Fluent Forms vs WPForms

Fluent Forms and WPForms are giants in the WordPress form world. Fluent Forms offers massive functionality and powerful lifetime deals for agencies. WPForms focuses on maximum ease of use and top-tier conversion optimization tools. The choice often relies on budget philosophy versus specific marketing feature needs.

Fluent Forms
Fluent Forms
Ciroapp review
0.0
#5 in WordPress Form Builder

Pros

    Cons

      Pricing
      $47/mo
      Free trial
      Money-back14 days
      Best for
      Agencies or developers seeking lifetime license savings and predictable costs., Businesses needing product inventory tracking directly on order forms., Users focused on creating complex, real-time Numeric Calculators.
      WPForms
      WPForms

      Exceptional support backs powerful forms.

      Ciroapp review
      4.8
      #1 in WordPress Form Builder

      We find WPForms is the definitive choice for WordPress users prioritizing usability and customer service. Its expansive feature set, including deep payment and CRM integrations, makes it suitable for complex needs ranging from simple contact forms to sales portals. Overall, this is a premium, dependable solution offering excellent long-term value.

      Pros

      • Extremely intuitive drag-and-drop form builder requiring no code.
      • Customer support is exceptionally fast, helpful, and often provides personalized video assistance.
      • Access to 2,000+ pre-built templates for rapid form deployment.
      • Reliable payment acceptance via Stripe, PayPal, and Square (Pro plan and up).

      Cons

      • Core payment and advanced conversion features are locked behind the higher-tier Pro license.
      • Pricing scales up significantly from the Basic plan ($49.50) to unlock full functionality.
      • Some long-term users noted that the recurring subscription price had increased over time.
      Pricing
      $49.5/mo
      Free trial
      Money-back14 days
      Best for
      Marketers obsessed with maximizing lead conversion rates using Form Abandonment., Users who need legal compliance via built-in Electronic Signatures for contracts., Teams prioritizing the highest level of proven, personalized customer support.
      Quick verdict
      Choose Fluent Forms if you prioritize a lower long-term cost via a Lifetime license and need unique features like Inventory Management and Numeric Calculation.
      Choose WPForms if you need top-tier conversion tools like Form Abandonment and Electronic Signatures and prioritize having 2,000+ pre-built templates for rapid deployment.

      AboutFluent Forms

      Fluent Forms is a powerful, yet lightweight, visual form builder for WordPress. It’s designed to handle forms of every kind, from simple contact forms to conversational formats and even complex product orders. You can use its Drag & Drop Visual Builder to quickly choose from over 60 customizable input fields. Since it’s built with a clean coding structure, the plugin won’t make your website heavy or slow, ensuring a great user experience. 💡

      AboutWPForms

      WPForms is the ultimate drag & drop WordPress form builder. It’s designed to allow anyone to create professional online forms without needing extensive development skills. This plugin serves millions of professionals across every industry, including eCommerce, non-profits, and educational institutions. Whether you need a simple contact form or a powerful payment portal, WPForms offers the flexibility you need. It even provides over 2,000 pre-built templates to get you started quickly. 💡

      Highlights

      Quick winners by category at a glance.
      Ease of Use
      WPForms has 2,000+ templates for instant deployment. Fluent Forms also offers a rapid Drag and Drop builder and AI tools. Both are optimized for simplicity.
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      Value for Money
      Fluent Forms provides Lifetime licenses which secures unlimited support and updates forever. WPForms requires continuous annual payments for access.
      Conversion Tools
      WPForms includes powerful lead recovery features like Form Abandonment technology. Fluent Forms does not explicitly offer this critical conversion tool.
      Advanced Utility
      Fluent Forms includes unique Inventory Management and robust Numeric Calculation features. WPForms lacks the specific inventory tracking capability.
      Integration Options
      WPForms boasts integration capability with 8,000+ tools through services like Zapier. Fluent Forms lists 60+ direct CRM and payment integrations.
      Customer Support
      WPForms users consistently rate their personalized, high-quality support as exceptional. This is a primary differentiator compared to Fluent Forms.

