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Ruby review

24/7 human receptionists with AI support, so every caller reaches a real person.

Ruby costs from $115/mo · 10 plans

By Ciroapp Editorial Team · Updated Sep 16, 2026

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Vendor page checked Oct 24, 2026

Ciroapp score

3.9/ 5

Ruby pairs trained human receptionists with AI tools for 24/7 answering in English and Spanish, plus HIPAA-compliant options and 5,000+ integrations. The trade-offs are premium per-minute pricing, no free trial, and contract terms you must confirm with sales. Overall, it's a strong pick for service businesses that can justify the spend and lock down terms first.

Pros

Live receptionists answer around the clock in English and Spanish with an average pickup under 10 seconds, so callers reach a trained person instead of a phone tree or voicemail.
Every plan includes the full feature set—lead qualification, appointment scheduling, payment collection, AI transcripts, and bilingual handling—since tiers differ only by minutes or chats, nothing useful is locked behind higher pricing.
AI screening filters roughly 20,000 robocalls per month before they interrupt your day, and optional AI enhancements are included at no extra cost on any plan.

Cons

There is no free trial, free plan, or documented refund policy—none of these terms are published, so you must confirm them with sales before committing.
Entry pricing is steep compared to AI-only answering tools — $250/month buys just 50 receptionist minutes, and heavy-volume businesses pay $1,725/month for 500 minutes.
Contract length, cancellation terms, overage rates, and what happens to unused minutes are not documented anywhere in the published materials, leaving important commercial questions unanswered until you talk to sales.

Best for

Solo professionals, freelancers, and startups without a front desk
Law firms and legal professionals who must capture every client call
Home services businesses like roofers, plumbers, HVAC, and contractors

What is Ruby?

Every missed call is a missed customer, and you can't always stop working to pick up. Ruby puts trained human receptionists on your line 24/7. They answer in under 10 seconds on average, qualify leads, schedule appointments, and filter robocalls—so the calls you'd lose become booked business.

Ruby is a virtual receptionist service for small businesses. Real people answer your calls around the clock, backed by AI tools like transcription, sentiment analysis, and robocall screening. Plans can include managed live chat, appointment scheduling, payment processing, and outbound calling.

Ruby targets legal, home services, healthcare, financial, and business services firms, plus freelancers and startups—teams that want every caller to reach a live person without hiring a front desk.

Should you choose Ruby?

Quick buyer guidance before you compare plans or click through.

Choose it if

Owners who want every caller to reach a live person 24/7, not a menu
Businesses that want intake, scheduling, and payment capture handled during calls
Teams already using a CRM that can tap Ruby's 5,000+ integrations
Companies tired of robocalls, since Ruby screens them with AI
Buyers who value a long track record—20+ years and 15,000+ businesses served

Skip it if

Teams wanting pure AI automation with no humans involved; Ruby's core service is people-powered answering
Businesses unwilling to set up call forwarding, since Ruby's service depends on routing your calls to its team
Workflows built on niche tools—confirm your CRM or calendar is supported among the 5,000+ integrations before committing

Next steps before buying

1Confirm your CRM, calendar, and payment tools are supported among Ruby's 5,000+ integrations
2Watch the online demo or call Ruby's published number to hear the receptionists in action
3Read independent Trustpilot reviews and compare Ruby with at least one alternative answering service
4Ask sales about contract length, trial options, refunds, and how call forwarding is set up for your number

Ease of use

Ruby keeps the start simple on the surface: you can watch an online demo, book a consultation, or call its sales line. Once live, call forwarding routes calls to Ruby's team, and the mobile app lets you manage things on the go.

Ruby Key Features

✨ 24/7 live answering by real people

Ruby's trained receptionists answer your line around the clock, with an average pickup under 10 seconds. Callers reach a person in English or Spanish, not a phone tree. You forward your number to Ruby's team, and they follow your call flow.

HIPAA-compliant receptionists are available for healthcare. It covers nights, weekends, and vacations.

✨ From answered call to booked business

Receptionists don't just take messages. They qualify leads, gather intake details, and act while the caller is still on the line. Ruby reports capturing 1.6 million+ leads per year, and customers reclaim 10+ hours a month.

During calls, receptionists can: - Schedule appointments - Process payments - Make outbound calls for follow-ups

✨ AI that clears the noise

AI support runs behind the scenes. Transcription captures what callers say, sentiment analysis reads tone, and AI gathers caller information for receptionists. AI screening filters about 20,000 robocalls per month, so junk calls don't interrupt your day.

Optional AI enhancements come at no extra cost on any plan.

💬 Managed live chat for your website

Ruby also runs website chat for you, 24/7/365. Staffed chats answer visitor questions, share customized FAQs, and send transcripts afterward. A call-connect feature routes warm leads straight into a phone conversation, and the chat box is designed to match your site.

HIPAA-compliant chat is available, with implementation handled by Ruby.

