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Later

Later

The ultimate data-driven platform for enterprise social and influencer marketing.

#8 dans Social Media Management
2 min read · Updated 10/3/2025
Later homepage screenshot

At a glance

Quick overview for Later: rating, pricing summary, key features, and highlights.

Ciroapp review

1.2
Unreliable features; severely lacking customer support.

We observe that Later positions itself as a robust, data-driven platform crucial for enterprise social strategy, promising advanced features like competitive benchmarking. However, user experiences consistently highlight significant failures related to operational reliability, punitive billing practices, and severely lacking customer support responsiveness. Overall, we cannot recommend a platform where fundamental functionality proves unreliable and the stated refund policy appears disproportionately harsh.

Pros

  • Pro:Access to a database of 14 million creators for influencer campaigns.
  • Pro:Focused on real-time ROI measurement and competitive benchmarking features.
  • Pro:Offers full-service flexibility for sophisticated marketing operations.
  • Pro:Provides a comprehensive 14-day free trial across all paid plans.

Cons

  • Con:Strict auto-renewal policy leads to unexpected annual charges without refunds.
  • Con:Customer support is consistently reported as terrible, slow, and unhelpful.
  • Con:Core features, including posting and video quality, are often buggy or fail to work.
  • Con:Unilateral removal of key services (e.g., X/Twitter scheduling) post-purchase.
Free trial
Yes — 14 days
Range: $18.75–$82.50/month (billed yearly)Free trial, Yearly subscription, Per seat pricing, Usage-based pricing
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Later review, pricing, features, pros & cons

Are you tired of basing large marketing spends on guesswork? Many traditional agencies can't provide the clear, real-time data needed to prove ROI from social campaigns. Later changes this. ✨

It combines powerful technology with strategic services. This ensures your influencer campaigns and social content actually drive measurable business results, moving beyond simple vanity metrics.

What is Later?

Later is a comprehensive social marketing solution built for enterprise brands. It offers much more than basic scheduling tools by combining advanced technology and full-service execution support.

It brings together three core pillars for market domination. This includes Later Social for content planning, Later Influence for running performance-based campaigns, and Social Listening 💡 for predicting new trends before they hit the mainstream. Think of it as uniting agency expertise with platform technology under one secure roof.

Later Key Features

✨ Predictive Influencer Campaign Strategy

You don't have to base large marketing spends on guesswork anymore. Later uses exclusive creator and social data to build a proactive strategy. We help you spot valuable trends before they hit the mainstream and start driving results.

This data-driven approach is essential for brand safety and success. We turn complex industry intel into practical campaigns that are optimized from the very start. No traditional agency can match the advantage gained from measuring 136 billion scheduled content impressions annually.

✨ Accessing High-Affinity Creators

Quickly connect with top-converting creators who are proven to drive measurable financial outcomes. We maintain a massive 14 million creator database, but focus heavily on activating our network of 200,000 vetted, high-affinity creators.

This high-affinity group is specifically monitored for performance metrics, including actual sales driven. Last year, this performance network drove $1.5 billion in sales for customers. Because we know who converts and why, we help you find creators who align perfectly with your brand ready to meet any objective, including impressions, downloads, or direct sales.

✨ Transparent, Full-Funnel ROI Reporting

Stop relying on vanity metrics and see the true business impact of your investments instantly. Later provides unmatched transparency with live data showing the full-funnel effect of every campaign. We track all performance from first click all the way through to final retail outcomes.

Our full-funnel reporting covers the entire customer journey. This means you can track successes, share wins, and prove the value of influencer marketing across your entire organization. For deeper integration, we offer an API to deliver real-time results directly to your internal dashboards.

Key measurement metrics include:

  • Reach and engagement rates
  • Conversions and sales results
  • Return on creator spend

📲 Centralized Social Content Workflow

Later Social simplifies and streamlines your entire content management process in a single workspace. You can easily plan, schedule, and auto-publish content across all your connected social platforms. This structure ensures your posts go out exactly when they should, every single time.

The platform also assists with audience management and engagement. Features like the Social inbox help you handle direct messages and comments effectively. Plus, our Link in Bio tool helps you drive valuable traffic from your social channels straight to your website.

