GoHighLevel vs Ontraport
GoHighLevel and Ontraport pull you in different directions. GoHighLevel leans all-in-one and agency-friendly. Ontraport dives deep into automation and customization.
Essential all-in-one CRM for scaling agencies.
We find GoHighLevel to be an exceptionally powerful all-in-one marketing and sales platform designed specifically for agency use. The consistent consolidation of tools and robust white-labeling capability creates significant operational efficiency and cost savings for our users. Overall, the platform excels due to its comprehensive feature set, backed by some of the most specialized and attentive 24/7 support we have seen in user reviews.
Pros
- Eliminates tool fragmentation by offering a complete all-in-one suite.
- Built specifically for agencies, supporting scaling through unlimited contacts/users.
- Features full white-labeling capabilities for client applications.
- Provides phenomenal 24/7 customer support capable of solving complex technical issues.
Cons
- The initial monthly pricing ($97 minimum) may feel steep for new or solo users.
- The Starter plan severely limits management to only three client sub-accounts.
- The extensive feature set can create a steep learning curve for optimization.
Unified Automation with Unmatched Customer Support
We see Ontraport as a powerful, unified solution that allows businesses to consolidate their tools and launch complex projects quickly. The system minimizes the common headaches of integrating disconnected platforms by providing robust, scalable functionality. Overall, the strength of its feature set coupled with industry-leading, highly personalized customer support makes this platform a strong top-tier contender.
Pros
- Consolidates CRM, marketing automation, and sales tools into one system.
- Delivers exceptional, personalized customer support via live chat and phone.
- Support representatives frequently create custom Loom videos for setup and training help.
- Platform is highly flexible and scalable for growing businesses.
Cons
- The comprehensive feature set implies a significant initial learning curve.
- Base plans include a relatively low initial contact limit (500 contacts).
- Requires active engagement with support for configuring highly advanced setups.
AboutGoHighLevel
GoHighLevel is promoted as the first-ever all-in-one platform crafted specifically for agencies and successful marketers. It provides the essential tools, supportive resources, and critical infrastructure needed for business growth. The platform completely consolidates marketing and sales functions. Since it was built by marketers for marketers, it directly handles the complex issues professionals face daily. You can manage everything from capturing leads and building funnels to running full campaigns within this single ecosystem. ✅
AboutOntraport
Ontraport is designed to help your business operate smoothly and efficiently. It’s a unified platform that tackles several core operational areas.
You can put your personalized marketing on autopilot to save valuable time. It also supports your sales teams and streamlines essential business processes.
This includes managing online courses, customer portals, and event management seamlessly. By bringing everything together, Ontraport helps avoid the hassle of custom-coded, disconnected systems.
Highlights
Feature Comparison
Features Overview
We highlight the main differences and pick a winner for each feature.
All-in-One Power
GoHighLevel bundles sales, marketing, and support in one place. Ontraport offers similar unity with edge cases.
GoHighLevel is built as the first all-in-one platform for agencies. It combines landing pages, forms, calendars, and multi-channel nurture with analytics. Ontraport also unifies marketing and back-end ops, including memberships and events, within a single system. The trade-off is depth vs breadth: GoHighLevel prioritizes breadth and speed, Ontraport depth and customization. Real-world impact: agencies can launch fast with GoHighLevel, or tailor workflows with Ontraport as needs grow.
Lead Capture & Pages
Both platforms build pages and forms, but GoHighLevel emphasizes a unified builder.
GoHighLevel provides built-in landing pages, forms, and calendars to capture leads in one place. Ontraport covers landing pages and forms with drag-and-drop capabilities for campaigns. The key trade-off is control vs simplicity: GoHighLevel keeps everything in one stack, Ontraport offers deeper customization per page. Real-world impact: faster go-to-market with GoHighLevel; more granular page experimentation with Ontraport.
Multi-Channel Nurture
GoHighLevel leads with broad channel support; Ontraport covers essential multi-channel basics.
GoHighLevel supports voicemail, SMS, email, and Facebook Messenger with AI-driven interactions. Ontraport supports 2-way SMS and Facebook integrations, plus automation. The trade-off is breadth vs depth: GoHighLevel taps more channels natively; Ontraport excels in campaign customization. Real-world impact: agencies can move quickly with multichannel playbooks in GoHighLevel; Ontraport enables deeper personalized journeys when required.
Automation & Scheduling
Both automate workflows; GoHighLevel emphasizes scheduling and payments in one flow.
GoHighLevel automates scheduling, payments, and analytics across stages. Ontraport provides drag-and-drop automation and split automations for complex journeys. The trade-off: GoHighLevel focuses on quick wins; Ontraport focuses on deep automation logic. Real-world impact: GoHighLevel speeds up client bookings; Ontraport supports intricate funnels and audits.
Payments & Subscriptions
GoHighLevel supports payments; Ontraport builds payments into memberships and events.
