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WhatConverts

WhatConverts

Lead Tracking for Marketing Agencies and Clients

#1 dans Lead Tracking
1 min read · Updated 10/4/2025
WhatConverts homepage screenshot

At a glance

Quick overview for WhatConverts: rating, pricing summary, key features, and highlights.

Ciroapp review

3.5
Good lead tracking; mixed support reviews.

WhatConverts provides lead tracking and reporting for marketing efforts. We found the feature-set robust but customer support reliability is inconsistent based on reviews. Overall, WhatConverts is worth considering if lead tracking accuracy and prompt support are not critical.

Pros

  • Pro:Comprehensive lead capture
  • Pro:Detailed marketing ROI reporting
  • Pro:Seamless integrations
  • Pro:Robust feature set

Cons

  • Con:Inconsistent customer service
  • Con:Potential tracking inaccuracies
Free trial
Yes — 14 days
Range: $30–$1250/monthMonthly subscription, Usage-based pricing
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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WhatConverts review, pricing, features, pros & cons

Are you struggling to prove the value of your marketing efforts? 😫 WhatConverts helps you capture every lead and its marketing attribution, so you can see exactly which channels and keywords are driving results. It brings all your leads into one place to grow value for your clients and your business.

What is WhatConverts?

WhatConverts is a lead tracking and reporting software trusted by PPC and SEO pros. ✨ It captures calls, forms, chats, and eCommerce data, providing a complete view of your marketing performance. It's built for agencies, marketers, franchises, and businesses that want to know which marketing campaigns are working.

WhatConverts Key Features

✨ Comprehensive Lead Capture

Never miss a lead! WhatConverts captures leads from various sources, giving you a complete view of your marketing efforts. It tracks calls, forms, chats, and eCommerce data. This ensures that every potential customer interaction is recorded and attributed to the correct marketing channel.

With WhatConverts, you get a full picture of which campaigns are driving leads. See exactly where your leads are coming from. This helps you optimize your marketing strategy and improve ROI.

✨ Centralized Lead Management

Keep your leads organized and accessible! WhatConverts brings all your leads into one central platform. You can easily sort, value, and qualify leads. This helps your team focus on the most promising opportunities.

Managing leads in one place saves time and improves efficiency. No more bouncing between different tools! WhatConverts provides a streamlined workflow for managing and nurturing your leads.

✨ Actionable Analytics and Insights

See what's working and what's not. WhatConverts provides smart reports with actionable insights. These reports show which marketing channels and keywords are driving the best leads. This lets you make informed decisions about your marketing investments.

You can gain a clear understanding of your marketing performance. Know which campaigns are worth investing in. Improve your overall marketing ROI with data-driven decisions.

✨ Seamless Integrations

WhatConverts integrates with over 1000 tools. It works with the software you already use. This simple integration makes it easy to get started and stay efficient.

  • Google Ads & Analytics
  • Bing

Enjoy a smooth workflow with your favorite marketing tools.

✨ Call Tracking and Recording

Capture all phone calls and text messages with valuable marketing data attached. WhatConverts gives you instant call tracking numbers and dynamic number insertion.

With call tracking and recording, you can see call transcripts, location data, and more. This helps you understand the context of each call. You'll make data-driven decisions about your campaigns.

✨ Customer Journey Insights

Understand the entire customer journey. WhatConverts captures all marketing attribution points for each visitor. You can track pages visited and lead actions. This gives you a comprehensive view of how customers interact with your website.

Multi-click marketing attribution helps you see the bigger picture. Discover the touchpoints that lead to conversions. Optimize your marketing strategy based on real customer behavior.

✨ Lead Qualification and Intelligence

Automatically qualify your leads with custom rules. WhatConverts lets you create and manage rules for each lead tracked. This lets you focus on the most promising opportunities.

Lead intelligence helps you prioritize your sales efforts. You can identify high-value leads and tailor your messaging accordingly.

Use Cases

💡 Marketing Agency: Proving ROI to Clients

As an agency, you need to show clients the value you bring. WhatConverts helps you pinpoint exactly which marketing channels and keywords are driving qualified leads. With detailed tracking, you can prove your worth by showcasing lead sources and quality.

Use call tracking, form tracking, and chat tracking together to show a complete picture to your customers. Now, you can confidently demonstrate the ROI of your marketing efforts and grow your agency.

💡 eCommerce Store: Tracking Marketing Spend

Running an online store, it's key to know where sales originate. WhatConverts captures eCommerce data alongside calls, forms, and chats, giving you a complete view of your marketing performance. See which campaigns drive sales, not just traffic.

This lets you make data-driven decisions about where to invest your marketing budget for the best return. Stop guessing and start knowing which campaigns are profitable.

💡 Franchise: Centralized Marketing Data

Managing marketing across multiple franchise locations can be complex. WhatConverts provides a centralized platform to track marketing performance for all locations. Capture leads from calls, forms, and chats, all in one place.

By having a unified view, you can easily compare the success of different marketing strategies across your franchise network and make informed decisions to optimize your overall marketing efforts.