✨ Strategic Execution and Support

Think of us as a seamless extension of your existing marketing department, bringing both platform technology and expertise. We offer comprehensive, award-winning services, including strategic planning, execution, and performance reporting.

Our team handles everything from finding the right creators to managing external reporting. We scale according to your needs, running both seasonal campaigns or setting up long-term annual commitments for Fortune 500 brands. You define the target—whether it’s brand lift or high sales—and we ensure the strategy hits the goal.

💡 Cutting-Edge Trend Prediction

Our proprietary Social Listening platform helps you stay ahead of the market and predict upcoming trends. This tool continuously monitors conversations across social media to uncover real-time market insights.

Use this intelligence to guide better content strategies and outpace your competitors. You can see crucial data like post sentiment, trending topics, and specific competitor insights. It’s essentially advanced market research tailored for the shifting social landscape.

Use Cases

🚀 Launching a Performance-Driven Influencer Campaign

When you need to ensure your marketing spend delivers measurable results, Later provides the necessary data foundation. Instead of guessing, you tap into exclusive social and creator data to spot trends before they become mainstream. This strategy ensures brand alignment and safety from the start.

You then run campaigns using the 200,000 vetted, high-affinity creators who are proven to drive sales. Later acts as a seamless extension of your team, handling everything from creator sourcing to execution. Your focus remains on the strategic goals, while Later manages the logistical heavy lifting.

📈 Achieving Real-Time ROI Transparency

Many brands struggle to move past vanity metrics like likes and impressions when reporting campaign success. Later solves this by offering unmatched transparency across the entire customer journey.

Use Later's live data to track the full-funnel impact, linking engagement, clicks, and conversion data directly to retail outcomes and sales figures. If you need deeper integration, use the Reporting API to share real-time results instantly with internal dashboards.

Expected outcome: Prove the business impact of every campaign by showing a clear link between creator spend and the company bottom line.

🗓️ Managing Social Content for Large, Multi-Brand Teams

Managing scheduling and approvals for dozens of social profiles can quickly become overwhelming for large marketing departments. Later Social centralizes your workflow, making content management efficient and scalable. The Scale plan supports up to 48 profiles, ensuring all brand handles are covered.

Utilize the platform to map out your content calendar and schedule unlimited posts per profile. The integrated team collaboration features ensure faster approvals, minimizing workflow bottlenecks.

Tip: Use the customizable roles and permissions (Growth Plan and above) to govern who can approve, edit, or publish content across different territories or brands.

🔍 Gaining Strategic Competitive Insights

To stay ahead in a fast-moving market, you need to know what users and competitors are saying right now. Later's proprietary Social Listening tool tracks social conversations in real time, going beyond basic monitoring.

Use the tool to uncover emerging industry insights, monitor post and audience sentiment, and track trends before they gain popularity. For enterprise clients, the Scale plan allows for competitive benchmarking against up to 20 rival brands.

This insight helps your team pivot content strategy, make smarter data-driven decisions, and ensure messaging resonates immediately with current consumer interests.

💰 Optimizing Content Reach with Paid Media

After running a successful brand lift campaign, you need to maximize the reach of the highest-performing creator content. Later helps you layer paid media onto outstanding organic or sponsored posts to increase impact.

The team actively manages your paid strategy in real time, making crucial adjustments to maximize returns. By boosting content that already performs well, you make your marketing budget work harder without needing to create new assets.

Pricing Overview for Later

Pricing range
$18.75–$82.50/month (billed yearly)
Pricing types
Free trial, Yearly subscription, Per seat pricing, Usage-based pricing

Later offers three comprehensive paid plans—Starter, Growth, and Scale—starting at $18.75/month when billed annually. All subscriptions benefit from a 14-day free trial and social media scheduling features across all major platforms.

