BigCommerce vs SureCart

This comparison pits robust enterprise power against modern WordPress-native integration. BigCommerce offers unmatched reliability for massive scale and B2B operations. SureCart is the lightweight, integrated ecosystem built specifically to reduce WordPress plugin chaos.

BigCommerce
BigCommerce

Robust tools meet customer service disconnect.

Ciroapp review
2.2
#10 in Ecommerce

We observe BigCommerce heavily emphasizing high-level enterprise tools, like guaranteed 0% transaction fees and robust infrastructure for scalability. However, user reviews detail severe service issues, including unexpected server outages and deeply unresponsive customer support, even for priority users. Overall, BigCommerce provides impressive technical capability that is unfortunately undermined by inconsistent stability and poor customer experience.

Pros

  • Guaranteed 0% transaction fees on the Enterprise plan.
  • High reliability with 99.99% reported uptime.
  • Industry-leading optimized one-page checkout available.
  • Customizable, non-cookie cutter themes compared to competitors.

Cons

  • Customer service is frequently reported as unhelpful, non-existent, or indifferent.
  • Specific users mention significant, unexpected server downtime (e.g., 25-hour outages).
  • Platform infrastructure (CMS, blog system) reportedly struggles with SEO and formatting.
  • Essential features like product filters are locked behind high-tier plans.
Pricing
Not explicitly stated (Request Quote)
Free trialYes
Money-back
Best for
Enterprise organizations needing guaranteed 99.99% platform stability., High-volume B2B and wholesale operations using specialized pricing and customer groups., Businesses managing multiple distinct brands or multi-regional storefronts centrally.
SureCart
SureCart

Modern, Managed E-commerce Power

Ciroapp review
4.0
#5 in Ecommerce

We find SureCart is a powerful and integrated e-commerce solution that successfully reduces WordPress plugin dependency by providing essential tools natively. Overall, we see it as a promising and feature-rich platform, especially for users focused on subscriptions and fast deployment, provided they can overcome the noted design interface limitations.

Pros

  • Widely praised, fast, and professional customer support.
  • Eliminates reliance on multiple plugins compared to traditional WordPress e-commerce setups (plugin bloat).
  • Excellent built-in revenue tools (subscriptions, upsells, automatic tax calculation).
  • Flexible pricing structure includes a robust free tier and lifetime payment options.

Cons

  • Users report frustrating and unstable design experience with the WordPress Block Editor (losing progress).
  • Inconsistent long resolution times for some complex technical support cases.
  • Changes in lifetime pricing have caused frustration among certain early, loyal customers.
  • Reports of censorship regarding negative feedback in official community forums.
Pricing
$0/mo
Free trial
Money-back14 days
Best for
Course creators using LMS systems like LearnDash or TutorLMS., Software sellers requiring automatic license key management and recurring billing., WordPress users seeking to eliminate conflicting plugin stacks (WooCommerce alternatives).
Quick verdict
Choose BigCommerce if you operate a high-volume B2B or multi-brand business requiring 99.99% uptime and zero platform transaction fees on sales (Enterprise plan).
Choose SureCart if you run courses or sell software on WordPress and need powerful, built-in subscription tools and exceptional customer support.

AboutBigCommerce

BigCommerce Essentials is a top-rated ecommerce platform designed specifically for fast-growing businesses, including high-volume operations and B2B SMBs. It operates as a high-performance platform that truly scales with you. Built-in flexibility means you have the freedom to customize your store and save money at the same time. You get robust features that ensure efficient operation, allowing you to focus on expanding your brand and attracting more shoppers. ✅

AboutSureCart

SureCart is a powerful e-commerce platform designed from the ground up for WordPress users. It's built to eliminate the need for a convoluted stack of plugins by offering a fast, lightweight, and integrated system. This versatile solution supports a wide range of products, including physical goods, digital downloads, courses, subscriptions, software, and donations. For course sellers, it even offers deep integration with top LMS systems like LearnDash and TutorLMS. SureCart gives you full control to launch your shop on your own website, ensuring your brand stays front and center. 💡