      Feature Comparison

      Compare key features side by side
      Pricing Model
      Fluent Forms:Annual, Free, Lifetime
      WPForms:Annual subscription only
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      Free Version Available
      Fluent Forms:
      WPForms:
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      Pre-built Templates
      Fluent Forms:Dozens listed
      WPForms:2,000+ listed
      Tie
      AI Form Generation
      Fluent Forms:AI Form Builder + ChatGPT Integration
      WPForms:WPForms AI
      Tie
      Multi-Step Forms
      Fluent Forms:
      WPForms:
      Tie
      Conversational Forms
      Fluent Forms:
      WPForms:
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      Inventory Management
      Fluent Forms:
      WPForms:
      Fluent Forms
      Numeric Calculation (Advanced)
      Fluent Forms:
      WPForms:True (Calculator Forms)
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      Surveys & Polls
      Fluent Forms:
      WPForms:True (Pro plan+)
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      Electronic Signatures
      Fluent Forms:
      WPForms:True (Pro plan+)
      WPForms
      Form Abandonment Tracking
      Fluent Forms:
      WPForms:True (Pro plan+)
      WPForms
      Export to PDF
      Fluent Forms:True (Form to PDF)
      WPForms:True (Advanced Addons, Pro plan+)
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      Unlimited Site License Price (Annual)
      Fluent Forms:$239
      WPForms:$299.50 (Elite)
      WPForms
      Payment Gateways (Stripe/PayPal)
      Fluent Forms:Included on all paid plans ($63+)
      WPForms:Included on Pro plan+ ($199.50+)
      WPForms
      Enterprise CRM Integrations (e.g., Salesforce)
      Fluent Forms:Generic CRM Connect (60+ tools)
      WPForms:Elite plan required
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      Webhooks API
      Fluent Forms:Action Hooks (Developer feature)
      WPForms:True (Elite plan required)
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      Dedicated Form Migration Tool
      Fluent Forms:True (Form Migrator)
      WPForms:Not advertised
      Fluent Forms
      Money-Back Guarantee (Days)
      Fluent Forms:
      WPForms:
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      Feature Comparison Summary
      2
      Fluent Forms
      12
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      4
      WPForms

      Features Overview

      We highlight the main differences and pick a winner for each feature.

      Pricing Model & Value

      Fluent Forms offers incredible long-term savings with its unique Lifetime license options. WPForms uses a competitive, but restrictive, standard yearly subscription model only.

      Fluent Forms

      Fluent Forms has annual plans ranging from $63 to $239. The crucial feature is the Lifetime Unlimited license at a single price of $719. Fluent Forms offers exceptional value for long-term users and budget-conscious agencies. WPForms pricing is strictly yearly, ranging from $49.50 to $299.50. Users must renew annually to maintain access to updates and support. The Pro plan ($199.50) is required for most advanced functionality. Fluent Forms gives you endless updates and support for a single, one-time fee. WPForms requires continuous payments every year. If you plan to stick around for years, Fluent Forms eliminates recurring costs. It's the clear choice for maximum long-term investment protection and ROI.

      Conversion Optimization

      WPForms provides specific, high-end conversion tools to recover lost data. Fluent Forms relies on design features but lacks dedicated abandonment tracking.

      WPForms

      Fluent Forms uses Multi-Step and Conversational Forms to improve engagement rates. It helps personalize the user experience quickly with Conditional Logic. Fluent Forms focuses on the creation and optimization of the form flow. WPForms offers dedicated Conversion Tools like Form Abandonment technology (Pro+). It automatically captures data even if the user does not submit the form. WPForms also provides specialized form landing pages to reduce distractions. WPForms actively captures partial submissions using abandonment tracking to recover leads. Fluent Forms does not appear to offer this crucial recovery feature. For marketers, the ability to recover abandoned leads makes WPForms highly attractive. This feature difference means WPForms gives you a direct revenue advantage from maximizing lead capture.