✨ Fits your tools and your number

Ruby connects with 5,000+ integrations, including CRMs, so call details flow into the tools you already use. You can port an existing number or host a new local or toll-free one, then call or text from your business number. A top-rated mobile app and online portal keep things manageable away from your desk.

Use Cases

🌙 Never miss an after-hours call

A solo consultant forwards calls after 6 p.m. Ruby's receptionists answer in under 10 seconds, qualify the lead, and book a follow-up. You wake up to new business instead of voicemail.

Expected outcome: leads captured overnight instead of lost.

⚖️ Capture every client call at a law firm

An attorney is in court all morning. Ruby answers client calls 24/7, handles intake, and schedules consultations. Support staff can take time off knowing the line stays covered.

Expected outcome: every client call reaches a live person, even during trials.

🔧 Book jobs while you're on a job site

A plumber is halfway through a repair when the phone rings. Ruby picks up, qualifies the caller, and books the appointment. AI screening filters robocalls before they interrupt.

Expected outcome: more booked jobs and fewer junk-call interruptions.

💬 Cover calls and website chat together

A dental practice needs HIPAA-compliant answering and Spanish support. Ruby covers calls 24/7 and manages website chat, so after-hours visitors get answers too.

Tip: Bundling chat with a receptionist plan cuts chat pricing by 20%.

Ruby pricing

From$115/mo

10 plans

Vendor page checked on Oct 24, 2026; confirm current prices on Ruby's pricing page

View pricing page screenshot

Plan	Billed monthly	Billed annually	Includes
Virtual Receptionist — 50 Minutes	$250/mo	—	50 receptionist minutes per month 24/7 live answering AI-powered transcripts and sentiment analysis Bilingual (Spanish) call handling Scheduling and payment collection Flexible call forwarding +1
Virtual Receptionist — 100 Minutes	$395/mo	—	100 receptionist minutes per month 24/7 live answering Personalized call handling Online portal and voicemail transcription Robocall filtering Local or toll-free number hosting
Virtual Receptionist — 200 Minutes (Most Popular)	$720/mo	—	200 receptionist minutes per month 24/7 live answering Phone service hosting (eliminate your phone bill) Outbound call assistance Call and text from your business number HIPAA-compliant services available
Virtual Receptionist — 500 Minutes	$1,725/mo	—	500 receptionist minutes per month 24/7 live answering Full feature set identical to all receptionist plans AI-assistant-supported call flows Optional AI enhancements at no extra cost
Live Chat — 10 Chats	$143/mo	—	10 chats per month 24/7/365 website coverage Chat transcripts Call-connect feature for warm leads Customized FAQs
Live Chat — 30 Chats	$335/mo	—	30 chats per month 24/7/365 website coverage HIPAA-compliant chat available Chat box matched to your website Implementation and ongoing support
Live Chat — 50 Chats (Most Popular)	$520/mo	—	50 chats per month 24/7/365 website coverage Personalized, professional responses Quick response times Call-connect for qualified leads
Bundled — 10 Chats + Receptionist Plan	$115/mo	—	Up to 10 chats per month, on top of your receptionist plan Adds live chat to any virtual receptionist plan All chat features included 20% discount on chat pricing
Bundled — 30 Chats + Receptionist Plan	$268/mo	—	Up to 30 chats per month, on top of your receptionist plan Adds live chat to any virtual receptionist plan Full chat feature set 20% discount on chat pricing
Bundled — 50 Chats + Receptionist Plan (Most Popular)	$416/mo	—	Up to 50 chats per month, on top of your receptionist plan Adds live chat to any virtual receptionist plan Full chat feature set 20% discount on chat pricing

Price history

Tracking prices since Oct 2, 2026. No price change detected yet.

Pricing types: Monthly subscription

Pricing notes

Ruby charges monthly subscription prices across three plan families: virtual receptionist plans from $250 to $1,725/month, live chat plans from $143 to $520/month, and bundled chat add-ons from $115 to $416/month (20% off chat with a receptionist plan). Every plan shares the same core features — only minutes or chats change.

Ruby costs between $115 and $1,725 per month, with virtual receptionist plans from $250 to $1,725 per month, live chat plans from $143 to $520 per month, and bundled chat add-ons from $115 to $416 per month (a 20% savings on chat with any receptionist plan).

Here's a closer look at each plan.

Virtual Receptionist — 50 Minutes

Price: $250/month Best For: Startups Other Features: 24/7 live answering, AI-powered transcripts and sentiment analysis, scheduling, payment collection, bilingual (Spanish) call handling

This is Ruby's entry point. It suits startups with steady but light call volume. Every feature is included, so nothing is locked away.

Virtual Receptionist — 100 Minutes

Price: $395/month Best For: One-person businesses Other Features: Flexible call forwarding, lead qualification and intake, online portal, robocall filtering

Solo operators who can't always answer the phone fit here. It doubles the minutes without adding complexity.