Highlights

Quick winners by category at a glance.
Ease of Use (Setup)
SureCart is fast to launch and deeply integrated within WordPress. Compared to BigCommerce, the setup is often reported as intuitive and quick.
Scalability
BigCommerce guarantees 99.99% uptime and handles massive B2B/Enterprise traffic reliably. SureCart's scalability is reliant on the user's WordPress host.
Value for Money
SureCart eliminates transaction fees at a low annual cost and offers a coveted one-time lifetime payment option. BigCommerce can be costly with custom quotes.
Customer Support
SureCart receives overwhelmingly positive reviews for fast, effective, and professional support. BigCommerce receives consistent negative feedback about its service.
Targeted Feature Set
SureCart includes critical, unique features for digital sellers like software licensing and deep LMS integration, which BigCommerce lacks.
Pricing Flexibility
SureCart allows users to choose between free, annual, or lifetime pricing. BigCommerce lacks this variety and cost control.

Feature Comparison

Compare key features side by side
Core Platform Architecture
BigCommerce:Hosted SaaS (Managed)
SureCart:WordPress Native (Managed E-commerce)
Tie
Guaranteed Platform Uptime
BigCommerce:99.99% (Best-in-class)
SureCart:Not explicitly stated
BigCommerce
0% Platform Transaction Fees
BigCommerce:Yes (Enterprise Plan)
SureCart:Yes (Pro/Lifetime Plans)
Tie
Free Tier Available
BigCommerce:No (Free Trial Only)
SureCart:Yes (Launch Plan)
SureCart
One-Time Lifetime Pricing Option
BigCommerce:No
SureCart:Yes
SureCart
Built-in Upsells & Order Bumps
BigCommerce:Checkout Optimization Only
SureCart:Yes (Revenue Boosters)
Tie
Multi-Storefront Management
BigCommerce:Yes (Built-in Feature)
SureCart:Yes (Unlimited Store License)
SureCart
B2B/Wholesale Features
BigCommerce:Yes (Customer Groups, Price Lists)
SureCart:Not focus area
BigCommerce
Deep LMS Integration (Courses)
BigCommerce:No
SureCart:Yes (LearnDash, TutorLMS)
SureCart
Software License Key Management
BigCommerce:No
SureCart:Yes
SureCart
Automated EU VAT Validation
BigCommerce:General compliance mentioned
SureCart:Yes (Instant Validation)
Tie
Money-Back Guarantee
BigCommerce:Not explicitly stated
SureCart:Yes (14 days, paid plans)
SureCart
Headless Commerce Ready
BigCommerce:Yes (API-driven)
SureCart:Yes (Full REST API/Webhooks)
Tie
Support Channel Availability
BigCommerce:24/7 Live (US-based)
SureCart:24/7 Email
Tie
Design Customization
BigCommerce:Page Builder, Themes
SureCart:Block Editor, Elementor, Bricks
Tie
Feature Comparison Summary
2
BigCommerce
7
Ties
6
SureCart

Features Overview

We highlight the main differences and pick a winner for each feature.

Platform Architecture

BigCommerce is a dedicated hosted SaaS for maximum stability. SureCart operates natively inside your WordPress installation.

Tie

BigCommerce provides a managed SaaS infrastructure designed for extreme scale and performance. It guarantees 99.99% uptime, which is vital for high-stakes retail operations. BigCommerce is an independent, non-WordPress platform that fully owns its hosted security and server performance. SureCart is built specifically for users of WordPress, aiming to eliminate complex plugin stacks. It replaces multiple disjointed plugins with one fast, integrated managed commerce solution. SureCart allows you to use familiar WordPress builders like Elementor or Bricks for design control. The choice depends on your preference for a dedicated hosted system or deeply integrating with WordPress. BigCommerce offers reliability guarantees while SureCart offers seamless integration with your WP site. If you are already heavily invested in the WordPress content ecosystem, SureCart offers a much smoother workflow than BigCommerce.

Conversion Tools

SureCart includes powerful built-in tools to maximize average order value. BigCommerce focuses strongly on checkout optimization.

