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Formaloo

Formaloo

The Powerful Survey Tool for Actionable Feedback

#4 dans Online Form Builder
1 min read · Updated 10/4/2025
Formaloo homepage screenshot

At a glance

Quick overview for Formaloo: rating, pricing summary, key features, and highlights.

Ciroapp review

3.5
Powerful features with reliability concerns.

Formaloo offers an extremely versatile platform, transforming basic forms into relational databases, dashboards, and custom CRMs. While the feature set is impressive and generous, we found pervasive user frustration regarding reliability following updates and extremely poor customer service responsiveness. Overall, Formaloo demonstrates significant potential but requires immediate structural improvements in product stability and customer support to be fully dependable for core operations.

Pros

  • Pro:Functions as a versatile no-code database, CRM, and dashboard builder, not just a simple form tool.
  • Pro:Allows advanced customization using folder-level access management, custom CSS, and JavaScript.
  • Pro:Includes unlimited forms, submissions, questions, and database records, even on the free plan.
  • Pro:Offers numerous built-in templates and powerful calculation and conditional logic features.

Cons

  • Con:Customer service responsiveness is often severely lacking, sometimes taking weeks to resolve critical issues.
  • Con:Recent software updates have reportedly introduced substantial bugs, rendering existing forms unusable.
  • Con:The user interface (UI) and workflow are frequently described as poorly responsive and confusing.
  • Con:Reports indicate inconsistency in honoring promised benefits and limits for early adopters.
Free trial
Yes
Range: $0–$29/monthFree plan, Free trial, Monthly subscription, Yearly subscription
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Formaloo review, pricing, features, pros & cons

Are you struggling to capture genuine customer sentiments? It's hard to create impactful campaigns when you don't have clear information. Formaloo helps marketing teams discover what customers really think.

Their powerful survey tools turn feedback into solid results fast. ✨

What is Formaloo?

Formaloo provides a set of powerful, user-friendly survey tools designed specifically for effectiveness. It helps you collect the feedback you need without unnecessary friction. Marketing teams looking to transform insights into real results will find this platform perfect.

You're ready to start building impactful campaigns today! ✅

Formaloo Key Features

✨ Build and Collect Feedback Without Limits

You don't have to worry about frustrating usage caps or submission limits. Formaloo gives you access to unlimited forms, apps, and database records right away. This flexibility helps you scale your feedback strategy without incurring unexpected costs. Feel free to add unlimited questions and blocks to every project you launch.

The robust tools include more than 50 advanced field types and database blocks. These specialized tools help you capture precise data points needed for deep customer analysis. This comprehensive system ensures the surveys you design are powerful, detailed, and ready for any complexity.

✨ Streamline Your Workflow with Automation

Turn simple data collection into an automated action plan using Formaloo Workflows. This essential feature removes unnecessary manual steps from your process. Automation is key to achieving quality results fast, freeing up your team's time for strategy.

Formaloo speeds up administrative tasks by automatically generating finished PDFs and Smart documents from your submissions. This capability is perfect for standardizing reports or creating client-ready deliverables instantly. For legal or secured collection, you can also gather unlimited, legally binding e-signatures easily.

✨ Enhanced Data Control and Security

Protect valuable customer input by enabling crucial data persistence features. You can set up partial submission saves and auto-save capabilities on your surveys. This creates a much better respondent experience and works to increase your overall completion rates.

For large organizations, the Enterprise solution provides crucial security governance measures. It offers advanced audit controls and security checks built into the system. Customers requiring dedicated infrastructure can choose a self-hosted option, ensuring all data resides directly on proprietary servers.

✨ Deploy Surveys Anywhere, Brand-Perfect

Give your surveys the professional appearance your brand deserves effortlessly. The platform provides tools to completely remove all Formaloo branding from your published work. You gain full control over the visual presentation, keeping the focus entirely on your brand's content.

