Brevo vs Kit (formerly ConvertKit)
Brevo and Kit (formerly ConvertKit) are both popular marketing tools, but they serve very different people. Brevo is a multi-channel powerhouse for businesses, while Kit is a focused toolkit for individual creators. Your choice depends on whether you need a full CRM or a simple creator hub.
Best for: Small to medium businesses needing a unified marketing and sales platform, Teams requiring multi-channel communication via Email, SMS, and WhatsApp
Best for: Authors and writers building a reader community, Newsletter creators focused on subscriber growth
Intuitive All-in-One Marketing and CRM Solution
We assessed Brevo as an impressively powerful, integrated platform that excels in usability and campaign management across multiple channels. It provides significant value, especially with its generous free tier and AI capabilities, making it a compelling alternative to more complicated or costly systems. Overall, we recommend Brevo highly for growing businesses that prioritize interface simplicity and feature consolidation.
Pros
- Exceptionally intuitive interface that is fast and easy to navigate.
- Generous, commitment-free entry point with a functional free account.
- Strong platform features for creating sophisticated email and SMS campaigns.
- Overall excellent value for money compared to expensive marketing automation rivals.
Cons
- Customer support responsiveness is inconsistent, with some users reporting significant delays.
- The pricing structure for adding users or scaling automations can be found misleading by some clients.
- Core CRM functionality is sometimes noted as needing improvement versus email marketing tools.
- Occasional user mentions of minor technical issues or unexpected service outages.
Creator-friendly, but check support.
We find Kit a capable and intuitive email marketing platform tailored specifically for creators, offering strong automation and a clean interface. Overall, it's a great starting point for growing an audience, though users should weigh the mixed customer support reviews and potential pricing scale against their needs.
Pros
- Intuitive, clean interface designed for creators and non-technical users.
- Powerful visual automations and sequences to nurture audiences.
- Generous free plan for up to 10,000 subscribers.
- Strong focus on deliverability and building owned audiences.
Cons
- Customer support responsiveness and quality receive frequent criticism.
- Pricing can become steep as subscriber counts increase significantly.
- Some users report unexpected account suspensions or deliverability issues.
- Advanced analytics and collaboration features are limited.
AboutBrevo
Brevo is a trusted, all-in-one platform used by over 500,000 customers around the world. This comprehensive system is powered by Aura AI, essentially serving as your always-on marketing team 🚀. It is designed to intelligently manage the entirety of your customer journey. You get integrated tools covering marketing, sales acceleration, loyalty programs, and advanced data management, all working in sync.
AboutKit (formerly ConvertKit)
Kit is an email marketing platform specifically for creators like authors, podcasters, YouTubers, and entrepreneurs. It's the hub for growing your email list, sending beautiful newsletters, and selling digital products—all while keeping the experience intuitive and straightforward. 💡
Highlights
Feature Comparison
Features Overview
We highlight the main differences and pick a winner for each feature.
User Interface
Brevo is praised as fast and intuitive. Kit is celebrated for its clean, creator-focused simplicity.
Brevo's interface is described as exceptionally intuitive, allowing users to create sophisticated campaigns quickly without training. Users highlight its fast navigation and ease of use for core tasks. Kit's interface is built specifically for creators and non-technical users. It's consistently called intuitive and straightforward, focusing on a simple workflow for managing subscribers and emails. Both tools excel at being easy to use. Brevo feels like a powerful business tool made simple. Kit feels like a dedicated, distraction-free workspace for a solo creator.
Automation
Kit's visual automations are its star feature for nurturing sequences. Brevo offers automation as part of a larger multichannel system.
Brevo provides robust email and automation capabilities integrated with its multichannel marketing. Its Aura AI can help optimize campaigns and handle smart segmentation automatically. Kit specializes in visual automations that let you build email sequences on autopilot. Creators use these for welcome series and sales funnels, with one user reporting 30% sales growth from targeted automations. The key difference is focus. Kit's automations are deep, visual, and central to the product. Brevo's are powerful but part of a broader platform that also handles SMS and WhatsApp.
Multi-Channel Marketing
Brevo dominates with native Email, SMS, WhatsApp, and Chat. Kit is almost exclusively email-focused.