💡 Individual Business: Qualifying Leads

It can be hard to keep track of leads as a business. WhatConverts helps organize and qualify them effectively.

Tip: Use lead intelligence to automatically manage custom rules for leads tracked so they can be qualified.

You can efficiently sort, value, and qualify leads in one platform, ensuring you prioritize the most promising opportunities for your business. Say goodbye to scattered lead data and hello to streamlined lead management.

💡 Healthcare: HIPAA Compliance

For healthcare providers, protecting patient data is vital. WhatConverts offers HIPAA-compliant call, form, and chat tracking, ensuring you meet regulatory requirements while gaining valuable marketing insights. You can confidently track leads and communications knowing patient information is secure.

Compliance is included in the Pro plan.

💡 Step-by-Step: Setting up Call Tracking

Want to quickly set up call tracking? Follow these steps:

  1. Create a WhatConverts account and get your tracking code.
  2. Add the tracking code to your website.
  3. Match tracking numbers to your marketing sources.
  4. Start capturing and analyzing calls immediately.

Pricing Overview for WhatConverts

Pricing range
$30–$1250/month
Pricing types
Monthly subscription, Usage-based pricing

WhatConverts provides a range of monthly plans designed for both individual businesses and agencies. Monthly prices range from $30 to $1250, offering varied features to fit different tracking needs.

Plans & Pricing

Call Tracking

Monthly$30
  • Track Phone Calls and Text Messages
  • Instant Call Tracking Numbers
  • Dynamic Number Insertion
  • Call Tracking & Recording
  • API Access
Start 14 Day Free Trial

Plus

Monthly$60
  • All Call Tracking Features
  • Track Calls, Forms and Chat
  • Campaign & Keyword Reporting
  • Bing, Google Ads & Analytics Integration
Start 14 Day Free Trial

Pro

Monthly$100
  • All of Plus Features
  • Call Flows
  • Report Builder
  • Scheduled Reports
  • HIPAA
Start 14 Day Free Trial

Elite

Monthly$160
  • All of Pro Features
  • Customer Journey
  • Multi-click Marketing Attribution
  • Pages Visited
  • Lead Intelligence
Start 14 Day Free Trial

Plus Unlimited Accounts

Monthly$500
  • All Call Tracking Features
  • Track Calls, Forms and Chat
  • Campaign & Keyword Reporting
  • Bing, Google Ads & Analytics Integration
  • API Access
Start 14 Day Free Trial

Pro Unlimited Accounts

Monthly$800
  • All of Plus Features
  • Call Flows
  • Report Builder
  • Scheduled Reports
  • HIPAA
Start 14 Day Free Trial

Elite Unlimited Accounts

Monthly$1250
  • All Pro Features
  • Customer Journey
  • Multi-click Marketing Attribution
  • Pages Visited
  • Lead Intelligence
Start 14 Day Free Trial

WhatConverts costs between $30 and $1250 per month with seven plans: Call Tracking at $30, Plus at $60, Pro at $100, Elite at $160, Plus Unlimited Accounts at $500, Pro Unlimited Accounts at $800, and Elite Unlimited Accounts at $1250. Each plan includes a certain amount of free usage credit.

Here's a breakdown of each plan:

Call Tracking

Price: $30/month Websites Supported: 1 Best For: Single businesses needing basic call tracking Refund Policy: Not explicitly stated Other Features: Track phone calls and text messages, instant call tracking numbers, dynamic number insertion, call tracking & recording, API access

This is a great starting point for individual businesses focused on call tracking. It provides essential features to capture and analyze phone leads.

Plus

Price: $60/month Websites Supported: 1 Best For: Single businesses needing to track calls, forms, and chats Refund Policy: Not explicitly stated Other Features: All call tracking features, campaign & keyword reporting, Bing, Google Ads & Analytics integration

Upgrade to Plus if you need to track more than just calls. It includes form and chat tracking, plus deeper marketing integrations.

Pro

Price: $100/month Websites Supported: 1 Best For: Single businesses requiring advanced call management and reporting Refund Policy: Not explicitly stated Other Features: All Plus features, call flows, report builder, scheduled reports, HIPAA compliance

The Pro plan adds advanced features like call flows and custom report building, with HIPAA compliance making it suitable for healthcare-related businesses. 📈

Elite

Price: $160/month Websites Supported: 1 Best For: Single businesses needing comprehensive lead tracking and intelligence Refund Policy: Not explicitly stated Other Features: All Pro features, customer journey, multi-click marketing attribution, pages visited, lead intelligence

Choose Elite for a complete view of the customer journey and advanced lead qualification tools.

Plus Unlimited Accounts

Price: $500/month Websites Supported: Unlimited Best For: Agencies needing to track multiple clients with call, form and chat tracking Refund Policy: Not explicitly stated Other Features: All Call Tracking Features, Track Calls, Forms and Chat, Campaign & Keyword Reporting, Bing, Google Ads & Analytics Integration, API Access

If you're an agency needing to manage multiple accounts, the Plus Unlimited plan is for you. It includes the core tracking features for calls, forms, and chats.

