Heartbeat offers three plans: Build at $49/month (or $40/month billed annually as $490), Grow at $149/month (or $124/month billed annually as $1,490), and Scale at $849/month (or $766/month billed annually as $9,200). A 14-day free trial is available with no credit card required, and annual billing saves up to 17%.
Heartbeat costs between $40 and $766 per month with three plans: Build at $40/month ($490 billed annually), Grow at $124/month ($1,490 billed annually), and Scale at $766/month ($9,200 billed annually). Prefer monthly billing? Those run $49, $149, and $849 instead.
Here's a closer look at what each tier includes.
Build
Price: $40/month billed annually ($490/year), or $49/month billed monthly
Best For: launching and monetizing your first community
Other Features:
- Up to 350 members
- Pulse AI plus unlimited channels, courses, events, and checkout pages
- 5 automation workflows and 1 custom landing page
- Custom domain, brand colors, and analytics
- 5% transaction fee (added on top of Stripe's processing)
Build is the simplest way to get started. You get everything needed to launch a paid community, including courses, events, and payments. If you're testing an idea or serving a small group, this plan covers it. 🌱
Grow
Price: $124/month billed annually ($1,490/year), or $149/month billed monthly
Best For: creators scaling a community into a real business
Other Features:
- Up to 5,000 members
- Unlimited automation workflows, auto-responders, and DM rules
- Native video hosting (50 hours included)
- White-label emails, 15 landing pages, and API access
- Affiliate program and 2.5% transaction fee
- Priority support within 1 business day
Grow is where the business tools kick in. You can remove Heartbeat branding, run affiliate programs, and automate more of the member experience. If your community brings in steady revenue, the lower transaction fee helps offset the price jump.
Scale
Price: $766/month billed annually ($9,200/year), or $849/month billed monthly
Best For: high-growth community businesses that want hands-on help
Other Features:
- Unlimited members
- White-label branded mobile app
- Advanced analytics and 50 custom landing pages
- Native video hosting (200 hours included)
- Dedicated onboarding expert and same-day support
- 1.25% transaction fee
Scale is the premium tier, and you sign up by scheduling a call with the team. It makes sense once you're running a large or fast-growing community and want your own app plus dedicated support. Smaller communities usually won't need this level yet.
Before you buy: every plan starts with a 14-day free trial, and no credit card is required. Annual billing saves 17% on Build and Grow (10% on Scale), and you can switch billing anytime with prorated adjustments. Refunds are handled case-by-case, so reach out to support if something isn't working. Note that native video hosting on Build is a $19/month add-on, and transaction fees apply on every plan. If you're torn between tiers, confirm your expected member count and video storage needs before committing.