Google Cloud Review, Pricing, Features with Pros and Cons

In this Google Cloud review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.2/10 (Expert Score)
Product is rated as #4 in category Infrastructure as a Service
9.2Expert Score
The new way to cloud starts here

Elevate your business to new heights with Google Cloud Platform’s unbeatable combination of high productivity, robust security, and cutting-edge innovation. Seamlessly scale your operations, collaborate in real-time, and unlock actionable insights with state-of-the-art data analytics tools. All backed by Google’s world-class infrastructure, ensuring reliability and peace of mind.

Customer support
9
Value for money
9.1
Ease of use
9.2
Features
9.5
Pros
  • Quick and seamless collaboration
  • Robust security
  • Auto-scaling features
  • Reliability
  • High Productivity
  • Innovative Tools
Cons
  • Quite expensive
  • Limited Customization
  • Incomplete Documentation
  • Slow Innovation
  • Limited Global Reach
  • Support Issues

Unlock the full potential of cloud computing with Google Cloud Platform, a powerhouse of innovation, scalability, and security.

Whether you’re a startup aiming for rapid growth or an enterprise seeking robust data solutions, this article dives deep into the platform’s offerings to give you the insights you need.

From AI-driven analytics to seamless collaboration tools, discover how Google Cloud Platform can be the game-changer your business has been waiting for. Experience the future of cloud computing today.

Read further to learn more about Google Cloud, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Table of contents open

Overview

What is Google Cloud?

Google Cloud is a comprehensive cloud computing platform that offers a wide range of services, including computing power, storage, databases, and data analytics.

It is designed to help businesses modernize and digitally transform by leveraging Google’s advanced machine learning and analytics capabilities.

One of its key features is its commitment to open source, hybrid, and multicloud environments, allowing for greater flexibility and avoiding vendor lock-in. Google Cloud also places a strong emphasis on security, using the same technology that Google itself employs to protect data and applications.

The platform is scalable, catering to both small startups and large enterprises, and offers industry-specific solutions for various sectors like retail, healthcare, and financial services.

Google Cloud dashboard

Google Cloud specifications

FeaturesAI Assistant / AI features / API Access / BigQuery / Blockchain / Business Intelligence / Cloud Compute / Community and Networking / Containers / Data Analysis and Insights / Database Backups / Developer Friendly / Efficiency and Productivity / Hybrid and Multicloud / Kubernetes / Machine Learning / Secure Cloud Storage / Security and encryption / Team Management / Team and Collaboration
Best suited forFreelancers, Small businesses, Mid size businesses, Large enterprises
Website languagesChinese / Deutsch / English / French / Indonesian / Italian / Japanese / Korean / Portuguese / Spanish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressMountain View, California
Year founded2011

Pricing

Google Cloud pricing: How much does Google Cloud cost?

Unlock the full potential of Google Cloud Platform without breaking the bank. With pricing plans that range from pay-as-you-go to long-term commitments, there’s something for every budget.

Whether you’re a startup looking for cost-effective solutions or an enterprise in need of robust features, you can find a plan that fits.

Enjoy the flexibility of usage-based pricing or save up to 30% with long-term commitments. Free tiers are also available for those who want to dip their toes before diving in.

Pricing rangeFrom $1 per month
Pricing typesPay-per-use / Quote based
Free planNo
Free trialYes, 90 days
Money back guaranteeNo
Pricing page linkSee plans

Google Cloud pricing plans

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Compute Engine Pricing

  • Sustained use discounts: Available for VMs running more than 25% of a month, offering 20-30% discounts.
  • Preemptive instances: Suitable for fault-tolerant workloads, can reduce costs by up to 80%.

Storage Pricing

  • Data storage: Rates differ by storage class and location.
  • Network usage: Costs for data read from or moved between buckets.
  • Operation usage: Costs for activities like listing objects in buckets.

SQL Pricing

  • CPU and memory: Varies by region and instance type.
  • Storage and networking: Costs based on instance location and traffic destination.

Serverless Pricing

  • Cloud Functions: Billed based on function run time, number of invocations, and resources allocated.
  • Cloud Run: Billed up to the closest 100 milliseconds, based on resources used.

The Google Cloud Platform offers a variety of pricing models to suit different needs, from pay-as-you-go to long-term commitments. It provides flexibility in compute, storage, and serverless options, allowing organizations to choose the best fit for their budget and requirements.

