DeleteMe vs Incogni

Both DeleteMe and Incogni are highly rated services for automated data removal. The choice often depends on whether you value human expertise or wide coverage scale. DeleteMe uses expert staff, while Incogni relies on aggressive, large-scale automation.

DeleteMe
DeleteMe

Expert Data Removal for Peace of Mind.

Ciroapp review
4.2
#3 in Data Broker Removal

We found DeleteMe to be a highly effective, expert-driven service that reliably removes personal data from brokers and provides continuous monitoring. Users consistently report reduced spam and unwanted calls, justifying the hands-free approach and saving immense personal effort. Overall, DeleteMe is a proven privacy solution essential for regaining security online.

Pros

  • Proven effectiveness in locating and removing personal data.
  • Significant reported reduction in spam emails and unwanted calls.
  • Continuous all-year monitoring ensures data stays removed.
  • Customer support is consistently knowledgeable, helpful, and responsive.

Cons

  • Removals from certain major lookup sites are reported as slow or pending indefinitely.
  • Some users feel the subscription is expensive or overpriced for the perceived value.
  • The self-serve removal process is limited to 10 custom requests per quarter.
  • A small subset of users see inconsistent results regarding reduced spam and robo-calls.
Pricing
Price points not explicitly stated in scraped data.
Free trial
Money-backYes
Best for
Organizations needing executive privacy protection., Users prioritizing human-handled, white-glove data removal service., Privacy protection for exactly 1, 2, or 4 individuals.
Incogni
Incogni

Automated Privacy That Actually Works.

Ciroapp review
4.5
#1 in Data Broker Removal

Incogni provides an efficient, set-it-and-forget-it method for comprehensive data broker removal. We found the hands-off process and reported results to be excellent, significantly reducing unwanted contacts for most users. Overall, the service is highly effective and saves significant administrative time.

Pros

  • Automated and continuous process saves significant time.
  • Users report dramatic reduction in spam calls and junk mail.
  • Comprehensive coverage of over 420 data brokers.
  • Clear dashboard and monthly progress reports.

Cons

  • Not 100% effective; some stubborn data companies persist.
  • The custom removal requests feature sometimes yields mixed results.
  • No free trial is offered (only a 30-day guarantee).
  • Some users reported initial difficulty contacting support.
Pricing
$15.98/mo
Free trial
Money-back30 days
Best for
Users prioritizing transparent, low annual pricing (starting at $95.88/year)., Individuals exposed on a high volume of niche sites (Unlimited plan)., Families needing automated coverage for precisely five members.
Quick verdict
Choose DeleteMe if you prioritize human-handled expert service and need coverage for executives or custom business solutions.
Choose Incogni if you need the cheapest reliable annual option with coverage for the most data brokers (420+) and comprehensive family plans (up to 5 people).

AboutDeleteMe

DeleteMe is the number one personal data removal service, operating successfully since 2010. It’s designed for anyone seeking to protect their privacy and reduce their pervasive digital footprint.

When you sign up, you provide the information you want hidden. DeleteMe’s privacy experts then take over the work. They find and proactively remove your personal data from search engines and known data broker sites. You will receive a detailed report outlining their results within 7 days. This removal process is automatic and continues year-round. ✅

AboutIncogni

Incogni is a powerful service designed to remove your personal data from data broker sites and people search sites. These companies maximize profits by aggregating and selling your details, often including highly sensitive information.

Instead of tackling this difficult process yourself, Incogni acts on your behalf. By signing an online authorization form, you grant them the right to demand removal.

They automatically send removal requests to hundreds of covered data brokers. The goal is simple: make exercising your right to data privacy completely hassle-free.

Highlights

Quick winners by category at a glance.
Ease of Use
Both services are designed as hands-free solutions, minimizing required user input after sign-up.
Tie
Feature Set
Incogni clearly offers unlimited custom removal requests, a key feature DeleteMe lacks.
Value for Money
Incogni features transparent pricing and covers an additional person in its Family plans (up to 5).
Customer Support
Both DeleteMe and Incogni include 24/7 support options run by knowledgeable personal privacy advisors.
Tie
Coverage/Scale
Incogni advertises coverage of 420+ data brokers, with custom requests targeting 1,000+ more sites.
Business Solutions
DeleteMe provides specific, custom-priced plans designed to protect business executives and entire organizations.

