Kit (formerly ConvertKit) vs Mailpoet
Kit and Mailpoet both help you email your audience, but they're built for totally different worlds. Kit is a standalone creator hub, while Mailpoet lives inside WordPress. Your pick depends on whether you're a blogger or a professional creator.
Creator-friendly, but check support.
We find Kit a capable and intuitive email marketing platform tailored specifically for creators, offering strong automation and a clean interface. Overall, it's a great starting point for growing an audience, though users should weigh the mixed customer support reviews and potential pricing scale against their needs.
优点
- Intuitive, clean interface designed for creators and non-technical users.
- Powerful visual automations and sequences to nurture audiences.
- Generous free plan for up to 10,000 subscribers.
- Strong focus on deliverability and building owned audiences.
缺点
- Customer support responsiveness and quality receive frequent criticism.
- Pricing can become steep as subscriber counts increase significantly.
- Some users report unexpected account suspensions or deliverability issues.
- Advanced analytics and collaboration features are limited.
可靠性问题削弱了强大的 WordPress 集成
我们评估了 Mailpoet 的原生 WordPress 集成，它确实简化了在现有仪表板中直接使用内容和创建邮件的过程。然而，外部反馈指出了账户可靠性和客户支持响应能力方面的严重缺陷，特别是关于任意账户暂停和漫长的解决时间。总而言之，报告的操作不一致和糟糕的支持体验使得我们难以推荐 Mailpoet 用于任务关键型营销活动。
优点
- 原生集成简化了 WordPress 工作流程和内容访问。
- 为多达 500 个订阅者提供强大的免费方案。
- 直观的设计器支持拖放自定义。
- 包含自动化活动（欢迎邮件、帖子通知）。
缺点
- 付费账户和发送功能被频繁、任意暂停。
- 客户支持通常在周末无响应且不可用。
- 弃购功能有限，仅适用于现有订阅者。
- 入职流程需要繁琐的验证步骤，导致严重延迟。
关于Kit (formerly ConvertKit)
Kit is an email marketing platform specifically for creators like authors, podcasters, YouTubers, and entrepreneurs. It's the hub for growing your email list, sending beautiful newsletters, and selling digital products—all while keeping the experience intuitive and straightforward. 💡
关于Mailpoet
Mailpoet 是专为 WordPress 而构建的基本邮件营销插件 💡。它目前帮助全球超过 50 万个网站与受众建立联系。由于它与您现有的 CMS 直接协同工作，因此您可以即时使用现有的媒体库和内容。这种无缝集成意味着您可以在几分钟而不是几小时内开始发送重要信息。它专为需要效率和可靠性能的繁忙网站所有者而设计。
亮点
功能比较
功能概览
我们强调主要差异并为每个功能选择获胜者。
Core Workflow
Kit is a standalone creator hub. Mailpoet is a WordPress plugin.
Kit (formerly ConvertKit) is a full-featured, independent platform. You log into Kit.com to build your entire email business. This includes landing pages, automations, and direct product sales—all outside WordPress.\n\nMailpoet operates as a plugin inside your WordPress dashboard. You access it from your familiar admin menu. It pulls content and images directly from your WordPress media library for a seamless flow.\n\nThe key difference is dependency. Kit works with any website. Mailpoet is specifically built for WordPress users.\n\nThis matters if your primary hub is a WordPress site. You'll save time switching between tools.
Automation Power
Kit offers more advanced automation. Mailpoet covers the essentials.
Kit (formerly ConvertKit) features a powerful visual automation builder. You can create complex sequences to nurture leads and make sales. Creators report 30% sales growth from these automations.\n\nMailpoet provides automated welcome emails and new post notifications. These are simpler but effective for core needs. Welcome emails boast 40%+ open rates.\n\nKit's automations are deeper and more customizable. Mailpoet's are more straightforward.\n\nIf you need to build a detailed sales funnel, Kit has the edge.
E-commerce & Sales
Kit sells products directly. Mailpoet integrates with WooCommerce.
Kit (formerly ConvertKit) lets you sell digital products and subscriptions right from your emails. It handles the checkout process (with a 3.5% + $0.30 fee). You own the entire customer journey.\n\nMailpoet's strength is its deep integration with WooCommerce. It can send transactional emails and set up automations based on purchases. It's designed to enhance an existing store.\n\nKit is an all-in-one sales platform. Mailpoet is an add-on for existing e-commerce.\n\nChoose Kit if you're starting from scratch. Choose Mailpoet if you already run a WooCommerce store.
WordPress Integration
Mailpoet is native to WordPress. Kit connects via plugins.