Features

Google Cloud features: What can you do with it?

The Google Cloud Platform offers a diverse range of services designed to address various aspects of cloud computing, data management, and application development.

From AI and machine learning to storage and security, each category of services comes with its own set of core functionalities and additional features.

These services are engineered to meet the demands of modern businesses, providing scalable, secure, and efficient solutions for a multitude of use-cases. Here’s a closer look at the key features and additional functionalities across these categories.

Compute Engine

Google Cloud compute engine

Compute Engine provides virtual machines that run in Google’s data center. These VMs offer scalable computing resources with high-speed networking and storage capabilities.

You can customize the VMs to suit your specific needs, making it ideal for a variety of workloads, from web servers to data analytics.

Google Cloud additional features include preemptible VMs for short-lived processes, GPU support for machine learning and scientific computations, and global load balancing to distribute incoming traffic across multiple instances.

Cloud Storage

Google Cloud Storage is an object storage solution that offers secure, durable, and scalable storage. It’s designed to handle a massive amount of data and is optimized for data archiving, backup, and data retention.

It supports various data types, including unstructured data like images and videos. Additional features include data lifecycle management to automatically move data between storage classes, real-time analytics to monitor your data, and server-side encryption for added security.

Google Cloud storage

BigQuery

BigQuery is a fully-managed, serverless data warehouse that enables super-fast SQL queries using the processing power of Google’s infrastructure. It’s designed for real-time analytics and is capable of handling petabytes of data.

It integrates seamlessly with popular business intelligence tools. Additional features include machine learning capabilities for predictive analytics, a built-in query editor for running SQL queries, and data sharing options to collaborate with team members.

Cloud Run

Google Cloud Run is a fully managed environment designed for running containerized apps. It abstracts away all the infrastructure management, so you can focus on writing code.

It’s particularly useful for applications that need to be scalable and highly available but don’t require long-running virtual machines.

Additional features include zero server management, allowing you to deploy directly from a container registry, and the ability to run your containers either in the cloud or on your own hardware, providing maximum flexibility.

Google Kubernetes Engine (GKE)

Google Cloud gke

Google Cloud GKE is a managed environment for deploying, managing, and scaling containerized applications using Google’s infrastructure. It’s built on Kubernetes, making it easier to orchestrate Docker containers at scale.

It offers automated updates, monitoring, and scaling, freeing you from the operational overhead.

Additional features include multi-cluster support for deploying applications across different environments, built-in logging and monitoring through Stackdriver, and integrated developer tools for CI/CD pipelines.

Vertex AI Platform

Vertex AI Platform is a comprehensive solution for machine learning needs, offering tools for the entire ML lifecycle. It allows you to build models from scratch or leverage pre-trained models for your specific needs.

Google Cloud is designed to be versatile, supporting various machine learning frameworks like TensorFlow, PyTorch, and scikit-learn.

Additional features include AutoML capabilities for those without extensive machine learning expertise, batch and online prediction options for deploying models, and a robust MLOps framework for managing the ML lifecycle.

Google Cloud vertex ai

AI and Machine Learning

This category encompasses a suite of services aimed at simplifying the implementation of AI and machine learning in applications. Google Cloud Vertex AI offers a unified platform for the entire machine learning lifecycle, including data preparation, model training, and deployment.

AutoML provides a more automated approach to machine learning, allowing users to train custom models with minimal expertise. Dialogflow serves as a tool for building conversational interfaces like chatbots and voice assistants.

Additional features across these services include natural language processing capabilities, pre-built AI models for specific industries, and robust MLOps tools for model management.

Looker

Google Cloud looker

Looker serves as a full platform for business intelligence, data applications, and embedded analytics. It provides a variety of data exploration tools, including a powerful SQL runner, customizable data blocks, and an extensive library of pre-built models.

Additional features include real-time collaboration, allowing multiple users to work on a single dashboard, data governance capabilities to ensure data integrity, and a flexible API for custom integrations.

Business Intelligence

Business Intelligence services like Looker and Looker Studio offer a comprehensive set of tools for data analytics, dashboarding, and reporting. These platforms provide actionable insights by allowing users to explore data in various formats.

Additional features include real-time data updates, collaboration tools for team-based analytics, and extensive customization options for dashboards and reports.