Feature Comparison

Compare key features side by side
Core Service Model
DeleteMe:Human Experts Hands-On
Incogni:Automated Legal Advocacy
Tie
Business/Executive Plans
DeleteMe:
Incogni:
DeleteMe
Standard Brokers Covered
DeleteMe:Not specified
Incogni:420+
Incogni
Custom Removal Requests
DeleteMe:Limited (10/quarter self-serve)
Incogni:Unlimited (on Unlimited plan)
Incogni
Pricing Transparency
DeleteMe:Pricing not explicitly stated
Incogni:Clear annual rates published
Incogni
Free Trial Offered
DeleteMe:
Incogni:
Tie
Money-Back Guarantee Duration
DeleteMe:Unspecified
Incogni:30 days
Tie
Max Users per Family Plan
DeleteMe:
Incogni:
Tie
First Progress Report Speed
DeleteMe:Within 7 days
Incogni:Varies by broker (Dashboard Tracked)
Tie
Monitoring Frequency
DeleteMe:Continuous 24/7
Incogni:Recurring requests (Every 10 days)
DeleteMe
Customer Support
DeleteMe:Live Chat/Privacy Advisors
Incogni:24/7 Support Options
Tie
Proven Opt-out Count
DeleteMe:Over 100 Million
Incogni:Not specified
DeleteMe
Reduces Spam/Robocalls
DeleteMe:
Incogni:
Tie
Pricing Tiered by Person Count
DeleteMe:
Incogni:
DeleteMe
Feature Comparison Summary
4
DeleteMe
7
Ties
3
Incogni

Features Overview

We highlight the main differences and pick a winner for each feature.

Removal Method

DeleteMe uses human privacy experts; Incogni uses large-scale automated legal advocacy.

Tie

DeleteMe leans heavily on extensive experience and human judgment. They boast over 100 million successful opt-out removals completed. These dedicated staff handle complex opt-out procedures for you. Incogni uses signed online authorization for mass automated requests. This automated approach ensures wide, scalable coverage across many sites simultaneously. Its core strength is aggressive, continuous legal action on your behalf. If you prefer high-touch expert handling, DeleteMe delivers that specialized care. Incogni is better for maximizing speed and efficiency using a technology-driven approach. Choosing DeleteMe means relying on proven, decade-long expert insight into tricky data brokers.

Data Broker Coverage

Incogni publishes specific site numbers; DeleteMe's exact scope is not specified.

Incogni

Incogni clearly covers 420+ data brokers on its standard plans. Users know exactly how many sites are being targeted aggressively. The Unlimited plan extends coverage to 1,000+ additional sites through custom requests. DeleteMe promises comprehensive removal from search engines and known brokers. While effective, the specific number of sites monitored is not disclosed in the data. Incogni offers quantitative metrics, which makes comparing its reach concrete. DeleteMe relies on its reputation and proven track record instead of a specific site count. If clear, verifiable scale is important, Incogni gives that instant visibility and assurance.

Custom Removal Requests

Incogni allows unlimited custom requests on its premium plan; DeleteMe restricts self-serve custom requests.

Incogni

Incogni’s Unlimited plans provide a powerful tool for niche privacy problems. Users can submit unlimited custom removal requests handled by specialists. DeleteMe limits self-service custom removals to 10 requests per quarter. The core service depends on their experts identifying the key broker targets. If your data is spread widely across obscure or local sites, Incogni offers superior flexibility. Its unlimited custom removal can target sites DeleteMe might overlook. DeleteMe expects their human experts to cover the necessary sites internally, lessening the need for user input.

Pricing Clarity

Incogni provides transparent costs; DeleteMe's specific prices are not explicitly stated.

Incogni

Incogni provides clear annual pricing for all four tiers, starting at $95.88 per year. New customers know the exact financial commitment upfront. DeleteMe identifies its tiers (1, 2, or 4 people) but does not provide explicit annual costs. Customers must infer costs from the subscription choice. Lack of transparency can be frustrating when making a financial comparison. Incogni wins here by making the purchasing decision simple and quick. Incogni’s 30-day money-back guarantee adds another layer of financial peace of mind.

Family Coverage

Incogni supports five individuals in its Family plan, while DeleteMe is limited to four.

Incogni

DeleteMe offers a Family plan that covers up to four individuals total. This model works well for many standard households. The protection level is consistent across all four covered people. Incogni's Family plans allow you to protect a maximum of five members. This slight increase offers flexibility for larger households or multi-generational families. For households with five people, Incogni is potentially more cost-effective per person. You avoid buying two smaller plans from Incogni. Both services provide seamless account management for the entire household under one subscription.

