Kit (formerly ConvertKit) vs Mailpoet
Kit and Mailpoet both help you email your audience, but they're built for totally different worlds. Kit is a standalone creator hub, while Mailpoet lives inside WordPress. Your pick depends on whether you're a blogger or a professional creator.
Creator-friendly, but check support.
We find Kit a capable and intuitive email marketing platform tailored specifically for creators, offering strong automation and a clean interface. Overall, it's a great starting point for growing an audience, though users should weigh the mixed customer support reviews and potential pricing scale against their needs.
Pros
- Intuitive, clean interface designed for creators and non-technical users.
- Powerful visual automations and sequences to nurture audiences.
- Generous free plan for up to 10,000 subscribers.
- Strong focus on deliverability and building owned audiences.
Cons
- Customer support responsiveness and quality receive frequent criticism.
- Pricing can become steep as subscriber counts increase significantly.
- Some users report unexpected account suspensions or deliverability issues.
- Advanced analytics and collaboration features are limited.
Reliability Issues Undercut Strong WordPress Integration
We assessed Mailpoet’s native WordPress integration, which genuinely simplifies content use and email creation right in your existing dashboard. However, the external feedback pointed to critical failures in account reliability and customer support responsiveness, particularly regarding arbitrary account suspensions and long resolution times. Overall, the reported operational inconsistency and poor support experience make it difficult for us to recommend Mailpoet for mission-critical campaigns.
Pros
- Native integration simplifies WordPress workflow and content access.
- Offers a powerful free plan for up to 500 subscribers.
- Intuitive design builder supports drag-and-drop customization.
- Automated campaigns (welcome emails, post notifications) are included.
Cons
- Frequent, arbitrary suspension of paid accounts and sending abilities.
- Customer support is often unresponsive and unavailable on weekends.
- Abandoned cart feature is limited, only working for existing subscribers.
- Onboarding process requires tedious verification and validation steps, leading to significant delays.
AboutKit (formerly ConvertKit)
Kit is an email marketing platform specifically for creators like authors, podcasters, YouTubers, and entrepreneurs. It's the hub for growing your email list, sending beautiful newsletters, and selling digital products—all while keeping the experience intuitive and straightforward. 💡
AboutMailpoet
Mailpoet is the essential email marketing plugin built specifically for WordPress 💡. It currently helps over 500,000 websites connect with their audience. Since it works right alongside your existing CMS, you use your existing media library and content instantly. This seamless integration means you can get started sending important messages in minutes, not hours. It’s designed for busy site owners who need efficiency and reliable performance.
Highlights
Feature Comparison
Features Overview
We highlight the main differences and pick a winner for each feature.
Core Workflow
Kit is a standalone creator hub. Mailpoet is a WordPress plugin.
Kit (formerly ConvertKit) is a full-featured, independent platform. You log into Kit.com to build your entire email business. This includes landing pages, automations, and direct product sales—all outside WordPress.\n\nMailpoet operates as a plugin inside your WordPress dashboard. You access it from your familiar admin menu. It pulls content and images directly from your WordPress media library for a seamless flow.\n\nThe key difference is dependency. Kit works with any website. Mailpoet is specifically built for WordPress users.\n\nThis matters if your primary hub is a WordPress site. You'll save time switching between tools.
Automation Power
Kit offers more advanced automation. Mailpoet covers the essentials.
Kit (formerly ConvertKit) features a powerful visual automation builder. You can create complex sequences to nurture leads and make sales. Creators report 30% sales growth from these automations.\n\nMailpoet provides automated welcome emails and new post notifications. These are simpler but effective for core needs. Welcome emails boast 40%+ open rates.\n\nKit's automations are deeper and more customizable. Mailpoet's are more straightforward.\n\nIf you need to build a detailed sales funnel, Kit has the edge.
E-commerce & Sales
Kit sells products directly. Mailpoet integrates with WooCommerce.
Kit (formerly ConvertKit) lets you sell digital products and subscriptions right from your emails. It handles the checkout process (with a 3.5% + $0.30 fee). You own the entire customer journey.\n\nMailpoet's strength is its deep integration with WooCommerce. It can send transactional emails and set up automations based on purchases. It's designed to enhance an existing store.\n\nKit is an all-in-one sales platform. Mailpoet is an add-on for existing e-commerce.\n\nChoose Kit if you're starting from scratch. Choose Mailpoet if you already run a WooCommerce store.
WordPress Integration
Mailpoet is native to WordPress. Kit connects via plugins.