      Template Library

      WPForms has a massive library of 2,000+ templates for ultimate speed and variety. Fluent Forms offers a quality set of templates but far fewer overall.

      WPForms

      Fluent Forms offers dozens of quality pre-built templates for common form types. Users complement this with the speedy visual builder and AI tool instead. The focus is on fast customization rather than sheer volume of templates. WPForms boasts an enormous library of over 2,000 pre-built form templates. This makes launching niche or complex forms exceptionally fast. You can find almost any form you need and deploy it with minimal changes. WPForms provides a massive 2,000+ template head-start for developers. If you value clicking on a template over extensive design work, WPForms is instantly faster. Fluent Forms relies more heavily on starting from scratch or using AI. Agencies managing diverse client requirements benefit from the sheer variety WPForms provides instantly.

      Advanced Utility Features

      Fluent Forms includes unique power features like Inventory Management and Form to PDF generation. WPForms excels with built-in electronic signatures.

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      Fluent Forms includes robust Inventory Management for product order forms. It automatically tracks stock for items sold through the form interface. It also converts completed entries into secure PDF documents immediately. WPForms offers crucial Electronic Signature collection on any device (Pro+). This is essential for legal, consent, and contract submissions. It secures authorization directly within the form flow. Fluent Forms targets e-commerce and data export needs more directly. WPForms focuses on legal and compliance requirements with digital signatures. Both tools have specialized utility not found in the other. A business handling consent forms or contracts requires the Electronic Signatures from WPForms.

      Agency Licensing

      Fluent Forms offers a lower annual cost for unlimited domains and the best lifetime deal. WPForms Elite is more costly but includes advanced client tools.

      Fluent Forms

      Fluent Forms offers its Unlimited Annual License for $239 per year. Its unique Lifetime Unlimited license costs $719 one-time. All features are accessible regardless of the number of sites licensed. WPForms Elite plan costs $299.50 annually for unlimited site usage. This plan includes specific Client Management and advanced Access Control tools. It also locks high-end CRM integration (Salesforce) to this tier. Agencies benefit hugely from the lower $239 annual price for Fluent Forms. The Fluent Forms lifetime option offers unbeatable long-term savings. WPForms is slightly more expensive annually for unlimited sites. For long-term client site management, the Fluent Forms Lifetime deal is financially superior.

      Customer Support Quality

      WPForms garners massive, specific praise for its superior, personalized support experience. Fluent Forms offers standard Priority Support across paid plans.

      WPForms

      Fluent Forms includes Priority Support available 24/7 across all paid tiers. The support team is advertised as helpful and ready to resolve technical issues quickly. There are no detailed external reviews highlighting the specific quality. WPForms users consistently praise their expert, high-quality support. Reviewers frequently mention personalized video responses and tailored guidance. The exceptional quality of WPForms support is a major selling point for users. WPForms' customer support is repeatedly highlighted as exceptional in user reviews. This strong endorsement provides significant peace of mind for complex setups. Fluent Forms is reliant on standard priority service. If reliable, white-glove technical assistance is a must-have, WPForms is the safer choice.

      AI Integration

      Fluent Forms uses ChatGPT integration for sophisticated content generation. WPForms uses AI for rapid form structure creation and efficiency.

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      Fluent Forms features an AI Form-Builder for rapid creation via simple prompts. It also includes ChatGPT Integration to make confirmation messages more relevant and intelligent. The AI enhances the user communication process. WPForms utilizes WPForms AI for quick, declarative form generation. Their AI focuses purely on rapid, efficient deployment and smart form structure setup. They aim to accelerate the initial setup phase significantly. Fluent Forms leverages AI for communicative quality beyond structure optimization. WPForms uses AI for maximum speed of deployment alone. Both tools utilize AI effectively but with different end goals. Users wanting smarter post-submission messaging will appreciate the Fluent Forms ChatGPT integration.