Virtual Receptionist — 200 Minutes (Most Popular)

Price: $720/month Best For: Small businesses of all kinds Other Features: Phone service hosting (eliminate your phone bill), outbound call assistance, call and text from your business number

This is Ruby's most popular tier. 💡 Busy teams handling daily customer calls get the best balance of coverage and cost.

Virtual Receptionist — 500 Minutes

Price: $1,725/month Best For: Larger and growing businesses Other Features: Same full feature set — only the minute count changes between receptionist plans

High-volume businesses should start here. If 500 minutes still feels tight, Ruby sells larger plans through its sales team.

Live Chat — 10 Chats

Price: $143/month Best For: Startups Other Features: 24/7/365 website coverage, chat transcripts, call-connect feature, customized FAQs

This adds managed website chat without a receptionist plan. It's a simple way to catch leads after hours.

Live Chat — 30 Chats

Price: $335/month Best For: Solo practices and one-person businesses Other Features: HIPAA-compliant chat services available, implementation and ongoing support, quick response times

Growing sites with regular visitor questions fit this tier. Healthcare practices will appreciate the HIPAA-compliant option.

Live Chat — 50 Chats (Most Popular)

Price: $520/month Best For: Organizations of all kinds Other Features: Chat box designed to match your website, personalized service, warm-lead call connect

Busier websites get the most value here. Ruby handles implementation, so setup stays painless.

Bundled — 10 Chats + Receptionist Plan

Price: Up to 10 chats for $115/month (a 20% savings) Other Features: Adds managed live chat on top of any virtual receptionist plan

Bundling is the cheapest way to add chat. Pair it with whichever receptionist plan you choose.

Bundled — 30 Chats + Receptionist Plan

Price: Up to 30 chats for $268/month (a 20% savings) Other Features: Full chat features at a discount when combined with a receptionist plan

Teams with moderate web traffic save real money here compared to buying chat alone.

Bundled — 50 Chats + Receptionist Plan (Most Popular)

Price: Up to 50 chats for $416/month (a 20% savings) Other Features: Heavier chat volume covered at the 20% bundle discount

If you want calls and chat covered together, this combo keeps pricing predictable as you scale.

Ruby doesn't advertise a free plan, free trial, or refund policy on this page. What it does promise is inclusive pricing: no fees for activation, onboarding, setup, customization, or coverage during certain periods. Optional AI enhancements come at no extra cost on every plan, and all prices shown are monthly. Because plans differ only in minutes or chats, estimate your monthly volume before you commit.

Cost calculator

Estimate what Ruby costs for your team.

PlanSeats (users)

Billing

MonthlyAnnual

Per month: $250
Per year: $3,000

Virtual Receptionist — 50 Minutes has a flat price: the number of seats does not change the total. Estimate based on published list prices, before taxes, add-ons and discounts.

How to pay less for Ruby

Cheaper tools in this category start at $4/mo.

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Why use Ruby?

Hiring a full-time front desk can't cover nights, weekends, and vacations. Ruby can. It pairs real receptionists with AI tools so your phone is handled while you stay focused on work. Based on what Ruby publishes about its service, here's why buyers take a closer look:

Live people, day and night. 24/7 answering in English and Spanish with an average answer time under 10 seconds, so callers reach a human—not a phone tree.
Hours back every month. Ruby says customers reclaim 10+ hours per month by handing off calls to its team.
More leads captured. Ruby reports capturing 1.6 million+ leads per year for customers, with lead qualification and intake built into the service.
Less junk-call noise. AI screening filters about 20,000 robocalls per month before they interrupt your day.
Tools that fit your stack. Appointment scheduling, payment processing, outbound calling, number porting, a top-rated mobile app, and 5,000+ integrations keep the service connected to your workflow.
Experience at scale. Ruby has 20+ years serving small businesses, handles 1.1 million+ conversations monthly, is trusted by 15,000+ businesses, and offers HIPAA-compliant receptionists for healthcare callers.

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Ruby FAQ

How much does Ruby cost?

Ruby's cheapest paid plan, Bundled — 10 Chats + Receptionist Plan, costs $115 per month. Paid plans range from $115 to $1,725 per month.

Has Ruby's price changed recently?

No. We have not detected a price change since we started tracking on Oct 2, 2026.

Does Ruby charge per seat or by usage?

Ruby prices by usage allowances, not seats. You pick a monthly bundle of receptionist minutes or chats. Every plan includes the same features, and bundling chat with a receptionist plan cuts chat costs 20%.

Does Ruby offer a free trial or refunds?

Ruby doesn't advertise a free trial or refunds. It does waive activation, onboarding, setup, customization, and coverage fees. Before committing, ask sales about contract length and cancellation terms.

Can Ruby handle HIPAA-sensitive calls and data?

Yes, for healthcare. HIPAA-compliant receptionists and chat services are available, and Ruby publishes a privacy policy and data processing addendum online. Confirm specifics with sales if you handle protected health information.

What does getting started involve, and can I keep my number?

Setup is simple. You forward your number to Ruby, and porting or hosting a local or toll-free number is available. Chat plans include implementation and ongoing support, with no setup fees.