Aweber vs Campaigner

Aweber and Campaigner address different needs in the email marketing space. Aweber focuses on simple setup and 24/7 support for creators and small teams. Campaigner provides advanced, multi-path automation and specialized features like Capture. This comparison helps you decide which platform best accelerates your specific growth stage.

Aweber
Aweber

Feature-rich, hampered by operational flaws.

Ciroapp review
2.7
#15 in Email marketing

We find AWeber provides a functional email marketing platform targeting small businesses with strong automation and AI tools. However, external feedback detailing unexpected billing practices and unannounced account suspensions raises significant concerns about user trust and service reliability. Overall, the reported operational and customer service drawbacks severely counteract the platform's solid feature set.

Pros

  • Access to 24/7 support via phone, chat, and email (as advertised).
  • Robust AI assistants available for drafting emails and refining subject lines.
  • Flexible pricing tiers starting low for 500 contacts, available with a free trial.
  • Unlimited features provided on the Plus plan, including automations and landing pages.

Cons

  • Numerous reports of 'sneaky billing,' including charging for unsubscribed or inactive lists.
  • Customer accounts or essential features often suspended without prior email notification.
  • Users report significant difficulty securing refunds, even when canceling during the trial period.
  • Arbitrary rejection of imported customer lists, leading to account suspension risks.
Pricing
$12.49/mo
Free trial14 days
Money-back
Best for
Solo entrepreneurs starting their email list and online brand., Small businesses needing integrated Ecommerce abilities and 100% free migration., Users prioritizing 24/7 human support over advanced automation complexity.
Campaigner
Campaigner

Advanced marketing backed by exceptional support.

Ciroapp review
4.0
#7 in Email marketing

We found Campaigner to be a robust platform offering advanced tools, such as multi-path automation and AI insights, all supported by excellent, long-standing customer service. Overall, Campaigner is a highly functional marketing solution, but potential users should be aware of reported minor technical glitches and significant friction surrounding the subscription cancellation policy.

Pros

  • Exceptional customer service and technical support available via phone and chat.
  • Powerful features including advanced segmentation, real-time analytics, and automated workflows.
  • Platform accepts raw HTML code easily for custom template designs.
  • Intuitive tools for campaign design, resulting in good traffic and sales increases.

Cons

  • The cancellation process is restrictive, requiring phone or live chat contact.
  • Strict 30-day notice requirement often leads to unexpected additional charges.
  • Occasional technical glitches reported, like random sign-outs or slow loading times.
  • Some users noted recent issues with bounce backs and increasing fees.
Pricing
$14/mo
Free trial30 days
Money-back
Best for
Marketers designing complex, multi-path customer journeys using a visual builder., Businesses focused on converting anonymous website visitors into leads using the Capture tool., Organizations needing proactive list health management via Reputation Defender.
Quick verdict
Choose Aweber if you are a solo entrepreneur or small team needing easy setup, free migration, and 24/7 personalized support while starting for free.
Choose Campaigner if you require multi-path automation, advanced list segmentation, and unique tools to monetize anonymous website traffic.

AboutAweber

AWeber is a dedicated email and automation solution created to support small businesses. Their goal is to provide powerful tools that help you grow at a fraction of the cost of other systems. The platform focuses on making it easy to grow your customer base and increase your total revenue. ✅

It offers ready-made, eye-catching landing pages and sign-up forms that you can effortlessly add to your website. If you're ready to sell directly, you can also set up your own online store in just minutes. This complete system is designed to take your business to the next level.

AboutCampaigner

Campaigner is an advanced email marketing platform designed to help businesses thrive without a large expense. It provides the essential basic and complex features required for modern communication.

With over 20 years of expertise, thousands of customers trust Campaigner to achieve impressive email marketing results. It’s a reliable solution that truly prioritizes you, offering expert phone, chat, and email support included with every plan. 💡

Highlights

Quick winners by category at a glance.
Ease of Use
Both platforms offer highly usable drag-and-drop editors and intuitive workflow builders. Aweber is slightly simpler, while Campaigner supports more complexity easily.
Tie
Feature Set
Campaigner provides advanced features like Reputation Defender, Anonymous Visitor ID, and true multi-path automation. These tools empower sophisticated marketers.
Value for Money (Beginner)
Aweber wins outright for beginners by offering a permanent Free plan and free migration assistance. Campaigner starts at $14 monthly.
Value for Money (Advanced)
Campaigner offers high-level tools like Deliverability Consulting and AI insights at a strong price point for experienced users dealing with large lists.
Integration Options
Aweber explicitly supports 750+ integrations. Campaigner relies more on custom integrations or specialized native connectors like GA/Adobe Analytics.
Scalability/High Volume
Campaigner offers a Custom plan explicitly for scale, including dedicated Account Management and Deliverability Consulting services. Aweber lacks this dedicated scale support.

