Instantly offers three all-in-one bundles — Starter ($94/month), Scale ($194/month), and Agency ($555/month) — with a 10% discount on yearly billing. Standalone Outreach plans start at $47/month and Lead Finder credit plans also start at $47/month, while Enterprise and VIP tiers use custom pricing.
Instantly costs between $37.60 and $555 per month, with three all-in-one bundles: Starter at $85/month, Scale at $175/month, and Agency at $500/month when billed yearly (monthly prices are $94, $194, and $555).
Here's how each plan breaks down.
Starter
Price: $94/month, or $85/month billed yearly (save 10%)
Best For: Small teams just getting off the ground
Other Features:
- 5,000 emails monthly and 1,000 uploaded contacts
- 1,500 Instantly credits monthly for lead finding
- Database of 450M+ B2B leads
- AI Sales Agent
- Unlimited email accounts and warmup
Starter packs sending and lead finding into one subscription. It's a smart first step if you're launching your first cold outreach campaigns. You also get a taste of Instantly's AI tools without a big commitment.
Scale
Price: $194/month, or $175/month billed yearly (save 10%)
Best For: Growing teams that need the full outreach stack
Other Features:
- Everything in Starter
- 100,000 emails monthly and 25,000 uploaded contacts
- 5,000 Instantly credits monthly
- AI Reply Agent, Unibox replies, and advanced deliverability features
- Premium Live Support
Scale is the most popular plan, and it's easy to see why. You get 20x the email volume of Starter plus the AI Reply Agent to handle responses for you. If replies are eating your week, this tier earns its keep.
Agency
Price: $555/month, or $500/month billed yearly (save 10%)
Best For: High-volume senders and agencies managing clients
Other Features:
- Everything in Scale
- 500,000 emails monthly and 100,000 uploaded contacts
- 10,000 Instantly credits monthly
- SISR System with private infrastructure
Agency is built for serious volume. You get private infrastructure and the usage limits to run large client campaigns. If you're still sending under 100,000 emails a month, Scale will serve you better.
Outreach Plans (Standalone)
Price: Growth $47/month, Hypergrowth $97/month, Light Speed $358/month (yearly: $37.60, $77.60, and $286.30)
Other Features:
- Unlimited email accounts and unlimited warmup on every tier
- Growth: 5,000 emails monthly, 1,000 contacts, chat support
- Hypergrowth: 125,000 emails monthly, 25,000 contacts, premium live support
- Light Speed: 500,000 emails monthly, 100,000 contacts, SISR System
Prefer to pay only for sending? These plans cover cold email without lead credits. Growth works for testing the waters, while Hypergrowth and Light Speed fit established, high-volume campaigns.
Lead Finder (Credits)
Price: Growth $47/month, Supersonic $97/month, Hyper from $197/month (yearly: $37.60, $87.30, and $177.30)
Other Features:
- 450M+ B2B lead database with 13 filters including keywords and lookalikes
- Waterfall work email enrichment with 5+ providers
- Access to 5 major LLMs and the AI Email Writer Agent
- Export to major CRMs and outreach providers
These plans are about finding leads, not sending to them. Credits range from 1,500 to 200,000 per month depending on tier. Pair one with an Outreach plan if you want to source prospects and email them from the same platform.
Enterprise & VIP
Price: Custom (book a call)
Other Features:
- 500,000+ emails monthly and 100,000+ uploaded contacts
- Private Deliverability Network
- Dedicated account manager and shared Slack channel
- VIP adds done-for-you setup and a dedicated GTM engineer
Big operations get custom pricing and hands-on help with setup, campaigns, and scaling. Book a call to get a quote tailored to your volume.
Instantly doesn't advertise a free plan or free trial on its pricing page. What you do get is a 10% discount for yearly billing on every tier. Before committing, double-check that a plan's email and contact limits match your monthly volume — the FAQ confirms you can upgrade anytime if you outgrow them.