Mailpoet is built exclusively for WordPress. You manage everything from your dashboard. Adding images from your media library is instant—no re-uploading. This is its biggest selling point.\n\nKit (formerly ConvertKit) integrates with WordPress through a plugin. You can embed forms and content, but the core work happens in Kit.com. It's a connection, not a merger.\n\nThis is a clear win for Mailpoet for WordPress-centric users.\n\nIf you live in WordPress, Mailpoet saves you constant context switching.
Pricing Structure
Kit has a generous free plan. Mailpoet's free plan is smaller but paid plans are cheaper.
Kit (formerly ConvertKit) offers a free Newsletter plan for up to 10,000 subscribers. However, it has only basic automation. Paid plans start at $39/month (Creator) for 1,000 subscribers.\n\nMailpoet's free plan supports up to 500 subscribers and 5,000 emails/month. The Advanced Marketing plan costs $10/month for 500 subscribers and includes unlimited sending.\n\nFor very small lists (under 500), Mailpoet is cheaper. For larger lists, Kit's free plan is incredibly generous.\n\nKit's paid plans get expensive fast as you grow. Mailpoet's scaling cost is lower.
User Interface
Both are user-friendly. Kit is cleaner, Mailpoet is WordPress-native.
Kit (formerly ConvertKit) is praised for its intuitive, clean interface. It's designed for non-technical creators. Users say it's easy to learn.\n\nMailpoet's interface is built right into WordPress. If you know WordPress, it feels familiar. The drag-and-drop editor is simple to use.\n\nKit's UI is more polished and modern. Mailpoet's is more functional within its environment.\n\nYour preference may depend on whether you value a sleek standalone app or seamless WordPress integration.
Scalability & Limits
Kit scales with creators. Mailpoet scales across sites for agencies.
Kit (formerly ConvertKit) scales up to hundreds of thousands of subscribers. The Pro plan allows unlimited team members. It's built for growing individual creator businesses.\n\nMailpoet scales in a different way. The Agency plan lets you manage up to 50 separate WordPress sites. Subscriber counts are per site. It's built for freelancers and agencies.\n\nKit scales with audience size. Mailpoet scales with client count.\n\nYour choice depends on whether your growth is in subscribers or in websites you manage.
Customer Support
Support reviews are mixed for both. Kit offers 24/7 chat on paid plans.
Kit (formerly ConvertKit) provides 24/7 email and chat support on paid plans. However, reviews frequently mention slow responses and unhelpful agents. Some report account suspensions without warning.\n\nMailpoet offers priority email support on paid plans. Reviews are also negative, citing unresponsiveness and long wait times. Some find the verification process tedious.\n\nBoth platforms have significant customer support issues according to user reviews.\n\nThis is a major point of frustration for users of both tools.
Kit (formerly ConvertKit) costs between $0 and $790 per year for 1,000 subscribers with 3 plans: Newsletter at $0, Creator at $390 billed yearly, and Pro at $790 billed yearly.
Take a look at the breakdown below to see which features fit your current creative goals.
Newsletter
Price: $0 per month Websites Supported: Not explicitly stated Best For: New creators starting out Refund Policy: Not explicitly stated Other Features: Unlimited landing pages, Audience tagging, Digital product sales, 1 basic Visual Automation
- 1 basic Visual Automation
- Unlimited landing pages & forms
- Unlimited email broadcasts
- Audience tagging & segmentation
- Sell digital products & subscriptions
- Everything in Newsletter plan
- Unlimited Visual Automations
- Unlimited email sequences
- A/B test subject lines
- Remove Kit branding
- Everything in Creator plan
- Unlimited users
- Insights dashboard
- Deliverability reporting
- Newsletter referral system
Mailpoet costs between Free and $30 per month for 500 subscribers, with three accessible plans: the Free Plan at $0, the Advanced Marketing Plan at $10/month, and the Multi-Site Agency Plan at $30/month.
Here’s a closer look at what you get with each option, based on the starting tier of 500 subscribers.
Free Plan
Price: Free Websites Supported: Not explicitly stated Best For: Bloggers, small businesses, or those just starting out. Refund Policy: Not explicitly stated Other Features:
- Send up to 5,000 emails per month
- Includes subscription forms
- Provides email and ecommerce marketing tools
- Send up to 5,000 emails per month
- Subscription forms
- Email and ecommerce marketing
- Send unlimited emails per month
- Remove MailPoet branding
- Priority support
- Use MailPoet on 50 websites
- Subscriber count is adjusted per MailPoet instance
Pricing Notes
- Kit's free plan is incredibly generous, supporting up to 10,000 subscribers. It's great for starting out.