Feature Comparison

Compare key features side by side
Free Plan Offered
Aweber:
Campaigner:
Aweber
Full-Featured Free Trial Duration
Aweber:N/A (Free Plan Available)
Campaigner:30 Days
Tie
24/7 Live Support Access
Aweber:
Campaigner:
Tie
Free Migration Service
Aweber:
Campaigner:
Aweber
Advanced Multi-Path Automation Builder
Aweber:Customizable Pre-Built
Campaigner:Visual Builder UI
Tie
AI Writing Assistant for Content
Aweber:
Campaigner:AI Insight Builder Add-on (Data focus)
Tie
Anonymous Website Visitor Identification
Aweber:
Campaigner:
Campaigner
Integrated E-commerce/Payment Processing
Aweber:
Campaigner:Transactional Email only (SMTP)
Tie
Total Integrations Listed
Aweber:750+
Campaigner:Limited Built-in (Requires Custom Integration)
Aweber
Deliverability/Reputation Tool
Aweber:
Campaigner:
Campaigner
Mandatory Cancellation Notice
Aweber:None specified
Campaigner:30 Days (Required)
Tie
Pricing Model Basis
Aweber:Subscriber Count
Campaigner:Contact Count
Tie
Automated Validation Check for Workflows
Aweber:
Campaigner:
Campaigner
Dedicated Account Management Plan
Aweber:
Campaigner:
Campaigner
Drag-and-Drop Editor
Aweber:
Campaigner:
Tie
Feature Comparison Summary
3
Aweber
8
Ties
4
Campaigner

Features Overview

We highlight the main differences and pick a winner for each feature.

Advanced Automation

Campaigner is built for complex, multi-path journeys; Aweber focuses on easy, pre-built sequences.

Campaigner

Aweber uses a practical drag-and-drop builder with 90% pre-built, customizable automations. This makes launching basic sequences very fast for new users. Campaigner features a powerful Visual Builder designed specifically for mapping complex, multi-path workflows. Campaigner also runs validation checks before launching your complex workflows to catch errors. If your strategies involve branching logic and complex triggers, Campaigner is the superior platform. Campaigner gives expert marketers the precision control they demand for high complexity.

Lead Identification

Campaigner turns anonymous website traffic into leads; Aweber uses standard forms.

Campaigner

Aweber relies on classic list growth methods like embedded sign-up forms and landing pages. This is standard and effective for capturing willing subscribers immediately. Campaigner includes a unique feature called 'Capture by Campaigner' that identifies anonymous website visitors. This turns high-interest, previously lost traffic into leads instantly. Campaigner helps lower acquisition costs by monetizing visitors who would otherwise never subscribe. This proprietary tool gives Campaigner a distinct advantage in advanced lead generation.

E-commerce Integration

Aweber offers integrated payment processing; Campaigner offers transactional email capabilities only.

Aweber

Aweber supports direct payment processing for products and subscriptions via Stripe integrations. Users can accept payments in 100+ currencies within Aweber's ecosystem. Campaigner offers Transactional Email sending utilizing SMTP relay for critical confirmations. Campaigner does not provide the robust, integrated billing and subscription management Aweber offers. If selling digital or physical products directly through your email platform is a core need, Aweber is a clear winner. Aweber simplifies the creator economy workflow by keeping sales integrated.

Onboarding & Migration

Aweber provides free, guided migration; Campaigner may charge setup fees for advanced onboarding.

Aweber

Aweber offers free migration services with a dedicated team to guide the entire data transfer process. This smooth transition removes a major obstacle for switching platforms. Campaigner offers standard setup assistance via support channels. Custom Campaigner plans requiring extensive training or integrations may incur additional setup fees. Aweber ensures a user can switch confidently without upfront added costs. This service highlights Aweber's focus on user accessibility and simple onboarding.

Deliverability & Reputation

Campaigner actively defends list health; Aweber users note occasional deliverability inconsistencies.

Campaigner

Aweber reviews flag occasional technical issues with emails landing in the spam folder rather than the inbox. Campaigner employs a tool called Reputation Defender which periodically scans lists for bad addresses. This verification aims to prevent hard bounces that damage the sender's reputation. Campaigner proactively manages list health, which is essential for high-volume senders. Reputation Defender is a critical feature absent in the core Aweber offering.