Plans & Pricing

Starter

MonthlyNot explicitly stated
Yearly$18.75/month (billed yearly)
Schedule up to 30 posts per profile, Platform analytics (Up to 3 months)
  • 1 Social Set (8 profiles total)
  • 1 user
  • AI content tools (5 AI credits/month)
  • Link in Bio
  • Basic customer support
Start 14-Day Free Trial

Growth

MonthlyNot explicitly stated
Yearly$37.50/month (billed yearly)
Schedule up to 180 posts per profile, AI content tools (50 AI credits/month), Platform analytics (up to 1 year)
  • 2 Social Sets (16 profiles total)
  • 2 users
  • Social inbox
  • Team collaboration and approvals
  • UGC collection
  • Custom roles and permissions
Start 14-Day Free Trial

Scale

MonthlyNot explicitly stated
Yearly$82.50/month (billed yearly)
AI content tools (100 AI credits/month), Platform analytics (up to 2 years)
  • 6 Social Sets (48 profiles total)
  • 4 users
  • Custom analytics
  • Competitive benchmarking
  • Future industry insights
  • Unlimited posts
  • Priority support
Start 14-Day Free Trial

Later costs between $18.75 and $82.50 per month (when billed yearly) with three plans: Starter at $18.75/month, Growth at $37.50/month, and Scale at $82.50/month.

This overview helps you quickly understand the structure of the plans. Below, you can find the detailed features for each level, optimized for different needs, from casual scheduling to enterprise-level analytics.

Starter

Price: $18.75 USD/month (Billed yearly, includes 3 months free | 25% off) Websites Supported: 1 Social Set (8 profiles total) Best For: Casual scheduling Refund Policy: Not explicitly stated Other Features:

  • Schedule up to 30 posts per profile, per month
  • AI content tools (5 AI credits /month)
  • Link in Bio features
  • Basic customer support
  • Platform analytics (Up to 3 months of data)

If you're managing social media part-time or for a small personal brand, the Starter plan gives you essential scheduling tools. It’s perfect for launching your presence across up to eight connected platforms without a huge commitment.

Growth (Most Popular)

Price: $37.50 USD/month (Billed yearly, includes 3 months free | 25% off) Websites Supported: 2 Social Sets (16 profiles total) Best For: Streamlined collaboration, faster approvals, smarter engagement Refund Policy: Not explicitly stated Other Features:

  • Social inbox for managing DMs and comments
  • Team collaboration and approvals workflow
  • Schedule up to 180 posts per profile, per month
  • AI content tools (50 AI credits /month)
  • UGC collection and custom roles; 2 users included

The Growth plan is Later's most popular offering, designed for small teams and growing businesses needing better control and collaboration. You get a significantly larger post allowance, deeper analytics (up to 1 year of data), and tools to manage customer conversations directly. This plan also allows for key add-ons like extra Social Sets and users.

Scale

Price: $82.50 USD/month (Billed yearly, includes 3 months free | 25% off) Websites Supported: 6 Social Sets (48 profiles total) Best For: Enterprise-level analytics, large teams Refund Policy: Not explicitly stated Other Features:

  • Unlimited posts per profile
  • Custom analytics with shareable reports
  • Competitive benchmarking (up to 20 competitors)
  • Future industry insights and trend tracking
  • Priority support and platform analytics (up to 2 years of data); 4 users included

Choose the Scale plan if you're running a marketing department or agency and need extensive data and high capacity. This top-tier plan removes monthly scheduling limits and provides crucial competitive and trend analysis features to keep your large operation ahead of the market.

All paid plans include a valuable 14-day free trial so you can test features like scheduling and content generation before committing. Remember that choosing annual billing locks in a 25% discount, helping you maximize your budget.

User Reviews

Feedback for Later is sharply skewed toward negative experiences, primarily citing significant dissatisfaction with customer support and billing practices. Many users report the company’s strict auto-renewal and no-refund policy results in unauthorized yearly charges, often without notification or consent 🙅‍♀️.

The customer service is routinely described as terrible, slow, and unhelpful, often relying on automated responses that fail to resolve critical issues like failed posting attempts or inability to cancel. Users also highlight poor software reliability; some features, including the high-value Later Influence platform, were reported as buggy or useless.

Furthermore, Later recently removed support for crucial functionality, like X/Twitter scheduling, leading to complaints that the company is eroding the value of already purchased annual plans. While the platform claims to offer broad enterprise capabilities and unique data, the recurring difficulties with basic functionality and perceived unethical billing dominate recent user commentary.

What users say elsewhere

Alex R.
· Trustpilot
1.0 / 5

This company auto-renewed my subscription pulling an annual fee without consent. They flatly refused to refund the charges, even a partial amount. This shows remarkable greed and poor ethics in their business practices.

