Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Best for: Marketing agencies managing three or more clients who want to consolidate CRMs, funnel builders, and communication tools under one subscription, Agency owners who want to white-label the platform and resell it to clients as their own branded software
Read the full GoHighLevel reviewBest for: Coaches scaling out of 1:1 client work into group programs, Consultants productizing their frameworks into courses
Read the full Kartra, WebinarJam & EverWebinar reviewCommission may apply at no extra cost
Compare key features side by side
Feature Comparison Summary
GoHighLevel pulls CRM, funnels, email, SMS, and scheduling into one white-label platform, so agencies can run every client from a single login. The depth costs you, though: expect a real learning curve and higher tiers for reselling. Overall, it's a strong pick for multi-client agencies, and a heavier lift than most solo businesses need.
Kartra bundles pages, email, checkouts, courses, and memberships into one connected system, with WebinarJam and EverWebinar handling live and automated webinars. The catch: no public plan pricing, and vendor-reported claims you can't verify. Overall, it's a solid pick for non-technical experts who want fewer tools, as long as you confirm costs during signup.
GoHighLevel is an all-in-one marketing and CRM platform built primarily for marketing agencies and consultants. It bundles funnel and website building, email and SMS campaigns, appointment scheduling, pipeline management, and workflow automation into one dashboard. Each client can live in a separate sub-account, and agencies can white-label the interface and resell access as their own software. A large user community and 24/7 support round out the package.
Kartra is an all-in-one platform for coaches, consultants, and service providers moving their expertise online. It covers pages, funnels, email marketing, courses, memberships, checkouts, and affiliate management in one connected system — the company says it replaces 8-12 separate tools. WebinarJam adds live webinar hosting; EverWebinar handles automated presentations. Kartra reports 60,000 customers, 718,000 pages launched, and $1.5B earned by creators.
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | GoHighLevel | Kartra, WebinarJam & EverWebinar |
|---|---|---|
| From (cheapest paid plan) | $97/mo Starter | $29.99/mo Recurring price points |
| Free plan | No | No |
| Free trial | Not stated | Yes |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | — | — |
| Pricing model | Per-user and flat plans | Flat price |
| Cost for 1 user | $97/mo Starter plan, billed monthly | $29.99/moCheaper Recurring price points plan, billed monthly |
| Cost for 5 users | $97/mo Starter plan, billed monthly | $29.99/mo Recurring price points plan, billed monthly · price per account (user limit not stated) |
| Cost for 10 users | $97/mo Starter plan, billed monthly | $29.99/mo Recurring price points plan, billed monthly · price per account (user limit not stated) |
| Cost for 25 users | $97/mo Starter plan, billed monthly | $29.99/mo Recurring price points plan, billed monthly · price per account (user limit not stated) |
| Plans | 2 | 3 |
| Prices checked | Checked Oct 13, 2026 | Checked Oct 12, 2026 |
| Price history | Tracking prices since Oct 1, 2026. No price change detected yet. | Tracking prices since Sep 9, 2026. No price change detected yet. |
For 1 user (billed monthly), Kartra, WebinarJam & EverWebinar costs $29.99/mo vs GoHighLevel at $97/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
Yes, Kartra promotes a low-risk trial. The exact length isn't published, so confirm trial and refund terms at signup. Most users build a first funnel during it.
Kartra, WebinarJam & EverWebinar. WebinarJam hosts live events, EverWebinar runs automated ones, and Kartra connects registration, email, and checkout. GoHighLevel's webinar features aren't documented here.