Aweber vs Kit (formerly ConvertKit)

Aweber provides a simple drag-and-drop editor for emails and landing pages. The interface is functional but some users find it less modern. Setup is quick with pre-built templates. Kit (formerly ConvertKit) has an intuitive, minimal interface designed for creators. It avoids clutter, making it easy to build automations without technical skills. Many users praise its simplicity. Kit wins for its modern, uncluttered design that feels purpose-built. Aweber is still easy to use, but Kit feels more polished for its target audience. If you're a creator who values a clean workspace, Kit's interface will feel like home.

Aweber's automation builder is robust. However, its Lite plan limits you to just 3 automations. You need the Plus plan for unlimited workflows. Kit (formerly ConvertKit) gives you unlimited visual automations starting with the Creator plan. The free Newsletter plan allows one basic automation. This is more generous than Aweber's limits. The key difference is access. Kit lets you automate more without jumping to a top-tier plan. Aweber gates unlimited power behind its Plus pricing. For a solopreneur building complex email sequences, Kit offers more flexibility sooner.

Aweber has a dedicated ecommerce feature to build a simple online store. It supports one-time purchases and subscriptions in 100+ currencies. Transaction fees are 1.0% (Lite) or 0.6% (Plus). Kit (formerly ConvertKit) excels at selling digital products like ebooks, courses, and memberships. It handles checkout and delivery seamlessly. It charges a 3.5% + $0.30 fee per sale. Aweber is better for physical product sales or building a full store. Kit is optimized for creators monetizing their digital content and expertise. Choose Aweber if you sell physical goods. Choose Kit if your business is digital products.

Aweber is a established platform with generally good deliverability, but it doesn't prominently feature specific rates. Its focus is on the tools to send emails. Kit (formerly ConvertKit) publicly claims a 99.8% deliverability rate and average open rates over 40%. It provides a deliverability report on its Pro plan to help you monitor inbox placement. Kit makes deliverability a core selling point and provides tools to track it. Aweber assumes deliverability but offers less transparency. For a creator whose entire business depends on emails landing in the inbox, Kit's focus and tools provide extra peace of mind.

Aweber's Lite plan starts at $12.49/month for up to 500 subscribers (annual billing). It includes limited automations and landing pages. The Plus plan is $19.99/month for unlimited features. Kit (formerly ConvertKit) offers a free Newsletter plan for up to 10,000 subscribers with basic features. The Creator plan starts at $39/month (annual) for 1,000 subscribers. It removes limits and adds support. Kit's free tier is unbeatable for beginners. Aweber's paid plans are cheaper for very small lists but become more expensive as you grow. Value depends on your list size. Kit wins for starting out; Aweber can be cheaper for small, active lists.

Aweber provides 24/7 phone, chat, and email support on its Plus plan. Lite plan users get standard chat and email support. They also offer a 'Done For You' setup service. Kit (formerly ConvertKit) offers 24/7 email and chat support on all paid plans. The Pro plan gets priority support. However, user reviews often cite slow response times and unhelpful agents. Aweber's support structure is clearer with phone access on higher tiers. Kit's support is available to more users but has a poor reputation based on reviews. If direct phone support is critical, Aweber's Plus plan is the only option.

Aweber provides basic SEO tools for its landing pages to help them get found in search engines. The focus is more on the email and automation features than content discovery. Kit (formerly ConvertKit) has a unique Recommendations feature. It connects you with other creators for cross-promotion, helping you grow your list organically. One user gained 22,000 subscribers this way. Kit offers a built-in growth channel that Aweber lacks. This is a powerful differentiator for creators in the same niche. For a writer looking to find new readers, Kit's network effects are a game-changer.

Aweber's pricing and features scale with your subscriber count. Team access is limited to 3 users on the Lite plan, but the Plus plan offers unlimited seats. Kit (formerly ConvertKit) also scales pricing by subscriber count. Its Pro plan includes unlimited team members at no extra cost. This is ideal for growing teams. Both tools handle list growth well. Kit's unlimited user seats on the Pro plan give it an edge for collaborative teams. If you're building a team around your creator business, Kit's Pro plan removes a common bottleneck.

Aweber integrates with over 750 business tools like Shopify, PayPal, and WordPress. This wide ecosystem connects with almost any software you use. Kit (formerly ConvertKit) has an App Store with over 100 curated integrations. Key tools like Shopify, Canva, and Circle are featured. It also offers an API for custom builds. Aweber wins on sheer quantity and breadth of connections. Kit's integrations are more focused but essential for the creator stack. If you need to connect niche or enterprise tools, Aweber's 750+ integrations are hard to beat.

Aweber provides simple analytics on subscriber and message performance on the Lite plan. The Plus plan adds more advanced audience insights. Kit (formerly ConvertKit) offers a dedicated Insights dashboard and deliverability reporting on its Pro plan. The lower plans have basic analytics. Kit's analytics are more advanced at the top tier. Aweber's are sufficient for basic needs but less detailed. For data-driven creators optimizing campaigns, Kit's Pro analytics provide an edge.