPilot
SocialPilot

Strong features, complex user experience.

Ciroapp review
3.0
#6 in Social Media Management

We note SocialPilot offers a compelling feature-rich platform, boasting strong bulk scheduling and competitive pricing structures suitable for scaling agencies. However, external feedback consistently raises serious concerns regarding system reliability and perceived quality of customer support. Overall, we caution users about the potential difficulties reported regarding the cancellation and billing processes, requiring heightened diligence before committing.

Pros

  • Excellent bulk scheduling capabilities (up to 500 posts).
  • Feature scaling up to unlimited users and AI credits (Ultimate plan).
  • Offers competitive pricing compared to industry alternatives.
  • Agency-friendly features like White Label reports and client approval workflows.

Cons

  • Repeated user reports of functional unreliability or glitches.
  • Allegations of deceptive and extremely difficult cancellation processes.
  • Poor or suffering customer support responsiveness.
  • Technical issues like slow video preview buffering.
Pricing
$25.50–$170.00/month
Free trial14 days
Money-back
Best for
Agencies needing white-label capabilities and branded reports, Businesses managing 50+ accounts seeking competitive prices, Teams needing heavy bulk scheduling (500+ posts)
Quick verdict
Choose Loomly if you require deep, multi-level client approval workflows and instant access to a vast content library for inspiration
Choose SocialPilot if you need to schedule 500+ posts at once and require unlimited user seats within a predictable budget

AboutLoomly

Loomly is an all-in-one social media management tool made for brands and the teams who manage them. It helps marketers increase their reach and build their brand presence online.

This platform lets you craft, optimize, schedule, and analyze content across all your social channels. It is designed to be simple and user-friendly, helping you level up quickly. 💡

AboutSocialPilot

SocialPilot is a top-tier social media management and scheduling tool. It’s built with enterprise-grade capabilities perfect for helping you drive scalable growth.

This platform offers an intuitive interface with virtually zero learning curve. It makes onboarding team members and managing client approvals completely hassle-free. SocialPilot is the ideal choice for scaling marketing agencies, large teams, and independent professionals who need robust capabilities in one central place. ✅

Highlights

Quick winners by category at a glance.
Value for Money
SocialPilot is transparently priced and offers low cost scaling. Loomly pricing is hidden and has severe documented issues with budget stability.
Feature Set
SocialPilot includes advanced features like 500+ bulk scheduling and integrated review management. Loomly lacks documented access to these high-volume features.
Collaboration Tools
Loomly excels with unique multi-level, customizable approval workflows. It provides superior accountability using end-to-end post history logs.
Customer Support
SocialPilot offers human chat, email, and phone support access. Loomly users report support is non-existent, relying only on ineffective chatbots.
Scalability
SocialPilot offers unlimited user seats and massive bulk scheduling capacity. Loomly's defined scalability limits are unclear in the pricing tiers.
Agency Features
SocialPilot provides key features for agencies like white label reports and dedicated account managers. Loomly focuses on internal team features.

Feature Comparison

Compare key features side by side
Pricing Transparency
Loomly:Pricing Not Stated
SocialPilot:Clear Tiers ($25.50 - $170/mo)
SocialPilot
Reported Price Stability
Loomly:Low (Reports of 900% increases)
SocialPilot:Medium (Complaints about billing/cancellation)
Tie
Free Trial (Days)
Loomly:
SocialPilot:
Tie
Max Bulk Scheduling
Loomly:Not specified
SocialPilot:Over 500 posts
SocialPilot
Custom Multi-Level Approvals
Loomly:
SocialPilot:Standard client approval
Tie
Integrated AI Content Drafting
Loomly:Inspiration Feeds Only
SocialPilot:Integrated AI Pilot (w/ Credits)
Tie
Built-in Review Management
Loomly:
SocialPilot:True (FB & Google Business)
SocialPilot
White Label Reports
Loomly:
SocialPilot:
SocialPilot
Royalty-Free Asset Library
Loomly:5 Million+ assets
SocialPilot:Content Library Only (no volume stated)
Loomly
Unified Community Inbox
Loomly:
SocialPilot:
Tie
Unlimited User Seats Option
Loomly:
SocialPilot:
SocialPilot
Direct Phone Support
Loomly:
SocialPilot:
SocialPilot
End-to-End Post History Log
Loomly:
SocialPilot:
Loomly
Integrated Image/Video Editor
Loomly:
SocialPilot:
Loomly
Campaign Tracking via Labels
Loomly:
SocialPilot:
Tie
Feature Comparison Summary
3
Loomly
6
Ties
6
SocialPilot

Features Overview

We highlight the main differences and pick a winner for each feature.

Pricing Stability

SocialPilot offers transparent pricing; Loomly pricing is hidden and volatile.

SocialPilot

Loomly does not explicitly state its pricing structure or tier costs upfront. Users report facing massive, abrupt price increases, some up to 900%. If budgeting matters, Loomly presents a significant financial risk. SocialPilot clearly lists four competitive tiers starting at $25.50/month annually-billed. Pricing scales predictably based on accounts and users needed. SocialPilot is praised for its comparative value against industry alternatives. SocialPilot removes the anxiety of sudden, unaffordable cost spikes faced by Loomly customers. This cost transparency makes SocialPilot highly preferable for businesses prioritizing budget certainty. For an agency, unpredictable costs from Loomly could destroy budget forecasts unexpectedly.

Bulk Scheduling Scale

SocialPilot is built for high volume; Loomly's capacity is lower.

