SimilarWeb Review – Traffic Rank & Website Analysis

In this SimilarWeb review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.6/10 (Expert Score)
Product is rated as #1 in category Competitive Intelligence
9.6Expert Score
Get traffic and marketing information on your competitors

SimilarWeb is an online competitive intelligence tool that provides traffic and marketing information for all websites. The tool provides users with a quick overview of a site’s traffic, ranking and user engagement. Users can search for data by entering the URL of a specific site or by searching by category by industry or by country, where the 50 most popular sites are listed.

Customer support
Value for money
Ease of use
  • Get essential and valuable data
  • Free plan
  • Powerful tool to spy on your competitors
  • Expensive plan for small website
  • Poor data quality for small websites

Here is what we will talk about in the rest of this article:

SimilarWeb is an English company founded in Israel by Or Offer and Nir Cohen in 2009. SimilarWeb positions itself as a Market Intelligence solution, among its solutions are a marketing and SEO part, that’s why this software has its place in our SEO software comparison.

In terms of numbers (impressive), SimilarWeb has more than 400 employees in its offices in New York, London, Paris, Tokyo, San Francisco, Sao Paulo and Burlington. SimilarWeb has raised over $112 million since its inception. SimilarWeb is positioned as a direct competitor to Alexa.

SimilarWeb features

What can you do with SimilarWeb?

SimilarWeb transforms raw data into easy-to-understand and highly useful metrics, including traffic sources, organic vs. paid searches, social traffic, similar sites and more. In its default view, SimilarWeb presents site traffic over the past six months. It displays global, country and category rankings and audience insights by country and traffic sources.

Competitor KPI analysis

This software allows you to easily spy on the performance of your competitors, provided that your competitors have enough visitors on their sites.
The data provided by SimilarWeb :

  • Number of visitors
  • Mobile/desktop distribution
  • Monthly visitors
  • Unique visitors
  • Average visit duration
  • Bounce rate
  • Page views per session
  • Traffic distribution according to acquisition channels

Apart from Alexa, no other SEO software offers this data which is very relevant to compare its performance with its competitors.

Keyword analysis

This part allows you to discover the organic and paid keywords for each of your competitors. The data available in detail :

  • Keywords
  • Landing page
  • Paid/free distribution
  • Search volume
  • Position in SERPs

It has two big advantages: the quality of its data and the ergonomics of its software that allow you to easily visualize all these KPIs in a pleasant way.

Analysis of backlinks / affiliates / referral

The English software allows you to know the sources of external traffic (affiliates / backlinks / referral) that bring traffic to the site of your competitors. This module allows you to detect opportunities for new backlinks but also new affiliates.

Display and CPC

It doesn’t limit itself to SEO but also offers you an analysis of your competitors’ display and CPC ads like Semrush does.
You’ll find visuals of the ads and data such as first view, landing page, number of impressions and settings characteristics (mobile, desktop, zone).


SEO software and tools compete to deliver the best content. SimilarWeb is no exception to the rule and offers a lot of content, but it is necessarily less SEO targeted than its competitors.
Beware, each software promotes (strongly) its software and its features within its content. So you have to be careful between SEO knowledge and the promotion of the SEO tool.

Who is SimilarWeb for?

Who should use SimilarWeb?

The most important thing in SEO is data, and SimilarWeb is a marketing intelligence solution that puts data at the heart of its approach. The result is a large volume of relevant data for all SEO experts.
Because SimilarWeb is not for everyone, the prices of the software are at the level of the quality of the data they aggregate and the independent or small businesses will have difficulty affording this software.
It is therefore more suitable for large groups or digitalized SMEs.

SimilarWeb pricing

How much does SimilarWeb cost?

SimilarWeb does not communicate publicly about its pricing. Please note that a free offer exists but is very limited: 5 results per indicator, 1 month of analysis for mobile applications and 3 months of analysis for web data.

SimilarWeb pricing

The enterprise offer allows you to benefit from :

  • Unlimited number of results per indicator
  • 28 months of analysis for mobile applications
  • 3 years of data for web traffic
  • International data
  • Mobile/desktop split
  • Keyword analysis
  • Industry analysis
  • Premium KPIs

To find out how much the solution costs, you should contact SimilarWeb. According to our information, the cheapest price is around 200€, but it can go up (very) quickly.


Why you should use SimilarWeb?

SimilarWeb is an SEO and more generally a marketing intelligence tool that has a very good reputation for all these years. The software is widely used by consulting companies but also by SEO agencies.

  • Unique data
  • Easy to use
  • Design
  • Customer support
  • Price
  • Poor data quality for small websites

SimilarWeb is more strategy-oriented than operational SEO software. We recommend it for SMEs, large corporations or agencies that need more “macro” data for larger companies (as data from “small” sites is less reliable).
The software offers data that other SEO software does not and that is very relevant for making strategic decisions.

SimilarWeb Review – Traffic Rank & Website Analysis
SimilarWeb Review – Traffic Rank & Website Analysis
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