Mailpoet is built exclusively for WordPress. You manage everything from your dashboard. Adding images from your media library is instant—no re-uploading. This is its biggest selling point.\n\nKit (formerly ConvertKit) integrates with WordPress through a plugin. You can embed forms and content, but the core work happens in Kit.com. It's a connection, not a merger.\n\nThis is a clear win for Mailpoet for WordPress-centric users.\n\nIf you live in WordPress, Mailpoet saves you constant context switching.
Pricing Structure
Kit has a generous free plan. Mailpoet's free plan is smaller but paid plans are cheaper.
Kit (formerly ConvertKit) offers a free Newsletter plan for up to 10,000 subscribers. However, it has only basic automation. Paid plans start at $39/month (Creator) for 1,000 subscribers.\n\nMailpoet's free plan supports up to 500 subscribers and 5,000 emails/month. The Advanced Marketing plan costs $10/month for 500 subscribers and includes unlimited sending.\n\nFor very small lists (under 500), Mailpoet is cheaper. For larger lists, Kit's free plan is incredibly generous.\n\nKit's paid plans get expensive fast as you grow. Mailpoet's scaling cost is lower.
User Interface
Both are user-friendly. Kit is cleaner, Mailpoet is WordPress-native.
Kit (formerly ConvertKit) is praised for its intuitive, clean interface. It's designed for non-technical creators. Users say it's easy to learn.\n\nMailpoet's interface is built right into WordPress. If you know WordPress, it feels familiar. The drag-and-drop editor is simple to use.\n\nKit's UI is more polished and modern. Mailpoet's is more functional within its environment.\n\nYour preference may depend on whether you value a sleek standalone app or seamless WordPress integration.
Scalability & Limits
Kit scales with creators. Mailpoet scales across sites for agencies.
Kit (formerly ConvertKit) scales up to hundreds of thousands of subscribers. The Pro plan allows unlimited team members. It's built for growing individual creator businesses.\n\nMailpoet scales in a different way. The Agency plan lets you manage up to 50 separate WordPress sites. Subscriber counts are per site. It's built for freelancers and agencies.\n\nKit scales with audience size. Mailpoet scales with client count.\n\nYour choice depends on whether your growth is in subscribers or in websites you manage.
Customer Support
Support reviews are mixed for both. Kit offers 24/7 chat on paid plans.
Kit (formerly ConvertKit) provides 24/7 email and chat support on paid plans. However, reviews frequently mention slow responses and unhelpful agents. Some report account suspensions without warning.\n\nMailpoet offers priority email support on paid plans. Reviews are also negative, citing unresponsiveness and long wait times. Some find the verification process tedious.\n\nBoth platforms have significant customer support issues according to user reviews.\n\nThis is a major point of frustration for users of both tools.
Kit (formerly ConvertKit) costs between $0 and $790 per year for 1,000 subscribers with 3 plans: Newsletter at $0, Creator at $390 billed yearly, and Pro at $790 billed yearly.
Take a look at the breakdown below to see which features fit your current creative goals.
Newsletter
Price: $0 per month Websites Supported: Not explicitly stated Best For: New creators starting out Refund Policy: Not explicitly stated Other Features: Unlimited landing pages, Audience tagging, Digital product sales, 1 basic Visual Automation
- 1 basic Visual Automation
- Unlimited landing pages & forms
- Unlimited email broadcasts
- Audience tagging & segmentation
- Sell digital products & subscriptions
- Everything in Newsletter plan
- Unlimited Visual Automations
- Unlimited email sequences
- A/B test subject lines
- Remove Kit branding
- Everything in Creator plan
- Unlimited users
- Insights dashboard
- Deliverability reporting
- Newsletter referral system
Mailpoet 的 500 个订阅者的费用在 0 美元到 30 美元/月之间，有三个易于使用的方案：免费方案（0 美元）、高级营销方案（每月 10 美元）和多站点代理方案（每月 30 美元）。
以下是基于 500 个订阅者起始级别的各个选项的详细信息。
免费方案
价格：免费 支持的网站数量：未明确说明 最适合：博主、小型企业或刚起步的人。 退款政策：未明确说明 其他功能：
- 每月最多可发送 5,000 封邮件
- 包含订阅表单
- 提供邮件和电子商务营销工具
- 每月最多发送 5,000 封邮件
- 订阅表单
- 邮件和电子商务营销
- 每月发送无限邮件
- 移除 MailPoet 品牌标志
- 优先支持
- 在 50 个网站上使用 MailPoet
- 订阅者数量按每个 MailPoet 实例调整
Pricing Notes
- Kit's free plan is incredibly generous, supporting up to 10,000 subscribers. It's great for starting out.
