SimilarWeb Review – Traffic Rank & Website Analysis

In this SimilarWeb review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.6/10 (Expert Score)
Product is rated as #1 in category Competitive Intelligence
9.6Expert Score
Get traffic and marketing information on your competitors

SimilarWeb is an online competitive intelligence tool that provides traffic and marketing information for all websites. The tool provides users with a quick overview of a site’s traffic, ranking and user engagement. Users can search for data by entering the URL of a specific site or by searching by category by industry or by country, where the 50 most popular sites are listed.

Customer support
Value for money
Ease of use
  • Get essential and valuable data
  • Free plan
  • Powerful tool to spy on your competitors
  • Expensive plan for small website
  • Poor data quality for small websites

Read further to learn more about SimilarWeb, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Quick Overview

What is SimilarWeb?

SimilarWeb is an English company founded in Israel by Or Offer and Nir Cohen in 2009. SimilarWeb positions itself as a Market Intelligence solution, among its solutions are a marketing and SEO part, that’s why this software has its place in our SEO software comparison.

In terms of numbers (impressive), SimilarWeb has more than 400 employees in its offices in New York, London, Paris, Tokyo, San Francisco, Sao Paulo and Burlington. SimilarWeb has raised over $112 million since its inception. SimilarWeb is positioned as a direct competitor to Alexa.

SimilarWeb specifications

FeaturesCompetitive research / Marketing automation
Best suited forFreelancers, Small businesses, Mid size businesses, Large enterprises
Website languagesChinese / English / French / Japanese / Portuguese / Russian
Website URLVisit official website
Support linkSupport page
Live chatYes
Company address16 East 34th Street, 15th Floor, New York, NY 10016, USA
Year founded2007


SimilarWeb pricing: How much does SimilarWeb cost?

Similarweb essential plan starts from $249 per month. You can save money up to 16% by subscribing the plan annually.

Pricing rangeFrom $249 to $449 per month
Pricing typesAnnual subscription / Monthly subscription
Free planYes
Free trialYes, 7 days
Money back guaranteeNo
Pricing page linkSee plans

SimilarWeb pricing plans


SimilarWeb does not communicate publicly about its pricing. Please note that a free offer exists but is very limited: 5 results per indicator, 1 month of analysis for mobile applications and 3 months of analysis for web data.

The enterprise offer allows you to benefit from :

  • Unlimited number of results per indicator
  • 28 months of analysis for mobile applications
  • 3 years of data for web traffic
  • International data
  • Mobile/desktop split
  • Keyword analysis
  • Industry analysis
  • Premium KPIs

To find out how much the solution costs, you should contact SimilarWeb. According to our information, the cheapest price is around $249, but it can go up (very) quickly.


SimilarWeb features: What can you do with it?

SimilarWeb transforms raw data into easy-to-understand and highly useful metrics, including traffic sources, organic vs. paid searches, social traffic, similar sites and more. In its default view, SimilarWeb presents site traffic over the past six months. It displays global, country and category rankings and audience insights by country and traffic sources.

Competitor KPI analysis

Similarweb competitor KPI analysis

This software allows you to easily spy on the performance of your competitors, provided that your competitors have enough visitors on their sites.
The data provided by SimilarWeb :

  • Number of visitors
  • Mobile/desktop distribution
  • Monthly visitors
  • Unique visitors
  • Average visit duration
  • Bounce rate
  • Page views per session
  • Traffic distribution according to acquisition channels

Apart from Alexa, no other SEO software offers this data which is very relevant to compare its performance with its competitors.

Keyword analysis

Similarweb keyword analysis

This part allows you to discover the organic and paid keywords for each of your competitors. The data available in detail :

  • Keywords
  • Landing page
  • Paid/free distribution
  • Search volume
  • Position in SERPs

It has two big advantages: the quality of its data and the ergonomics of its software that allow you to easily visualize all these KPIs in a pleasant way.

Analysis of backlinks / affiliates / referral

Similarweb affiliate analysis

The English software allows you to know the sources of external traffic (affiliates / backlinks / referral) that bring traffic to the site of your competitors. This module allows you to detect opportunities for new backlinks but also new affiliates.

Display and CPC

Similarweb PPC features

It doesn’t limit itself to SEO but also offers you an analysis of your competitors’ display and CPC ads like Semrush does.
You’ll find visuals of the ads and data such as first view, landing page, number of impressions and settings characteristics (mobile, desktop, zone).


Similarweb Resources

SEO software and tools compete to deliver the best content. SimilarWeb is no exception to the rule and offers a lot of content, but it is necessarily less SEO targeted than its competitors.
Beware, each software promotes (strongly) its software and its features within its content. So you have to be careful between SEO knowledge and the promotion of the SEO tool.

Who is SimilarWeb for?

Who should use SimilarWeb?

The most important thing in SEO is data, and SimilarWeb is a marketing intelligence solution that puts data at the heart of its approach. The result is a large volume of relevant data for all SEO experts.
Because SimilarWeb is not for everyone, the prices of the software are at the level of the quality of the data they aggregate and the independent or small businesses will have difficulty affording this software.
It is therefore more suitable for large groups or digitalized SMEs.


SimilarWeb review: Why you should use it?

SimilarWeb is an SEO and more generally a marketing intelligence tool that has a very good reputation for all these years. The software is widely used by consulting companies but also by SEO agencies.

  • Unique data
  • Easy to use
  • Design
  • Customer support
  • Price
  • Poor data quality for small websites

SimilarWeb is more strategy-oriented than operational SEO software. We recommend it for SMEs, large corporations or agencies that need more “macro” data for larger companies (as data from “small” sites is less reliable).
The software offers data that other SEO software does not and that is very relevant for making strategic decisions.


Frequently Asked Questions

How trustworthy is SimilarWeb?

SimilarWeb was shown to be the most accurate tool, with an average overestimation of organic traffic of 1%. It overstated total visit statistics by 17%, expecting 15.7 million visits for the 25 websites versus the real 13.4 million. The only technology that consistently overestimated traffic was SimilarWeb.

How good is SimilarWeb data?

A few additional tests revealed that SimilarWeb’s estimation of traffic distribution from various sources is rather accurate. This makes it suitable for measuring the size of a website’s traffic over time and its sources. Overall, the data is trustworthy enough to be used as a scale for comparing websites.

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