Apigee API Management

Google Cloud apigee api

Apigee offers a robust API management platform that allows you to manage the full lifecycle of your APIs. Google Cloud provides features like API analytics to monitor usage, a developer portal to engage with your API community, and an API gateway for secure and scalable API management.

Additional features include traffic management to handle different types of API calls, security policies like OAuth and API key verification, and monetization options to generate revenue from your APIs.

Cloud SDK

Cloud SDK is a toolkit for interacting with Google Cloud services from the command line. It includes a range of utilities like gcloud for managing cloud resources, gsutil for interacting with Cloud Storage, and bq for BigQuery operations.

Additional features include support for multiple programming languages, enabling you to script complex operations, and a wide range of plug-ins for extending its functionality.

Cloud SQL

Google Cloud sql

Cloud SQL is a fully managed relational database service that supports MySQL, PostgreSQL, and SQL Server. It offers high availability through regional and zonal deployments and automated failover.

Additional features include read replicas to offload read operations from the master instance, Cloud SQL Insights for performance monitoring, and integration with Google’s Cloud Identity and Access Management for enhanced security.

Cloud CDN

Cloud CDN uses Google’s globally distributed system to deliver content closer to end-users. It leverages HTTP/HTTPS Load Balancing for high availability and reliable content delivery.

Additional features include Anycast IP addresses for reduced latency, HTTPS support for secure connections, and integration with Google’s monitoring, logging, and diagnostics tools.

Cloud Functions

Cloud Functions is a serverless, event-driven compute platform that enables you to write single-purpose functions triggered by cloud events. It’s ideal for building modular, lightweight applications.

Additional features include the ability to execute code in response to changes in data within Firebase, Google Cloud Storage, and Google Pub/Sub, automatic scaling depending on the workload, and support for multiple runtime environments like Node.js, Python, and Go.

Containers

The Containers category includes services like Artifact Registry for securely storing and managing container images, Cloud Build for automating build processes in a Docker container, and Google Kubernetes Engine for orchestrating containerized applications.

Additional features include vulnerability scanning in Artifact Registry, parallel builds in Cloud Build, and multi-cluster management in Google Kubernetes Engine.

Developer Tools

Google Cloud developer

Developer Tools like Cloud Build and Cloud SDK are designed to streamline the development workflow. Cloud Build offers features for continuous integration and delivery, while Cloud SDK provides a set of command-line tools for interacting with Google Cloud services.

Additional features include build triggers in Cloud Build for automated deployments and extensible APIs in Cloud SDK for custom tooling.

Data Analytics

Data Analytics services include BigQuery for real-time analytics and data warehousing, Dataflow for both stream and batch data processing, and Pub/Sub for real-time messaging.

Additional features include BigQuery ML for machine learning within BigQuery, Dataflow SQL for SQL-based stream processing, and dead-letter topics in Pub/Sub for handling message delivery failures.

Databases

The Google Cloud Databases offers a variety of solutions tailored for different needs. Cloud Bigtable is optimized for large-scale, low-latency workloads like NoSQL databases, while Cloud Spanner provides a globally distributed, horizontally scalable database.

Additional features include replication options for high availability in Cloud Bigtable and multi-region configurations in Cloud Spanner for global consistency.

Hybrid and Multicloud

Google Cloud multicloud

Hybrid and Multicloud services like Anthos and Apigee are designed to simplify the management of complex, multi-cloud environments. Anthos allows for the modernization of applications across different cloud providers and on-premises servers.

Apigee focuses on full lifecycle API management across a hybrid cloud. Additional features include Anthos Config Management for policy and security enforcement and Apigee’s API monitoring for real-time insights into API performance.

Distributed Cloud

Distributed Cloud services like Google Distributed Cloud Edge and Google Distributed Cloud Hosted are designed to extend Google Cloud’s capabilities to edge locations.

These services are optimized for low-latency, data-intensive applications that require processing closer to the data source. Additional features include seamless integration with Google Cloud’s central services and the ability to run these services on customer-owned hardware.

Management Tools

Management Tools like Cloud Console and Cloud IAM are designed to facilitate the management and monitoring of Google Cloud resources. Cloud Console provides a web-based interface for managing and tracking cloud resource activity.

Cloud IAM focuses on permissions management. Additional features include Cloud Console mobile app for on-the-go management and fine-grained access control in Cloud IAM.