- Mailpoet's free plan is more limited (500 subscribers), but its paid plans are cheaper at the low end ($10/month).
- Kit's paid plans become expensive as your list grows. Mailpoet's cost scales more gently.
- Kit offers a 14-day free trial on paid plans. Mailpoet does not, but has a free plan to test.
- Annual billing saves you money with both. Kit offers clear yearly pricing. Mailpoet offers up to 15% off.
Pricing Head-to-Head
User Reviews
On Trustpilot, Kit (formerly ConvertKit) receives mixed feedback. Users frequently praise its ease of use, highlighting a simple, intuitive interface perfect for creators and beginners.
Many appreciate the automation features and clean design for emails and landing pages. However, a significant number of reviews cite poor customer support, with long response times and unhelpful agents.
ConvertKit is super easy to use. I love how simple it is to set up automations and sequences without any tech headaches. It's perfect for my newsletter.
The external reviews for Mailpoet reveal a stark and polarized user experience, heavily weighted toward frustration. While a few long-term users praise the affordability and ease of use for basic email creation and claim reliable deliverability, the overwhelming majority report severe technical and customer support issues. Reviewers frequently mention paid accounts being arbitrarily suspended or blocked, sometimes related to high bounce rates or fraud handling, leading to lost campaigns and high friction regardless of the subscription tier.
Crucially, complaints about support are recurrent. Users report waits of several days, receiving vague, ‘AI generated’ answers, or finding that dedicated support is unavailable on weekends ⚠️. Others note painful onboarding (delayed subscription validation) and limitations in core features, such as abandoned cart emails only targeting existing subscribers, rendering the tool useless for lead capture. Reliability and customer service responsiveness are the chief concerns consistently raised across these platforms. Ultimately, many users feel the systemic blockages entirely negate the convenience of WordPress integration.
I love using MailPoet for myself and my local business clients. It makes creating and managing emails across several client websites very easy. It is affordable and the emails always land where they are supposed to.
Our Verdict
Let's be real: both Kit (formerly ConvertKit) and Mailpoet have serious customer support issues. Your choice hinges on your platform, not perfect service.\n\nKit's superpower is being a creator's all-in-one hub. It handles email, automations, and product sales in one clean place. Its free plan for up to 10,000 subscribers is unbeatable for getting started.\n\nMailpoet's superpower is living inside WordPress. It pulls images from your library and feels like part of your site. For agencies, the ability to manage 50 sites from one plan is unique.\n\nThe deciding factor is your tech stack. If you're building a brand on WordPress, Mailpoet offers seamless integration. If you want a powerful, standalone email business, Kit is built for you.\n\nChoose Kit (formerly ConvertKit) if you're a professional creator selling digital products and need advanced automation. Choose Mailpoet if you're a WordPress user, blogger, or agency managing multiple sites. For most creators not tied to WordPress, Kit offers more growth potential.
Frequently Asked Questions
Which is better for WordPress users: Kit (formerly ConvertKit) or Mailpoet?
Mailpoet is better for WordPress users. It's a native plugin that uses your media library directly. Kit connects via a plugin but works best as a separate platform. For a seamless WordPress workflow, Mailpoet wins.
Can I sell digital products with Mailpoet like I can with Kit (formerly ConvertKit)?
No, not directly. Kit (formerly ConvertKit) has built-in checkout for digital products. Mailpoet integrates with WooCommerce to handle sales. You'd need a WooCommerce store to sell through Mailpoet.
Is Kit (formerly ConvertKit)'s free plan really better than Mailpoet's?
It depends on your list size. Kit's free plan supports up to 10,000 subscribers. Mailpoet's free plan is limited to 500 subscribers. For larger lists, Kit's free offering is far more generous.
Which tool has more reliable email deliverability?
Both claim excellent deliverability. Kit (formerly ConvertKit) boasts a 99.8% rate. Mailpoet states it delivers over 30 million emails monthly. Independent verification is hard, but both prioritize reaching the inbox.
Can my team collaborate on emails with Mailpoet?
Yes. All paid Mailpoet plans offer unlimited user seats. Kit's Creator plan allows only 2 users. The Pro plan offers unlimited users. For large teams, Mailpoet's lower-tier plans are more accessible.
Is it easy to migrate from Mailpoet to Kit (formerly ConvertKit)?
Kit (formerly ConvertKit) offers free migration help. Their team can rebuild forms, templates, and automations when you switch. Mailpoet has a feature to import subscribers from Mailchimp, not Kit.
Ready to Choose?
Both tools have their strengths. Choose based on your specific needs.