- Mailpoet's free plan is more limited (500 subscribers), but its paid plans are cheaper at the low end ($10/month).
- Kit's paid plans become expensive as your list grows. Mailpoet's cost scales more gently.
- Kit offers a 14-day free trial on paid plans. Mailpoet does not, but has a free plan to test.
- Annual billing saves you money with both. Kit offers clear yearly pricing. Mailpoet offers up to 15% off.
Pricing Head-to-Head
用户评论
On Trustpilot, Kit (formerly ConvertKit) receives mixed feedback. Users frequently praise its ease of use, highlighting a simple, intuitive interface perfect for creators and beginners.
Many appreciate the automation features and clean design for emails and landing pages. However, a significant number of reviews cite poor customer support, with long response times and unhelpful agents.
ConvertKit is super easy to use. I love how simple it is to set up automations and sequences without any tech headaches. It's perfect for my newsletter.
我们对 Mailpoet 的外部评价显示出截然不同且两极分化的用户体验，主要倾向于沮丧。虽然少数长期用户称赞其对于基本邮件创建的经济性和易用性并声称送达率可靠，但绝大多数人都报告了严重的技术和客户支持问题。评论者经常提到付费账户被任意暂停或锁定，有时与高跳出率或欺诈处理有关，无论订阅级别如何，这都会导致活动损失和高摩擦体验。
至关重要的是，关于支持的抱怨也反复出现。用户报告需要等待数天，收到模糊的、“AI 生成的”答案，或者发现专用支持在周末不可用 ⚠️。其他人则指出入职过程痛苦（订阅验证延迟）以及核心功能受限，例如弃购邮件仅针对现有订阅者，这使得该工具对于潜在客户捕获完全没有用处。可靠性和客户服务响应能力是这些平台上持续存在的首要关注点。最终，许多用户认为系统性的封堵完全抵消了 WordPress 集成的便利性。
我喜欢为自己和我的本地企业客户使用 Mailpoet。它使跨多个客户网站创建和管理邮件变得非常容易。它价格合理，而且邮件总是能到达应该到达的地方。
我们的判断
Let's be real: both Kit (formerly ConvertKit) and Mailpoet have serious customer support issues. Your choice hinges on your platform, not perfect service.\n\nKit's superpower is being a creator's all-in-one hub. It handles email, automations, and product sales in one clean place. Its free plan for up to 10,000 subscribers is unbeatable for getting started.\n\nMailpoet's superpower is living inside WordPress. It pulls images from your library and feels like part of your site. For agencies, the ability to manage 50 sites from one plan is unique.\n\nThe deciding factor is your tech stack. If you're building a brand on WordPress, Mailpoet offers seamless integration. If you want a powerful, standalone email business, Kit is built for you.\n\nChoose Kit (formerly ConvertKit) if you're a professional creator selling digital products and need advanced automation. Choose Mailpoet if you're a WordPress user, blogger, or agency managing multiple sites. For most creators not tied to WordPress, Kit offers more growth potential.
常见问题
Which is better for WordPress users: Kit (formerly ConvertKit) or Mailpoet?
Mailpoet is better for WordPress users. It's a native plugin that uses your media library directly. Kit connects via a plugin but works best as a separate platform. For a seamless WordPress workflow, Mailpoet wins.
Can I sell digital products with Mailpoet like I can with Kit (formerly ConvertKit)?
No, not directly. Kit (formerly ConvertKit) has built-in checkout for digital products. Mailpoet integrates with WooCommerce to handle sales. You'd need a WooCommerce store to sell through Mailpoet.
Is Kit (formerly ConvertKit)'s free plan really better than Mailpoet's?
It depends on your list size. Kit's free plan supports up to 10,000 subscribers. Mailpoet's free plan is limited to 500 subscribers. For larger lists, Kit's free offering is far more generous.
Which tool has more reliable email deliverability?
Both claim excellent deliverability. Kit (formerly ConvertKit) boasts a 99.8% rate. Mailpoet states it delivers over 30 million emails monthly. Independent verification is hard, but both prioritize reaching the inbox.
Can my team collaborate on emails with Mailpoet?
Yes. All paid Mailpoet plans offer unlimited user seats. Kit's Creator plan allows only 2 users. The Pro plan offers unlimited users. For large teams, Mailpoet's lower-tier plans are more accessible.
Is it easy to migrate from Mailpoet to Kit (formerly ConvertKit)?
Kit (formerly ConvertKit) offers free migration help. Their team can rebuild forms, templates, and automations when you switch. Mailpoet has a feature to import subscribers from Mailchimp, not Kit.
准备好选择了？
这两个工具都有各自的优点。根据您的具体需求进行选择。