      Form Migration

      Fluent Forms explicitly includes a dedicated Form Migrator tool for easy switching. WPForms does not advertise an automated equivalent.

      Fluent Forms

      Fluent Forms has a dedicated feature called 'Form Migrator' built in. This tool is designed to transition existing forms easily into the Fluent Forms environment. It removes a major pain point for users switching providers. WPForms provides tools for importing and exporting submission data and templates. However, automated form structure migration from a competitor tool is not detailed in their features. Switching to WPForms may require manual rebuilding. If you are already established on another platform, Fluent Forms makes the switch seamless. The dedicated migration tool minimizes downtime and hassle. WPForms assumes you are starting fresh or rebuilding manually. Choosing Fluent Forms saves many hours of work if you have dozens of legacy forms to move.

      Our Verdict

      Objective guidance based on features, pricing, and user fit.

      Fluent Forms and WPForms are both elite WordPress form builders available today. The ultimate choice hinges on your long-term budget plan and specific feature needs. WPForms leads the market for sheer usability and conversion-focused features. Fluent Forms provides an unbeatable long-term cost advantage. Fluent Forms excels at providing massive features affordably with total feature access. Its Lifetime license options are the key selling point for long-term users and agencies. Fluent Forms uniquely handles Inventory Management and swift Form to PDF generation. Native Numeric Calculation functionality is also robust. WPForms specializes in maximizing user conversions and providing superior support quality. WPForms features like Form Abandonment actively recover lost leads instantly. Its massive 2,000+ template library ensures rapid deployment. WPForms' customer support is consistently praised highly by sophisticated long-time users. The deciding factor is features-for-cost versus conversion rates and specialized tools. Choose Fluent Forms if you seek a one-time purchase to minimize TCO. Pick WPForms if you need crucial conversion tools or certified Electronic Signatures. For single site owners on a tight budget, WPForms Basic is the slightly cheaper entry point. For power users and agencies, Fluent Forms Lifetime is the better long-term investment strategy. If recovering lost leads is your primary goal, WPForms Pro gives you the immediate competitive edge.

      Frequently Asked Questions

      Which form builder is better for small teams: Fluent Forms or WPForms?

      Fluent Forms provides a full feature set for a lower annual price ($63 vs $199.50 for payments). WPForms Basic is slightly cheaper upfront but lacks key features like payments. If you need powerful features affordably on one site, Fluent Forms is excellent. Both offer unlimited forms and submissions.

      Does Fluent Forms offer Form Abandonment tracking like WPForms?

      WPForms explicitly offers Form Abandonment technology in its Pro plan. Fluent Forms does not list this specific conversion tool in its features. If maximizing lead recovery is critical to your marketing, WPForms Pro has the advantage. This is a key difference between the two tools.

      Is WPForms worth the yearly subscription cost over Fluent Forms's Lifetime deal?

      Fluent Forms Lifetime saves substantial money after only a few years of renewal expenses. WPForms' annual cost justifies itself with superior support and conversion features. Pay the recurring fee if top-tier support and abandonment tracking are your highest priorities. Fluent Forms wins on long-term value.

      Which form builder is better for simple e-commerce features?

      Fluent Forms uniquely offers specific Inventory Management for product forms. WPForms supports secured payments via Stripe, PayPal, and Square (Pro+). If you sell simple products directly through forms, Fluent Forms is optimized for inventory tracking.

      Which plan level do I need to accept payments in Fluent Forms and WPForms?

      You need any paid plan ($63+) in Fluent Forms to access its payment integrations. For WPForms, you must purchase the Pro plan ($199.50) or higher. Fluent Forms provides critical payment access much earlier in its pricing structure.

      Which form builder has the largest library of pre-built form templates?

      WPForms has a massive lead with over 2,000 pre-built templates available. Fluent Forms offers dozens of ready-to-use templates. If you need maximum template variety for quick starts, choose WPForms. Both offer powerful drag and drop builders.

      Ready to Choose?

      Both tools have their strengths. Choose based on your specific needs.