Brevo is an all-in-one platform managing relationships across Email, SMS, WhatsApp, and live Chat from one system. This consolidated view helps drive conversions across all touchpoints. Kit is designed primarily for email marketing and newsletters. While powerful for email, it does not offer native tools for SMS, WhatsApp, or live chat campaigns. This is the biggest divergence. If you need to reach customers on multiple channels, Brevo is the only real option here.
Sales & CRM
Brevo includes dedicated sales acceleration tools. Kit has no CRM or pipeline features.
Brevo provides dedicated sales tools like drag-and-drop pipeline management, call recordings, and AI contact enrichment. It's built to streamline your entire sales process. Kit has no built-in CRM or sales pipeline features. It is focused solely on the creator-audience relationship via email and digital products. For teams managing leads and deals, Brevo offers a complete solution. Kit users would need a separate CRM tool.
Transactional Messaging
Brevo offers high-volume transactional APIs. Kit does not focus on this use case.
Brevo supports delivering individual, time-sensitive messages at scale via Email, SMS, and WhatsApp APIs. It includes CMS integration and inbound parsing for reliability. Kit does not prominently feature or specialize in transactional messaging APIs. Its focus is on marketing broadcasts and automated sequences. If you need reliable, high-volume transactional notifications (like order confirmations), Brevo is designed for it. Kit is not.
Creator Tools
Kit offers a dedicated suite for creators. Brevo has no native product sales or creator-specific features.
Kit includes unlimited landing pages, forms, and the ability to sell digital products and subscriptions directly from emails. It also has a Recommendations feature for cross-promotion with other creators. Brevo does not offer built-in tools for selling digital products or a creator-focused referral network. Its strength is in broader marketing and sales automation. Kit is the clear choice for authors, podcasters, and course creators who want an all-in-one hub for their audience and products.
Pricing Value
Brevo offers a generous free plan and cost-effective scaling. Kit's pricing can jump as your list grows.
Brevo provides a functional free account with no credit card required. Users praise its overall value, with one citing $30k in annual savings versus competitors. Paid tier costs are unspecified but noted as potentially misleading when scaling. Kit's free Newsletter plan supports up to 10,000 subscribers. Paid plans start at $39/$79 per month and scale with subscriber count, which users report becomes expensive quickly. For a new business, Brevo's free tier offers more all-in-one features. For a growing creator list, Kit's costs may rise steeply.
Customer Support
Both tools receive mixed reviews on support responsiveness. Brevo has some stellar feedback alongside complaints.
Brevo's support is polarized. Many users praise it as genuinely helpful and quick, resolving issues efficiently. Others report frustrating waits of over 48 hours for a reply. Kit's support also gets mixed feedback. While the Pro plan offers priority support, many Trustpilot reviews cite slow response times and unhelpful agents. Neither tool has a flawless support record. Brevo may have more extreme highs and lows based on recent feedback.
While detailed pricing tiers are not visible, we can evaluate the features available upon signing up for basic access.
Free Account
Price: Free Best For: Users who want to test the multi-channel tools and AI capabilities without any financial commitment. Other Features:
- Sign up requires no credit card.
- Access to the AI-enabled platform powered by Aura AI.
- Manage customer relationships via Email, SMS, WhatsApp, and Chat.
- Access to core functionality for Marketing, Transactional messaging, Loyalty, Sales, and Data.
If you're ready to explore Brevo's extensive capabilities, starting with the Free Account is a smart choice. You can begin managing customer relationships across multiple channels and learn how the platform’s AI capabilities can optimize your work. It’s an easy, commitment-free way to test the breadth of their all-in-one tools. 👍
- All-in-one AI-enabled platform access
- Manage customer relationships via Email, SMS, WhatsApp, Chat, and more.
- Access to core Marketing, Transactional messaging, Loyalty, Sales, and Data functionality.
Kit (formerly ConvertKit) costs between $0 and $790 per year for 1,000 subscribers with 3 plans: Newsletter at $0, Creator at $390 billed yearly, and Pro at $790 billed yearly.
Take a look at the breakdown below to see which features fit your current creative goals.