Integration Services

Google Cloud integrations

Google Cloud Integration Services such as Workflows and Cloud Tasks aim to enhance application integration and automation. Workflows offer serverless workflow orchestration, allowing you to connect and extend cloud services with code-free logic.

Cloud Tasks handle asynchronous task execution. Additional features include error handling and retry policies in Workflows and scheduled tasks in Cloud Tasks for time-based job execution.

Productivity and Collaboration

Productivity and Collaboration services mainly include Google Workspace, which offers a suite of collaboration and productivity tools like Gmail, Google Drive, and Google Meet.

Additional features include real-time collaboration on documents and advanced search capabilities across the Workspace.

Networking

Google Cloud networking

Networking services such as Cloud Armor and Cloud Load Balancing focus on enhancing network security and performance.

Cloud Armor provides protection against web and DDoS attacks, while Cloud Load Balancing distributes incoming application traffic across multiple targets. Additional features include custom rules and policies in Cloud Armor and HTTP/HTTPS protocol support in Cloud Load Balancing.

Operations

Operations services like Cloud Monitoring and Cloud Logging are designed to improve operational efficiency.

Cloud Monitoring provides real-time data for tracking application and infrastructure health, while Cloud Logging helps in storing, searching, analyzing, and alerting on log data. Additional features include alerting and incident management in Cloud Monitoring and log-based metrics in Cloud Logging.

Security and Identity

Security and Identity services like Cloud Identity and Cloud Key Management focus on enhancing cloud security and identity management. Cloud Identity offers a unified platform for managing users, devices, and apps.

Cloud Key Management allows for the creation and management of encryption keys. Additional features include multi-factor authentication in Cloud Identity and hardware security modules in Cloud Key Management.

Web3 and Blockchain

Google Cloud blockchain

Web3 services include Blockchain Node Engine, designed to provide the infrastructure needed for Web3 applications. It simplifies the complexities of blockchain development by offering a fully managed node hosting service.

Additional features include support for multiple blockchain protocols and seamless integration with other Google Cloud services.

Serverless

Serverless services such as Cloud Functions and Cloud Run are designed for applications requiring scalable, event-driven architecture.

Cloud Functions enable you to write single-purpose, event-driven functions, while Cloud Run allows for running containerized applications. Additional features include support for multiple programming languages in both services and granular billing in Cloud Run.

Storage

Storage services like Cloud Storage and Persistent Disk offer scalable and secure storage solutions. Cloud Storage provides object storage ideal for unstructured data, while Persistent Disk offers block storage for VM instances.

Additional features include multi-regional storage options in Cloud Storage and snapshot capabilities in Persistent Disk.

Conclusion

Google Cloud review: Why you should use it?

Google Cloud offers a robust suite of cloud computing services that run on the same infrastructure Google itself uses. It’s designed for high productivity, allowing applications to handle tens of thousands of users simultaneously.

The platform is highly scalable, adapting to varying amounts of traffic automatically. Security is a strong suit, backed by a team of over 500 experts. Google Cloud also stands out for its real-time data processing tools and cloud warehousing solutions like BigQuery.

It offers quick collaboration features, allowing multiple users to work on a project simultaneously from different locations. The platform is also known for its reliability, offering features like live migration of virtual machines to ensure virtually no downtime.

Pros and Cons

Pros:

  • High Productivity: Can handle a large number of users without performance issues.
  • Scalability: Auto-scaling features adapt to varying traffic.
  • Security: Backed by a large team of security experts.
  • Collaboration: Enables quick and seamless collaboration among team members.
  • Innovative Tools: Offers state-of-the-art tools for data warehousing and real-time data processing.
  • Reliability: Features like live migration ensure high uptime.

Cons:

  • Cost: More expensive compared to traditional hosting solutions.
  • Limited Global Reach: Fewer global data centers compared to competitors.
  • Limited Customization: Few customization options in products like BigQuery and Spanner.
  • Support Issues: Customer support is not the strongest and can be expensive.
  • Slow Innovation: Slower rate of innovation compared to competitors like AWS.
  • Incomplete Documentation: While extensive, the documentation can sometimes be lacking or contradictory.

FAQ

Frequently Asked Questions

Google Cloud Review, Pricing, Features with Pros and Cons
Google Cloud Review, Pricing, Features with Pros and Cons

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