GoHighLevel lets you collect payments within campaigns. Ontraport covers payments, memberships, and related commerce features in its plans. The trade-off: Ontraport has broader commerce capabilities; GoHighLevel emphasizes marketing workflows first. Real-world impact: choose Ontraport for transaction-heavy programs; choose GoHighLevel for streamlined marketing plus payments.
Branding & White-Label
Both offer branding options; GoHighLevel has agency-wide white-labeling, Ontraport supports removal of branding.
GoHighLevel offers white-labeling and client-facing branding. Ontraport lets you remove Ontraport branding on eligible plans. The trade-off: branding is easier and more complete with GoHighLevel; Ontraport provides branding removal as a plus. Real-world impact: agencies brand client portals with GoHighLevel; enterprises can present a clean brand with Ontraport.
API Access
GoHighLevel includes API access on its Unlimited plan; Ontraport has API/webhooks on Plus.
GoHighLevel API access is included with the Unlimited plan. Ontraport offers API access and automation webhooks starting with Plus. The trade-off: early access in Ontraport needs the Plus tier; GoHighLevel centralizes API in its top plan. Real-world impact: developers get earlier API access with Ontraport; broader API coverage with GoHighLevel at scale.
Pricing & Plans
GoHighLevel starts at $0; Ontraport has four paid tiers with yearly discounts.
GoHighLevel offers a free plan plus trial options. Ontraport has Basic, Plus, Pro, and Enterprise from $24 to $249 per month. Annual billing saves two months, and there’s a 30-day money-back guarantee. The trade-off: GoHighLevel lowers upfront costs; Ontraport targets enterprise-scale needs. Real-world impact: small teams get started for free; larger teams invest in Ontraport for advanced ops.
Enterprise Scale
Ontraport leans into enterprise-scale; GoHighLevel focuses on agencies and speed.
Ontraport Enterprise offers private infrastructure and custom contact/e-mail limits. GoHighLevel emphasizes unlimited sub-accounts for agencies and easy onboarding. The trade-off: true enterprise scale is stronger in Ontraport; ease of growth is stronger in GoHighLevel for agencies. Real-world impact: large firms prioritize Ontraport for scale; smaller agencies favor GoHighLevel for speed.
Support & Onboarding
Both provide strong support; Ontraport is praised for hands-on help and Loom videos.
GoHighLevel offers 24/7 support and onboarding guidance. Ontraport provides 7-days-a-week support with Loom walkthroughs and personalized touch. The trade-off: GoHighLevel focuses on availability; Ontraport emphasizes personalized setup and guidance. Real-world impact: quicker ramp with GoHighLevel; deeper, tailored setup with Ontraport.
Courses & Memberships
Ontraport shines with integrated courses and member portals; GoHighLevel supports basics.
Ontraport handles online courses, memberships, and member portals inside the platform. GoHighLevel supports membership areas and course management in its ecosystem. The trade-off: Ontraport offers deeper course/membership workflows; GoHighLevel is strong for marketing and client projects. Real-world impact: use Ontraport for education-heavy models; use GoHighLevel for marketing-led programs.
Security & Compliance
Ontraport provides explicit security controls; GoHighLevel’s data-security specifics aren’t detailed.
Ontraport maintains PCI DSS Level 1 compliance and offers private IPs/infrastructure on Enterprise. GoHighLevel data shows broad onboarding and support, but explicit security specs aren’t highlighted in the data. The trade-off: Ontraport has clearer security assurances; GoHighLevel relies on general platform trust. Real-world impact: security-conscious teams may prefer Ontraport’s documented controls.
Our Verdict
Bottom line: GoHighLevel beats Ontraport for most agencies. If you want speed and branding, GoHighLevel wins. Ontraport shines when you need heavy automation and enterprise-grade controls. If your needs include online courses or memberships at scale, Ontraport has the edge. Consider your team size, budget, and whether course management or white-labeling matters most.
Frequently Asked Questions
Which is better for small teams: GoHighLevel or Ontraport?
GoHighLevel offers a free plan and easy onboarding. Ontraport provides a 14-day free trial and scalable plans, starting at $24/month.
Does GoHighLevel have API access like Ontraport?
GoHighLevel API access is included with the Unlimited plan. Ontraport offers API access and automation webhooks starting with the Plus plan.
Is Ontraport worth the extra cost over GoHighLevel?
Ontraport delivers enterprise-grade automation and strong support. It costs more, so score depends on needed depth and scale.
Can I migrate from GoHighLevel to Ontraport easily?
GoHighLevel has one-click import to move data. Ontraport offers onboarding and setup assistance to help migrate.
Which platform allows white-labeling?
GoHighLevel offers white-labeling for client branding. Ontraport lets you remove Ontraport branding on select plans.
What are Ontraport's plan options and prices?
Basic $24, Plus $83, Pro $124, Enterprise $249 per month. Annual billing saves two months; 30-day money-back guarantee.
Ready to Choose?
Both tools have their strengths. Choose based on your specific needs.