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Incogni

Incogni review

Your personal data is for sale — take it off the market. Incogni automates removal requests to hundreds of data brokers and people-search sites, so you don't have to fight for your privacy one form at a time.

Incogni costs from $7.99/mo · 4 plans · prices checked Oct 12, 2026

By Ciroapp Editorial Team · Updated Sep 16, 2026
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At a glance

Quick overview for Incogni: rating, pricing summary, key features, and highlights.
Pricing verified Oct 12, 2026

Ciroapp score

3.8/ 5

Incogni turns the tedious job of filing data broker opt-outs into a hands-off subscription, sending removal requests to hundreds of covered brokers and people-search sites. It won't erase you from the internet, and pricing tiers are vague. Overall, it's a solid pick if you want ongoing privacy help with minimal effort.

Pros

  • Pros:Sends removal requests to hundreds of covered data brokers automatically, instead of forcing you to find and contact each one yourself
  • Pros:Uses a signed authorization to invoke your legal data-removal rights on your behalf, giving requests real standing rather than polite deletion asks
  • Pros:Setup takes minutes — a single online authorization form starts the entire removal process

Cons

  • Cons:Coverage is limited to brokers in Incogni's network — data held by brokers outside its list stays untouched
  • Cons:Removals take time, since brokers have legal response windows and some may re-list your data after processing
  • Cons:Requires granting a third party authorization to act on your behalf, which not everyone is comfortable doing
Best for
  • People plagued by robocalls and spam who trace the problem back to their details appearing on people-search sites
  • Privacy-conscious individuals who want protection but can't spare the hours to research brokers and file dozens of manual opt-out requests
  • Families and public-facing professionals — nurses, realtors, teachers, executives — who don't want their home address findable online
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.

What is Incogni?

Every time you sign up for a service, there's a good chance your details end up in a data broker's database, packaged and resold to anyone willing to pay. Incogni exists to break that cycle. The service sends removal requests to hundreds of covered data brokers and people-search sites on your behalf, turning a tedious legal process into something you barely have to think about.

Incogni is a data broker removal service. It works by getting your formal authorization through a simple online form, then acting as your representative to demand that brokers delete the personal information they hold and sell. Its focus is the broker ecosystem — companies that aggregate names, addresses, phone numbers, and other sensitive details into searchable profiles — rather than general content removal across the web.

Should you choose Incogni?

Quick buyer guidance before you compare plans or click through.

Choose it if

  • People plagued by robocalls and spam who trace the problem back to their details appearing on people-search sites
  • Privacy-conscious individuals who want protection but can't spare the hours to research brokers and file dozens of manual opt-out requests
  • Families and public-facing professionals — nurses, realtors, teachers, executives — who don't want their home address findable online

Skip it if

  • Anyone expecting complete erasure from the internet — Incogni works within the data broker ecosystem, not across every website
  • Users unwilling to sign a third-party authorization form granting removal rights on their behalf
  • People looking for a one-time permanent fix; since brokers can re-collect data, the service works best as an ongoing subscription

Next steps before buying

  1. 1Sign up for an Incogni account at incogni.com and choose a monthly or yearly subscription plan
  2. 2Complete the online authorization form that allows Incogni to file removal requests on your behalf
  3. 3Provide the personal identifiers you want targeted, such as your name, email addresses, phone numbers, and addresses
  4. 4Monitor progress in your account as requests go out to covered brokers and removal confirmations come back

Incogni Key Features

✨ Automated Removal Requests

Once your authorization is on file, Incogni starts sending removal requests to the data brokers and people-search sites in its network — hundreds of them. You never have to look up individual brokers, hunt for opt-out pages, or chase down responses. The service files the requests and manages the process on your behalf.

✨ Authorized Representation

Incogni operates on a signed online authorization that gives it the right to demand removal for you. Privacy rules give individuals the right to have their data deleted on request, and Incogni exercises that right across every covered broker in parallel. It's the same power you hold personally — applied at scale, without the legwork.