If you need deep integration, you can also inject custom CSS and JavaScript codes to tailor the design exactly as required. You can also deploy your polished surveys on unlimited custom domains for cohesive distribution.

✨ Collaborative Team Workspaces

Formaloo makes it easy for growing teams to manage projects and data together. The platform provides fully collaborative workspaces with powerful access management features. You can ensure the right people have the necessary permissions to manage, edit, and analyze collected data securely.

For organizations managing many users, the platform supports advanced provisioning tools. This includes compatibility with SAML, SSO, and SCIM protocols. These features ensure seamless onboarding and help maintain strict security policies for user access across the board.

Use Cases

✨ Gathering Actionable Marketing Intelligence

Your marketing team needs clear direction before launching the next big campaign. Instead of relying on old data or assumptions, use Formaloo's powerful survey tools. You can quickly deploy intelligent forms to thousands of customers.

The system gathers truly actionable feedback about their needs and preferences. This immediately turns vague insights into solid results. You move from guesswork to leveraging measured customer intelligence, ensuring your campaign efforts lead to tangible, positive outcomes that deliver measurable value.

📄 Automating Client Onboarding and Documentation (Pro)

Need to streamline your client intake process? Formaloo Workflows can handle document generation from start to finish without manual steps. This saves time and ensures accuracy.

🤝 Maintaining Strict Brand Control (Team)

Problem: Our growing team needs submission forms to match our brand's identity perfectly. We also require a central system for secure data access.

Approach: We switched to the Team plan. This allowed the removal of all Formaloo branding and the use of unlimited custom domains alongside tailored CSS/JS codes. We utilize the collaborative workspaces to manage team roles and access efficiently.

Outcome: Our brand identity is strong and unified across all forms. Access management is centralized and secure, allowing the team to collaborate smoothly and effectively.

💡 Improving Completion Rates on Complex Forms (Pro)

Sometimes customers need more time to complete a detailed application or lengthy survey. If your forms are long, you risk losing valuable submissions due to abandonment. Formaloo handles this challenge with simple auto-save features.

Users can save their partial progress and return later to complete the required steps. This friction-reducing capability maximizes your final submission rates for complex data collection projects and ensures you capture valuable information.

🔒 Meeting Enterprise Security Needs

Large organizations often face strict regulatory requirements regarding data location and security. For maximum control, you should consider the Enterprise solution. This tier offers advanced security checks and audit controls.

The self-hosted option ensures all your critical data remains securely on your own servers. This is perfect for businesses with strict data handling requirements that demand dedicated governance and advanced compliance features like SAML and SSO.

Pricing Overview for Formaloo

Pricing range
$0–$29/month
Pricing types
Free plan, Free trial, Monthly subscription, Yearly subscription

Formaloo operates on a four-tier structure ranging from a feature-rich free offering to a dedicated Enterprise solution. Paid plans start at $19 per month for individuals and scale up for team collaboration and advanced branding needs.

Plans & Pricing

Free

Monthly$0
Yearly$0
Not explicitly stated (but offers unlimited forms/submissions)
  • Unlimited forms & apps
  • Unlimited monthly submissions
  • 50+ advance fields & blocks
  • Conditional logic and variables
Sign up

Pro

Monthly$19
Yearly$171
Not explicitly stated. Billed monthly, Save 25% when paying yearly.
  • Formaloo Workflows
  • Create PDFs & Smart docs
  • Collect unlimited signatures
  • Partial submits & auto-save
Try for free

Team

Monthly$29
Yearly$261
Not explicitly stated. Billed monthly, Save 25% when paying yearly (currently branded as a Limited Time 45% OFF offer).
  • Remove Formaloo branding
  • Unlimited custom domains
  • Custom CSS & JS
  • Collaborative workspaces (Access management)
Try for free

Enterprise

MonthlyContact Sales
YearlyContact Sales
Not explicitly stated
  • Self-hosted option: All of your data on your servers
  • SAML, SSO & User provisioning
  • Advanced audit controls
  • Dedicated CS team
Contact sales

Formaloo costs between $0 and $29 per month with four plans: Free at $0, Pro at $19/month, Team at $29/month, and Enterprise (Contact Sales).