SocialPilot

The data for Loomly does not specify any specific limits on bulk scheduling posts. Loomly focuses more on daily inspiration and streamlining individual post creation. SocialPilot features a robust bulk scheduling tool designed to handle high volumes. You can plan, organize, and schedule over 500 posts at once. This high capacity means SocialPilot is superior for agencies or brands running huge content pipelines. Loomly simply cannot compete with SocialPilot's documented 500+ post capability. If you manage quarterly campaigns requiring hundreds of unique updates, SocialPilot saves massive time.

Client Approvals

Loomly offers superior, detailed, multi-level customization for complex sign-offs.

Loomly

Loomly excels with highly customized, multi-level approval workflows for stakeholders. It keeps an end-to-end post history log for full transparency and accountability. Teams using Loomly can confidently track every piece of feedback. SocialPilot includes team collaboration and manager approval tools, supporting on-the-go workflow approvals. It also provides client approval features, typically in its mid-to-upper tiers. Loomly's focus on deep approval customization and audit-worthy logging trumps SocialPilot's standard approvals. For highly regulated or sensitive client work, Loomly offers more control. If strict legal sign-off from three different people is required, Loomly is engineered for that complexity.

Customer Support

SocialPilot provides human support channels; Loomly support is reportedly inaccessible.

SocialPilot

Loomly users report customer support is virtually inaccessible outside of automated replies. Assistance relies solely on ineffective chatbots for critical technical issues. This lack of access creates high risk. SocialPilot offers customer support via email, live chat, the mobile app, and scheduled phone calls. Dedicated account managers are provided on the Ultimate plan. SocialPilot provides the multi-channel, human assistance that Loomly users cite as failing completely. Reliable support is a major advantage for SocialPilot. When your connection fails or a bug strikes, SocialPilot ensures you can actually talk to someone for help.

AI Content Tools

SocialPilot features integrated AI Pilot; Loomly provides inspiration feeds only.

SocialPilot

Loomly helps prevent content blocks by supplying daily post inspiration feeds. Users also get access to over 5 million royalty-free visual assets immediately. This drives content ideation. SocialPilot integrates the 'AI Pilot' feature to generate engaging content drafts quickly. Tiers scale based on the monthly credits provided for AI use. SocialPilot actively generates content creation drafts, moving beyond just inspiration or asset provision offered by Loomly. This speeds up the copywriting process significantly. The AI inclusion makes SocialPilot more of a writing partner, while Loomly is more of an inspiration and planning tool.

Review Management

SocialPilot centralizes business reviews; Loomly focuses only on social interaction.

SocialPilot

Loomly uses a unified inbox for comments, messages, and replies from connected social channels. This maintains organized community management and responses. SocialPilot also offers a unified inbox for social interaction management. However, SocialPilot uniquely includes Review Management for Facebook and Google Business. SocialPilot extends its business utility beyond basic social media by tracking and responding to external reviews. This helps manage broader online reputation. If getting 5-star reviews on Google is critical, SocialPilot provides the integrated tool you need.

Our Verdict

Objective guidance based on features, pricing, and user fit.

Deciding between SocialPilot and Loomly means choosing budget stability versus specific workflow depth. SocialPilot emerges as the clear choice for reliable, scalable value. Loomly offers powerful specific features but comes with significant reported financial risks. Loomly’s strength lies in its superior client approval workflows. It specializes in multi-level approvals and transparent post history logs. Loomly is ideal if your agency's core pain point is getting complex content signed off quickly. It also provides 5 million royalty-free assets and daily content inspiration. SocialPilot excels at massive scale and high-volume operations. It allows bulk scheduling of 500+ posts at once. SocialPilot is also more modern, adding integrated AI writing draft tools and Review Management functionality. Crucially, SocialPilot offers transparent, lower pricing for large teams. SocialPilot openly lists its competitive prices up to the unlimited user tier. Loomly users report hidden charges and dramatic, arbitrary price increases up to 900%. If you need reliable budgeting that won't jeopardize your business, SocialPilot is the safer investment. Choose SocialPilot if you need massive post scale, human customer support, and budget transparency. Select Loomly only if your absolute top priority is complex, customized client approval management and accountability logs above all else.

Frequently Asked Questions

Which is better for small teams: Loomly or SocialPilot?

SocialPilot is generally better for small teams due to its transparent starting prices. Loomly's hidden costs make its entry price unpredictable. SocialPilot's lower tiers include core analytics and collaboration features needed by small teams.

Does SocialPilot offer dedicated client management features like Loomly?

Yes, SocialPilot includes client approval workflows for external stakeholders. However, Loomly provides more detailed, customizable, multi-level approvals. Loomly records the end-to-end post history for complex accountability that SocialPilot lacks.

Which tool offers better bulk scheduling capabilities?

SocialPilot is the undisputed winner for bulk scheduling volume capacity. SocialPilot can efficiently handle scheduling over 500 posts at once. Loomly does not document or advertise this type of extreme high-volume post capacity.

Is SocialPilot worth the cost difference over Loomly?

SocialPilot is generally seen as better value, offering lower, transparent costs. Loomly’s pricing is unstable, with reports of extreme price increases on renewal. SocialPilot also bundles powerful features like review management and AI tools.

Can I reach a human support agent on Loomly or SocialPilot?

You can reach human support on SocialPilot via chat, email, or a scheduled phone call. Loomly users report contact with human agents is virtually impossible. Their system relies on automated chatbots which are often ineffective.

Why are user reviews for Loomly so low compared to SocialPilot?

Loomly's reviews are poor (1.5 rating) primarily due to reported massive price hikes and unusable customer support. SocialPilot (3.0 rating) reviews are better, focusing on feature value, despite complaints about unreliable cancellation processes.

Ready to Choose?

Both tools have their strengths. Choose based on your specific needs.