Newsletter
Price: $0 per month Best For: New creators starting out Other Features: Unlimited landing pages, Audience tagging, Digital product sales, 1 basic Visual Automation
- 1 basic Visual Automation
- Unlimited landing pages & forms
- Unlimited email broadcasts
- Audience tagging & segmentation
- Sell digital products & subscriptions
- Everything in Newsletter plan
- Unlimited Visual Automations
- Unlimited email sequences
- A/B test subject lines
- Remove Kit branding
- Everything in Creator plan
- Unlimited users
- Insights dashboard
- Deliverability reporting
- Newsletter referral system
Pricing Notes
- Brevo's paid plan costs are not listed in the provided data, making direct price comparison difficult.
- Kit's free Newsletter plan is generous (10k subscribers) but lacks automated sequences.
- Kit's paid plans scale with subscriber count, which can become expensive for large lists.
- Kit offers a 14-day free trial on paid plans with no credit card required.
- Brevo emphasizes cost-effective value, while Kit users report pricing jumps as a pain point.
Pricing Head-to-Head
User Reviews
Users widely praise Brevo for its intuitive interface and confirmed ease of use, noting the platform is simple to learn and navigate even without dedicated training. The quick performance and strong functionality for campaigns are frequently highlighted themes.
Reviewers also appreciate the affordability and excellent overall value 💰, often citing the generous free plan when compared to competitor costs. However, customer support receives sharply mixed feedback ⚖️.
As a new client, I did require some Customer Support assistance. Brevo Customer Support is genuinely the best support I have dealt with. The representative who helped me resolved my issue quickly and was incredibly helpful.
On Trustpilot, Kit (formerly ConvertKit) receives mixed feedback. Users frequently praise its ease of use, highlighting a simple, intuitive interface perfect for creators and beginners.
Many appreciate the automation features and clean design for emails and landing pages. However, a significant number of reviews cite poor customer support, with long response times and unhelpful agents.
ConvertKit is super easy to use. I love how simple it is to set up automations and sequences without any tech headaches. It's perfect for my newsletter.
Our Verdict
Brevo and Kit (formerly ConvertKit) are both excellent tools, but they win in different arenas. For most businesses needing a comprehensive marketing and sales engine, Brevo is the more powerful and cost-effective choice. Its all-in-one platform consolidates email, SMS, CRM, and automation into one system. Brevo's superpower is its multichannel dominance. It uniquely combines Email, SMS, WhatsApp, and live Chat in a single CRM-powered platform. Add in sales pipelines, loyalty programs, and AI optimization, and you have a true growth engine. Kit (formerly ConvertKit)'s superpower is its laser focus on creators. It provides a clean, intuitive hub for growing an email list, nurturing subscribers with automations, and selling digital products. It’s built to help you own your audience and revenue stream. The deciding factor is your primary goal. Choose Brevo if you need to manage customer relationships across multiple channels and streamline sales processes. Choose Kit (formerly ConvertKit) if you're a solo creator focused on email-driven growth and product sales. Ultimately, pick Brevo for a scalable business platform. Pick Kit (formerly ConvertKit) for a focused creator toolkit. Both are strong, just for very different journeys.
Frequently Asked Questions
Which is better for a small business needing email and SMS marketing?
Brevo is the better choice. It offers native, integrated SMS marketing alongside email, WhatsApp, and live chat. Kit (formerly ConvertKit) focuses almost exclusively on email campaigns.
Does Kit (formerly ConvertKit) have a CRM like Brevo?
No, Kit does not include a CRM or sales pipeline features. Brevo provides a full CRM with drag-and-drop pipeline management and sales acceleration tools.
Which platform is more cost-effective for a creator with 10,000 subscribers?
Kit's free Newsletter plan supports up to 10,000 subscribers. However, it lacks automated sequences. Brevo's free plan includes core marketing features but its paid tier costs are unspecified. For automation, Kit's paid plans would apply.
Can I sell digital products directly through Brevo?
No, Brevo does not feature built-in tools for selling digital products. Kit (formerly ConvertKit) is designed for this, allowing you to sell products, memberships, and subscriptions directly from your emails.
How do the customer support experiences compare?
Both tools receive mixed reviews. Brevo's support is polarized, with some users praising it as excellent and others reporting slow responses. Kit's support is frequently criticized for long wait times and unhelpful agents.
Which platform is better for selling online courses?
Kit (formerly ConvertKit) is better suited for selling courses. It offers direct digital product sales, automations to nurture leads, and tools to manage the buyer relationship. Brevo would require integration with a separate sales platform.
Ready to Choose?
Both tools have their strengths. Choose based on your specific needs.