SureCart

BigCommerce provides an optimized one-page checkout experience to minimize friction and boost conversions. It integrates popular digital wallets for faster payment processing. BigCommerce's strength lies in providing a smooth, reliable purchasing endpoint on a global scale. SureCart includes a comprehensive suite of built-in revenue boosters. These include automated cart abandonment recovery, order bumps, and one-click post-purchase upsells. SureCart works hard to ensure you maximize every single sale without needing external apps. SureCart’s approach integrates marketing automation directly into the selling process core. You won't face high recurring costs for separate upsell and recovery plugins, unlike with BigCommerce. This means SureCart is better geared toward maximizing profit from lower traffic volume immediately. BigCommerce provides the stable foundation for that volume.

Reliability & Uptime

BigCommerce promises best-in-class 99.99% uptime year-round. SureCart does not publish specific uptime guarantees for its service.

BigCommerce

BigCommerce has a proven record of infrastructure stability for large retailers during peak periods. It maintained 100% reported uptime during Cyber Week for the last ten straight years. This engineered reliability is a core value proposition of BigCommerce for large organizations. SureCart runs a clean architecture to avoid slow site speeds caused by excessive WordPress plugins. While fast and reliable, its stability relies partly on your hosting environment and WordPress setup. Explicit guarantees comparable to those from BigCommerce are not available. If a single hour of downtime means thousands of dollars lost, BigCommerce's infrastructure pedigree is paramount. SureCart needs to be integrated carefully within a high-performance WordPress stack. BigCommerce’s hosted nature inherently handles more traffic spikes without relying on the user's maintenance efforts.

Niche Selling Features

SureCart is purpose-built for digital goods and course creators. BigCommerce focuses on physical goods and B2B sales.

SureCart

BigCommerce features robust B2B tools, including custom customer groups and specialized price lists for wholesale. The Multi-Storefront feature also supports managing diverse international retail brands. BigCommerce handles serious inventory and multi-channel fulfillment efficiently. SureCart includes essential tools for digital commerce, such as license key management for software. It offers deep, native integration with top Learning Management Systems (LMS) like LearnDash. SureCart excels at handling complex recurring revenue via subscriptions and installment plans. BigCommerce is the clear choice for physical inventory and scaling B2B/wholesale distribution. SureCart directly addresses the pain points of the modern information product seller. If your business is selling online courses or SaaS products, SureCart offers features that BigCommerce does not natively support.

Pricing Model

SureCart offers massive flexibility, including a one-time Lifetime purchase. BigCommerce uses traditional subscription tiers and custom quotes.

SureCart

BigCommerce requires a custom quote for the Enterprise plan, which includes superior features and 0% transaction fees. Pricing for scaling small businesses (Essentials/Pro/Plus) is not fully transparent. Users typically commit to annual subscriptions. SureCart starts with a permanently free Launch plan and flexible annual subscription tiers. Most uniquely, SureCart offers a one-time payment option for lifetime access to the platform (up to unlimited stores). The SureCart Lifetime model is fantastic for avoiding endless subscription renewals in the future. BigCommerce's lack of transparency forces negotiation for crucial high-volume features. The 14-day money-back guarantee on SureCart's paid plans also lowers the risk of trying their high-end feature set.

Customer Support

SureCart users rave about their world-class, responsive support team. BigCommerce support is frequently reviewed as unresponsive and ineffective.

SureCart

BigCommerce provides 24/7 live, US-based support, but user reviews paint a bleak picture of the actual quality. Multiple reports indicate support is often unhelpful or indifferent during critical outages. Even Enterprise customers note massive server reliability and service issues. SureCart also provides 24/7 support via email for all plans, and external feedback is overwhelmingly positive. Users note that agents are professional, fast, and often implement necessary changes personally. This stark difference in user sentiment is critical for day-to-day operations and problem resolution. SureCart offers peace of mind that BigCommerce currently does not. For the average user, the quality of customer support often outweighs advertised feature lists. SureCart clearly wins the trust of its users here.

International Compliance

SureCart automates sales tax and EU VAT compliance effectively. BigCommerce secures high-level security certifications.

