Researched, scored leads from the people who already raised their hand on your site.
Commission may apply at no extra cost
Turns form fills into researched leads
Bread & Butter researches and scores every lead who fills a form or buys, then drops ready-to-read briefs into your CRM, Slack or email — with a real free plan and 20-second setup. The catches are a 15-day calibration wait and per-website Pro pricing. Overall, it's a smart pick for teams that want pre-researched leads without touching existing forms.
Bread & Butter is an AI-powered lead intelligence platform for demand gen, sales and revenue teams. It runs alongside your analytics and CRM. When a visitor subscribes, buys or fills a form you already have, it verifies the email, enriches the profile and scores intent.
You get an Intelligence Brief — journey, company data, talking points — in your CRM, Slack, email or Google Sheet. It replaces neither tool.
Best for Demand gen, sales and revenue teams that already capture leads through forms and want them researched, scored and delivered into their CRM or Slack..
A strong fit for teams drowning in unqualified form fills that want researched, scored leads inside the tools they already use. Start free, let the 15-day calibration run, then judge Pro on the Focused CPC data it surfaces.
Pricing trap for Bread & Butter IO Inc.: The free plan caps at 200 lead profiles; Pro covers 5,000 at $49/month per website. Enterprise & Agency pricing isn't published, so multi-site buyers need to talk to sales.
When someone fills a form, subscribes or buys, their email is verified and the profile enriched. One readable record lands in your CRM, Slack or email, then refreshes on every return visit:
Your setup is the install. Add the script — about 20 seconds — and every visitor is recorded and scored from their first visit. No rules to write, no fields to map, no changes to your forms.
Your CRM keeps receiving submissions and your automations keep firing. Bread & Butter runs alongside your analytics and replaces neither.
Every visitor is categorised and scored the moment they arrive, so spam fills and bots never waste a rep's morning. The Focused tab surfaces only real people scoring six or higher, ranked by intent. Your team opens one tab and knows who to call first.
After 15 days of calibration, your Focused Ratio is benchmarked against the Focused Index, the average across the whole network. Each source, campaign and keyword then gets a Focused CPC — what it costs per visitor worth having — plus a Scale, Watch or Investigate verdict. Cheap clicks rarely are cheap.
Mark a deal Won or Closed and the score goes back through everything that buyer did: the source, the pages, the visit count. Each result sharpens who Bread & Butter looks for next, so the leads you see keep matching the customers you actually close. Return visits trigger alerts with an updated brief.
Your ads bring clicks, but which keywords bring buyers? After the 15-day calibration, Focused CPC shows what each keyword costs per visitor worth having, with Scale, Watch or Investigate verdicts. Expected outcome: Budget shifts toward sources that produce real buyers.
Tip: Keep the tracking script active through calibration.
When someone fills a form or books a meeting, an Intelligence Brief lands in your CRM: verified email, role, company, full journey and talking points a rep can read in ten seconds. Expected outcome: First calls start with context, not small talk.
Every visitor is scored from the first visit, and bots get filtered out. The Focused tab surfaces only real people scoring 6 or higher, ranked by intent. Expected outcome: Reps call genuine enquiries first, not junk.
Run lead intelligence across client sites under one Enterprise & Agency arrangement, with volume discounts and dedicated onboarding. Clients get enriched, scored leads without building a complex technical stack. Expected outcome: Client reports show which channels actually bring buyers.
From$49/mo
Prices checked on Oct 13, 2026 from Bread & Butter IO Inc.'s pricing page
| Plan | Billed monthly | Billed annually | Includes |
|---|---|---|---|
Free | Free | — | 200 lead profiles
|
Pro | $49/mo | — | 5,000 lead profiles; priced per website
|
Enterprise & Agency | See vendor page | See vendor page |
|
Tracking prices since Oct 1, 2026. No price change detected yet.
Pricing types: Free plan, Free trial, Monthly subscription
Bread & Butter IO Inc. offers a free plan with unlimited traffic and 200 lead profiles, plus a Pro plan at $49/month/website with 5,000 lead profiles and full AI lead intelligence.
Enterprise & Agency plans use custom pricing for multiple websites, volume discounts and dedicated onboarding.
Bread & Butter IO Inc. costs between $0 and $49 per month with 3 plans: Free at $0, Pro at $49/month/website, and Enterprise & Agency at custom pricing.
You can start free without a credit card, and the paid tier comes with a 30-day trial. Here's what each plan includes.
Price: $0 Best For: Teams that want to see real buyers and which channels are working Other Features:
The Free plan is a real product, not a demo. You get unlimited traffic and 200 lead profiles, so you can see who's on your site and which channels bring serious buyers. It's a smart way to test lead intelligence before spending anything.
Price: $49/month/website Websites Supported: 1 per subscription (priced per website) Best For: Growth, demand gen and sales teams that want the full AI toolkit Other Features:
Pro unlocks everything: every lead enriched and scored, nurture sequences, and attribution that shows which campaigns are worth your money. If you run paid ads or a busy sales team, the full AI lead intelligence here is what makes the difference. Just remember the price is charged per website, so costs add up if you manage several.
Websites Supported: Multiple Best For: Agencies and larger teams running many websites Other Features:
This tier is built for scale. You can cover multiple websites under one arrangement, with volume discounts, dedicated onboarding, and SLA support for your team. Pricing isn't listed publicly, so contact the team with your website count and lead volume for a quote.
The best part: you can start on the Free plan with no credit card, and setup takes about 20 seconds. When you're ready for the full AI suite, Pro's 30-day trial lets you try it before you commit.
Estimate what Bread & Butter IO Inc. costs for your team.
Pro states no user limit: shown as one price for the whole account. Check the price for 5 users with the vendor. Estimate based on published list prices, before taxes, add-ons and discounts.
Email me when Bread & Butter IO Inc. changes price
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Most lead tools guess. Bread & Butter starts with proof — the person who already raised their hand on your site. That single difference changes what your team does every morning.
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Bread & Butter IO Inc.'s cheapest paid plan, Pro, costs $49 per month. Prices checked on Oct 13, 2026 from the vendor's pricing page.
Yes. Bread & Butter IO Inc. has a free plan (Free); paid plans start at $49 per month.
Bread & Butter IO Inc. offers a 30-day free trial.
No. We have not detected a price change since we started tracking on Oct 1, 2026.
Briefs land in HubSpot, Salesforce, Pipedrive, Slack, email and Google Sheets. The tracking script works on WordPress, Shopify, Wix, Webflow and Squarespace, among 40+ platforms — no form changes or field mapping needed.
Anyone can book a call for a guided handoff from install to your first qualified lead. Enterprise & Agency plans add dedicated onboarding and SLA support.
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