Mark P.
· Trustpilot
1.0 / 5

We signed up primarily for X scheduling, but Later removed support for it shortly after we paid for a full year. It shouldn't be possible for a company to remove a core function after customers have already committed to an annual plan.

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Why use Later?

Choosing Later isn't just about scheduling posts; it's about selecting a partner with unmatched data visibility. They own crucial intel that runs the creator economy, ensuring your investments are optimized for high performance. This data-driven approach gives you advantages no traditional agency can offer.

✅ Why Later is the right choice:

  • Exclusive Data Advantage: Access trends before they are mainstream by using proprietary creator and social data. No agency can match the intel gained from 136 billion annual scheduled content impressions.
  • Superior Creator Network: Tap into a massive 14 million creator database that includes 200,000 vetted, high-affinity creators. This network drove $1.5 billion in sales for customers in the last year alone, proving conversion power.
  • Real-Time ROI Measurement: Stop guessing about performance. You get unmatched transparency with live data showing full-funnel impact and retail outcomes, trackable against your bottom line.
  • Exceptional Campaign Results: Later campaigns achieve results far above industry averages. Case studies cite a 7.5x higher engagement rate and 136% higher return on ad spend compared to typical industry results.
  • Full-Service Flexibility: Later acts as a seamless extension of your marketing team. They handle everything from creator sourcing to performance reporting, scaling from seasonal campaigns to annual commitments. They do the work so you look like a legend.

Ready to transform your workflow with Later?

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Frequently Asked Questions

Which social media platforms does Later support for scheduling?

Later supports all major platforms, including Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, and Snapchat. You can schedule content across all of these channels.

What is a 'Social Set' and how many profiles does it include?

A Social Set helps organize your content by brand or client. Each set includes one profile from each of the eight supported social platforms, totaling eight profiles per set.

How do the monthly post limits work across different profiles?

The post count limit applies individually to each social profile within your set. For instance, the Starter plan allows 30 posts per profile, meaning 30 posts each for Instagram, TikTok, Facebook, etc.

What is the cost to add extra users to my subscription?

Extra users cost an additional $3.75 USD per month per person. This add-on is available for users on the Growth and Scale plans. The Starter plan is limited strictly to one user.

How is the support experience differentiated between the paid plans?

The Scale plan offers Priority support with a guaranteed response within 12 hours. Users on Starter and Growth receive basic human support via an email response from the Later chatbot, or they may use the self-serve Help Center.

Can I get a refund if I need to cancel my annual subscription early?

A specific refund policy related to early cancellation is not explicitly stated on the official site. Annual plans are automatically renewed and billed once per year.

What is the primary difference in analytics features across the pricing tiers?

The main difference is historical data retention. Starter stores three months of data, Growth provides up to one year, and Scale gives you access to a full two years of data.

Are security features like Two-Factor Authentication (2FA) available?

Yes, every Later account is secured using Two-Factor Authentication. The 2FA code is delivered via email or an authenticator app. Single Sign-On (SSO) features are exclusive to the Scale plan.

Do I have to choose annual billing, or can I pay monthly?

While you can switch to monthly billing, the prices displayed on the site reflect the annual billing option. This option includes a significant 25% discount, equivalent to three months free.

How are the AI credits used, and how many are included?

AI credits power the Ideas and Caption Writer tools. One credit is used each time you generate three new content ideas or one AI-written caption. Included credits range from 5 to 100 per month depending on your plan.

Is there a discounted plan available for non-profit organizations?

Yes, Later offers non-profit pricing. Qualified organizations can receive a 50% discount on the price of the annual Growth plan subscription.

Which plan is recommended for small teams needing collaboration and approval features?

The Growth plan is designated for streamlined collaboration. It adds key features like a social inbox, team collaboration access, and content approval workflows for better management.

What happens to my account once the 14-day free trial ends?

After the 14-day trial concludes, you will need to subscribe to one of the paid plans to continue using the scheduling and management services.

Does Later offer any integrations with external software like email marketing or CRM tools?

The site explicitly mentions a Mailchimp connection, allowing you to add an email collection form to your Link in Bio page. Other common third-party software integrations are not specified.

What does the 'Future Insights' feature on the Scale plan do?

Future insights are powered by social listening and help you stay ahead of trends. This feature analyzes emerging conversations, tracks relevant hashtags, and predicts topics about to trend in your industry.

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