AdGuard offers Personal licenses covering 3 devices and Family licenses covering 9 devices, each available as a 1-year subscription or a one-time lifetime payment. No specific prices are visibly displayed on the page, though a 30-day money-back guarantee is offered.
AdGuard costs between $2.49 and $5.49 per month with two annual plans — Personal at $2.49/month and Family at $5.49/month (marked down from $7.47) — plus a lifetime license for $84.79.
Both plans are billed annually, and VAT may apply depending on your region. Here's what each one covers.
Personal
Price: $2.49/month, billed annually — $29.88 per year
Best For: One person covering up to 3 devices
Refund Policy: 30-day money-back guarantee
Other Features:
- Universal license that works on Windows, macOS, Android, and iOS
- Blocks ads in browsers and apps, plus extra privacy tools
- Upgrade to Family later if you need more devices
This is the easy pick if you're protecting your own laptop, phone, and tablet. Three devices covers most solo setups, and you can move a license to a new device from your AdGuard account. Need more than 3? You can upgrade instead of buying a second license.
Family
Price: $5.49/month, billed annually (normally $7.47/month)
Best For: Households protecting up to 9 devices
Refund Policy: 30-day money-back guarantee
Other Features:
- Labeled "Best choice" at checkout
- Same universal, cross-platform license as Personal
- Licenses for 10+ devices are arranged through [email protected]
If your household shares phones, tablets, and computers, this plan covers everyone under one license. Nine devices is plenty for most homes, and each one gets the same ad blocking and privacy protection. It's worth counting your devices before you buy so you pick the right size.
Lifetime License
Price: $84.79 one-time
Other Features:
- Shown at checkout as an alternative to the yearly license
- No renewals after purchase
Prefer to pay once and be done? AdGuard lets you choose between 1-year and lifetime licenses, and the lifetime option costs roughly the same as three years of the Personal plan. It makes sense if you're confident you'll stick with AdGuard for the long haul.
A few billing details worth knowing. Licenses bought on the AdGuard website renew automatically, but you can cancel a subscription from your AdGuard account, and it stays active until its expiry date. There's also a 30-day money-back guarantee — contact [email protected] within 30 days of purchase for a refund.
Good news if you want to try before buying: the full AdGuard apps for Windows, Mac, and Android come with a 14-day free trial, and AdGuard Premium for iOS offers a 7-day trial. There are genuinely free options too, like the AdGuard Browser Extension, Content Blocker, and AdGuard DNS. You can even buy a discounted gift license for someone else.