You can easily switch between paying monthly or saving 25% if you choose the yearly billing cycle.

Free

Price: $0 Websites Supported: Not explicitly stated Best For: Not explicitly stated Refund Policy: Not explicitly stated Other Features:

  • Unlimited forms and apps
  • Unlimited monthly submissions
  • Unlimited questions and blocks
  • 50+ advanced field types and database blocks

This plan is ideal for anyone just starting out or needing robust basic form building without incurring any monthly fees. You can build and publish unlimited forms and apps right away. Since no credit card is required to sign up, you can start testing the platform immediately.

Pro

Price: $19/Month ($171 annually) Websites Supported: Not explicitly stated Best For: Great for individuals Refund Policy: Not explicitly stated Other Features:

  • Formaloo Workflows and automation
  • Create PDFs and Smart documents automatically
  • Collect unlimited secure e-signatures
  • Enable partial submission saves and auto-save features

The Pro plan is specifically designed for individuals who need powerful automation features beyond simple data collection. It gives you access to crucial workflow capabilities and allows you to collect legally binding unlimited e-signatures. This is a great step up for solopreneurs and small business owners.

Team

Price: $29/Month (Limited Time Offer) ($261 annually) Websites Supported: Not explicitly stated Best For: Not explicitly stated Refund Policy: Not explicitly stated Other Features:

  • Remove Formaloo branding
  • Use unlimited custom domains
  • Add custom CSS and JS codes
  • Collaborative workspaces with access management

If your brand identity is crucial, the Team plan is a great fit because it allows you to remove all Formaloo branding from your work. This tier introduces comprehensive collaborative workspaces, providing efficient and secure access management for your entire team.

Enterprise

Price: Contact Sales Websites Supported: Not explicitly stated Best For: Dedicated Solution Refund Policy: Not explicitly stated Other Features:

  • Self-hosted option (all data on your own servers)
  • SAML, SSO, and SCIM user provisioning
  • Advanced audit controls and security checks
  • A dedicated customer success manager service

The Enterprise solution offers premium security and control for large organizations requiring dedicated governance. This tier includes advanced features like HIPAA compliance and the ability to install Formaloo directly on your own infrastructure. This option is perfect for businesses with strict data handling requirements.

Formaloo provides a strong Free plan that includes unlimited forms and submissions, making it easy to test the platform indefinitely. Paid tiers like Pro and Team offer a simple "Try for free" option before you commit. Remember that you can save 25% on your total bill if you opt for yearly billing instead of paying month-to-month. 🙏

User Reviews

Formaloo's external reviews paint a picture of great potential hindered by significant operational issues. Users frequently praise the platform's versatility and power, noting it functions well beyond a standard form builder, acting as a no-code database capable of building custom CRMs and apps.

Many appreciate innovative features like visual logic jumps and the freedom to add custom CSS or JavaScript. However, this positive sentiment regarding features is consistently overshadowed by serious concerns.

The most recurring complaint is the awful support service, often described as unresponsive, taking days or weeks to resolve critical problems. Furthermore, reliability is a major pain point; recent updates have reportedly introduced bugs, rendering previously created forms unusable or uneditable for some users.

While a few reviewers successfully received quick, knowledgeable support and feature implementation, the majority highlight an inconsistent and frustrating experience, making the software unreliable for critical business operations. 🤔

What users say elsewhere

H.S.
· Trustpilot · Feb 20, 2025
5.0 / 5

Excellent alternative to other established products that have become stale. Formaloo offers innovative features and their support is fast and knowledgeable. The team helped us iron out all small issues during the first two days, even implementing requested features within hours.