Customer Support Access

Both offer excellent support, but Aweber guarantees 24/7 access; Campaigner emphasizes expertise.

Tie

Aweber provides 24/7 in-house support via phone, live chat, or email for all users. This constant availability is excellent for creators working unusual hours. Campaigner offers expert phone, chat, and email support, highlighting their 20+ years of industry expertise. Both platforms ensure high accessibility and dedicated assistance. Campaigner's specialized knowledge may trump Aweber's 24/7 promise for troubleshooting complex issues. It's a close call depending on whether you value speed or depth of knowledge.

Pricing for Starters

Aweber has a generous Free plan; Campaigner only offers a 30-day trial then starts at $14 monthly.

Aweber

Aweber provides a robust, permanent Free plan perfect for beginners or those with small lists. This allows users to learn the tool risk-free indefinitely. Campaigner offers a 30-day full-feature trial but requires a paid subscription starting at $14 monthly afterward. Aweber makes entry completely free and affordable as lists grow. Campaigner is geared toward users ready to commit to a monthly budget immediately. Aweber wins for budget-conscious newcomers.

Cancellation Process

Aweber is simpler; Campaigner has strict requirements that can lead to unexpected charges.

Aweber

Aweber cancellation is done in writing with no penalty specified, suggesting a straightforward process. Campaigner requires users to contact support via phone or live chat to cancel. Crucially, Campaigner requires a strict 30-day notice period for cancellation. This strict Campaigner policy often leads to users being billed for an extra month unexpectedly. Aweber provides a friction-less exit process, which is appreciated by users.

Our Verdict

Objective guidance based on features, pricing, and user fit.

Choosing between Aweber and Campaigner depends heavily on your current marketing sophistication and budget. If you are starting fresh or running a small business, Aweber offers the simplest path to success. Campaigner is clearly the champion for sophisticated marketers handling complex automation and high-volume lists. Aweber’s superpower is its accessible ease combined with reliable, round-the-clock support. They provide a generous Free plan and free migration services to remove all barriers for newcomers. Plus, Aweber shines with integrated Ecommerce, allowing direct payments and subscriptions within the platform. Campaigner excels in sophisticated customer intelligence and advanced automation tools. The Visual Builder lets you map incredibly detailed, multi-path customer journeys easily. Campaigner features unique tools like Capture, which identifies anonymous site visitors, turning lost traffic into active leads. The critical difference lies in unique lead acquisition and deliverability control. If maximizing list monetization and maintaining perfect sender reputation is vital, Campaigner’s tools are unmatched. If you value a permanent free tier and seamless built-in payment integration, Aweber is the better choice. Choose Aweber if you're a creator or small shop prioritizing basic sales and 24/7 accessible help. Pick Campaigner if you manage a large, complex list and need advanced tools to maximize monetization and list health, justifying the higher starting price.

Frequently Asked Questions

Which offers a better free option: Aweber or Campaigner?

Aweber offers a robust, perpetual Free plan ideal for beginners and small lists. Campaigner provides a 30-day full-feature free trial. Aweber is better for users needing long-term, cost-free list building to start.

Which tool is better for advanced automation: Aweber or Campaigner?

Campaigner is better for complex automation thanks to its Visual Builder and multi-path workflow capabilities. Aweber provides simpler, pre-built automations that are easier to customize but less flexible for complex branching logic.

Does Campaigner have free migration like Aweber?

No, Campaigner does not advertise free migration assistance like Aweber does. Aweber offers a dedicated migration team at no cost. Campaigner custom plans may involve setup fees for extensive onboarding or integration work.

Which platform is better for integrated Ecommerce sales?

Aweber is superior for integrated Ecommerce, supporting direct payment processing via Stripe. Campaigner focuses only on essential transactional email functionality via SMTP relay for confirmations.

Is Campaigner's cancellation process difficult compared to Aweber's?

Yes, Campaigner's cancellation process is restrictive, requiring phone or chat contact and a strict 30-day notice. Aweber appears to allow easier cancellation simply in writing, providing a better user exit experience.

Aweber vs Campaigner: Which has tools to identify anonymous website visitors?

Campaigner includes a unique feature called Capture by Campaigner designed to identify anonymous visitors. Aweber relies on traditional forms and landing pages to capture leads.

Ready to Choose?

Both tools have their strengths. Choose based on your specific needs.