Business Solutions

DeleteMe offers specialized executive plans; Incogni focuses solely on consumers.

DeleteMe

DeleteMe provides custom Business plans designed specifically for organizations. These plans secure executives and critical employees from targeted threats. Pricing is custom and requires direct consultation with their sales team. Incogni’s service is strictly consumer-focused, supporting individuals and families up to five people. It does not offer any enterprise-grade or business protection features. If you require executive protection or need to scale privacy across a company, DeleteMe is the only option available. Incogni cannot meet these organizational needs. DeleteMe’s business focus shows its expertise in high-stakes privacy environments.

Continuous Monitoring

DeleteMe claims continuous 24/7 monitoring; Incogni sends recurring requests every ten days.

DeleteMe

DeleteMe emphasizes constant, 24/7 data broker scanning and monitoring. This ensures your data is checked the moment it resurfaces online. Experts perform regular scans and deletions throughout the year. Incogni achieves continuous removal by regularly sending fresh takedown waves. New requests are dispatched approximately ten days after the initial round. DeleteMe’s promise of 24/7 monitoring sounds more proactive and immediate. Incogni’s scheduled requests offer very strong recurrence tracking. Both ensure your data stays removed over the long term, preventing data recirculation.

Money-Back Guarantee

Incogni provides a firm 30-day guarantee, while DeleteMe's duration is unstated.

Incogni

Incogni proudly backs every subscription with a clear 30-day money-back guarantee. This removes risk for users testing the service. DeleteMe confirms it offers a money-back guarantee policy. However, the official time limit or duration is not stated in the customer data. Incogni provides a concrete timeframe for users to evaluate effectiveness risk-free. DeleteMe's guarantee requires further investigation into the policy documents. If you need security guarantees before paying, Incogni offers more clarity upfront.

Our Verdict

Objective guidance based on features, pricing, and user fit.

Choosing between DeleteMe and Incogni is really a choice between two effective approaches. Both offer excellent hands-free data removal services on an annual subscription basis. The deciding factor is often how you prefer the removal process handled. DeleteMe shines with its highly experienced human privacy experts. They’ve managed over 100 million opt-outs, offering deep expertise and trust. DeleteMe is also the only option here if you need custom business or executive protection plans. Its 24/7 monitoring promises immediate action. Incogni wins on sheer scale and upfront cost transparency. They cover 420+ data brokers, a clear metric DeleteMe lacks. For those with widespread niche exposure, Incogni's Unlimited plan handles 1,000+ extra sites. Incogni also secures a low-risk entry with its concrete 30-day money-back guarantee. The deciding factor is usually coverage depth versus the necessity of business services. Incogni provides clear pricing and quantitative data on who they are targeting. Conversely, DeleteMe is essential for corporate and executive security. Pick Incogni if you need affordable, scalable coverage for up to five family members. Choose DeleteMe if you demand human experts handling your case or require executive-level enterprise privacy solutions.

Frequently Asked Questions

Which service offers better overall coverage: DeleteMe or Incogni?

Incogni clearly states it targets 420+ data brokers on its Standard plan. The Unlimited plan targets 1,000+ additional sites. DeleteMe does not publish its specific site coverage numbers.

Does Incogni or DeleteMe offer a free trial period?

Neither DeleteMe nor Incogni offers a free trial or free plan option. However, Incogni provides a clear 30-day money-back guarantee. DeleteMe simply states it has a money-back guarantee without specifying the duration.

Which tool is better for protecting an entire family?

Incogni’s Family plan can protect up to five individuals under one subscription. DeleteMe’s Family plan is limited to covering a maximum of four individuals. Incogni provides a slight coverage edge for larger households.

Does DeleteMe use human staff for removal, or is it automated like Incogni?

DeleteMe promotes its use of dedicated human privacy experts handling complex requests. Incogni uses sophisticated automation and legal advocacy to hit large volumes of sites simultaneously.

Which service is better for business or executive protection?

DeleteMe is the clear winner here, as it offers custom business and executive protection plans. Incogni focuses exclusively on individual and family consumer subscriptions.

How quickly can I see initial results from DeleteMe compared to Incogni?

DeleteMe promises your first detailed progress report within seven days of signing up. Incogni’s removal times vary by broker, but you can track progress anytime on their dashboard.

Ready to Choose?

Both tools have their strengths. Choose based on your specific needs.