Later vs Loomly

Later focuses on deep, full-funnel ROI reporting, linking social campaigns to retail outcomes and sales impact. Later provides competitive benchmarking against up to 20 rival brands on its Scale plan. Later utilizes proprietary Social Listening to predict future industry trends. Loomly provides strong social analytics, monitoring audience engagement and follower growth. Loomly includes a URL shortener for click tracking and automated report delivery. Later is built for C-suite reporting, proving sales impact with hard data. Loomly focuses more on optimizing post-level performance. If you need data to justify large budgets and analyze competitors, Later is the tool. Loomly is effective for basic reports but lacks Later's corporate intelligence.

Loomly excels with customizable, multi-level approval workflows for clients or teams. Loomly tracks all feedback clearly using an end-to-end post history log for complete transparency. You get content signed off quickly, preventing workflow bottlenecks. Later offers basic team collaboration and approval features on its Growth and Scale plans. While functional, Later's system lacks Loomly's dedicated multi-level customization. Loomly is engineered to simplify complex agency-style relationships and client sign-offs. Later's focus is on internal brand management. If you manage content for multiple external clients, Loomly offers a significantly smoother workflow.

Later's core strength is its massive 14 million creator database for influencer marketing. Later works with 200,000 vetted creators who produce measurable performance campaigns. Later tracks the full-funnel ROI of creator content right through to retail outcomes. Loomly focuses only on organic scheduling and entirely lacks dedicated influencer or creator sourcing tools. Loomly is primarily a content calendar tool, not a creator marketplace. If running measurable, data-driven influencer campaigns is crucial, Later is the required platform. Loomly cannot compete in this specialized area.

Later clearly defines its three tiers, ranging from $18.75 to $82.50 per month when billed annually. Later's pricing is transparent upfront, but users complain heavily about strict auto-renewal policies. Loomly does not publish explicit price tiers, which users suggest is due to extreme fluctuations. Customers report massive, abrupt price increases, sometimes up to 900%, destroying trust and budget certainty. Choosing Later means you know your budget for the year. Opting for Loomly carries a high risk of steep, unannounced financial penalties.

Loomly makes content production faster with access to 5 million royalty-free photos and videos. Loomly also provides a built-in image and video editor for quick post adjustments. Loomly integrates directly with Canva, Unsplash, and Google Drive for asset management. Later, while focused on sophisticated strategy and data, lacks these in-platform creative tools. Later requires users to source and edit assets externally. If your team needs one place for creation, editing, and scheduling, Loomly is the better fit.

Later includes Priority Support on its Scale plan, guaranteeing a 12-hour response time. Lower Later tiers rely on basic email support through a chatbot, which users frequently call slow and unhelpful. Loomly users report support is virtually inaccessible, relying on frustrating, non-helpful chatbots only. Critical technical issues often remain unresolved on Loomly. Later at least provides a path to guaranteed human interaction for high-tier customers. Later is the safer bet if you might need immediate hands-on help.