K.S.
· Trustpilot · Nov 18, 2023
2.0 / 5

The app is good, offering multifunctionality to create different apps all in one place. But the support service is awful; you must wait weeks or days until they reply. The workflow is also poorly responsive and intuitive, which makes it a nightmare.

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Why use Formaloo?

If your campaigns rely on guesswork, Formaloo is the essential upgrade you need. You'll move past assumptions and start leveraging solid customer intelligence. This platform delivers measurable value right away, ensuring your efforts lead to tangible outcomes: 💡

  • Discover exactly what your customers think.
  • Gather the useful, actionable feedback you need for planning.
  • Use the powerful tools available to achieve quality results.
  • Easily create truly impactful customer campaigns.
  • Benefit from a system that is incredibly user-friendly.

Ready to transform your workflow with Formaloo?

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Frequently Asked Questions

Are the price plans based on limits like monthly submissions or forms created?

No. Formaloo is feature-based rather than usage-based. All plans, including the Free tier, include unlimited forms, questions, and monthly submissions.

Is the pricing structure determined by the number of active users or seats?

Yes, pricing is determined by 'Admins & Editors,' which are creator seats in your workspace. You can easily add or remove team members as your needs change.

What is the difference between a 'creator seat' and an 'external user'?

Creator seats are necessary for admins who build and manage the forms and databases. External users are customers or clients who securely log into the apps or portals you create for them.

How does Formaloo handle secure cloud storage limits?

Your capacity for secure cloud storage depends on the number of creator seats you purchase. The capacity is calculated based on storage limits set per creator.

Which third-party services can Formaloo integrate with?

Formaloo supports over 3,000 integrations. Key platforms include Google Workspace, Stripe, Zapier, Slack, Make, and HubSpot, allowing fully automated workflows.

How does Formaloo comply with major data regulations like HIPAA and GDPR?

Formaloo is committed to GDPR compliance for all users. Organizations needing to handle protected health information can opt for HIPAA compliant workspaces in the Enterprise plan.

Does Formaloo support a self-hosted or on-premise deployment option?

Yes, the Enterprise tier offers a dedicated self-hosted solution. This allows you to install Formaloo directly on your own infrastructure and manage your data entirely on your servers.

Do paid plans come with a free trial period?

Yes, both the Pro and Team paid tiers offer a simple 'Try for free' option before you commit. The official site does not explicitly state the exact duration of these trials.

Is there a money-back guarantee or defined refund policy?

Not explicitly stated on the official site. You should review the official terms of service for any specific details regarding refunds or money-back guarantees.

How much can I save by choosing yearly billing?

If you opt to pay annually for the Pro or Team plans, you will receive a 25% discount compared to paying month-to-month.

Can I remove the 'Powered by Formaloo' branding completely?

Yes, the small 'Powered by Formaloo' badge is removed on the Team plan and all higher tiers. This gives you a fully white-labeled experience.

What kind of support is provided to non-Enterprise users?

Paid and free plans receive online support, chat, email, and helpdesk access. Enterprise plans also gain 24/7 dedicated customer service and a dedicated customer success manager.

What happens if I accidentally delete a form or database?

Formaloo offers an instant backup and recovery feature. This allows you to instantly recover any deleted databases, forms, and apps.

Does the platform support different languages and right-to-left (RTL) layouts?

Yes. You can select your form’s language, use RTL layouts, and fully customize all translations. This ensures a professional experience for diverse audiences.

Can I use Formaloo to sell things or accept payments?

Yes, the platform supports collecting payments, setting up recurring subscriptions, or receiving donations. You must connect your preferred payment gateway, such as Stripe or PayPal.

What distinguishes the Pro plan from the Team plan?

Pro is for individuals needing key features like unlimited e-signatures and custom workflows. Team adds essential features for scaling, including branding removal, custom domains, and collaboration workspaces with access management.

Ready to try Formaloo? Check out the official site or pricing.
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