Pro Unlimited Accounts

Price: $800/month Websites Supported: Unlimited Best For: Agencies needing advanced call management and reporting across multiple clients Refund Policy: Not explicitly stated Other Features: All of Plus Features, Call Flows, Report Builder, Scheduled Reports, HIPAA compliance

The Pro Unlimited plan includes advanced call management features and HIPAA compliance for agencies working with healthcare clients. 🎉

Elite Unlimited Accounts

Price: $1250/month Websites Supported: Unlimited Best For: Agencies needing comprehensive lead tracking and intelligence across multiple clients Refund Policy: Not explicitly stated Other Features: All Pro Features, Customer Journey, Multi-click Marketing Attribution, Pages Visited, Lead Intelligence

The Elite Unlimited plan offers complete lead tracking and intelligence for agencies, with tools to analyze the entire customer journey.

WhatConverts offers a 14-day free trial for all plans, letting you test out the features before committing. You can cancel anytime.

User Reviews

WhatConverts reviews show mixed sentiment. On Trustpilot, a few users praise the snappy and quick customer service and the platform's ease of use, highlighting its ability to track online and offline leads effectively.

Some appreciate the knowledgeable support team and robust feature set. However, there are also complaints about inaccurate tracking and poor or slow customer service, with some users reporting long delays in response times and unresolved issues.

These users express frustration with the support team's lack of responsiveness. Overall, it seems user experience can vary.

Consider the mixed feedback carefully before deciding if WhatConverts is the right solution for your business needs. 🧐

What users say elsewhere

Alex D.
· Trustpilot
5.0 / 5

Customer service has been snappy and quick. Questions asked within minutes. The platform itself is top-tier, easy to use.

David
· Trustpilot
1.0 / 5

The platform is good in theory but customer service is not fantastic. There is no instant response and when you do fill it in they take hours to get back to you.

No reviews yet.

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Why use WhatConverts?

Ready to transform your marketing ROI? 🚀 WhatConverts gives you the power to prove your worth and drive real results. Here's why you should choose it:

  • ✅ Capture all leads: Never miss a lead with comprehensive tracking for calls, forms, chats, and even eCommerce.
  • 📈 Prove marketing ROI: Show clients the exact value you're delivering by pinpointing lead sources and quality.
  • 💡 Organize and qualify leads: Manage all your leads in one place, easily sorting, valuing, and qualifying them.
  • 📊 Gain actionable insights: Get smart reports that help you see which marketing channels and keywords drive the best leads.
  • 🤝 Integrate seamlessly: WhatConverts works with the tools you already use, making it easy to get started and stay efficient.
  • 💪 Make data-driven decisions: Stop guessing and start knowing which campaigns are worth investing in.

Ready to transform your workflow with WhatConverts?

Try it nowView pricing

Frequently Asked Questions

What integrations does WhatConverts offer?

WhatConverts integrates with over 1000 tools, including Google Ads, Google Analytics, Bing Ads, WordPress, and Zapier.

Is WhatConverts HIPAA compliant?

Yes, the Pro and Elite plans include HIPAA compliant call, form, and chat tracking features.

Are there user limits on WhatConverts plans?

No, WhatConverts allows unlimited users on all of their plans.

Does WhatConverts offer custom onboarding or migration assistance?

Not explicitly stated on the official site. You can likely inquire through their sales or support channels.

How does WhatConverts billing work?

Each WhatConverts plan includes a set amount of free usage credit per month, and overages incur extra fees. Refer to the usage calculator to estimate your costs.

Is there a money-back guarantee?

No money-back guarantee is explicitly stated on the official site.

What is dynamic number insertion?

Dynamic number insertion swaps your original website number with a tracking number, helping to tie leads back to their marketing source.

Can I cancel my WhatConverts subscription?

Yes, you can cancel your WhatConverts subscription at any time.

Does WhatConverts offer phone support?

Not explicitly stated on the official site. Check their contact page or help center for available support channels.

What kind of reporting features are available?

WhatConverts provides marketing reports, custom reports, marketing intelligence, and real-time reporting to give you actionable insights.

What are call flows?

Call Flows let you build a call routing system with flexibility. You can route calls to voicemail or implement advanced flows for distributed sales teams.

Is there white-labeling available?

Yes, white-labeling is offered for an additional $50 per month, which allows you to put your own branding on the dashboard and emails.

What countries does WhatConverts support for call tracking?

WhatConverts supports call tracking in the United States, United Kingdom, Canada, Australia, and many European and South American countries.

Is training available to maximize the platform?

Yes, WhatConverts provide resources to become a power user and maximize ROI, detailed in 6 steps.

What is the difference between the Plus and Pro unlimited accounts?

The Pro plan includes Call Flows, Report Builder, Scheduled Reports, and HIPAA compliance, which are not in the Plus plan.

Ready to try WhatConverts? Check out the official site or pricing.
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