SureCart

BigCommerce maintains high security standards like ISO, PCI DSS, SOC, and GDPR compliance. This ensures the hosted platform is secure and widely compliant with major regulatory bodies. BigCommerce supports multi-currency display and settlement. SureCart provides automated sales tax calculation for over 40 countries and includes instant EU VAT validation. This feature dramatically simplifies global selling, handling complex rules internally. SureCart offers multi-currency display for customers. SureCart excels at the transactional, localized tax compliance that small businesses often struggle with. BigCommerce focuses on the platform security and infrastructure compliance requirements. Selling digital goods across Europe is far simpler using SureCart's built-in, automated VAT handling process.

Multi-Store Management

BigCommerce is built for multi-brand management and B2B centralization. SureCart offers licenses for multiple distinct WordPress sites.

BigCommerce

BigCommerce offers the Multi-Storefront feature, allowing management of multiple brands or regional sites from a single centralized admin. This is a true enterprise approach to consolidating operations. The platform is designed for large-scale operational consolidation. SureCart offers higher-level plans (5-store, Unlimited) that grant licenses for use across multiple separate WordPress sites. This suits agencies or users needing to manage several decentralized sites. BigCommerce provides a unified backend console for multiple brands, which streamlines product and customer data sync. SureCart manages separate instances more effectively. Choose BigCommerce if your goal is brand consolidation under one umbrella. Pick SureCart for managing many individual WordPress shops for clients or yourself.

Our Verdict

Objective guidance based on features, pricing, and user fit.

Choosing between BigCommerce and SureCart forces a crucial decision on your core technology stack. BigCommerce is the highly reliable, hosted SaaS platform built for complex enterprises. SureCart is the modern, integrated WordPress solution designed for maximizing digital commerce revenue. For specialized entrepreneurs and WordPress users, SureCart is likely the better, risk-free investment. BigCommerce excels in absolute scale and infrastructure performance. It offers guaranteed 99.99% uptime, which is critical for massive sales events like Cyber Week. Use BigCommerce if you require multi-site storefront management or sophisticated B2B wholesale features out of the box. Its strong security compliance makes it suitable for large global operations. SureCart shines by eliminating the instability and massive headache of WordPress plugin bloat. It provides powerful conversion features like built-in upsells and zero-fuss subscription management for courses and software. Merchants also consistently report that SureCart delivers world-class, responsive customer support, which is invaluable. The deciding factor often comes down to support quality versus infrastructure guarantees. BigCommerce offers technical stability but receives significant criticism for poor support and unexpected outages. SureCart is loved by users, offering a better day-to-day experience and exceptional help. Choose BigCommerce if your business demands guaranteed platform uptime and complex B2B capabilities are essential. Choose SureCart if you are a course creator, software seller, or simply need fast, integrated tools, pricing certainty, and fantastic customer service on your WordPress site.

Frequently Asked Questions

Which platform is better suited for global sales and tax compliance?

SureCart excels in global compliance automation, handling both automated sales tax and instant EU VAT validation. BigCommerce supports multi-currency settlement. SureCart simplifies the recurring burden of tax compliance significantly.

Can I get a Lifetime access deal from BigCommerce or SureCart?

SureCart offers attractive one-time payment options for lifetime access to its platform. BigCommerce uses traditional monthly or annual subscription plans. This SureCart option provides powerful long-term cost savings.

Which tool offers stronger built-in conversion features like upsells and bumps?

SureCart strongly wins this comparison with native Order Bumps, One-Click Upsells, and Cart Abandonment Recovery. BigCommerce primarily focuses on optimizing the checkout design for speed, but lacks these internal tools.

Is customer support quality reliable when using BigCommerce?

User reviews for BigCommerce frequently cite customer support as unhelpful and unresponsive during critical server outages. SureCart, conversely, is praised across the board for fast and professional support.

Which platform is ideal for selling online courses and digital products?

SureCart is ideal for digital sales, including features like software license key management. SureCart offers deep native integration with top Learning Management Systems (LMS). BigCommerce lacks these specialized features.

Does SureCart or BigCommerce charge additional transaction fees?

Both platforms offer ways to reach 0% platform transaction fees. BigCommerce guarantees 0% on its custom-priced Enterprise plan. SureCart offers 0% fees on its much lower-cost annual and lifetime Pro plans.

Ready to Choose?

Both tools have their strengths. Choose based on your specific needs.