✨ Sensitive Data Focus

Broker profiles go far beyond an email address. They can include your home address, phone numbers, and other highly sensitive details that feed spam, scams, and worse. Incogni's removal demands are aimed squarely at taking these profiles out of circulation.

✨ Subscription-Based Protection

Data removal isn't a one-time event — brokers can re-collect and re-list your information. Incogni runs on a monthly or yearly subscription, so while your plan is active the service keeps filing requests rather than leaving you exposed again after a single sweep.

Use Cases

💡 Cutting Spam and Scam Exposure

Robocalls, phishing emails, and targeted scams all start with contact data, and data brokers are one of the main supply sources. Removing your details from broker and people-search databases shrinks the surface scammers have to work with.

💡 Keeping Your Address Private

Anyone uncomfortable with strangers finding their home address through a quick search — public-facing professionals, people who've experienced harassment, or simply privacy-minded households — benefits from having those listings removed from people-search sites.

💡 Reclaiming Time from Manual Opt-Outs

Doing broker removals yourself means finding each company, deciphering its opt-out process, and repeating the work as your data resurfaces. Incogni fits people who would rather delegate the entire process than spend hours filling out forms.

💡 Long-Term Privacy Maintenance

Because brokers continuously aggregate data, privacy is a moving target. A recurring removal service suits anyone who wants ongoing protection maintained automatically instead of a single cleanup that goes stale within months.

Incogni pricing

From$7.99/mo

  • From the vendor's pricing page, checked Oct 12, 2026
  • 4 plans

Prices checked on Oct 12, 2026 from Incogni's pricing page

Incogni pricing page screenshotView pricing page screenshot
PlanBilled monthlyBilled annuallyIncludes
Standard
$7.99/mo
—
Unlimited
$14.99/mo
—
Family Unlimited
$22.99/mo
—
Family
$15.99/mo
—

Price history

Tracking prices since Oct 1, 2026. No price change detected yet.

Pricing types: Free plan, Monthly subscription, Yearly subscription, Usage-based pricing

Cost calculator

Estimate what Incogni costs for your team.

Billing
Per month
$7.99
Per year
$95.88

Standard states no user limit: shown as one price for the whole account. Check the price for 5 users with the vendor. Estimate based on published list prices, before taxes, add-ons and discounts.

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Why use Incogni?

Filing opt-out requests yourself means hunting down each broker, navigating obscure removal forms, and repeating the process whenever your data reappears. Most people never finish that job, and brokers count on it.

Incogni compresses the whole task into a single sign-up, using your authorization to file demands at scale and keep the process moving without your involvement.

Try it nowView pricing

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Incogni FAQ

How much does Incogni cost?

Incogni's cheapest paid plan, Standard, costs $7.99 per month. Paid plans range from $7.99 to $22.99 per month. Prices checked on Oct 12, 2026 from the vendor's pricing page.

Has Incogni's price changed recently?

No. We have not detected a price change since we started tracking on Oct 1, 2026.

How does Incogni get my data removed?

After you sign up, you complete an online authorization form that lets Incogni act on your behalf. It then identifies the data brokers in its coverage that hold your information and sends them formal removal requests, handling the follow-up work so you never have to deal with each broker directly.

Does Incogni remove my information from the entire internet?

No. Incogni focuses specifically on data brokers and people-search sites within its network — hundreds of them. It doesn't touch social media posts, breached data dumps, or websites outside broker coverage, so it substantially reduces your exposure rather than erasing your online presence.

How long until I see results?

Removals aren't instant. Each broker processes requests on its own timeline, and privacy rules give them defined windows to respond, so progress typically builds over the first weeks of service rather than overnight.

What happens if a broker re-lists my data later?

Brokers can re-collect information, which is part of why Incogni runs on a subscription model. While your plan is active, the service keeps working on removals instead of treating the job as a one-time cleanup.

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